{"id":20500,"date":"2023-01-19T14:42:13","date_gmt":"2023-01-19T18:42:13","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?post_type=glossary&#038;p=20500"},"modified":"2023-08-28T11:36:45","modified_gmt":"2023-08-28T15:36:45","slug":"app-advertising","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/jp\/digital-advertising-glossary\/app-advertising\/","title":{"rendered":"App Advertising (\u30a2\u30d7\u30ea\u5e83\u544a)"},"featured_media":0,"template":"","class_list":{"0":"post-20500","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-a","6":"criteo-topic-commerce-media"},"acf":{"abbr":"","anchor":"app-advertising","term_description":"<p>\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3001\u5229\u7528\uff0f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u4fc3\u3059\u5e83\u544a\u3002<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<p><a href=\"https:\/\/www.statista.com\/statistics\/269025\/worldwide-mobile-app-revenue-forecast\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>\u306e\u767a\u8868\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u53ce\u76ca\u306f2020\u5e74\u306b\u7d042,000\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f2016\u5e74\u306e2\u500d\u4ee5\u4e0a\u306b\u4e0a\u308b\u91d1\u984d\u3067\u3059\u3002\u307e\u305f\u3001<a href=\"https:\/\/techcrunch.com\/2018\/01\/17\/global-app-downloads-topped-175-billion-in-2017-revenue-surpassed-86-billion\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u30012017\u5e74\u306f\u5168\u4e16\u754c\u30671,750\u5104\u4ef6\u306e\u30a2\u30d7\u30ea\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u884c\u308f\u308c\u3001860\u5104\u30c9\u30eb\u306e\u652f\u51fa\u306b\u3064\u306a\u304c\u3063\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u306b\u3088\u308b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u6642\u9593\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u306e\u4f7f\u7528\u6642\u9593\u306e7\u500d\u306b\u3082\u4e0a\u308a\u3001Criteo\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3082\u3001\u5317\u7c73\u306b\u304a\u3051\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f3\u500d\u4ee5\u4e0a\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u7d71\u8a08\u304b\u3089\u308f\u304b\u308b\u3053\u3068\u306f\u3001\u30a2\u30d7\u30ea\u306f\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3060\u3051\u3067\u306f\u30a2\u30d7\u30ea\u958b\u767a\u3084\u6d88\u8cbb\u8005\u306e\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3059\u308b\u6295\u8cc7\u306e\u7406\u7531\u3068\u3057\u3066\u3001\u5341\u5206\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002ROI\u3092\u78ba\u5b9f\u306b\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u30a2\u30d7\u30ea\u5e83\u544a\u3092\u7d99\u7d9a\u7684\u306b\u914d\u4fe1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u305d\u3046\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u521d\u3081\u3066\u9ad8\u3044\u4fa1\u5024\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u81ea\u793e\u30a2\u30d7\u30ea\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u5c0f\u58f2\u696d\u8005\u3067\u306f\u3001\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u53d6\u5f15\u30b7\u30a7\u30a2\u304c\u5bfe\u524d\u5e74\u6bd4\u306730%\u5897\u52a0\u3057\u305f\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3046\u3061\u30aa\u30f3\u30e9\u30a4\u30f3\u5c02\u696d\u306e\u5c0f\u58f2\u696d\u8005\u3067\u306f\u3001\u53d6\u5f15\u306e\u5b9f\u306b3\u5206\u306e1\u304c\u30a2\u30d7\u30ea\u3092\u7d4c\u7531\u3057\u305f\u58f2\u4e0a\u3067\u5360\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30a2\u30d7\u30ea\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u3055\u306e\u7406\u7531\u3068\u5c55\u958b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h4><strong>\u30a2\u30d7\u30ea\u5229\u7528\u3068\u300c<\/strong><strong>7\u65e5\u76ee\u306e\u96e2\u8131\u300d<\/strong><\/h4>\n<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