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\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u500b\u3005\u306e\u8cb7\u7269\u5ba2\u306b\u5411\u3051\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u5e83\u544a\u306e\u4f5c\u6210\u306b\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u9ad8\u5ea6\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u8cb7\u7269\u5ba2\u306e\u884c\u52d5\u306e\u5206\u6790\u3092\u3082\u3068\u306b\u3001\u5f7c\u3089\uff11\u4eba\u3072\u3068\u308a\u306e\u597d\u307f\u306b\u5fdc\u3058\u3066\u5e83\u544a\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u304f\u306a\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u8a08\u3089\u3063\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u5fa1\u793e\u304c B2C \u306e\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3067\u3001\u5927\u898f\u6a21\u306a\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6709\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u6700\u9069\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5e83\u544a\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u8981\u7d20\u306e\u30d1\u30bf\u30fc\u30f3\u306f\u81a8\u5927\u306a\u6570\u306b\u4e0a\u308b\u305f\u3081\u3001\u3053\u308c\u3092\u624b\u4f5c\u696d\u3067\u884c\u3046\u3053\u3068\u306f\u73fe\u5b9f\u7684\u306b\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002\u305d\u3053\u3067\u3001ROI \u6539\u5584\u3092\u3082\u305f\u3089\u3059\u6709\u52b9\u306a\u9078\u629e\u80a2\u3068\u306a\u308b\u306e\u304c\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3067\u3059\u3002\u5b9f\u969b\u3001\u7c73\u56fd\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306e88%\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u696d\u7e3e\u304c\u6539\u5584\u3055\u308c\u308b\u3068\u8ff0\u3079\u3066\u304a\u308a\u3001\u3053\u306e\u3046\u3061\u534a\u6570\u4ee5\u4e0a\u304c10%\u8d85\u306e\u6539\u5584\u3092\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\uff08<a href=\"http:\/\/www.evergage.com\/blog\/press\/new-evergage-study-shows-compelling-personalization-benefits\/\" target=\"_blank\" rel=\"noopener\">Evergage<\/a>\uff09<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-SEO-2-for-glossary-min.jpeg\" \/><\/p>\n<h4><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h4>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8cfc\u5165\u306b\u81f3\u3089\u305a\u30b5\u30a4\u30c8\u3092\u96e2\u8131\u3057\u305f96%\u306e\u8cb7\u3044\u7269\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u4ee5\u5916\u306b\u3082\u3001\u6b21\u306e\u3088\u3046\u306a\u70b9\u3067\u975e\u5e38\u306b\u6709\u52b9\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n<p><strong>1. \u3059\u3067\u306b\u81ea\u793e\u306e\u5546\u54c1\u306b\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u8cb7\u7269\u5ba2\u3092\u30b3\u30f3\u30d0\u30fc\u30c8\u3000<\/strong><br \/>\n\u8cb7\u7269\u5ba2\u304c\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u3092\u5358\u306b\u8a2a\u554f\u3057\u305f\u3060\u3051\u3067\u3042\u3063\u3066\u3082\u3001\u3042\u308b\u3044\u306f\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u6295\u5165\u3057\u305f\u3060\u3051\u3042\u3063\u3066\u3082\u3001\u81ea\u793e\u306e\u5546\u54c1\u306b\u95a2\u5fc3\u3092\u793a\u3057\u305f\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3046\u3057\u305f\u8cb7\u7269\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30b5\u30a4\u30c8\u3092\u4e00\u5ea6\u3082\u8a2a\u308c\u305f\u3053\u3068\u306e\u306a\u3044\u8cb7\u7269\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u307b\u3069\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u512a\u308c\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u3001\u6700\u9069\u306a\u5546\u54c1\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u63d0\u793a\u3059\u308c\u3070\u3001\u58f2\u4e0a\u3068\u5229\u76ca\u306e\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>2. \u8cb7\u7269\u5ba2\u306e\u8cfc\u5165\u610f\u6b32\u306e\u5f37\u5316<\/strong><br \/>\n\u8cb7\u7269\u5ba2\u304c\u6700\u7d42\u7684\u306a\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306b\u306f\u3001\u4f55\u5ea6\u304b\u5e83\u544a\u3092\u898b\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u6700\u8fd1\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306f\u8907\u96d1\u5316\u3057\u3066\u3044\u3066\u3001\u6700\u7d42\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u81f3\u308b\u307e\u3067\u306b\u591a\u304f\u306e\u969c\u5bb3\u304c\u7acb\u3061\u306f\u3060\u304b\u308a\u307e\u3059\u3002\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u5f7c\u3089\u304c\u304b\u3064\u3066\u95b2\u89a7\u3057\u3066\u3044\u305f\u30b7\u30e3\u30c4\u3084\u9774\u306b\u3064\u3044\u3066\u601d\u3044\u51fa\u3057\u3066\u3082\u3089\u3044\u3001\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><strong>3. \u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u5bfe\u5fdc\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3000<\/strong><br \/>\n\u8cb7\u7269\u5ba2\u304c\u4f7f\u7528\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u306f1\u53f0\u3060\u3051\u3068\u306f\u9650\u3089\u306a\u3044\u306e\u3067\u3001\u5e83\u544a\u4e3b\u5074\u3082\u8cb7\u7269\u5ba2\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u914d\u4fe1\u5148\u3092\u5909\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002PC\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30a2\u30d7\u30ea\u3092\u6a2a\u65ad\u3057\u3066\u8cb7\u7269\u5ba2\u3092\u30de\u30c3\u30c1\u30f3\u30b0\u3067\u308c\u3070\u3001\u30c7\u30d0\u30a4\u30b9\u3092\u554f\u308f\u305a\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3057\u3001\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u60c5\u5831\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u7d71\u5408\u3057\u3066\u3001\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u6e08\u307f\u306e\u5546\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u304b\u3089\u5916\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\uff14\uff0e\u30b3\u30b9\u30c8\u52b9\u7387\u306b\u512a\u308c\u3001ROI\u306e\u6539\u5584\u52b9\u679c\u304c\u5b9f\u8a3c\u6e08\u307f<\/strong><br \/>\n\u7279\u306b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u304a\u624b\u672c\u306b\u6226\u7565\u8a2d\u8a08\u3059\u308c\u3070\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u975e\u5e38\u306b\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u306a\u308a\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u4e00\u90e8\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b CPC\uff08\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\uff09\u30e2\u30c7\u30eb\u3067\u3042\u308c\u3070\u3001\u6599\u91d1\u304c\u767a\u751f\u3059\u308b\u306e\u306f\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u6642\u306e\u307f\u306a\u306e\u3067\u3001\u4e88\u7b97\u306e\u6709\u52b9\u6d3b\u7528\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h4><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6599\u91d1<\/strong><\/h4>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u5b9f\u969b\u306b\u304b\u304b\u308b\u8cbb\u7528\u306f\u3001\u5229\u7528\u3059\u308b\u5404\u5e83\u544a\u67a0\u306e\u5024\u6bb5\u3084\u3001\u5272\u308a\u5f53\u3066\u308b\u4e88\u7b97\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u63d0\u4f9b\u3055\u308c\u308b\u8ab2\u91d1\u30e2\u30c7\u30eb\u3084\u81ea\u793e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306b\u3088\u3063\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u5f97\u3089\u308c\u308b\u4fa1\u5024\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u901a\u5e38\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/cpc%e3%81%a8cpm%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f\/\">CPM \u30e2\u30c7\u30eb\u307e\u305f\u306f CPC \u30e2\u30c7\u30eb<\/a>\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>1. CPM\uff08Cost per \u201cmille\u201d\uff09= \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff081,000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff09<\/li>\n<li>2. CPC\uff08Cost per click\uff09= \u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08\u30af\u30ea\u30c3\u30af1\u56de\u3054\u3068\u306e\u8ab2\u91d1\uff09<\/li>\n<\/ul>\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5f37\u5316\u3092\u76ee\u6a19\u3068\u3059\u308b\u5834\u5408\u306b\u306f\u3001CPM \u30e2\u30c7\u30eb\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u30e2\u30c7\u30eb\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u4ef6\u6570\u306b\u5fdc\u3058\u305f\u6599\u91d1\u8a2d\u5b9a\u306e\u305f\u3081\u3001\u5b9f\u969b\u306b\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u3069\u3046\u304b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002\u8ab2\u91d1\u5bfe\u8c61\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u4e2d\u306b\u306f\u30da\u30fc\u30b8\u306e\u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u306e\u76ee\u306b\u7559\u307e\u3089\u306a\u3044\u3082\u306e\u3082\u591a\u3044\u306f\u305a\u3067\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u58f2\u4e0a\u306e\u4fc3\u9032\u304c\u76ee\u7684\u306e\u5834\u5408\u3001CPM \u306f\u7406\u60f3\u7684\u306a\u9078\u629e\u80a2\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e00\u65b9\u3001CPC \u30e2\u30c7\u30eb\u3067\u306f\u30af\u30ea\u30c3\u30af\u6570\u306b\u5fdc\u3058\u3066\u6599\u91d1\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u306e\u306f\u5e83\u544a\u306e\u5185\u5bb9\u306b\u9ad8\u3044\u95a2\u5fc3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u304c\u5927\u90e8\u5206\u3067\u3059\u304b\u3089\u3001\u53ce\u76ca\u306e\u5897\u52a0\u306a\u3069\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u76ee\u6a19\u304c\u660e\u78ba\u306a\u5834\u5408\u306f\u3001CPC \u30e2\u30c7\u30eb\u304c\u9069\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h4><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/strong><\/h4>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u533a\u5225\u3055\u308c\u305a\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u306f\u901a\u5e38\u3001\u4e8c\u3064\u306f\u5168\u304f\u5225\u306e\u624b\u6cd5\u3067\u3059\u3002\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3044\u305a\u308c\u3082\u8cfc\u5165\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3092\u30b3\u30f3\u30d0\u30fc\u30c8\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u3067\u3042\u308b\u70b9\u3067\u306f\u5171\u901a\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5225\u306e\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u4e0a\u306e<strong>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/strong>\u306b\u3088\u3063\u3066\u8a2a\u554f\u8005\u3092\u547c\u3073\u623b\u3057\u307e\u3059\u3002<\/li>\n<li>\u4e00\u65b9\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u7528\u3059\u308b\u306e\u306f\u00a0<strong>E\u30e1\u30fc\u30eb<\/strong>\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001E\u30e1\u30fc\u30eb\u3092\u7528\u3044\u3066\u8cfc\u5165\u3092\u5b8c\u7d50\u3057\u3066\u3044\u306a\u3044\u5546\u54c1\u304c\u30ab\u30fc\u30c8\u5185\u306b\u6b8b\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3089\u305b\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u304b\u3089\u30a2\u30c3\u30d7\u30bb\u30eb\uff0f\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u9069\u3057\u305f\u5546\u54c1\u3092\u30e1\u30fc\u30eb\u3067\u63d0\u6848\u3057\u305f\u308a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h4><strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/strong><\/h4>\n<ol>\n<li><strong>\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306b\u5bfe\u3059\u308b\u6df1\u3044\u7406\u89e3\u3092\u53ef\u80fd\u306b\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63a1\u7528\u3059\u308b<br \/>\n<\/strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u5927\u5316\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5927\u898f\u6a21\u306a<a href=\"https:\/\/www.criteo.com\/jp\/technology\/shopper-graph\/\">\u8cb7\u3044\u7269\u5ba2\u30c7\u30fc\u30bf<\/a>\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u78ba\u4fdd\u3057\u3001\u5909\u5316\u3057\u7d9a\u3051\u308b\u8cb7\u7269\u5ba2\u306e\u884c\u52d5\u3084\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3001\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u81ea\u793e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306b\u5408\u81f4\u3057\u3001\u307e\u305f\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5f37\u529b\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u95a2\u9023\u6027\u304c\u6700\u3082\u9ad8\u3044\u5546\u54c1\u306e\u307f\u3092\u63d0\u793a\u3059\u308b<br \/>\n<\/strong>\u8cb7\u7269\u5ba2\u304c\u6700\u5f8c\u306b\u95b2\u89a7\u3057\u305f\u5546\u54c1\u3084\u3001\u58f2\u308c\u7b4b\u5546\u54c1\u3092\u63d0\u793a\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u3082\u306f\u3084\u5341\u5206\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u8cb7\u7269\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5b9f\u7e3e\u3042\u308b<a href=\"https:\/\/www.criteo.com\/jp\/technology\/product-recommendations\/\">\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/a>\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u8cb7\u7269\u5ba2\u304c\u307e\u3060\u95b2\u89a7\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u5546\u54c1\u3082\u542b\u3081\u3001\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u5546\u54c1\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u307e\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u5834\u6240\u3067\u3001\u8cb7\u7269\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b<br \/>\n<\/strong>\\\u8cb7\u7269\u5ba2\u304c\u30b3\u30f3\u30d0\u30fc\u30c8\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u304f\u306a\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u4e88\u6e2c\u3057\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f37\u529b\u306a<a href=\"https:\/\/www.criteo.com\/jp\/technology\/predictive-bidding\/\">\u4e88\u6e2c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/a>\u3068\u3001\u30a2\u30d7\u30ea\u3084\u52d5\u753b\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u542b\u3080\u5e83\u7bc4\u304b\u3064\u512a\u308c\u305f\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306e\u4e21\u65b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ol>\n<h4 class=\"h4 title\"><strong>Criteo \u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044<\/strong><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Drive-your-business-Image-1-2-for-glossary-min.png\" \/><\/h4>\n<h4><strong>\u30ea\u30fc\u30c1\u306e\u62e1\u5927<\/strong><\/h4>\n<p>1\u65e5\u3042\u305f\u308a7\u5104\u4eba<!-- notionvc: 56ad2dae-dcb9-442b-b3b5-fcba5423deec -->\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u5ba2\u306b\u95a2\u3059\u308b\u6df1\u3044\u7406\u89e3\u306e\u3082\u3068\u3001Criteo \u306f\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u57a3\u6839\u3092\u8d85\u3048\u3066\u3001\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u9ad8\u54c1\u8cea\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4><strong>\u4fa1\u5024\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u7372\u5f97<\/strong><\/h4>\n<p>40\u5104\u4ef6\u306e\u5546\u54c1SKU\u30683,500\u4ef6\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u8a87\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u751f\u307f\u51fa\u3059\u3001\u4e16\u754c\u6700\u5927\u306e\u30aa\u30fc\u30d7\u30f3\u306a\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4><strong>\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5b9f\u73fe<\/strong><\/h4>\n<p>Criteo \u306e AI \u30a8\u30f3\u30b8\u30f3\u3092\u99c6\u4f7f\u3057\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u751f\u6210\u3055\u308c\u308b\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002Criteo AI 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\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u500b\u3005\u306e\u8cb7\u7269\u5ba2\u306b\u5411\u3051\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u5e83\u544a\u306e\u4f5c\u6210\u306b\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u9ad8\u5ea6\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u8cb7\u7269\u5ba2\u306e\u884c\u52d5\u306e\u5206\u6790\u3092\u3082\u3068\u306b\u3001\u5f7c\u3089\uff11\u4eba\u3072\u3068\u308a\u306e\u597d\u307f\u306b\u5fdc\u3058\u3066\u5e83\u544a\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u304f\u306a\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u8a08\u3089\u3063\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u5fa1\u793e\u304c