{"id":10498,"date":"2019-06-18T11:51:58","date_gmt":"2019-06-18T15:51:58","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=10498"},"modified":"2019-06-18T11:56:05","modified_gmt":"2019-06-18T15:56:05","slug":"%e3%82%bd%e3%83%bc%e3%83%88%e3%83%aa%e3%83%bc%e3%83%80%e3%83%bc%e3%82%b7%e3%83%83%e3%83%97%e3%83%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%bd%e3%83%bc%e3%83%88%e3%83%aa%e3%83%bc%e3%83%80%e3%83%bc%e3%82%b7%e3%83%83%e3%83%97%e3%83%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e3%81%af%ef%bc%9f\/","title":{"rendered":"\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f"},"content":{"rendered":"

 <\/p>\n

\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u300c<\/strong>Thought<\/strong>\u300d\u306f\u4f55\uff1f<\/strong><\/h3>\n

\u6700\u8fd1\u3001\u3088\u304f\u8033\u306b\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u6307\u3059\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u305d\u3082\u305d\u3082\u300c\u30bd\u30fc\u30c8 \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\uff08Thought Leadership\uff09\u300d\u3068\u306f\u3001\u3042\u308b\u7279\u5b9a\u306e\u5206\u91ce\u3067\u5468\u56f2\u306b\u4e00\u76ee\u7f6e\u304b\u308c\u308b\u3088\u3046\u306a\u7b2c\u4e00\u4eba\u8005\u3067\u3042\u308b\u3053\u3068\u3002\u500b\u4eba\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u3082\u72ec\u81ea\u306e\u7406\u5ff5\u3084\u4e3b\u7fa9\uff08\uff1dThought\uff09\u3092\u63b2\u3052\u3001\u793e\u4f1a\u3084\u6d88\u8cbb\u8005\u304b\u3089\u5171\u611f\u3092\u547c\u3076\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u7b2c\u4e00\u4eba\u8005\u305f\u308b\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u6642\u8a08\u30d6\u30e9\u30f3\u30c9\u306eSWATCH\u306f\u3001\u6642\u8a08\u306e\u6a5f\u80fd\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u3057\u3066\u4fa1\u683c\u3092\u6291\u3048\u3001\u540c\u6642\u306b\u9ad8\u3044\u30c7\u30b6\u30a4\u30f3\u6027\u3092\u52a0\u3048\u3066\u3001\u6642\u8a08\u3092\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u4e00\u90e8\u3068\u3057\u3066\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u307e\u3067\u300c\u4fa1\u683c\u304c\u9ad8\u3044\u307b\u3046\u304c\u3001\u4fa1\u5024\u304c\u9ad8\u3044\u300d\u3068\u3055\u308c\u3066\u304d\u305f\u6642\u8a08\u696d\u754c\u306b\u65b0\u3057\u3044\u4fa1\u5024\u89b3\u3092\u751f\u307f\u51fa\u3057\u3001\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u305f\u3053\u3068\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001Google\u306f\u300cGoogle\u306e\u4f7f\u547d\u306f\u4e16\u754c\u4e2d\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u4e16\u754c\u4e2d\u306e\u4eba\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3066\u4f7f\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u300d\u3068\u5b9a\u7fa9\u3057\u305f\u4e0a\u3067\u3001\u793e\u306e\u7406\u5ff5\u306e\uff11\u3064\u306b\u300c\u30e6\u30fc\u30b6\u306b\u7126\u70b9\u3092\u7d5e\u308c\u3070\u3001\u4ed6\u306e\u3082\u306e\u306f\u307f\u306a\u5f8c\u304b\u3089\u3064\u3044\u3066\u304f\u308b\u300d\u3092\u63b2\u3052\u3001\u30e6\u30fc\u30b6\u7b2c\u4e00\u4e3b\u7fa9\u3092\u8cab\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u59ff\u52e2\u304c\u591a\u304f\u306e\u30e6\u30fc\u30b6\u306e\u5171\u611f\u3084\u4fe1\u983c\u3092\u547c\u3073\u3001\u4eca\u3067\u306f\u300c\u691c\u7d22\u3068\u8a00\u3048\u3070Google\u300d\u3068\u3044\u3046\u78ba\u56fa\u305f\u308b\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u3001\u300cThought\u300d\u3092\u4e0a\u624b\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u3084\u30e6\u30fc\u30b6\u306e\u5171\u611f\u3092\u547c\u3073\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3082\u7e4b\u3052\u3089\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5f53\u7136\u3001\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u8cc7\u3059\u308b\u4f01\u696d\u3082\u5897\u3048\u3066\u304a\u308a\u30012017\u5e74\u306bLinked In\u3068Edelman Digital\u304c\u5171\u540c\u3067\u884c\u3063\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u7d4c\u55b6\u5e79\u90e8\u306e80%\u4ee5\u4e0a\u304c\u5f37\u529b\u306a\u30bd\u30fc\u30c8 \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u305f\u300d\u3068\u8ff0\u3079\u300151.5%\u304c\u300c\u6f5c\u5728\u7684\u306a\u4ee3\u7406\u5e97\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u63a2\u3059\u4e0a\u3067\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308b\u300d\u3068\u8ff0\u3079\u305f\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u306a\u305c\u300c<\/strong>Thought<\/strong>\u300d\u306f\u91cd\u8996\u3055\u308c\u308b\u306e\u304b\uff1f<\/strong><\/h3>\n