3078\u306e\u6295\u8cc7\u304c\u6709\u52b9\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u7d71\u8a08\u304b\u3089\u3082\u3001\u307e\u305f\u77ed\u671f\u9593\u306b\u671f\u5f85\u3067\u304d\u308b\u6210\u679c\u306e\u5b9f\u7e3e\u304b\u3089\u3082\u660e\u3089\u304b\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u30a2\u30d7\u30ea\u3092\u5c55\u958b\u3057\u3055\u3048\u3059\u308c\u3070\u3001\u3059\u3050\u306b\u5927\u304d\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u7406\u7531\u306e1\u3064\u304c\u300c7\u65e5\u76ee\u306e\u96e2\u8131\u300d\u3067\u3059\u3002<\/p>\n<p>\u8abf\u67fb\u3067\u306f\u3001\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u304b\u30897\u65e5\u76ee\u306b\u3001\u305d\u306e\u30a2\u30d7\u30ea\u3092\u6d3b\u767a\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u306f\u308f\u305a\u304b11%\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u6b8b\u308a\u306e89%\u306f\u3001\u3053\u306e\u6642\u70b9\u3067\u3059\u3067\u306b\u4f7f\u308f\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<a href=\"http:\/\/info.localytics.com\/blog\/23-of-users-abandon-an-app-after-one-use\" target=\"_blank\" rel=\"noopener\">Localytics<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u30014\u4eba\u306b1\u4eba\u306f\u30a2\u30d7\u30ea\u30921\u56de\u4f7f\u7528\u3057\u305f\u3060\u3051\u3067\u3001\u305d\u308c\u4ee5\u964d\u306f\u5168\u304f\u4f7f\u7528\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>Localytics\u306e\u8abf\u67fb\u3067\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u696d\u7a2e\u306b\u3088\u3063\u3066\u82e5\u5e72\u7570\u306a\u308b\u3082\u306e\u306e\u3001\u3069\u306e\u696d\u7a2e\u3067\u3082\u3001\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u30663\u30ab\u6708\u3082\u7d4c\u305f\u306a\u3044\u3046\u3061\u306b\u7d0480\uff05\u306e\u30e6\u30fc\u30b6\u304c\u4f7f\u7528\u3092\u3084\u3081\u3066\u3044\u308b\u3053\u3068\u3082\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h4><strong>\u30a2\u30d7\u30ea\u5e83\u544a\u3067\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3092\u5411\u4e0a<\/strong><\/h4>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3060\u3051\u3092\u898b\u308b\u3068\u304c\u3063\u304b\u308a\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u5358\u306b\u3001\u30e6\u30fc\u30b6\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u6027\u5316\u3057\u3001\u5f7c\u3089\u3092\u547c\u3073\u623b\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u306b\u8ee2\u63db\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u306e\u88cf\u8fd4\u3057\u306b\u904e\u304e\u307e\u305b\u3093\u3002Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u7d99\u7d9a\u7684\u306b\u30a2\u30d7\u30ea\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u5b9f\u8df5\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u53d6\u5f15\u306b\u304a\u3044\u3066\u6700\u3082\u5927\u304d\u306a\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u5e83\u544a\u306f\u3001\u30e6\u30fc\u30b6\u306b\u30a2\u30d7\u30ea\u3092\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3055\u305b\u308b\u305f\u3081\u306e\u6700\u3082\u30b9\u30de\u30fc\u30c8\u306a\u624b\u6cd5\u306e1\u3064\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7684\u78ba\u306b\u5b9a\u3081\u305f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304c\u3042\u3089\u3086\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u6a2a\u65ad\u3057\u3066\u30e6\u30fc\u30b6\u306b\u30ea\u30fc\u30c1\u3057\u3001\u5f7c\u3089\u3092\u81ea\u793e\u306e\u30a2\u30d7\u30ea\u306b\u547c\u3073\u623b\u3059\u306e\u3067\u3059\u3002\u306a\u304a\u3001\u30a2\u30d7\u30ea\u5e83\u544a\u306b\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u8907\u6570\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u3001\u5404\u30bf\u30a4\u30d7\u306e\u4ed5\u7d44\u307f\u3092\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4><a