{"id":10773,"date":"2019-08-13T10:26:13","date_gmt":"2019-08-13T14:26:13","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=10773"},"modified":"2021-01-13T12:33:30","modified_gmt":"2021-01-13T16:33:30","slug":"%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/","title":{"rendered":"\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3><strong>\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306b\u3069\u3046\u5f71\u97ff\u3092\u53ca\u307c\u3059\u306e\u304b\uff1f<\/strong><\/h3>\n<p>\u4eca\u3084\u3001\u65e5\u672c\u3067\u3082\u3059\u3063\u304b\u308a\u304a\u306a\u3058\u307f\u306e\u5b58\u5728\u3068\u306a\u3063\u305f\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3002\u30d0\u30ca\u30fc\u306e\u3088\u3046\u306b\u3042\u304b\u3089\u3055\u307e\u306a\u300c\u5e83\u544a\u300d\u3068\u3057\u3066\u8868\u793a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u4e2d\u306b\u6eb6\u3051\u8fbc\u3080\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u308b\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u7279\u6027\u3092\u6d3b\u304b\u3057\u305f\u6d3b\u7528\u4f8b\u30fb\u6210\u529f\u4f8b\u306f\u679a\u6319\u306b\u3044\u3068\u307e\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u30ce\u30a6\u30cf\u30a6\u3084\u5b9f\u7e3e\u306f\u5404\u30e1\u30c7\u30a3\u30a2\u3084\u5e83\u544a\u4f1a\u793e\u306b\u5206\u6563\u3057\u3066\u84c4\u7a4d\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u52b9\u679c\u3084\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u308c\u307e\u3067\u306f\u3063\u304d\u308a\u3068\u3057\u305f\u8cc7\u6599\u304c\u516c\u8868\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>\u305d\u3093\u306a\u4e2d\u3001\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u305f\u306e\u304c2019\u5e743\u6708\u306b\u65e5\u672c\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u5e83\u544a\u5354\u4f1a\uff08JIAA\uff09\u304c\u884c\u3063\u305f\u300c\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306b\u304a\u3051\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4fa1\u5024\u691c\u8a3c\u8abf\u67fb\u300d\u3067\u3059\u3002\u3053\u306e\u8abf\u67fb\u306f\u3001\u300c\u63b2\u8f09\u30e1\u30c7\u30a3\u30a2\u304a\u3088\u3073\u63b2\u8f09\u9762\u3001\u5e83\u544a\u67a0\u3001\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u306e\u3088\u3046\u306b\u30d6\u30e9\u30f3\u30c9\u8a55\u4fa1\uff08\u597d\u610f\u30fb\u30a4\u30e1\u30fc\u30b8\u30fb\u8208\u5473\u95a2\u5fc3\u30fb\u8cfc\u5165\u610f\u5411\uff09\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u306e\u304b\u3001\u307e\u305f\u4e92\u3044\u306b\u3069\u306e\u3088\u3046\u306a\u95a2\u9023\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\uff08\u2252\u30e1\u30c7\u30a3\u30a2\u304c\u4ecb\u5728\u3059\u308b\u3053\u3068\u306e\u610f\u7fa9\uff09\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u300d\u306b\u884c\u308f\u308c\u305f\u3082\u306e\u3067\u3059\u3002\u8abf\u67fb\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e2\u30cb\u30bf\u30fc\u3092\u5bfe\u8c61\u306b\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u67a0\u3092\u7d4c\u7531\u3057\u3066\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8996\u8074\u3059\u308b\u30b0\u30eb\u30fc\u30d7\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u7fa4\uff09\u3068\u3001\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5358\u72ec\u3067\u8996\u8074\u3059\u308b\u30b0\u30eb\u30fc\u30d7\uff08\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u7fa4\uff09\u306b\u5206\u3051\u3066\u884c\u308f\u308c\u3001\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u63a5\u89e6\u5f8c\u306e\u610f\u8b58\u5909\u5bb9\u3068\u306b\u30d6\u30e9\u30f3\u30c9\u8a55\u4fa1\u3092\u78ba\u8a8d\u3057\u3001\u52b9\u679c\u306e\u691c\u8a3c\u3092\u884c\u3063\u305f\u7d50\u679c\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u52b9\u679c<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u8a98\u5c0e\u52b9\u679c<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u91b8\u6210\u52b9\u679c<\/li>\n<\/ul>\n<p>\u3067\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u8a8d\u3081\u3089\u308c\u305f\u306e\u304b\u3001\u540c\u5354\u4f1a\u306e\u5831\u544a\u66f8\u3092\u3082\u3068\u306b\u3001\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u52b9\u679c\uff5e\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3067\u300c\u30d6\u30e9\u30f3\u30c9\u597d\u610f\u300d\u306f<\/strong><strong>1.2<\/strong><strong>\u500d\u306b<\/strong><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u7fa4\u306e\u30d6\u30e9\u30f3\u30c9\u8a55\u4fa1\u306f\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u7fa4\u306b\u6bd4\u3079\u3001\u30d6\u30e9\u30f3\u30c9\u597d\u610f\u304c1.20\u500d\u3001\u30d6\u30e9\u30f3\u30c9\u8208\u5473\u95a2\u5fc3\u304c1.19\u500d\u3001\u30d6\u30e9\u30f3\u30c9\u8cfc\u5165\u610f\u5411\u304c1.04\u500d\u3068\u306a\u308a\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306b\u306f\u3001\u5e83\u544a\u5546\u54c1\u30fb\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u3084\u597d\u611f\u5ea6\u3092\u9ad8\u3081\u308b\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10774\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-1-min.png\" alt=\"\" width=\"946\" height=\"538\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-1-min.png 946w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-1-min-300x171.