{"id":10920,"date":"2019-08-20T11:50:28","date_gmt":"2019-08-20T15:50:28","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=10920"},"modified":"2021-01-13T12:24:10","modified_gmt":"2021-01-13T16:24:10","slug":"%e6%99%82%e4%bb%a3%e9%81%85%e3%82%8c%e3%81%ae%e3%80%8ccpa%e8%a9%95%e4%be%a1%e3%80%8d%e3%81%8b%e3%82%89%e8%84%b1%e5%8d%b4%ef%bc%81%e5%a3%b2%e4%b8%8a%ef%bc%92%e5%80%8d%e5%a2%97%e3%82%92%e5%ae%9f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e6%99%82%e4%bb%a3%e9%81%85%e3%82%8c%e3%81%ae%e3%80%8ccpa%e8%a9%95%e4%be%a1%e3%80%8d%e3%81%8b%e3%82%89%e8%84%b1%e5%8d%b4%ef%bc%81%e5%a3%b2%e4%b8%8a%ef%bc%92%e5%80%8d%e5%a2%97%e3%82%92%e5%ae%9f\/","title":{"rendered":"\u6642\u4ee3\u9045\u308c\u306e\u300cCPA\u8a55\u4fa1\u300d\u304b\u3089\u8131\u5374\uff01\u58f2\u4e0a\uff12\u500d\u5897\u3092\u5b9f\u73fe\u3057\u305fCriteo\u6d3b\u7528\u4e8b\u4f8b"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3><strong>CPA<\/strong><strong>\u3060\u3051\u306e\u65bd\u7b56\u8a55\u4fa1\u306f<\/strong><strong>NG<\/strong><\/h3>\n<p>\u305d\u306e\u6614\u3001\u7d76\u5bfe\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u305f\u300cCPA\u300d\uff08Cost Per Acquisition\uff09\u3002\u9867\u5ba2\uff11\u4eba\u3092\u5897\u3084\u3059\u306e\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u6307\u3059\u6307\u6a19\u3067\u3001\u304b\u3064\u3066\u306fCPA\u3092\u76ee\u6a19\u5185\u306b\u6291\u3048\u3066\u304a\u3051\u3070\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u9867\u5ba2\u3092\u5897\u3084\u305b\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u30e6\u30fc\u30b6\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u9593\u306b\u898b\u308b\u5e83\u544a\u306e\u6570\u304c\u5c11\u306a\u304b\u3063\u305f\u6642\u4ee3\u306e\u8a71\u3002\u4eca\u306e\u3088\u3046\u306b\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\uff0f\u30d6\u30e9\u30a6\u30b6\u306e\u6642\u4ee3\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u30e6\u30fc\u30b6\u306e\u884c\u52d5\u304c\u307e\u3059\u307e\u3059\u8907\u96d1\u5316\u306e\u4e00\u9014\u3092\u305f\u3069\u3063\u3066\u3044\u308b\u6642\u4ee3\u306b\u3042\u3063\u3066\u3001\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u304b\u3089\u306eCPA\u306b\u3088\u308b\u65bd\u7b56\u8a55\u4fa1\u306f\u307b\u3068\u3093\u3069\u610f\u5473\u3092\u3082\u3061\u307e\u305b\u3093\u3002\u305d\u308c\u3069\u3053\u308d\u304b\u3001\u884c\u3063\u305f\u65bd\u7b56\u306b\u3064\u3044\u3066\u6b63\u3057\u3044\u8a55\u4fa1\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u304b\u306d\u307e\u305b\u3093\u3002\u6b63\u3057\u3044\u8a55\u4fa1\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u3068\u3001\u504f\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u304b\u3067\u304d\u306a\u304f\u306a\u308a\u3001\u77ed\u671f\u7684\u306b\u306f\u3068\u3082\u304b\u304f\u3001\u9577\u671f\u7684\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u7121\u99c4\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10921\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/image-1.png\" alt=\"\" width=\"1132\" height=\"353\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/image-1.png 1132w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/image-1-300x94.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/image-1-768x239.