href=\"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%ef%bc%9a%e3%81%9d%e3%81%ae%e4%bb%95%e7%b5%84%e3%81%bf%e3%81%a8%e9%87%8d%e8%a6%81%e6%80%a7%e3%81%a8\/\"><strong>\u30a2\u30d7\u30ea\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/a><\/h4>\n<p>\u305f\u3068\u3048\u3070\u3001\u30d3\u30eb\u3055\u3093\u304c\u5fa1\u793e\u306e\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3057\u3066\u8155\u6642\u8a08\u3092\u63a2\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u307e\u3060\u8cfc\u5165\u3092\u6c7a\u65ad\u3059\u308b\u307e\u3067\u306b\u306f\u81f3\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u30d3\u30eb\u3055\u3093\u304c\u5fa1\u793e\u306e\u5546\u54c1\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u9593\u3001\u5f7c\u306e\u8cfc\u5165\u610f\u56f3\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u304c\u6b21\u3005\u3068\u53ce\u96c6\u3055\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5f7c\u304c\u5fa1\u793e\u306e\u30a2\u30d7\u30ea\u304b\u3089\u96e2\u308c\u3066\u4ed6\u306e\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u304d\u3001\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u3067\u95b2\u89a7\u3057\u3066\u3044\u305f\u8155\u6642\u8a08\u3068\u3001\u305d\u306e\u4ed6\u306e\u95a2\u9023\u5546\u54c1\u3092\u63b2\u8f09\u3057\u305f\u5e83\u544a\u304c\u63d0\u793a\u3055\u308c\u307e\u3059\u3002\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30d3\u30eb\u3055\u3093\u306f\u5fa1\u793e\u306e\u30a2\u30d7\u30ea\u5185\u306e\u5546\u54c1\u30da\u30fc\u30b8\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3055\u308c\u3001\u305d\u3053\u3067\u8cfc\u5165\u3092\u6c7a\u65ad\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/App-Advertising-image-JP-glossary-min.png\" \/><\/p>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30e6\u30fc\u30b6\u304c\u30a2\u30d7\u30ea\u3092\u6700\u521d\u306b\u5229\u7528\u3057\u305f\u5f8c\u3082\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u3068\u3057\u3066\u5229\u7528\u3092\u7d99\u7d9a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u6975\u3081\u3066\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3059\u3002\u4e00\u5ea6\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u78ba\u7acb\u3067\u304d\u308c\u3070\u3001\u8ffd\u52a0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u306a\u304f\u3066\u3082\u30e6\u30fc\u30b6\u304c\u30a2\u30d7\u30ea\u3092\u518d\u8a2a\u3057\u3066\u8cfc\u5165\u3092\u5b8c\u7d50\u3059\u308b\u78ba\u7387\u306f30%\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h4><a href=\"https:\/\/www.criteo.com\/jp\/products\/criteo-audience-match\/\"><strong>\u30a2\u30d7\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/a><\/h4>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u540c\u69d8\u306b\u3001\u30a2\u30d7\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3082\u8cb7\u3044\u7269\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u63d0\u793a\u3057\u3066\u3001\u5f7c\u3089\u3092\u5fa1\u793e\u306e\u30a2\u30d7\u30ea\u306b\u547c\u3073\u623b\u3057\u3001\u9867\u5ba2\u306b\u8ee2\u63db\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u3082\u306e\u306e\u4e00\u5ea6\u3082\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u306a\u3044\u30e6\u30fc\u30b6\u306e\u6d3b\u6027\u5316\u3084\u3001\u5b63\u7bc0\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u307e\u305f\u4e00\u5b9a\u671f\u9593\u4f55\u3082\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u3068\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7528\u9014\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u904e\u53bb60\u65e5\u9593\u306b1\u56de\u3082\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u7684\u3092\u7d5e\u3063\u3066\u3001\u30af\u30fc\u30dd\u30f3\u3084\u65b0\u5546\u54c1\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u30aa\u30d5\u30a1\u30fc\u306f\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002Google\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u300130%\u306e\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