B2C \u306e\u30b3\u30de\u30fc\u30b9\u4f01\u696d\u3067\u3001\u5927\u898f\u6a21\u306a\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6709\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af 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\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3067\u3059\u3002\u5b9f\u969b\u3001\u7c73\u56fd\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306e88%\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u696d\u7e3e\u304c\u6539\u5584\u3055\u308c\u308b\u3068\u8ff0\u3079\u3066\u304a\u308a\u3001\u3053\u306e\u3046\u3061\u534a\u6570\u4ee5\u4e0a\u304c10%\u8d85\u306e\u6539\u5584\u3092\u5831\u544a\u3057\u3066\u3044\u307e\u3059\u3002\uff08<a href=\"http:\/\/www.evergage.com\/blog\/press\/new-evergage-study-shows-compelling-personalization-benefits\/\" target=\"_blank\" rel=\"noopener\">Evergage<\/a>\uff09<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/JP-SEO-2-for-glossary-min.jpeg\" \/><\/p>\n<h4><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><\/h4>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u8cfc\u5165\u306b\u81f3\u3089\u305a\u30b5\u30a4\u30c8\u3092\u96e2\u8131\u3057\u305f96%\u306e\u8cb7\u3044\u7269\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u4ee5\u5916\u306b\u3082\u3001\u6b21\u306e\u3088\u3046\u306a\u70b9\u3067\u975e\u5e38\u306b\u6709\u52b9\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n<p><strong>1. \u3059\u3067\u306b\u81ea\u793e\u306e\u5546\u54c1\u306b\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u8cb7\u7269\u5ba2\u3092\u30b3\u30f3\u30d0\u30fc\u30c8\u3000<\/strong><br 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\/>\n\u8cb7\u7269\u5ba2\u304c\u6700\u7d42\u7684\u306a\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306b\u306f\u3001\u4f55\u5ea6\u304b\u5e83\u544a\u3092\u898b\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u6700\u8fd1\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306f\u8907\u96d1\u5316\u3057\u3066\u3044\u3066\u3001\u6700\u7d42\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u81f3\u308b\u307e\u3067\u306b\u591a\u304f\u306e\u969c\u5bb3\u304c\u7acb\u3061\u306f\u3060\u304b\u308a\u307e\u3059\u3002\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u5f7c\u3089\u304c\u304b\u3064\u3066\u95b2\u89a7\u3057\u3066\u3044\u305f\u30b7\u30e3\u30c4\u3084\u9774\u306b\u3064\u3044\u3066\u601d\u3044\u51fa\u3057\u3066\u3082\u3089\u3044\u3001\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><strong>3. 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\/>\n\u8cb7\u7269\u5ba2\u304c\u4f7f\u7528\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u306f1\u53f0\u3060\u3051\u3068\u306f\u9650\u3089\u306a\u3044\u306e\u3067\u3001\u5e83\u544a\u4e3b\u5074\u3082\u8cb7\u7269\u5ba2\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u914d\u4fe1\u5148\u3092\u5909\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002PC\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30a2\u30d7\u30ea\u3092\u6a2a\u65ad\u3057\u3066\u8cb7\u7269\u5ba2\u3092\u30de\u30c3\u30c1\u30f3\u30b0\u3067\u308c\u3070\u3001\u30c7\u30d0\u30a4\u30b9\u3092\u554f\u308f\u305a\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3057\u3001\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u60c5\u5831\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 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\/>\n\u7279\u306b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u304a\u624b\u672c\u306b\u6226\u7565\u8a2d\u8a08\u3059\u308c\u3070\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u975e\u5e38\u306b\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u306a\u308a\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u4e00\u90e8\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b