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-1-min-768x437.png 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><sub>\u51fa\u5178\uff1a\u65e5\u672c\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u5e83\u544a\u5354\u4f1a\u300c\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306b\u304a\u3051\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4fa1\u5024\u691c\u8a3c\u8abf\u67fb\u300d<\/sub><\/p>\n<h3><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u8208\u5473\u559a\u8d77\u30fb\u8a98\u5c0e\u52b9\u679c\uff5e\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8a98\u5c0e<\/strong><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u7fa4\u306b\u5bfe\u8c61\u5e83\u544a\u304c\u6c17\u306b\u306a\u3063\u305f\u7406\u7531\u3092\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u305d\u306e\u5927\u534a\u304c\u300c\u8a18\u4e8b\u306e\u5185\u5bb9\u306b\u8208\u5473\u304c\u3042\u3063\u305f\u300d\u3001\u300c\u30bf\u30a4\u30c8\u30eb\u306b\u8208\u5473\u304c\u3042\u3063\u305f\u300d\u3001\u300c\u753b\u50cf\u30fb\u5199\u771f\u306b\u8208\u5473\u304c\u3042\u3063\u305f\u300d\u3068\u56de\u7b54\u3002\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u5e83\u544a\u3078\u306e\u8208\u5473\u3092\u559a\u8d77\u3057\u3001\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u8a98\u5c0e\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10775\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-2-min.png\" alt=\"\" width=\"1004\" height=\"571\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-2-min.png 1004w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-2-min-300x171.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-2-min-768x437.png 768w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><sub>\u51fa\u5178\uff1a\u65e5\u672c\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u5e83\u544a\u5354\u4f1a\u300c\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306b\u304a\u3051\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4fa1\u5024\u691c\u8a3c\u8abf\u67fb\u300d<\/sub><\/p>\n<h3><strong>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u91b8\u6210\u52b9\u679c\uff5e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u5927\u304d\u304f\u62bc\u3057\u4e0a\u3052\u308b\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a<\/strong><\/h3>\n<p>\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u63a5\u89e6\u8005\u3068\u975e\u63a5\u89e6\u8005\u3092\u6bd4\u3079\u305f\u3068\u3053\u308d\u3001\u7279\u306b\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u3064\u3044\u3066\u3001\u524d\u8005\u304c\u5f8c\u8005\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u660e\u78ba\u306b\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u9ad8\u3044\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10776\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-3-min.png\" alt=\"\" width=\"1081\" height=\"608\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-3-min.png 1081w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-3-min-300x169.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-3-min-768x432.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-3-min-1024x576.png 1024w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><sub>\u51fa\u5178\uff1a\u65e5\u672c\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u5e83\u544a\u5354\u4f1a\u300c\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306b\u304a\u3051\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4fa1\u5024\u691c\u8a3c\u8abf\u67fb\u300d<\/sub><\/p>\n<h3><strong>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u640d\u306a\u308f\u306a\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u751f\u6210\u3059\u308b\u300c<\/strong><strong>Criteo<\/strong><strong>\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u300d<\/strong><\/h3>\n<p>\u4eca\u56de\u306e\u8abf\u67fb\u306b\u3088\u308a\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u529b\u304c\u671f\u5f85\u3067\u304d\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u3044\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u30e6\u30fc\u30b6\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u306e\u559a\u8d77\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3001\u6539\u3081\u3066\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3064\u307e\u308a\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u30e1\u30c7\u30a3\u30a2\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u3044\u304b\u306b\u91cd\u8981\u304b\u3068\u3044\u3046\u3053\u3068\u304c\u3001\u5b9f\u8a3c\u3055\u308c\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u3044\u304b\u306b\u3057\u3066\u81ea\u7136\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u30b9\u30bf\u30a4\u30eb\u3067\u512a\u308c\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u8868\u793a\u3059\u308b\u304b\u304c\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u6210\u529f\u306e\u30ab\u30ae\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3067\u306f\u3001\u3044\u3063\u305f\u3044\u3069\u306e\u3088\u3046\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u4f5c\u6210\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3092\u904b\u7528\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u305d\u306e\u7b54\u3048\u306e\u3072\u3068\u3064\u304c\u3001Criteo\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3059\u3002Criteo\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3048\u3070\u3001\u30b5\u30a4\u30c8\u306e\u30b9\u30bf\u30a4\u30eb\u3068\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3042\u308f\u305b\u3066\u6700\u9069\u5316\u3057\u305f\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Criteo\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f<a