u304c\u300c\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3055\u308c\u305f\u3089\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u3092\u518d\u958b\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u5225\u512a\u5f85\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306e\u63d0\u4f9b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/App-Engagement-JP-glossary-min.png\" \/><\/p>\n<h4><strong>\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5<\/strong><\/h4>\n<p>\u73fe\u5728\u3059\u3067\u306b\u30a2\u30d7\u30ea\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u5185\u5bb9\u304c\u9069\u5207\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u5fa1\u793e\u306e\u30a2\u30d7\u30ea\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u6b21\u306e\u6a5f\u80fd\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u3053\u306e\u6a5f\u4f1a\u306b\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.criteo.com\/jp\/products\/mobile-app-advertising\/\"><strong>\u30e6\u30fc\u30b6\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u8cfc\u5165\u610f\u56f3\u3092\u8e0f\u307e\u3048\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a<\/strong><\/a>\uff1a\u30e6\u30fc\u30b6\u304c\u6700\u5f8c\u306b\u95b2\u89a7\u3057\u305f\u5546\u54c1\u3084\u3001\u6700\u3082\u58f2\u308c\u7b4b\u306e\u5546\u54c1\u3060\u3051\u3092\u63b2\u8f09\u3059\u308b\u3088\u3046\u306a\u5e83\u544a\u3067\u306f\u3001\u305b\u3063\u304b\u304f\u306e\u8ca9\u58f2\u6a5f\u4f1a\u3092\u5931\u3044\u304b\u306d\u307e\u305b\u3093\u3002\u81ea\u793e\u306e\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u306e\u4e2d\u304b\u3089\u3001\u5f7c\u3089\u304c\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3061\u305d\u3046\u306a\u5546\u54c1\u3092\u4e88\u6e2c\u3057\u3066\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/jp\/technology\/shopper-graph\/\"><strong>\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u30de\u30c3\u30c1\u30f3\u30b0<\/strong><\/a>\uff1a\u4e00\u8cab\u6027\u3068\u95a2\u9023\u6027\u306b\u512a\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u3068\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u57a3\u6839\u3092\u8d8a\u3048\u3066\u3001\u30e6\u30fc\u30b6\u306e\u884c\u52d5\u3084\u5f7c\u3089\u306e\u8cfc\u5165\u610f\u56f3\u3092\u5341\u5206\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6b63\u78ba\u6027\u3092\u6b20\u3044\u305f\u3001\u3042\u308b\u3044\u306f\u5236\u9650\u306e\u3042\u308b\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u306f\u3001\u4e88\u7b97\u306e\u6d6a\u8cbb\u3084\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u4f4e\u4e0b\u306e\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/jp\/products\/mobile-app-advertising\/\"><strong>\u5e45\u5e83\u3044\u30ea\u30fc\u30c1<\/strong><\/a>\uff1a\u5fa1\u793e\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u898f\u6a21\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b\uff1f\u5fa1\u793e\u306e\u5e83\u544a\u3092\u3069\u306e\u304f\u3089\u3044\u591a\u304f\u306e\u30a2\u30d7\u30ea\u306b\u9732\u51fa\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f\u307e\u305f\u3001\u3069\u306e\u3088\u3046\u306a\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u304b\uff1f\u5f53\u7136\u306a\u304c\u3089\u3001\u898f\u6a21\u304c\u5927\u304d\u3051\u308c\u3070\u5927\u304d\u3044\u307b\u3069\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u30c1\u30e3\u30f3\u30b9\u306f\u5e83\u304c\u308a\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/jp\/technology\/dco\/\"><strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6700\u9069\u5316<\/strong><\/a>\uff1a\u898f\u6a21\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u304a\u3044\u3066\u5e83\u544a\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u5236\u9650\u304c\u3042\u308b\u5834\u5408\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u60aa\u5f71\u97ff\u3092\u304a\u3088\u307c\u3059\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