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\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u59cb\u3081\u308b\u306b\u306f\u3001\u307e\u305a\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\uff08\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\uff09\u3078\u30a2\u30af\u30bb\u30b9\u3059\u308b\u65b9\u6cd5\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u901a\u5e38\u3001Google Display Network\u306a\u3069\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3084Criteo\u306e\u3088\u3046\u306aDSP\u3092\u4ecb\u3057\u3066\u884c\u3044\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u793e\u5185\u306e\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u3084\u5916\u90e8\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u5e83\u544a\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n

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\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/a>\u306b\u3088\u3063\u3066\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u308a\u3001\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u305f\u3082\u306e\u306e\u3001\u4f55\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3082\u8d77\u3053\u3055\u305a\u306b\u96e2\u53cd\u3057\u3066\u3057\u307e\u3063\u305f\u6d88\u8cbb\u8005\u3078\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u56f3\u308a\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4fc3\u9032\u306b\u6975\u3081\u3066\u52b9\u679c\u304c\u9ad8\u304f\u3001\u512a\u308c\u305f\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u304c\u671f\u5f85\u3067\u304d\u308b\u3053\u3068\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

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CPC\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u306b\u306e\u307f\u652f\u6255\u3044\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u5e73\u5747\u7684\u306aCPC\u306e\u7bc4\u56f2\u306f\u696d\u7a2e\u3054\u3068\u306b\u3055\u307e\u3056\u307e\u3067\u3059\u304c\u3001\u305f\u3068\u3048\u3070\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a1\u30c9\u30eb\u306a\u3069\u3001CPC\u306e\u6700\u5927\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306e\u9054\u6210\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u8981\u3059\u308b\u6700\u7d42\u7684\u306a\u30b3\u30b9\u30c8\u306f\u3001\u5229\u7528\u53ef\u80fd\u306a\u4e88\u7b97\u3084\u76ee\u6307\u3059\u6210\u679c\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u3067\u3059\u3002<\/p>\n

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\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306b\u5bfe\u5fdc<\/strong><\/h5>\n

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\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u5e83\u544a\u4e3b\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u57fa\u3065\u3044\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8abf\u7406\u5668\u5177\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u306a\u3089\u3070\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u6599\u7406\u306e\u30ec\u30b7\u30d4\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u914d\u4fe1\u5148\u30b5\u30a4\u30c8\u6307\u5b9a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u3044\u30b5\u30a4\u30c8\u3092\u5e83\u544a\u4e3b\u304c\u81ea\u5206\u3067\u6307\u5b9a\u3057\u3066\u914d\u4fe1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n

\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff0f\u8208\u5473\u30fb\u95a2\u5fc3\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3084\u884c\u52d5\u5c65\u6b74\u306a\u3069\u3001\u5e45\u5e83\u3044\u8981\u7d20\u306b\u57fa\u3065\u304d\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002\u512a\u826f\u9867\u5ba2\u3068\u7279\u5fb4\u304c\u4f3c\u3066\u3044\u308b\u6d88\u8cbb\u8005\u304b\u3089\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3057\u305f\u308a\u3001\u8ca9\u58f2\u3057\u305f\u3044\u5546\u54c1\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u300c\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u306a\u300d\u6d88\u8cbb\u8005\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/a>\u306b\u3088\u3063\u3066\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u308a\u3001\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u305f\u3082\u306e\u306e\u3001\u4f55\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3082\u8d77\u3053\u3055\u305a\u306b\u96e2\u53cd\u3057\u3066\u3057\u307e\u3063\u305f\u6d88\u8cbb\u8005\u3078\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u56f3\u308a\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4fc3\u9032\u306b\u6975\u3081\u3066\u52b9\u679c\u304c\u9ad8\u304f\u3001\u512a\u308c\u305f\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u304c\u671f\u5f85\u3067\u304d\u308b\u3053\u3068\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8<\/strong><\/h4>\n