CPC\uff08\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\uff09\u30e2\u30c7\u30eb\u3067\u3042\u308c\u3070\u3001\u6599\u91d1\u304c\u767a\u751f\u3059\u308b\u306e\u306f\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u6642\u306e\u307f\u306a\u306e\u3067\u3001\u4e88\u7b97\u306e\u6709\u52b9\u6d3b\u7528\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h4><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u6599\u91d1<\/strong><\/h4>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u5b9f\u969b\u306b\u304b\u304b\u308b\u8cbb\u7528\u306f\u3001\u5229\u7528\u3059\u308b\u5404\u5e83\u544a\u67a0\u306e\u5024\u6bb5\u3084\u3001\u5272\u308a\u5f53\u3066\u308b\u4e88\u7b97\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u63d0\u4f9b\u3055\u308c\u308b\u8ab2\u91d1\u30e2\u30c7\u30eb\u3084\u81ea\u793e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306b\u3088\u3063\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u5f97\u3089\u308c\u308b\u4fa1\u5024\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u901a\u5e38\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/cpc%e3%81%a8cpm%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f\/\">CPM \u30e2\u30c7\u30eb\u307e\u305f\u306f CPC \u30e2\u30c7\u30eb<\/a>\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>1. CPM\uff08Cost per \u201cmille\u201d\uff09= \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff081,000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff09<\/li>\n<li>2. CPC\uff08Cost per click\uff09= \u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08\u30af\u30ea\u30c3\u30af1\u56de\u3054\u3068\u306e\u8ab2\u91d1\uff09<\/li>\n<\/ul>\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5f37\u5316\u3092\u76ee\u6a19\u3068\u3059\u308b\u5834\u5408\u306b\u306f\u3001CPM \u30e2\u30c7\u30eb\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u30e2\u30c7\u30eb\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u4ef6\u6570\u306b\u5fdc\u3058\u305f\u6599\u91d1\u8a2d\u5b9a\u306e\u305f\u3081\u3001\u5b9f\u969b\u306b\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u3069\u3046\u304b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3002\u8ab2\u91d1\u5bfe\u8c61\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u4e2d\u306b\u306f\u30da\u30fc\u30b8\u306e\u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u306e\u76ee\u306b\u7559\u307e\u3089\u306a\u3044\u3082\u306e\u3082\u591a\u3044\u306f\u305a\u3067\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u58f2\u4e0a\u306e\u4fc3\u9032\u304c\u76ee\u7684\u306e\u5834\u5408\u3001CPM \u306f\u7406\u60f3\u7684\u306a\u9078\u629e\u80a2\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e00\u65b9\u3001CPC \u30e2\u30c7\u30eb\u3067\u306f\u30af\u30ea\u30c3\u30af\u6570\u306b\u5fdc\u3058\u3066\u6599\u91d1\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u306e\u306f\u5e83\u544a\u306e\u5185\u5bb9\u306b\u9ad8\u3044\u95a2\u5fc3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u304c\u5927\u90e8\u5206\u3067\u3059\u304b\u3089\u3001\u53ce\u76ca\u306e\u5897\u52a0\u306a\u3069\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u76ee\u6a19\u304c\u660e\u78ba\u306a\u5834\u5408\u306f\u3001CPC \u30e2\u30c7\u30eb\u304c\u9069\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h4><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/strong><\/h4>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u533a\u5225\u3055\u308c\u305a\u306b\u4f7f\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u306f\u901a\u5e38\u3001\u4e8c\u3064\u306f\u5168\u304f\u5225\u306e\u624b\u6cd5\u3067\u3059\u3002\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3044\u305a\u308c\u3082\u8cfc\u5165\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3092\u30b3\u30f3\u30d0\u30fc\u30c8\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u7565\u3067\u3042\u308b\u70b9\u3067\u306f\u5171\u901a\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5225\u306e\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u4e0a\u306e<strong>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/strong>\u306b\u3088\u3063\u3066\u8a2a\u554f\u8005\u3092\u547c\u3073\u623b\u3057\u307e\u3059\u3002<\/li>\n<li>\u4e00\u65b9\u3001\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u7528\u3059\u308