u8981\u7d20\u3092\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u5229\u7528\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u306f\u3001\u5404\u30e6\u30fc\u30b6\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/jp\/technology\/predictive-bidding\/\"><strong>\u4e88\u6e2c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/a>\uff1a\u624b\u4f5c\u696d\u3067\u5b9a\u7fa9\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30a2\u30d7\u30ea\u30ab\u30c6\u30b4\u30ea\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u65b9\u6cd5\u3067\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u3092\u7372\u5f97\u3067\u304d\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u5f7c\u3089\u306f\u4e8b\u524d\u306b\u5b9a\u7fa9\u3057\u305f\u3044\u305a\u308c\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3082\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002\u884c\u52d5\u30fb\u8cfc\u5165\u610f\u56f3\u5225\u306e\u30e6\u30fc\u30b6\u306b\u7684\u3092\u7d5e\u3063\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a2\u3059\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u3092\u53d6\u308a\u9003\u3059\u3053\u3068\u306a\u304f\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/\">\u95a2\u9023\u8cc7\u6599<\/a>\u30da\u30fc\u30b8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u5b66\u7fd2\u306b\u5f79\u7acb\u3064\u3055\u307e\u3056\u307e\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<p><a href=\"https:\/\/www.statista.com\/statistics\/269025\/worldwide-mobile-app-revenue-forecast\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>\u306e\u767a\u8868\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u53ce\u76ca\u306f2020\u5e74\u306b\u7d042,000\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f2016\u5e74\u306e2\u500d\u4ee5\u4e0a\u306b\u4e0a\u308b\u91d1\u984d\u3067\u3059\u3002\u307e\u305f\u3001<a href=\"https:\/\/techcrunch.com\/2018\/01\/17\/global-app-downloads-topped-175-billion-in-2017-revenue-surpassed-86-billion\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u30012017\u5e74\u306f\u5168\u4e16\u754c\u30671,750\u5104\u4ef6\u306e\u30a2\u30d7\u30ea\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u884c\u308f\u308c\u3001860\u5104\u30c9\u30eb\u306e\u652f\u51fa\u306b\u3064\u306a\u304c\u3063\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u306b\u3088\u308b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u6642\u9593\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u306e\u4f7f\u7528\u6642\u9593\u306e7\u500d\u306b\u3082\u4e0a\u308a\u3001Criteo\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3082\u3001\u5317\u7c73\u306b\u304a\u3051\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f3\u500d\u4ee5\u4e0a\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u7d71\u8a08\u304b\u3089\u308f\u304b\u308b\u3053\u3068\u306f\u3001\u30a2\u30d7\u30ea\u306f\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3060\u3051\u3067\u306f\u30a2\u30d7\u30ea\u958b\u767a\u3084\u6d88\u8cbb\u8005\u306e\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3059\u308b\u6295\u8cc7\u306e\u7406\u7531\u3068\u3057\u3066\u3001\u5341\u5206\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002ROI\u3092\u78ba\u5b9f\u306b\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u30a2\u30d7\u30ea\u5e83\u544a\u3092\u7d99\u7d9a\u7684\u306b\u914d\u4fe1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u305d\u3046\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u521d\u3081\u3066\u9ad8\u3044\u4fa1\u5024\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u81ea\u793e\u30a2\u30d7\u30ea\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u5c0f\u58f2\u696d\u8005\u3067\u306f\u3001\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u53d6\u5f15\u30b7\u30a7\u30a2\u304c\u5bfe\u524d\u5e74\u6bd4\u306730%\u5897\u52a0\u3057\u305f\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3046\u3061\u30aa\u30f3\u30e9\u30a4\u30