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\u306a\u305c\u306a\u3089\u3001\u5165\u672d\u7af6\u4e89\u304c\u751f\u3058\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30011\u3064\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u652f\u6255\u3046\u91d1\u984d\u304c\u9ad8\u304f\u306a\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u540c\u3058\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3092\u5229\u7528\u3059\u308b2\u793e\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u5165\u672d\u304c\u30d0\u30c3\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u3057\u307e\u3044\u3001\u6700\u7d42\u7684\u306b\u3044\u305a\u308c\u304b\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u5165\u672d\u3057\u305f\u6700\u9ad8\u984d\u3092\u652f\u6255\u3046\u3053\u3068\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11122\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Bid-Collision-in-Action-JP-min.png\" alt=\"\" width=\"1121\" height=\"395\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Bid-Collision-in-Action-JP-min.png 1121w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Bid-Collision-in-Action-JP-min-300x106.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Bid-Collision-in-Action-JP-min-768x271.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Bid-Collision-in-Action-JP-min-1024x361.png 1024w\" sizes=\"auto, (max-width: 1121px) 100vw, 1121px\" \/><\/p>\n<p><strong>2.<\/strong><strong>\u30d5\u30ea\u30af\u30a8\u30f3\u30b7\u30fc\u30d6\u30e9\u30a4\u30f3\u30c9\u30cd\u30b9<\/strong><\/p>\n<p>\u8907\u6570\u306e\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u3092\u5229\u7528\u3059\u308b\u3082\u30461\u3064\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u300c<strong>\u30d5\u30ea\u30af\u30a8\u30f3\u30b7\u30fc\u30d6\u30e9\u30a4\u30f3\u30c9\u30cd\u30b9<\/strong>\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u00a0 \u5404\u30e6\u30fc\u30b6\u30fc\u306b\u914d\u4fe1\u3059\u308b\u5e83\u544a\u306e\u56de\u6570\u3092\u6700\u9069\u5316\u3057\u306a\u304c\u3089\u3001\u5404\u5e83\u544a\u306e\u4fa1\u5024\u3092\u6b63\u78ba\u306b\u5224\u5b9a\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u3053\u3068\u3067\u3059\u304c\u3001\u00a0 \u4e00\u65b9\u306e\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u304c\u4ed6\u65b9\u306e\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u3068\u540c\u3058\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u56de\u6570\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3044\u72b6\u6cc1\u3067\u306f\u3001\u3069\u3061\u3089\u306e\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u3082\u5e83\u544a\u306e\u914d\u4fe1\u983b\u5ea6\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u00a0 \u5e83\u544a\u3092\u904e\u5270\u306b\u8868\u793a\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u306e\u8cea\u3092\u4f4e\u4e0b\u3055\u305b\u3066\u3057\u307e\u3046\u5371\u967a\u6027\u3059\u3089\u3042\u308a\u307e\u3059\u3002\u00a0 \u7d50\u5c40\u3001\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u306f\u5e83\u544a\u3092\u8868\u793a\u3057\u305f\u5408\u8a08\u56de\u6570\u3092\u628a\u63e1\u3067\u304d\u305a\u3001\u5404\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u5165\u672d\u984d\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u672c\u6765\u3082\u305f\u3089\u3059\u306f\u305a\u306e\u4fa1\u5024\u306b\u898b\u5408\u308f\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u5341\u5206\u4e88\u60f3\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u30c7\u30fc\u30bf\u304b\u3089\u5206\u304b\u308b\u3053\u3068<\/strong><\/h3>\n<p>\u3064\u307e\u308a\u5fa1\u793e\u306e\u5165\u672d\u304c\u7af6\u5408\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u672c\u6765\u306e\u4fa1\u5024\u304c\u5931\u308f\u308c\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u8a00\u3046\u306a\u308c\u3070\u3001eBay\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u30922\u3064\u4f5c\u3063\u3066\u3001\u81ea\u5206\u306e\u5165\u672d\u3092\u4e0a\u56de\u308b\u91d1\u984d\u3067\u5165\u672d\u3057\u3066\u3057\u307e\u3046\u306e\u3068\u540c\u3058\u3053\u3068\u3067\u3059\u3002\u00a0 \u3067\u306f\u3001<strong>\u5165\u672d\u885d\u7a81<\/strong>\u3084<strong>\u30d5\u30ea\u30af\u30a8\u30f3\u30b7\u30fc\u30d6\u30e9\u30a4\u30f3\u30c9\u30cd\u30b9<\/strong>\u306b\u3088\u3063\u3066\u751f\u3058\u308bROI\u306e\u4f4e\u4e0b\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u7b97\u51fa\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u305d\u306e\u7b54\u3048\u3092\u63a2\u308b\u305f\u3081\u306b\u3001Criteo\u306fRTB\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u306e\u5c02\u9580\u5bb6\u304b\u3089\u6210\u308b\u30c1\u30fc\u30e0\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002\u00a0 \u79c1\u305f\u3061\u306f\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u4f5c\u6210\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u30921\u793e\u304b\u30892\u793e\u3001\u3055\u3089\u306b3\u793e\u3078\u3068\u5897\u3084\u3057\u305f\u5834\u5408\u306e\u3001\u5e83\u544a\u4e3b\u306b\u3082\u305f\u3089\u3055\u308c\u308b\u4fa1\u5024\u306e\u5909\u5316\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001<strong>\u5165\u672d\u885d\u7a81<\/strong>\u3068<strong>\u30d5\u30ea\u30af\u30a8\u30f3\u30b7\u30fc\u30d6\u30e9\u30a4\u30f3\u30c9\u30cd\u30b9<\/strong>\u304c\u3082\u305f\u3089\u3059\u5f71\u97ff\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u8abf\u67fb\u3067\u306f1\u51045,000\u4e07\u56de\u3092\u8d85\u3048\u308b\u5e83\u544a\u8868\u793a\u3092\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3001\u305d\u306e\u969b\u306b\u306f\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u304c1\u793e\u306e\u5834\u5408\u30682\u793e\u306e\u5834\u5408\u3001\u3055\u3089\u306b3\u793e\u306e\u5834\u5408\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30b7\u30ca\u30ea\u30aa\u3067\u5b9f\u9a13\u3092\u884c\u3044\u3001<\/p>\n<p>\u305d\u306e\u5f8c\u3001\u305d\u308c\u305e\u308c\u306e\u30b1\u30fc\u30b9\u3067\u5e83\u544a\u4e3b\u306b\u3082\u305f\u3089\u3055\u308c\u308b\u4fa1\u5024\u306b\u3064\u3044\u3066\u5206\u6790\u3001\u540c\u6642\u306b\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u9593\u3067\u8868\u793a\u3059\u308b\u5272\u5408\u3092\u5909\u3048\u308b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8abf\u6574\u3057\u306a\u304c\u3089ROI\u3078\u306e\u5f71\u97ff\u3092\u8a08\u6e2c\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>\u7d50\u679c<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11123\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/what-we-found-JP-min.png\" alt=\"\" width=\"829\" height=\"459\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/what-we-found-JP-min.png 829w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/what-we-found-JP-min-300x166.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/what-we-found-JP-min-768x425.png 768w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/p>\n<p>2\u793e\u3092\u5229\u7528\u3057\u305f\u5834\u5408\u30011\u793e\u306e\u6642\u3088\u308a\u3082ROI\u304c22%\u4f4e\u4e0b\u3059\u308b\u3068\u3082\u660e\u3089\u304b\u306b\u3002\u307e\u305f\u30013\u793e\u4ee5\u4e0a\u5229\u7528\u3057\u305f\u5834\u5408\u3001ROI\u306f\u3055\u3089\u306b\u4f4e\u4e0b\u3059\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>\u8abf\u67fb\u624b\u6cd5<\/strong><strong>\u00a0<\/strong><\/h3>\n<p>\u8abf\u67fb\u306f\u4e3b\u306b2\u3064\u306e\u30e2\u30c7\u30eb\u3092\u7528\u3044\u3066\u5b9f\u65bd\u3057\u307e\u3057\u305f\u30021\u3064\u306f\u3001<strong>\u30d5\u30ea\u30af\u30a8\u30f3\u30b7\u30fc\u30d6\u30e9\u30a4\u30f3\u30c9\u30cd\u30b9<\/strong>\u306e\u5f71\u97ff\u3092\u5177\u4f53\u7684\u306b\u5224\u5b9a\u3059\u308b\u30e2\u30c7\u30eb\u3002\u3082\u30461\u3064\u306f\u3001\u30d5\u30ea\u30af\u30a8\u30f3\u30b7\u30fc\u30d6\u30e9\u30a4\u30f3\u30c9\u30cd\u30b9\u306e\u5f71\u97ff\u3092\u8e0f\u307e\u3048\u305f\u4e0a\u3067<strong>\u5165\u672d\u885d\u7a81<\/strong>\u306e\u5f71\u97ff\u3092\u5224\u5b9a\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002\u00a0 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href=\"https:\/\/www.criteo.com\/jp\/blog\/category\/retargeting\/\"><strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30cf\u30d6<\/strong><\/a><strong>\u3092\u3054\u89a7\u3044\u305f\u3060\u304f\u304b\u3001Criteo<\/strong><strong>\u306e\u30af\u30a4\u30c3\u30af\u30ac\u30a4\u30c9\u300c<\/strong><a href=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/Criteo-eBook-One-vs-Two-Retargeters-JP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u5fa1\u793e\u306e\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u306f1<\/strong><strong>\u793e\uff1f\u305d\u308c\u3068\u30822<\/strong><strong>\u793e\uff1f<\/strong><\/a><strong>\u300d\u3092\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 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\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u30921\u793e\u306b\u7d5e\u308b\u3079\u304d\u7406\u7531 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u3067\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3001\u3042\u308b\u3044\u306f\u3053\u308c\u304b\u3089\u59cb\u3081\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u591a\u304f\u304c\u30011\u3064\u306e\u7b54\u3048\u3092\u63a2\u308b\u305f\u3081\u306b\u3055\u307e\u3056\u307e\u306a\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u30ea\u30bf\u30fc\u30b2\u30bf\u30fc\u306f1\u793e\u306b\u7d5e\u308b\u3079\u304d\u304b\u3001\u305d\u308c\u3068\u30822\u793e\u306b\u3059\u308b\u3079\u304d\u304b\uff1f\u300d\u306e\u7b54\u3048\u3092\u63a2\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, 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