{"id":10925,"date":"2019-08-20T12:31:09","date_gmt":"2019-08-20T16:31:09","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=10925"},"modified":"2021-01-13T12:33:17","modified_gmt":"2021-01-13T16:33:17","slug":"%e6%97%a2%e5%ad%98%e9%a1%a7%e5%ae%a2%e3%82%92%e3%80%8c%e3%81%8a%e5%be%97%e6%84%8f%e6%a7%98%e3%80%8d%e3%81%ab%e5%a4%89%e3%81%88%e3%82%8bcrm%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e6%97%a2%e5%ad%98%e9%a1%a7%e5%ae%a2%e3%82%92%e3%80%8c%e3%81%8a%e5%be%97%e6%84%8f%e6%a7%98%e3%80%8d%e3%81%ab%e5%a4%89%e3%81%88%e3%82%8bcrm%e3%81%a8%e3%81%af%ef%bc%9f\/","title":{"rendered":"\u65e2\u5b58\u9867\u5ba2\u3092\u300c\u304a\u5f97\u610f\u69d8\u300d\u306b\u5909\u3048\u308bCRM\u3068\u306f\uff1f"},"content":{"rendered":"<h3><\/h3>\n<h3><strong>\u307e\u3059\u307e\u3059\u91cd\u8981\u8996\u3055\u308c\u308b<\/strong><strong>CRM<\/strong><\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3068\u3082\u8a00\u308f\u308c\u308bCRM\uff08Customer Relationship Management\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3002\u4f01\u00a0\u696d\u3084\u4e8b\u696d\u4e3b\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u826f\u597d\u306b\u4fdd\u3064\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u3068\u4f01\u696d\u306e\u76f8\u4e92\u5229\u76ca\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u65e5\u672c\u3067\u306f\u3001\u4f8b\u3048\u3070\u500b\u4eba\u5546\u5e97\u306e\u300c\u5fa1\u7528\u805e\u304d\u300d\u306e\u3088\u3046\u306b\u3001\u53e4\u304f\u304b\u3089\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306b\u884c\u308f\u308c\u3066\u304d\u305f\u624b\u6cd5\u3067\u3059\u304c\u30011990\u5e74\u4ee3\u306b\u30a2\u30e1\u00a0\u30ea\u30ab\u3067CRM\u306e\u6982\u5ff5\u3084\u30de\u30cb\u30e5\u30a2\u30eb\u304c\u78ba\u7acb\u3055\u308c\u3066\u4ee5\u964d\u3001\u5927\u4f01\u696d\u3067\u3082CRM\u304c\u5e83\u304f\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4e8b\u696d\u898f\u6a21\u304c\u5927\u304d\u00a0\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001\u9060\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u306a\u9867\u5ba2\u3068\u306e\u8ddd\u96e2\u3092\u57cb\u3081\u3001\u9867\u5ba2\u3068\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u306b\u3088\u3063\u3066LTV\u00a0\uff08Life Time Value\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316\u3092\u56f3\u308a\u3001\u4f01\u696d\u306e\u5229\u76ca\u5897\u306b\u3064\u306a\u3052\u308b\u306e\u304cCRM\u306e\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u66f8\u304f\u3068\u3001\u7279\u306b\u76ee\u65b0\u3057\u304f\u3082\u306a\u3044\u624b\u6cd5\u306e\u3088\u3046\u306b\u601d\u3048\u308bCRM\u3067\u3059\u304c\u3001\u5b9f\u306f\u3053\u3053\u6570\u5e74\u3001\u518d\u3073\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044 \u307e\u3059\u3002\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u306e\u306f\u3001\u6d88\u8cbb\u74b0\u5883\u306e\u5909\u5316\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u304c\u624b\u306b\u5165\u308c\u3089\u308c\u308b\u60c5\u5831\u91cf\u304c\u5727 \u5012\u7684\u306b\u5897\u3048\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u969b\u306e\u9078\u629e\u80a2\u3082\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u5897\u3048\u3066\u3044\u307e\u3059\u30021\u65e5\u306b\u76ee\u306b\u3059\u308b\u5e83\u544a\u306e\u6570\u3072\u3068\u3064\u3068\u3063\u3066\u3082\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u306a\u3044\u6642\u4ee3\u3068\u306f\u6bd4\u3079\u7269\u306b\u306a\u308a\u307e\u305b\u3093\u3002\u8cb7\u3044\u7269\u306e\u5834\u3082\u3001\u683c\u6bb5\u306b\u5897\u3048\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u74b0\u5883\u3055\u3048\u3042\u308c\u3070\u4e16\u754c\u4e2d\u3069\u3053 \u306b\u3044\u3066\u3082\u300124\u6642\u9593\u3044\u3064\u3067\u3082\u601d\u3044\u7acb\u3063\u305f\u3068\u304d\u306b\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4f01\u696d\u306b\u3057\u3066\u307f\u308c\u3070\u3001\u5f93\u6765\u306e\u300c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u00a0\u30b9\u3092\u4f5c\u3063\u3066\u3001\u5e83\u544a\u3092\u6253\u3066\u3070\u58f2\u308c\u308b\u6642\u4ee3\u300d\u304b\u3089\u3001\u300c\u6d88\u8cbb\u8005\u306b\u9078\u3070\u308c\u306a\u3044\u3068\u58f2\u308c\u306a\u3044\u6642\u4ee3\u300d\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u60c5\u5831\u904e\u591a\u306e\u6642\u4ee3\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u7121\u6570\u306e\u30e9\u30a4\u30d0\u30eb\u306b\u6253\u3061\u52dd\u3063\u3066\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306f\u6c7a\u3057\u3066\u5bb9\u6613\u306a\u3053\u3068\u3067\u00a0\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u9078\u3070\u308c\u308b\u4f01\u696d\u30fb\u30d6\u30e9\u30f3\u30c9\u300d\u3067\u3042\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308bCRM\u304c\u3001\u307e\u3059\u307e\u3059\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><strong>\u6ce8\u76ee\u3059\u3079\u304d\u306f\u300c\u65e2\u5b58\u9867\u5ba2\u300d<\/strong><\/h3>\n<p>\u3057\u304b\u3057\u3001CRM\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u3079\u304d\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3046\u3001\u3059\u3067\u306b\u5fa1\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u3053\u3068\u00a0\u304c\u3042\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u95a2\u4fc2\u6027\u3092\u898b\u76f4\u3057\u3001\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3068\u3057\u3066CRM\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u5bfe\u8c61\u00a0\u306eCRM\u304c\u3044\u304b\u306b\u91cd\u8981\u304b\u306f\u3001\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u6b21\u306e\uff13\u3064\u306e\u6cd5\u5247\u3092\u898b\u308c\u3070\u4e00\u76ee\u77ad\u7136\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\uff11\uff09\uff11\uff1a\uff15\u306e\u6cd5\u5247<br \/>\n\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3088\u308a\u30825\u500d\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3068\u3044\u3046\u6cd5\u5247\u3002\u4e00\u5ea6\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u9867\u5ba2\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3088\u308a\u3082\u8cfc\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u4f4e\u304f\u3001\u3046\u307e\u304f\u95a2\u4fc2\u3092\u7dad\u6301\u3067\u304d\u308c\u3070\u518d\u3073\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3082\u306e\u3002\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u3057\u3066\u512a\u826f\u9867\u5ba2\u5316\u3059\u308b\u307b\u3046\u304c\u30b3\u30b9\u30c8\u7684\u306b\u52b9\u7387\u304c\u3088\u304f\u3001\u7d50\u679c\u7684\u306bLTV\u5411\u4e0a\u306b\u3082\u7e4b\u304c\u308a\u3084\u3059\u3044\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\uff12\uff095\uff1a25\u306e\u6cd5\u5247<br \/>\n\u9867\u5ba2\u96e2\u308c\u3092\uff15\uff05\u6539\u5584\u3059\u308c\u3070\u3001\u5229\u76ca\u7387\u304c25\uff05\u6539\u5584\u3055\u308c\u308b\u3068\u3044\u3046\u6cd5\u5247\u3002\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u96e2\u53cd\u3092\u9632\u304e\u3001\u58f2\u4e0a\u306e\u5e95\u4e0a\u3052\u3092\u56f3\u308b\u307b\u3046\u304c\u5229\u76ca\u7387\u306e\u6539\u5584\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\uff13\uff09\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\uff082\uff1a8\u306e\u6cd5\u5247\uff09<br \/>\n\u9867\u5ba2\u5168\u4f53\u306e2\u5272\u7a0b\u5ea6\u306e\u512a\u826f\u9867\u5ba2\u304c\u3001\u58f2\u4e0a\u306e8\u5272\u3092\u751f\u3080\u3068\u3044\u3046\u6cd5\u5247\u3002\u512a\u826f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u30fb\u5411\u4e0a\u304c\u3044\u304b\u306b\u91cd\u8981\u304b\u3092\u00a0\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u300c\u4f11\u7720\u9867\u5ba2\u300d\u3092\u300c\u751f\u6daf\u9867\u5ba2\u300d\u306b\u5909\u3048\u308b<\/strong><a href=\"https:\/\/www.criteo.com\/jp\/products\/criteo-audience-match\/\"><strong>Criteo Audience