f3\u5c02\u696d\u306e\u5c0f\u58f2\u696d\u8005\u3067\u306f\u3001\u53d6\u5f15\u306e\u5b9f\u306b3\u5206\u306e1\u304c\u30a2\u30d7\u30ea\u3092\u7d4c\u7531\u3057\u305f\u58f2\u4e0a\u3067\u5360\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30a2\u30d7\u30ea\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u3055\u306e\u7406\u7531\u3068\u5c55\u958b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h4><strong>\u30a2\u30d7\u30ea\u5229\u7528\u3068\u300c<\/strong><strong>7\u65e5\u76ee\u306e\u96e2\u8131\u300d<\/strong><\/h4>\n<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3078\u306e\u6295\u8cc7\u304c\u6709\u52b9\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u7d71\u8a08\u304b\u3089\u3082\u3001\u307e\u305f\u77ed\u671f\u9593\u306b\u671f\u5f85\u3067\u304d\u308b\u6210\u679c\u306e\u5b9f\u7e3e\u304b\u3089\u3082\u660e\u3089\u304b\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u30a2\u30d7\u30ea\u3092\u5c55\u958b\u3057\u3055\u3048\u3059\u308c\u3070\u3001\u3059\u3050\u306b\u5927\u304d\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u7406\u7531\u306e1\u3064\u304c\u300c7\u65e5\u76ee\u306e\u96e2\u8131\u300d\u3067\u3059\u3002<\/p>\n<p>\u8abf\u67fb\u3067\u306f\u3001\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u304b\u30897\u65e5\u76ee\u306b\u3001\u305d\u306e\u30a2\u30d7\u30ea\u3092\u6d3b\u767a\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u306f\u308f\u305a\u304b11%\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u6b8b\u308a\u306e89%\u306f\u3001\u3053\u306e\u6642\u70b9\u3067\u3059\u3067\u306b\u4f7f\u308f\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<a href=\"http:\/\/info.localytics.com\/blog\/23-of-users-abandon-an-app-after-one-use\" target=\"_blank\" rel=\"noopener\">Localytics<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u30014\u4eba\u306b1\u4eba\u306f\u30a2\u30d7\u30ea\u30921\u56de\u4f7f\u7528\u3057\u305f\u3060\u3051\u3067\u3001\u305d\u308c\u4ee5\u964d\u306f\u5168\u304f\u4f7f\u7528\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>Localytics\u306e\u8abf\u67fb\u3067\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u696d\u7a2e\u306b\u3088\u3063\u3066\u82e5\u5e72\u7570\u306a\u308b\u3082\u306e\u306e\u3001\u3069\u306e\u696d\u7a2e\u3067\u3082\u3001\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u30663\u30ab\u6708\u3082\u7d4c\u305f\u306a\u3044\u3046\u3061\u306b\u7d0480\uff05\u306e\u30e6\u30fc\u30b6\u304c\u4f7f\u7528\u3092\u3084\u3081\u3066\u3044\u308b\u3053\u3068\u3082\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h4><strong>\u30a2\u30d7\u30ea\u5e83\u544a\u3067\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3092\u5411\u4e0a<\/strong><\/h4>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3060\u3051\u3092\u898b\u308b\u3068\u304c\u3063\u304b\u308a\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u5358\u306b\u3001\u30e6\u30fc\u30b6\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u6027\u5316\u3057\u3001\u5f7c\u3089\u3092\u547c\u3073\u623b\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u306b\u8ee2\u63db\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u306e\u88cf\u8fd4\u3057\u306b\u904e\u304e\u307e\u305b\u3093\u3002Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u7d99\u7d9a\u7684\u306b\u30a2\u30d7\u30ea\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u5b9f\u8df5\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u53d6\u5f15\u306b\u304a\u3044\u3066\u6700\u3082\u5927\u304d\u306a\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u5e83\u544a\u306f\u3001\u30e6\u30fc\u30b6\u306b\u30a2\u30d7\u30ea\u3092\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3055\u305b\u308b\u305f\u3081\u306e\u6700\u3082\u30b9\u30de\u30fc\u30c8\u306a\u624b\u6cd5\u306e1\u3064\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7684\u78ba\u306b\u5b9a\u3081\u305f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u304c\u3042\u3089\u3086\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u6a2a\u65ad\u3057\u3066\u30e6\u30fc\u30b6\u306b\u30ea\u30fc\u30c1\u3057\u3001\u5f7c\u3089\u3092\u81ea\u793e\u306e\u30a2\u30d7\u30ea\u306b\u547c\u3073\u623b\u3059\u306e\u3067\u3059\u3002\u306a\u304a\u3001\u30a2\u30d7\u30ea\u5e83\u544a\u306b\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u8907\u6570\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u3001\u5404\u30bf\u30a4\u30d7\u306e\u4ed5\u7d44\u307f\u3092\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4><a 