{"id":11007,"date":"2019-09-03T22:23:35","date_gmt":"2019-09-04T02:23:35","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=11007"},"modified":"2021-01-13T12:24:09","modified_gmt":"2021-01-13T16:24:09","slug":"%e3%82%a2%e3%83%97%e3%83%aa%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%81%8c%e6%88%90%e6%9e%9c%e3%81%ab%e3%81%a4%e3%81%aa","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e3%81%8c%e6%88%90%e6%9e%9c%e3%81%ab%e3%81%a4%e3%81%aa\/","title":{"rendered":"\u30a2\u30d7\u30ea\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u30443\u3064\u306e\u7406\u7531"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u305f\u3068\u3048\u3070\u5fa1\u793e\u304c\u30ad\u30e9\u30fc\u30a2\u30d7\u30ea\u3092\u69cb\u7bc9\u3057\u3001\u30a2\u30c3\u30d7\u30eb\u30b9\u30c8\u30a2\u6700\u9069\u5316\uff08ASO\uff09\u306e\u30b3\u30c4\u3092\u3064\u304b\u3093\u3067\u3001\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u3082\u3057\u3001\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6210\u529f\u3057\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u304c\u9806\u8abf\u306b\u5897\u3048\u3066\u3044\u308b\u3068\u3057\u305f\u3089\u3001\u305d\u308c\u306f\u305d\u308c\u3067\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\uff08\u5b9f\u969b\u306f\u3001\u305d\u3046\u7c21\u5358\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\uff09\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4e00\u6642\u7684\u306a\u6210\u529f\u306b\u3042\u3050\u3089\u3092\u304b\u3044\u3066\u3044\u308b\u308f\u3051\u306b\u3044\u304b\u306a\u3044\u306e\u304c\u3001\u30a2\u30d7\u30ea\u306e\u4e16\u754c\u3067\u3059\u3002\u6295\u8cc7\u3092\u4fa1\u5024\u3042\u308b\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u58f2\u4e0a\u3092\u5897\u3084\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u6c7a\u3057\u3066\u5bb9\u6613\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u8a3c\u62e0\u306b\u3001\u6700\u8fd1\u306e\u8abf\u67fb\u3067\u300c\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\uff17\u65e5\u5f8c\u3082\u7a4d\u6975\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u300d\u306f\u5168\u4f53\u306e11\uff05\u306b\u904e\u304e\u306a\u3044\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u6b8b\u308a\u306e89%\u306f\u3059\u3067\u306b\u305d\u306e\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<a href=\"http:\/\/info.localytics.com\/blog\/23-of-users-abandon-an-app-after-one-use\" target=\"_blank\" rel=\"noopener noreferrer\">Localytics<\/a>\u307e\u305f\u5225\u306e\u8abf\u67fb\u3067\u306f\u3001\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306e\uff14\u4eba\u306b\uff11\u4eba\u306f\u3001\u30a2\u30d7\u30ea\u3092\uff11\u56de\u4f7f\u3063\u305f\u3060\u3051\u3067\u653e\u7f6e\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001<a href=\"http:\/\/www.criteo.com\/jp\/solutions\/increase-conversions\/\">\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3059\u306e\u306b\u52b9\u679c\u7684\u306a\u624b\u6cd5<\/a>\u306e\uff11\u3064\u3067\u3059\u3002\u5b9f\u969b\u3001Criteo\u306e\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3082\u81ea\u793e\u30a2\u30d7\u30ea\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3057\u305f\u5c0f\u58f2\u696d\u8005\u306f\u3001\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u53d6\u5f15\u30b7\u30a7\u30a2\u304c\u5bfe\u524d\u5e74\u6bd4\u306730%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30a2\u30d7\u30ea\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u529f\u306e\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u6ce8\u610f\u3059\u3079\u304d\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u70b9\u306b\u306f\u7279\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2><strong>1.<\/strong><strong>\u8cb7\u3044\u7269\u5ba2\u306e<\/strong><strong>1<\/strong><strong>\u3064\u306e\u5074\u9762\u3057\u304b\u7406\u89e3\u3057\u3066\u3044\u306a\u3044<\/strong>\u3002<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30d7\u30ea\u5185\u3067\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u3092\u65ad\u7247\u7684\u306b\u3057\u304b\u7406\u89e3\u3067\u304d\u307e\u305b\u3093\u3002\u5f7c\u3089\u306f\u4ed6\u793e\u306e\u30a2\u30d7\u30ea\u3067\u306f\u4f55\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u304b\uff1f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f\u4f55\u3092\u8cfc\u5165\u3057\u305f\u306e\u304b\uff1f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7PC\u304b\u3089\u306f\u3069\u306e\u3088\u3046\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u305f\u3069\u3063\u3066\u3044\u308b\u306e\u304b\uff1f<\/p>\n<p>\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u3059\u3079\u3066\u542b\u3081\u308b\u3053\u3068\u3067\u3001\u5404\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3084\u8cfc\u5165\u610f\u6b32\u306b\u95a2\u3057\u3066\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u7684\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u9069\u5207\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3001\u8cfc\u5165\u4fc3\u9032\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2><strong>2.