\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff08<\/strong>CPM<\/strong>\uff09\u30e2\u30c7\u30eb\uff0f\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08<\/strong>CPC<\/strong>\uff09\u30e2\u30c7\u30eb<\/strong><\/a>\u3067\u30b3\u30b9\u30c8\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002CPM\u306e\u4fa1\u683c\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f31,000\u56de\u3042\u305f\u308a\u306e\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u3001\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u3069\u3046\u304b\u306b\u95a2\u4fc2\u306a\u304f\u3001\u8868\u793a\u56de\u6570\u306b\u5fdc\u3058\u3066\u652f\u6255\u3044\u304c\u767a\u751f\u3057\u307e\u3059\u3002CPM\u306f\u308f\u305a\u304b0.30\u30c9\u30eb\u307b\u3069\u306e\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u30012\u30c9\u30eb\u524d\u5f8c\u304c\u5e73\u5747\u7684\u3067\u3059i<\/strong><\/a>\u3002<\/p>\n

CPC\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u306b\u306e\u307f\u652f\u6255\u3044\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u5e73\u5747\u7684\u306aCPC\u306e\u7bc4\u56f2\u306f\u696d\u7a2e\u3054\u3068\u306b\u3055\u307e\u3056\u307e\u3067\u3059\u304c\u3001\u305f\u3068\u3048\u3070\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a1\u30c9\u30eb\u306a\u3069\u3001CPC\u306e\u6700\u5927\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306e\u9054\u6210\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u8981\u3059\u308b\u6700\u7d42\u7684\u306a\u30b3\u30b9\u30c8\u306f\u3001\u5229\u7528\u53ef\u80fd\u306a\u4e88\u7b97\u3084\u76ee\u6307\u3059\u6210\u679c\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u3067\u3059\u3002<\/p>\n

\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304c\u3082\u305f\u3089\u3059\u30e1\u30ea\u30c3\u30c8<\/strong><\/h4>\n

Criteo\u304c\u4e16\u754c\u4e2d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3067\u306f\u3001\u5e83\u544a\u306b\u6295\u4e0b\u3059\u308b\u4e88\u7b97\u306e\u3046\u3061\u6700\u5927\u306e\u5272\u5408\u3092\u5360\u3081\u308b\u306e\u304c\u6709\u6599\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u305d\u306e\u7406\u7531\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306b\u5bfe\u5fdc<\/strong><\/h5>\n

\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u306b\u6700\u9069\u3067\u3059\u304c\u3001\u540c\u69d8\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8a98\u5f15<\/strong><\/a>\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a<\/strong><\/a>\u306b\u3082\u512a\u308c\u305f\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u9078\u629e\u80a2\u3082\u8c4a\u5bcc\u306a\u3053\u3068\u304b\u3089\u3001\u3055\u307e\u3056\u307e\u306a\u76ee\u6a19\u9054\u6210\u306b\u5e45\u5e83\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u30fb\u30c7\u30d0\u30a4\u30b9\u74b0\u5883\u3067\u914d\u4fe1\u53ef\u80fd<\/strong><\/h5>\n

\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3082\u3068\u3088\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30a2\u30d7\u30ea\u3092\u6a2a\u65ad\u3057\u3066\u914d\u4fe1\u3067\u304d\u308b\u305f\u3081\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u306e\u4f53\u9a13\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u63d0\u4f9b\u3059\u308b\u4e0a\u3067\u6700\u9069\u306a\u624b\u6cd5\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u5927\u898f\u6a21\u306a\u30ea\u30fc\u30c1<\/strong><\/h5>\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30aa\u30d7\u30b7\u30e7\u30f3\u3084\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u4f55\u767e\u4e07\u4eba\u3082\u306e\u6d88\u8cbb\u8005\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u52a0\u3048\u3001\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u5185\u3067\u3082\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u3001\u8907\u6570\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u6e2c\u5b9a\u53ef\u80fd<\/strong><\/h5>\n

\u5e83\u544a\u304c\u4f55\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u304b\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5225\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001ROI\u306e\u7b97\u51fa\u304c\u5bb9\u6613\u3067\u3059\u3002<\/p>\n"},{"acf_fc_layout":"text_block","text":"

\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/strong><\/h4>\n

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