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/image-1-1024x319.png 1024w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<h3><\/h3>\n<h3><strong>\uff1c\u5931\u6557\u50be\u5411\uff1e<\/strong><\/h3>\n<p>\u2460\u9855\u5728\u5c64\u5411\u3051\u5e83\u544a\u306b\u504f\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n<p>\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u304b\u3089\u306eCPA\u3060\u3051\u3092\u8a55\u4fa1\u3059\u308b\u3068\u3001\u9855\u5728\u5c64\u5411\u3051\u5e83\u544a\u306e\u307f\u306b\u30b3\u30b9\u30c8\u3092\u4f7f\u3063\u3066\u3057\u307e\u3044\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u3082\u305f\u305b\u308b\u3079\u304d\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u304a\u3056\u306a\u308a\u306b\u306a\u308b\u3002\u9855\u5728\u5c64\u306e\u6bcd\u6570\u304c\u6e1b\u308a\u7d9a\u3051\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u7d50\u679c\u7684\u306bCPA\u306f\u9ad8\u9a30\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u2461\u6f5c\u5728\u5c64\u5411\u3051\u5e83\u544a\u306b\u504f\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n<p>\u6f5c\u5728\u5c64\u5411\u3051\u306e\u5e83\u544a\u3067\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u3068\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u306b\u9069\u5207\u306a\u4e88\u7b97\u304c\u900f\u904e\u3067\u304d\u306a\u304f\u306a\u308a\u3001\u9867\u5ba2\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u307e\u3067\u4e0a\u624b\u304f\u8a98\u5c0e\u3067\u304d\u306a\u304f\u306a\u308b\u3002<\/p>\n<h3><strong>Criteo\u2715ADEBiS <\/strong><strong>\u6700\u65b0\u30ea\u30dd\u30fc\u30c8\u3067\u898b\u308b<\/strong><strong>Criteo<\/strong><strong>\u6d3b\u7528\u6210\u529f\u4e8b\u4f8b<\/strong><\/h3>\n<p>\u3067\u306f\u3001CPA\u8a55\u4fa1\u304b\u3089\u8131\u5374\u3057\u3001\u9855\u5728\u5c64\u5411\u3051\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u6f5c\u5728\u5c64\u5411\u3051\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u9023\u52d5\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u7686\u69d8\u306e\u7591\u554f\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u306e\u305f\u3073Criteo\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cADEBiS\u300d\u3092\u904b\u55b6\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30ed\u30c3\u30af\u30aa\u30f3\u3068\u5171\u540c\u3067\u30ea\u30dd\u30fc\u30c8\u300c<a href=\"https:\/\/www2.criteo.com\/l\/126241\/2019-08-16\/6yg5kw\">\u58f2\u4e0a2\u500d\u5897\u306eCriteo\u6d3b\u7528\u4e8b\u4f8b\u3000\u9867\u5ba2\u7372\u5f97\u3092\u982d\u6253\u3061\u3055\u305b\u308b&#8221;CPA\u8a55\u4fa1\u304b\u3089\u306e\u8131\u5374&#8221;<\/a>\u300d\u3092\u5236\u4f5c\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u672c\u30ea\u30dd\u30fc\u30c8\u3067\u306fCPA\u8a55\u4fa1\u306e\u30ea\u30b9\u30af\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3001\u540c\u6642\u306b\u4ee5\u4e0b\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u63b2\u8f09\u3057\u3001\u5148\u884c\u4f01\u696d\u304cCriteo\u3092\u6d3b\u7528\u3057\u3066\u3044\u304b\u306b\u8ab2\u984c\u3092\u514b\u670d\u3057\u305f\u306e\u304b\u308f\u304b\u308a\u3084\u3059\u304f\u30ea\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\uff1cCriteo\u6d3b\u7528\u6210\u529f\u4e8b\u4f8b\uff1e<\/strong><\/h3>\n<p>\u30fbShop