b\u306e\u306f\u00a0<strong>E\u30e1\u30fc\u30eb<\/strong>\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001E\u30e1\u30fc\u30eb\u3092\u7528\u3044\u3066\u8cfc\u5165\u3092\u5b8c\u7d50\u3057\u3066\u3044\u306a\u3044\u5546\u54c1\u304c\u30ab\u30fc\u30c8\u5185\u306b\u6b8b\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3089\u305b\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u304b\u3089\u30a2\u30c3\u30d7\u30bb\u30eb\uff0f\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u9069\u3057\u305f\u5546\u54c1\u3092\u30e1\u30fc\u30eb\u3067\u63d0\u6848\u3057\u305f\u308a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h4><strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/strong><\/h4>\n<ol>\n<li><strong>\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306b\u5bfe\u3059\u308b\u6df1\u3044\u7406\u89e3\u3092\u53ef\u80fd\u306b\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63a1\u7528\u3059\u308b<br \/>\n<\/strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u5927\u5316\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5927\u898f\u6a21\u306a<a href=\"https:\/\/www.criteo.com\/jp\/technology\/shopper-graph\/\">\u8cb7\u3044\u7269\u5ba2\u30c7\u30fc\u30bf<\/a>\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u78ba\u4fdd\u3057\u3001\u5909\u5316\u3057\u7d9a\u3051\u308b\u8cb7\u7269\u5ba2\u306e\u884c\u52d5\u3084\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3001\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u81ea\u793e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306b\u5408\u81f4\u3057\u3001\u307e\u305f\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5f37\u529b\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u95a2\u9023\u6027\u304c\u6700\u3082\u9ad8\u3044\u5546\u54c1\u306e\u307f\u3092\u63d0\u793a\u3059\u308b<br \/>\n<\/strong>\u8cb7\u7269\u5ba2\u304c\u6700\u5f8c\u306b\u95b2\u89a7\u3057\u305f\u5546\u54c1\u3084\u3001\u58f2\u308c\u7b4b\u5546\u54c1\u3092\u63d0\u793a\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u3082\u306f\u3084\u5341\u5206\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u8cb7\u7269\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5b9f\u7e3e\u3042\u308b<a href=\"https:\/\/www.criteo.com\/jp\/technology\/product-recommendations\/\">\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/a>\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u8cb7\u7269\u5ba2\u304c\u307e\u3060\u95b2\u89a7\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u5546\u54c1\u3082\u542b\u3081\u3001\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u5546\u54c1\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u307e\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u5834\u6240\u3067\u3001\u8cb7\u7269\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b<br \/>\n<\/strong>\\\u8cb7\u7269\u5ba2\u304c\u30b3\u30f3\u30d0\u30fc\u30c8\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u304f\u306a\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u4e88\u6e2c\u3057\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f37\u529b\u306a<a href=\"https:\/\/www.criteo.com\/jp\/technology\/predictive-bidding\/\">\u4e88\u6e2c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/a>\u3068\u3001\u30a2\u30d7\u30ea\u3084\u52d5\u753b\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u542b\u3080\u5e83\u7bc4\u304b\u3064\u512a\u308c\u305f\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306e\u4e21\u65b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ol>\n<h4 class=\"h4 title\"><strong>Criteo \u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044<\/strong><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/Drive-your-business-Image-1-2-for-glossary-min.png\" \/><\/h4>\n<h4><strong>\u30ea\u30fc\u30c1\u306e\u62e1\u5927<\/strong><\/h4>\n<p>1\u65e5\u3042\u305f\u308a7\u5104\u4eba<!-- notionvc: 56ad2dae-dcb9-442b-b3b5-fcba5423deec -->\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u5ba2\u306b\u95a2\u3059\u308b\u6df1\u3044\u7406\u89e3\u306e\u3082\u3068\u3001Criteo 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