href=\"https:\/\/www.criteo.com\/jp\/products\/criteo-sponsored-products-for-retailers\/\">\u3053\u3061\u3089<\/a>\u304b\u3089\u3054\u78ba\u8a8d\u3044\u305f\u3060\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u306b\u95a2\u3057\u3066\u306f<a href=\"https:\/\/www.criteo.com\/jp\/contact-us\/\">\u3053\u3061\u3089<\/a>\u304b\u3089\u304a\u9858\u3044\u81f4\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306b\u3069\u3046\u5f71\u97ff\u3092\u53ca\u307c\u3059\u306e\u304b\uff1f \u4eca\u3084\u3001\u65e5\u672c\u3067\u3082\u3059\u3063\u304b\u308a\u304a\u306a\u3058\u307f\u306e\u5b58\u5728\u3068\u306a\u3063 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[],"class_list":{"0":"post-10773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3048\u3070\u3001\u30b5\u30a4\u30c8\u306e\u30b9\u30bf\u30a4\u30eb\u3068\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3042\u308f\u305b\u3066\u6700\u9069\u5316\u3057\u305f\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3048\u3070\u3001\u30b5\u30a4\u30c8\u306e\u30b9\u30bf\u30a4\u30eb\u3068\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3042\u308f\u305b\u3066\u6700\u9069\u5316\u3057\u305f\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T14:26:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-13T16:33:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2120\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f\",\n\t            \"datePublished\": \"2019-08-13T14:26:13+00:00\",\n\t            \"dateModified\": \"2021-01-13T16:33:30+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/\"\n\t            },\n\t            \"wordCount\": 6,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-min.jpg\",\n\t            \"keywords\": [\n\t                \"Product\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-min.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-min.jpg\",\n\t            \"width\": 2120,\n\t            \"height\": 1415\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f | JP - Criteo.com","description":"Criteo\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3048\u3070\u3001\u30b5\u30a4\u30c8\u306e\u30b9\u30bf\u30a4\u30eb\u3068\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3042\u308f\u305b\u3066\u6700\u9069\u5316\u3057\u305f\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/","og_locale":"ja_JP","og_type":"article","og_title":"\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f | JP - Criteo.com","og_description":"Criteo\u30b9\u30dd\u30f3\u30b5\u30fc\u30c9\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3048\u3070\u3001\u30b5\u30a4\u30c8\u306e\u30b9\u30bf\u30a4\u30eb\u3068\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3042\u308f\u305b\u3066\u6700\u9069\u5316\u3057\u305f\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f\/","og_site_name":"JP - Criteo.com","article_published_time":"2019-08-13T14:26:13+00:00","article_modified_time":"2021-01-13T16:33:30+00:00","og_image":[{"width":2120,"height":1415,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-min.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f","datePublished":"2019-08-13T14:26:13+00:00","dateModified":"2021-01-13T16:33:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/"},"wordCount":6,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-min.jpg","keywords":["Product"],"articleSection":["\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-min.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/native-ads-jp-min.jpg","width":2120,"height":1415},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e5%ae%9f%e8%a8%bc%ef%bc%81%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%a8%e3%81%af%ef%bc%9f\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u5b9f\u8a3c\uff01\u30cd\u30a4\u30c6\u30a3\u30d6\u5e83\u544a\u306e\u52b9\u679c\u3068\u306f\uff1f"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/10773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=10773"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/10773\/revisions"}],"predecessor-version":[{"id":10779,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/10773\/revisions\/10779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/10778"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=10773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=10773"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=10773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}