Japan\u69d8\uff5e\u30a4\u30f3\u30d5\u30a9\u30de\u30fc\u30b7\u30e3\u30eb\u3068\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u9023\u52d5\u3067\u58f2\u4e0a\u500d\u5897<\/p>\n<p>\u30fbau\u30b3\u30de\u30fc\u30b9\uff06\u30e9\u30a4\u30d5\u69d8\uff5e\u30d6\u30e9\u30f3\u30c9\u529b\u3068\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u6d3b\u304b\u3057\u305f\u65b0\u898f\u9867\u5ba2\u5411\u3051\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n<p>\u3053\u306e\u307b\u304b\u3001\u30ea\u30dd\u30fc\u30c8\u3067\u306f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u7528\u3044\u305f\u6210\u529f\u4e8b\u4f8b\u3001ADEBiS\u6d3b\u7528\u6cd5\u306a\u3069\u5fa1\u793e\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u30d2\u30f3\u30c8\u3068\u306a\u308b\u60c5\u5831\u3092\u591a\u6570\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6a5f\u4f1a\u306b\u305c\u3072<a href=\"https:\/\/www2.criteo.com\/l\/126241\/2019-08-16\/6yg5kw\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\u3057\u3066\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3001\u5fa1\u793e\u306e\u5e83\u544a\u4e88\u7b97\u306e\u6700\u9069\u5316\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/jp\/criteoxadebis?utm_campaign=19Q3.JP.EM.AA.Digital.ADEBiS+WP\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10922 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/image-2.png\" alt=\"\" width=\"600\" height=\"839\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/image-2.png 600w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/image-2-215x300.png 215w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; CPA\u3060\u3051\u306e\u65bd\u7b56\u8a55\u4fa1\u306fNG \u305d\u306e\u6614\u3001\u7d76\u5bfe\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u305f\u300cCPA\u300d\uff08Cost P [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":10924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,152],"coauthors":[],"class_list":{"0":"post-10920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6642\u4ee3\u9045\u308c\u306e\u300cCPA\u8a55\u4fa1\u300d\u304b\u3089\u8131\u5374\uff01\u58f2\u4e0a\uff12\u500d\u5897\u3092\u5b9f\u73fe\u3057\u305fCriteo\u6d3b\u7528\u4e8b\u4f8b | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u305d\u306e\u6614\u3001\u7d76\u5bfe\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u305f\u300cCPA\u300d\uff08Cost Per Acquisition\uff09\u3002\u9867\u5ba2\uff11\u4eba\u3092\u5897\u3084\u3059\u306e\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u6307\u3059\u6307\u6a19\u3067\u3001\u304b\u3064\u3066\u306fCPA\u3092\u76ee\u6a19\u5185\u306b\u6291\u3048\u3066\u304a\u3051\u3070\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u9867\u5ba2\u3092\u5897\u3084\u305b\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3057\u305f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/%e6%99%82%e4%bb%a3%e9%81%85%e3%82%8c%e3%81%ae%e3%80%8ccpa%e8%a9%95%e4%be%a1%e3%80%8d%e3%81%8b%e3%82%89%e8%84%b1%e5%8d%b4%ef%bc%81%e5%a3%b2%e4%b8%8a%ef%bc%92%e5%80%8d%e5%a2%97%e3%82%92%e5%ae%9f\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6642\u4ee3\u9045\u308c\u306e\u300cCPA\u8a55\u4fa1\u300d\u304b\u3089\u8131\u5374\uff01\u58f2\u4e0a\uff12\u500d\u5897\u3092\u5b9f\u73fe\u3057\u305fCriteo\u6d3b\u7528\u4e8b\u4f8b | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u305d\u306e\u6614\u3001\u7d76\u5bfe\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u305f\u300cCPA\u300d\uff08Cost Per 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