\u3053\u306e\u3088\u3046\u306b\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u3001\u4f01\u696d\u306b\u793e\u4f1a\u7684\u8cac\u4efb\uff08CSR\uff09\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u793e\u4f1a\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u52aa\u529b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u3053\u3068\u306b\u3064\u3044\u3066\u30b3\u30c8\u30e9\u30fc\u306f\u3001\u4f01\u696d\u306b\u6c42\u3081\u3089\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3001\u88fd\u54c1\u4e2d\u5fc3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b01.0\uff08\u6a5f\u80fd\u4fa1\u5024\uff09\u304b\u3089\u3001\u6d88\u8cbb\u8005\u4e2d\u5fc3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b02.0\uff08\u6a5f\u80fd\u4fa1\u5024\uff0b\u60c5\u7dd2\u4fa1\u5024\uff09\u3078\u3001\u305d\u3057\u3066\u4fa1\u5024\u4e3b\u5c0e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b03.0\uff08\u6a5f\u80fd\u4fa1\u5024\uff0b\u60c5\u7dd2\u4fa1\u5024\uff0b\u793e\u4f1a\u4fa1\u5024\uff09\u3078\u3068\u5927\u304d\u304f\u9032\u5316\u3057\u3066\u3044\u308b\u3068\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b03.0\u306b\u304a\u3044\u3066\u306f\u5358\u306b\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u793e\u4f1a\u3092\u3088\u308a\u826f\u304f\u3059\u308b\u3001\u4e16\u754c\u3092\u3088\u308a\u826f\u3044\u5834\u6240\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u59ff\u52e2\u304c\u554f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3092\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5358\u306b\u30e2\u30ce\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u306a\u304f\u3001\u4f55\u304b\u793e\u4f1a\u7684\u306a\u6d3b\u52d5\u3092\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u305d\u3057\u3066\u3001\u305d\u306e\u6d3b\u52d5\u3092\u4f01\u696d\u306e\u300cThought\u300d\uff08\uff1d\u60f3\u3044\uff09\u3068\u7d10\u3065\u3051\u3066\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b\u304b\u5426\u304b\u3067\u3001\u6d88\u8cbb\u8005\u3084\u30e6\u30fc\u30b6\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30a4\u30e1\u30fc\u30b8\uff08\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\uff09\u3084\u8a55\u4fa1\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u7684\u5916\u308c\u306e\u300c<\/strong>Thought<\/strong>\u300d\u306f\u30de\u30a4\u30ca\u30b9\u52b9\u679c\u306b<\/strong><\/h3>\n

\u3068\u306f\u3044\u3048\u3001\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u306e\u306f\u3001\u6c7a\u3057\u3066\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u97ff\u304b\u305a\u3001\u5171\u611f\u3092\u5f97\u3089\u308c\u306a\u3044\u5834\u5408\u306f\u5927\u304d\u306a\u640d\u5931\u306b\u306a\u308a\u307e\u3059\u3057\u3001\u300c\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u898b\u900f\u304b\u3055\u308c\u3066\u3057\u307e\u3046\u3068\u3001\u3080\u3057\u308d\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u4e0b\u304c\u3063\u305f\u308a\u30cd\u30c3\u30c8\u4e0a\u3067\u708e\u4e0a\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u3059\u3089\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u3067\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u8001\u8217\u30b8\u30fc\u30f3\u30ba\u30d5\u30e9\u30f3\u30c9\u300c\u30ea\u30fc\u30d0\u30a4\u30b9\u300d\u306e\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30ea\u30fc\u30d0\u30a4\u30b9\u304c2019\u5e743\u6708\u306b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u8a3c\u5238\u53d6\u5f15\u6240\u306b\u518d\u4e0a\u5834\u3092\u679c\u305f\u3057\u305f\u969b\u3001\u540c\u793e\u306e\u30c1\u30c3\u30d7\u30fb\u30d0\u30fc\u30b0CEO\u304c\u81ea\u8eab\u306e\u30b8\u30fc\u30f3\u30ba\u3092\u300c10\u5e74\u9593\u3001\u6d17\u3063\u3066\u3044\u306a\u3044\u300d\u3068\u767a\u8a00\u3057\u3001\u5927\u304d\u306a\u8a71\u984c\u3092\u547c\u3073\u307e\u3057\u305f\u3002\u3053\u306e\u30d0\u30fc\u30b0\u6c0f\u306e\u767a\u8a00\u306b\u3064\u3044\u3066\u3001\u30cd\u30c3\u30c8\u4e0a\u3067\u306f\u300c\u8a71\u984c\u4f5c\u308a\u306e\u767a\u8a00\u300d\u3068\u52d8\u9055\u3044\u3059\u308b\u58f0\u3082\u805e\u304b\u308c\u307e\u3057\u305f\u304c\u3001\u4e8b\u5b9f\u306f\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u306f\u3001\u3053\u306e\u767a\u8a00\u306e\u771f\u610f\u306f\u3001\u8a71\u984c\u4f5c\u308a\u3067\u3082\u81ea\u793e\u88fd\u54c1\u306ePR\u3067\u3082\u306a\u304f\u3001\u540c\u793e\u304c\u884c\u3063\u3066\u3044\u308b\u300c\u6c34\u8cc7\u6e90\u4fdd\u8b77\u6d3b\u52d5\u203b\u300d\u306e\u4e00\u74b0\u3060\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n

\u203b\u540c\u793e\u3067\u306f\u6700\u8fd1\u3001\u30b8\u30fc\u30f3\u30ba\u306e\u88fd\u9020\u696d\u754c\u521d\u306eWater Recycling and Reuse Standard(\u6c34\u306e\u30ea\u30b5\u30a4\u30af\u30eb\u30fb\u518d\u5229\u7528\u306e\u898f\u683c)\u3092\u8a2d\u3051\u3001\u771f\u6c343\u5343\u4e07\u30ea\u30c3\u30c8\u30eb\u306e\u7bc0\u7d04\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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