Match<\/strong><\/a><\/h3>\n<p>\u3067\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u9069\u5207\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306b\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u4f55\u3088\u308a\u3082\u307e\u305a\u3001\u53d6\u308a\u7d44\u3080\u3079\u304d\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u30fb\u6d3b\u7528\u3067\u3059\u3002\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u8cfc\u8cb7\u6d3b\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u63a2\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8cc7\u6599\u3067\u3042\u308a\u3001\u4f1a\u793e\u306b\u3068\u3063\u3066\u306f\u8cb4\u91cd\u306a\u8cc7\u7523\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u5bfe\u65e2\u5b58\u9867\u5ba2\u3078\u306eCRM\u3092\u884c\u3046\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u6574\u7406\u30fb\u7cfb\u7d71\u5316\u3057\u3066\u5206\u6790\u3057\u3001\u3088\u308a\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u3046\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u5358\u306b\u6240\u6709\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u904b\u7528\u3057\u306a\u3044\u3068\u4f55\u306e\u610f\u5473\u3082\u306a\u3044\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u904b\u7528\u3092\u81ea\u529b\u3067\u884c\u3046\u306e\u306f\u6c7a\u3057\u3066\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3057\u3001\u81ea\u793e\u6240\u6709\u306e\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u5341\u5206\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u751f\u307e\u308c\u305f\u306e\u304c\u3001<a href=\"https:\/\/www.criteo.com\/jp\/solutions\/\">Criteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u300cCriteo Audience Match\u300d\uff08CAM\uff09\u3067\u3059\u3002CAM\u306f\u3001\u5404\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u6709\u3059\u308bCRM\u3084DMP\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001Web\u3001\u30e2\u30d0\u30a4\u30eb\u30d6\u30e9\u30a6\u30b6\u3001\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3044\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u81ea\u793e\u306e\u65e2\u5b58\u9867\u5ba2\u306b\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u8cfc\u8cb7\u3092\u4fc3\u3059\u3001\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001CAM\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001Criteo\u304c\u8a87\u308b\u4e16\u754c\u6700\u5927\u898f\u6a21\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u30fbCriteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u63d0\u643a\u3059\u308b\u4e16\u754c\u306e10,000\u4ee5\u4e0a\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u3001\u8cb4\u793e\u306eCRM\u30c7\u30fc\u30bf\u306b\u5408\u81f4\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u3002\u3064\u307e\u308a\u3001\u4e16\u754c\u6700\u5927\u898f\u6a21\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306e\u4e2d\u304b\u3089\u3001\u5fa1\u793e\u306e\u5546\u54c1\u3092\u597d\u307f\u305d\u3046\u306a\u9867\u5ba2\u30fb\u5fa1\u793e\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u307f\u3064\u3051\u3060\u3057\u3001\u5f7c\u3089\u306b\u7684\u3092\u7d5e\u3063\u3066\u5e83\u544a\u8868\u793a\u306a\u3069\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u4ed6\u306eCriteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u540c\u69d8\u306b\u3001CAM\u3067\u3082\u3001\u9867\u5ba2\u306b\u8868\u793a\u3059\u308b\u5e83\u544a\u3092\u77ac\u6642\u306b\u81ea\u52d5\u751f\u6210\u3057\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3002\u670812\u5104\u3092\u8d85\u3048\u308b\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u306b\u3088\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3057\u3066\u3001\u5fa1\u793e\u3089\u3057\u3055\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u5e83\u544a\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u6700\u3082\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u5e83\u544a\u3092\u8868\u793a\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6700\u5927\u5316\