{"id":10547,"date":"2019-07-02T10:13:30","date_gmt":"2019-07-02T14:13:30","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=10547"},"modified":"2021-01-13T12:24:10","modified_gmt":"2021-01-13T16:24:10","slug":"%e5%ae%9f%e5%ba%97%e8%88%97%e3%81%a7%e3%81%ae%e5%a3%b2%e4%b8%8a%e3%82%92%e5%a2%97%e3%82%84%e3%81%99%e6%96%b9%e6%b3%95%e4%b8%80%e5%ba%a6%e3%81%af%e8%a9%a6%e3%81%99%e3%81%b9%e3%81%8d%e6%88%a6%e8%a1%93","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e5%ba%97%e8%88%97%e3%81%a7%e3%81%ae%e5%a3%b2%e4%b8%8a%e3%82%92%e5%a2%97%e3%82%84%e3%81%99%e6%96%b9%e6%b3%95%e4%b8%80%e5%ba%a6%e3%81%af%e8%a9%a6%e3%81%99%e3%81%b9%e3%81%8d%e6%88%a6%e8%a1%93\/","title":{"rendered":"\u5b9f\u5e97\u8217\u3067\u306e\u58f2\u4e0a\u3092\u5897\u3084\u3059\u65b9\u6cd5\u4e00\u5ea6\u306f\u8a66\u3059\u3079\u304d\u6226\u8853\u3068\u306f\uff1f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u4eca\u56de\u304a\u4f1d\u3048\u3059\u308b\u306e\u306f\u3001\u5b9f\u5e97\u8217\u306b\u6765\u5e97\u3057\u305f\u9867\u5ba2\u306b\u3082\u3063\u3068\u4e0a\u624b\u304f\u58f2\u308a\u8fbc\u3080\u305f\u3081\u306e\u65b9\u6cd5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u5e97\u5185\u306e\u5ba2\u306e\u6d41\u308c\u3092\u6539\u5584\u3059\u308b\u30d2\u30f3\u30c8\u3084\u3001\u4fa1\u683c\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u3067\u304a\u4f1d\u3048\u3057\u305f\u3044\u306e\u306f\u3001\u4ee5\u524d\u3001\u5fa1\u793e\u306e\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u9867\u5ba2\uff08\u5fa1\u793e\u3067\u3082\u6700\u3082\u9ad8\u4fa1\u5024\u306a\u8cc7\u7523\u306e1\u3064\u306e\u306f\u305a\uff09\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u518d\u3073\u5b9f\u5e97\u8217\u3078\u3068\u8db3\u3092\u904b\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306e\u65b9\u6cd5\u3067\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3002\u307e\u305a\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u5fa1\u793e\u306e\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3001\u305d\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u898b\u3048\u306a\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/strong><\/h3>\n<p><a href=\"https:\/\/nrf.com\/blog\/economy\/state-retail\" target=\"_blank\" rel=\"noopener noreferrer\">NRF<\/a>\uff08National Retail Federation: \u5168\u7c73\u5c0f\u58f2\u5354\u4f1a\uff09\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4eca\u3082\u306a\u304a\u3001\u58f2\u4e0a\u306e90%\u306f\u5b9f\u5e97\u8217\u3067\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Criteo\u304c\u4e16\u754c\u306e<a href=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/01\/Criteo-Shopper-Story-JP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">1\u4e07\u4eba\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u8abf\u67fb<\/a>\u3067\u306f\u3001\u305d\u306e70%\u4ee5\u4e0a\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u597d\u304d\u300d\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u304c\u3001\u300c\u6642\u9593\u304c\u3042\u308b\u3068\u304d\u306f\u5b9f\u5e97\u8217\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3082\u697d\u3057\u3080\u300d\u3068\u56de\u7b54\u3057\u305f\u4eba\u3082\u540c\u3058\u304f\u3089\u3044\u3044\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10580\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/Shopping-Preference-by-Country-JP-min.png\" alt=\"\" width=\"874\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/Shopping-Preference-by-Country-JP-min.png 874w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/Shopping-Preference-by-Country-JP-min-300x172.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/Shopping-Preference-by-Country-JP-min-768x439.png 768w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><\/p>\n<p>\u3064\u307e\u308a\u3001\u4eca\u3082\u5b9f\u5e97\u8217\u306e\u9b45\u529b\u306f\u5065\u5728\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u554f\u984c\u306f\u305d\u3046\u7c21\u5358\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u5e97\u8217\u3078\u306e\u8a2a\u554f\u3092\u4fc3\u3059\u306b\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\uff11\u65e5\u306e\u4e2d\u3067\u6700\u3082\u9577\u3044\u6642\u9593\uff08 <a href=\"https:\/\/www.pcmag.com\/article\/361587\/tech-addiction-by-the-numbers-how-much-time-we-spend-online\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u306e\u30ea\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u7d04\uff16\u6642\u9593\uff09\u3092\u904e\u3054\u3059\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001Criteo\u306e\u5c0f\u58f2\u696d\u8005\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001<strong>\u5e83\u544a\u4e3b\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u306f\u305a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e<\/strong><strong>53<\/strong><strong>\uff05\u304c<\/strong><em><strong>\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u3057\u304b\u8cb7\u3044\u7269\u3092\u3057\u306a\u3044\u4eba\u3005<\/strong><\/em><strong>\u3067\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong>\u3064\u307e\u308a\u3001\u57fa\u672c\u7684\u306b\u5f7c\u3089\u306f\u300c\u898b\u3048\u306a\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u300d\u306a\u306e\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10581\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/Offline-vs-Online-Pie-Chart-JP-min.png\" alt=\"\" width=\"1039\" height=\"614\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/Offline-vs-Online-Pie-Chart-JP-min.png 1039w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/Offline-vs-Online-Pie-Chart-JP-min-300x177.