<\/strong><strong>\u5546\u54c1\u306e\u9078\u629e\u80a2\u304c\u5341\u5206\u3067\u306a\u3044<\/strong>\u3002<\/h2>\n<p>\u30a2\u30d7\u30ea\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u591a\u304f\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u304b\u3064\u3066\u95b2\u89a7\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u5546\u54c1\u306e\u307f\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3057\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u3082\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u305d\u306e\u5546\u54c1\u3092\u95b2\u89a7\u3057\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u8cfc\u5165\u6c7a\u65ad\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u7406\u7531\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u95b2\u89a7\u3057\u305f\u5546\u54c1\u4ee5\u5916\u306e\u5546\u54c1\u3082\u30ec\u30b3\u30e1\u30f3\u30c9\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3063\u3066\u9078\u629e\u80a2\u3092\u5897\u3084\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u610f\u6b32\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002Criteo\u306e<a href=\"http:\/\/www.criteo.com\/jp\/solutions\/increase-conversions\/\">\u30a2\u30d7\u30ea\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u6210\u529f\u3059\u308b\u78ba\u7387\u304c\u3050\u3063\u3068\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002\u5b9f\u969b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5168\u4f53\u306e28%\u4ee5\u4e0a\u306f\u3001\u65b0\u3057\u3044\u5546\u54c1\u3068\u306e\u51fa\u4f1a\u3044\u304b\u3089\u751f\u307e\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11008\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Ad-with-Product-Recos.png\" alt=\"ad example with product recommendations\" width=\"468\" height=\"393\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Ad-with-Product-Recos.png 468w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Ad-with-Product-Recos-300x252.png 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<h2><strong>3.<\/strong><strong>\u30b9\u30bf\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u304c\u30de\u30a4\u30ca\u30b9\u306b\u5f71\u97ff\u3059\u308b\u3002<\/strong><\/h2>\n<p>\u30b9\u30bf\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3067\u4f7f\u7528\u3067\u304d\u308b\u30b5\u30a4\u30ba\u3084\u8a2d\u5b9a\u306f\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u5e83\u544a\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u597d\u307f\u306f\u5404\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u3067\u3059\u3002\u5927\u304d\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u597d\u3080\u4eba\u3082\u3044\u308c\u3070\u3001\u7279\u5b9a\u306e\u8272\u3092\u597d\u3080\u4eba\u3082\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u597d\u307f\u306b\u5fdc\u3058\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u304d\u3063\u304b\u3051\u3068\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u3053\u305d\u3001\u8cb7\u3044\u7269\u5ba21\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u5e83\u544a\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u8981\u7d20\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u3042\u3089\u3086\u308b\u30b5\u30a4\u30ba\u306e\u5e83\u544a\u306b\u5bfe\u5fdc\u53ef\u80fd\u306a<a href=\"https:\/\/www.criteo.com\/jp\/technology\/ai-engine\/dco\/\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/a>\u3092\u5c0e\u5165\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11010\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Ads-with-DCO.png\" alt=\"ad example with dynamic creative optimization\" width=\"289\" height=\"247\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11012\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Ad-with-DCO-2.png\" alt=\"ad example with dynamic creative optimization\" width=\"291\" height=\"245\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11014\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Ad-with-DCO-3.png\" alt=\"ad example with dynamic creative optimization\" width=\"291\" height=\"245\" \/><\/p>\n<h2><strong>\u30a2\u30d7\u30ea\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6539\u5584\u306b\u5411\u3051\u3066<\/strong><\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u4e0a\u8a18\u306e\u554f\u984c\u70b9\u306e\u89e3\u6c7a\u7b56\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u58f2\u4e0a\u3052\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6761\u4ef6\u3092\u5099\u3048\u305f\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5168\u65b9\u4f4d\u304b\u3089\u306e\u628a\u63e1<\/strong>\u30a2\u30d7\u30ea\u5185<em>\u3060\u3051\u3067\u306a\u304f<\/em>\u30a2\u30d7\u30ea\u5916\u3067\u306e\u884c\u52d5\u3082\u8ffd\u8de1\u3057\u3066\u3001\u5404\u6d88\u8cbb\u8005\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>AI<\/strong><strong>\u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9<\/strong>\u95b2\u89a7\u5c65\u6b74\u306e\u3042\u308b\u5546\u54c1\u306b\u52a0\u3048\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3061\u305d\u3046\u306a\u5546\u54c1\u3092\u30ab\u30bf\u30ed\u30b0\u5185\u304b\u3089\u63d0\u6848\u3067\u304d\u308b\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/strong>\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u5b88\u308a\u3064\u3064\u3001\u5404\u30e6\u30fc\u30b6\u30fc\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u3066\u5e83\u544a\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<p><strong>\u30a2\u30d7\u30ea\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u52a0\u901f\u3055\u305b\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001<\/strong>Criteo\u306b\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<a href=\"http:\/\/www.criteo.com\/jp\/talk-to-an-expert\/\"><strong>\u3055\u3042\u3001\u4e00\u7dd2\u306b\u59cb\u3081\u307e\u3057\u3087\u3046\uff01<\/strong><\/a><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u305f\u3068\u3048\u3070\u5fa1\u793e\u304c\u30ad\u30e9\u30fc\u30a2\u30d7\u30ea\u3092\u69cb\u7bc9\u3057\u3001\u30a2\u30c3\u30d7\u30eb\u30b9\u30c8\u30a2\u6700\u9069\u5316\uff08ASO\uff09\u306e\u30b3\u30c4\u3092\u3064\u304b\u3093\u3067\u3001\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-11007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30a2\u30d7\u30ea\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u30443\u3064\u306e\u7406\u7531 | JP - Criteo.com<\/title>\n<meta name=\"description\" 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