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u3082\u3059\u3067\u306bCAM\u3092CRM\u306b\u6d3b\u7528\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u304a\u308a\u3001\u4e2d\u306b\u306f7\u5e74\u4ee5\u4e0a\u3082\u81ea\u793e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u6210\u529f\u3057\u305f\u4f8b\u3082\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5fa1\u793e\u3082\u3001\u9867\u5ba2\u30ea\u30b9\u30c8\u306b\u8f09\u3063\u3066\u3044\u308b\u3060\u3051\u306e\u300c\u4f11\u7720\u9867\u5ba2\u300d\u3092\u300c\u751f\u6daf\u9867\u5ba2\u300d\u306b\u5909\u3048\u308b\u5f37\u529b\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cCriteo Audience Match\u300d\u3092\u3001CRM\u6d3b\u52d5\u306b\u6d3b\u7528\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u8a73\u3057\u304f\u306f\u3001\u304a\u6c17\u8efd\u306bCrireo\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u203b<a href=\"https:\/\/www.youtube.com\/watch?time_continue=82&amp;v=4QgKV-gHyoo\" target=\"_blank\" rel=\"noopener noreferrer\">\u306a\u304a\u3001\u3053\u3061\u3089\u306e\u52d5\u753b\uff08\u82f1\u8a9e\uff09\u3067\u3082Criteo Audience Match\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u3066\u3044\u307e\u3059<\/a>\u3002<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4QgKV-gHyoo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u307e\u3059\u307e\u3059\u91cd\u8981\u8996\u3055\u308c\u308bCRM \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3068\u3082\u8a00\u308f\u308c\u308bCRM\uff08Customer Relation [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":10926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-10925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u65e2\u5b58\u9867\u5ba2\u3092\u300c\u304a\u5f97\u610f\u69d8\u300d\u306b\u5909\u3048\u308bCRM\u3068\u306f\uff1f | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u4e2d\u306e\u57fa\u672c\u3068\u3082\u8a00\u308f\u308c\u308bCRM\uff08Customer Relationship Management\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3002\u4f01\u00a0\u696d\u3084\u4e8b\u696d\u4e3b\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u826f\u597d\u306b\u4fdd\u3064\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u3068\u4f01\u696d\u306e\u76f8\u4e92\u5229\u76ca\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u65e5\u672c\u3067\u306f\u3001\u4f8b\u3048\u3070\u500b\u4eba\u5546\u5e97\u306e\u300c\u5fa1\u7528\u805e\u304d\u300d\u306e\u3088\u3046\u306b\u3001\u53e4\u304f\u304b\u3089\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306b\u884c\u308f\u308c\u3066\u304d\u305f\u624b\u6cd5\u3067\u3059\u304c\u30011990\u5e74\u4ee3\u306b\u30a2\u30e1\u00a0\u30ea\u30ab\u3067CRM\u306e\u6982\u5ff5\u3084\u30de\u30cb\u30e5\u30a2\u30eb\u304c\u78ba\u7acb\u3055\u308c\u3066\u4ee5\u964d\u3001\u5927\u4f01\u696d\u3067\u3082CRM\u304c\u5e83\u304f\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4e8b\u696d\u898f\u6a21\u304c\u5927\u304d\u00a0\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001\u9060\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u306a\u9867\u5ba2\u3068\u306e\u8ddd\u96e2\u3092\u57cb\u3081\u3001\u9867\u5ba2\u3068\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u306b\u3088\u3063\u3066LTV\u00a0\uff08Life Time Value\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u6700\u5927\u5316\u3092\u56f3\u308a\u3001\u4f01\u696d\u306e\u5229\u76ca\u5897\u306b\u3064\u306a\u3052\u308b\u306e\u304cCRM\u306e\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3067\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/%e6%97%a2%e5%ad%98%e9%a1%a7%e5%ae%a2%e3%82%92%e3%80%8c%e3%81%8a%e5%be%97%e6%84%8f%e6%a7%98%e3%80%8d%e3%81%ab%e5%a4%89%e3%81%88%e3%82%8bcrm%e3%81%a8%e3%81%af%ef%bc%9f\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u65e2\u5b58\u9867\u5ba2\u3092\u300c\u304a\u5f97\u610f\u69d8\u300d\u306b\u5909\u3048\u308bCRM\u3068\u306f\uff1f | JP - Criteo.com\" \/>\n<meta property=\"og:description\" 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