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/Offline-vs-Online-Pie-Chart-JP-min-768x454.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/Offline-vs-Online-Pie-Chart-JP-min-1024x605.png 1024w\" sizes=\"auto, (max-width: 1039px) 100vw, 1039px\" \/><\/p>\n<p><strong>\u5b9f\u5e97\u8217\u306e\u9867\u5ba2\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u3064\u306a\u304c\u308d\u3046<\/strong>\u3067\u3082\u3001\u3054\u5b89\u5fc3\u304f\u3060\u3055\u3044\u3002\u5e78\u3044\u3001\u3053\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306e\u753b\u671f\u7684\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"http:\/\/www.criteo.com\/jp\/solutions\/increase-conversions\/\">Criteo<\/a>\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5fa1\u793e\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u8cb7\u3044\u7269\u5ba2\u3068\u30de\u30c3\u30c1\u30f3\u30b0\u3055\u305b\u3066\u3001\u5f7c\u3089\uff11\u4eba\u3072\u3068\u308a\u306b\u3064\u3044\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\uff0f\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u884c\u52d5\u3084\u597d\u307f\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u9b45\u529b\u7684\u306a\u5546\u54c1\u3084\u5e97\u8217\u60c5\u5831\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5f7c\u3089\u3092\u5b9f\u5e97\u8217\u306b\u547c\u3073\u623b\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u3001\u5178\u578b\u7684\u306a<a href=\"http:\/\/www.criteo.com\/jp\/solutions\/increase-conversions\/\">\u5b9f\u5e97\u8217\u5411\u3051\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u306e\u4ed5\u7d44\u307f\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol>\n<li>\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u306e\u5e97\u8217\u60c5\u5831\u30da\u30fc\u30b8\u306b\u30bf\u30b0\u3092\u8ffd\u52a0\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u610f\u56f3\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\uff08\u8cb7\u3044\u7269\u5ba2\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3001\u5546\u54c1\u306b\u5bfe\u3059\u308b\u8208\u5473\u30fb\u95a2\u5fc3\u306a\u3069\uff09\u3002<\/li>\n<li>\u5fa1\u793e\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3092\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u6e21\u3059\u3002\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u305d\u308c\u3092\u30b7\u30b9\u30c6\u30e0\u306b\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3057\u3001\u5f7c\u3089\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30e6\u30fc\u30b6\u306e\u30c7\u30fc\u30bf\u30d7\u30fc\u30eb\u5185\u3067\u30de\u30c3\u30c1\u30f3\u30b0\u3055\u305b\u308b\u3002<\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u30de\u30c3\u30c1\u30f3\u30b0\u3057\u305f\u8cb7\u3044\u7269\u5ba2\u306b\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304b\u3089\u62bd\u51fa\u3057\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7528\u3044\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3002\u3053\u306e\u969b\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u5546\u54c1\u3001\u5e97\u8217\u60c5\u5831\u306f\u3001\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u8cb7\u3044\u7269\u5ba2\uff11\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u308b\u3002<\/li>\n<li>\u5b9f\u5e97\u8217\u3067\u306e\u5b9f\u969b\u306e\u58f2\u4e0a\u306b\u3082\u3068\u3065\u304d\u3001\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3002<\/li>\n<\/ol>\n<h3><strong>\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u307f\u3064\u3051\u3088\u3046<\/strong><\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u3044\u307e\u3060\u7279\u5b9a\u3067\u304d\u3066\u3044\u306a\u3044\u8cb7\u3044\u7269\u5ba2\u3068\u3064\u306a\u304c\u308b\u305f\u3081\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3084\u6a5f\u80fd\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u63a2\u3055\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>\u6c7a\u5b9a\u8ad6\u7684\u624b\u6cd5\u3092\u99c6\u4f7f\u3057\u3066\u30de\u30c3\u30c1\u738760%\u4ee5\u4e0a\u3092\u9054\u6210\u3067\u304d\u308b\uff08\u78ba\u7387\u7684\u624b\u6cd5\u306b\u3088\u308b\u30de\u30c3\u30c1\u30f3\u30b0\u3088\u308a\u3082\u6c7a\u5b9a\u8ad6\u7684\u624b\u6cd5\u306b\u3088\u308b\u30de\u30c3\u30c1\u30f3\u30b0\u306e\u65b9\u304c\u6b63\u78ba\u6027\u304c\u9ad8\u3044\u305f\u3081\uff09<\/li>\n<li>\u8cb7\u3044\u7269\u5ba2\u306b\u95a2\u3059\u308b\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30d7\u30fc\u30eb\u3092\u6240\u6709\u3057\u3066\u3044\u308b\uff08\u30d7\u30fc\u30eb\u304c\u5927\u304d\u3044\u307b\u3069\u30de\u30c3\u30c1\u7387\u3082\u9ad8\u307e\u308b\uff09<\/li>\n<li>\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u306e\u30e6\u30fc\u30b6\u306e\u884c\u52d5 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