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decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/App-Advertising-image-JP-glossary-min.png\" \/><\/p>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30e6\u30fc\u30b6\u304c\u30a2\u30d7\u30ea\u3092\u6700\u521d\u306b\u5229\u7528\u3057\u305f\u5f8c\u3082\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u3068\u3057\u3066\u5229\u7528\u3092\u7d99\u7d9a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u6975\u3081\u3066\u6709\u52b9\u306a\u624b\u6cd5\u3067\u3059\u3002\u4e00\u5ea6\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u78ba\u7acb\u3067\u304d\u308c\u3070\u3001\u8ffd\u52a0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u306a\u304f\u3066\u3082\u30e6\u30fc\u30b6\u304c\u30a2\u30d7\u30ea\u3092\u518d\u8a2a\u3057\u3066\u8cfc\u5165\u3092\u5b8c\u7d50\u3059\u308b\u78ba\u7387\u306f30%\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h4><a href=\"https:\/\/www.criteo.com\/jp\/products\/criteo-audience-match\/\"><strong>\u30a2\u30d7\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/a><\/h4>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u540c\u69d8\u306b\u3001\u30a2\u30d7\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3082\u8cb7\u3044\u7269\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u63d0\u793a\u3057\u3066\u3001\u5f7c\u3089\u3092\u5fa1\u793e\u306e\u30a2\u30d7\u30ea\u306b\u547c\u3073\u623b\u3057\u3001\u9867\u5ba2\u306b\u8ee2\u63db\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u3082\u306e\u306e\u4e00\u5ea6\u3082\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u306a\u3044\u30e6\u30fc\u30b6\u306e\u6d3b\u6027\u5316\u3084\u3001\u5b63\u7bc0\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u307e\u305f\u4e00\u5b9a\u671f\u9593\u4f55\u3082\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u3068\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7528\u9014\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u904e\u53bb60\u65e5\u9593\u306b1\u56de\u3082\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u7684\u3092\u7d5e\u3063\u3066\u3001\u30af\u30fc\u30dd\u30f3\u3084\u65b0\u5546\u54c1\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u30aa\u30d5\u30a1\u30fc\u306f\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002Google\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u300130%\u306e\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u304c\u300c\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3055\u308c\u305f\u3089\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u3092\u518d\u958b\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u5225\u512a\u5f85\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u306e\u63d0\u4f9b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2023\/01\/App-Engagement-JP-glossary-min.png\" \/><\/p>\n<h4><strong>\u30a2\u30d7\u30ea\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5<\/strong><\/h4>\n<p>\u73fe\u5728\u3059\u3067\u306b\u30a2\u30d7\u30ea\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u5185\u5bb9\u304c\u9069\u5207\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u5fa1\u793e\u306e\u30a2\u30d7\u30ea\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u6b21\u306e\u6a5f\u80fd\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u3053\u306e\u6a5f\u4f1a\u306b\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><a 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