{"id":11131,"date":"2019-09-19T11:00:37","date_gmt":"2019-09-19T15:00:37","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=11131"},"modified":"2021-01-13T12:33:17","modified_gmt":"2021-01-13T16:33:17","slug":"%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/","title":{"rendered":"\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044DMP\u6d3b\u7528\u306e\u57fa\u672c"},"content":{"rendered":"

 <\/p>\n

\u6570\u5e74\u524d\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u983b\u7e41\u306b\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u300cDMP\u300d\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u306b\u8eab\u3092\u7f6e\u304f\u65b9\u306a\u3089\u3001\uff11\u5ea6\u306f\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u306f\u305a\u3067\u3059\u304c\u3001\u306a\u3093\u3068\u306a\u304f\u300c\u30c7\u30fc\u30bf\u95a2\u4fc2\u300d\u306e\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u306f\u77e5\u3063\u3066\u3044\u3066\u3082\u3001\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3059\u306e\u304b\u307e\u3067\u306f\u77e5\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u65b9\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306fDMP\u306e\u57fa\u672c\u7684\u306a\u5f79\u5272\u3068\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u3002DMP\u3068\u306f\u4f55\u304b\u3001DMP\u3092\u4f7f\u3048\u3070\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u305d\u3082\u305d\u3082<\/strong>DMP<\/strong>\u3068\u306f\uff1f<\/strong><\/h3>\n

DMP\u3068\u306f\u300cData Management Platform\uff08\u30c7\u30fc\u30bf \u30de\u30cd\u30b8\u30e1\u30f3\u30c8 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u300d\u306e\u7565\u3067\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084\u5e83\u544a\u914d\u4fe1\u3001\u9867\u5ba2\u5c5e\u6027\u3001\u9867\u5ba2\u8cfc\u8cb7\u3068\u3044\u3063\u305f\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

\u4eca\u306e\u6642\u4ee3\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u81a8\u5927\u306a\u91cf\u306e\u30c7\u30fc\u30bf\u304c\u6ea2\u308c\u3066\u3044\u3066\u3001\u305d\u308c\u3092\u69d8\u3005\u306a\u30c7\u30d0\u30a4\u30b9\u304b\u3089\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5358\u306b\u96c6\u3081\u308b\u3060\u3051\u3067\u306f\u30c7\u30fc\u30bf\u3092\u6709\u52b9\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u5404\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u304c\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306b\u95a2\u3059\u308b\u60c5\u5831\u3068\u30c7\u30fc\u30bf\u3092\u7d10\u4ed8\u3051\u3066\u4e00\u5143\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002DMP\u306f\u3001\u305d\u306e\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308a\u3001DMP\u3092\u4f7f\u3046\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc1\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001\u4eca\u3067\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5411\u4e0a\u306b\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

DMP\u306b\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u3001\u2460\u30aa\u30fc\u30d7\u30f3DMP\u3068\u2461\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306fDMP\u304c\u7ba1\u7406\u3059\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u7ba1\u7406\u3059\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3068<\/strong>DMP<\/strong>\u306e\u95a2\u4fc2<\/strong><\/h3>\n

DMP\u304c\u7ba1\u7406\u3059\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u6b21\u306e\uff13\u3064\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n

1. 1st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf<\/strong><\/h5>\n

\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u76f4\u63a5\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3002<\/p>\n

\u4f8b\uff1a\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u767b\u9332\u306a\u3069\u306b\u3088\u3063\u3066\u5f97\u305f\u6c0f\u540d\u3001\u5e74\u9f62\u3001\u4f4f\u6240\u3001\u6027\u5225\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3001\u96fb\u8a71\u756a\u53f7\u306a\u3069\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3060\u3051\u3067\u306a\u304f\u793e\u54e1\u306e\u540d\u523a\u4ea4\u63db\u3084\u5e97\u8217\u306ePOS\u3084\u30a4\u30d9\u30f3\u30c8\u4f1a\u5834\u3067\u884c\u3063\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u5f97\u305f\u60c5\u5831\u3082\uff11st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

2. 2nd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf<\/strong><\/h5>\n

\u4ed6\u4f01\u696d\u304c\u76f4\u63a5\u53ce\u96c6\u3057\u305f\uff11st\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3002\u81ea\u793e\u304c\u53ce\u96c6\u3057\u305f1st\u30c7\u30fc\u30bf\u306e\u4e0d\u8db3\u5206\u3092\u88dc\u3046\u305f\u3081\u306b\u3001\u4ed6\u306e\u4f01\u696d\u3068\u5951\u7d04\u3001\u540c\u671f\u3057\u3066\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n

3. \uff13rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf<\/strong><\/h5>\n

\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u5c02\u9580\u3068\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u4fdd\u6709\u30fb\u8ca9\u58f2\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3002\u91cf\u30fb\u7a2e\u985e\u3068\u3082\u306b\u8c4a\u5bcc\u3067\u3059\u304c\u3001\u30c7\u30fc\u30bf\u306e\u9bae\u5ea6\u3084\u52a0\u5de5\u30d7\u30ed\u30bb\u30b9\u304c\u4e0d\u900f\u660e\u3067\u3042\u308b\u5834\u5408\u3082\u6563\u898b\u3055\u308c\u3001\u30c7\u30fc\u30bf\u3068\u3057\u3066\u306e\u4fe1\u7528\u5ea6\u306f\u4f4e\u4e0b\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u3001DMP\u306f\u305d\u306e\u7ba1\u7406\u3059\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u3001\u5927\u304d\u304f\u6b21\u306e\uff12\u3064\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n

1. \u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP<\/strong><\/h5>\n

\u4e3b\u306b1st \u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\uff08\u81ea\u793e\u304c\u4fdd\u6709\u3059\u308b\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u5c65\u6b74\u3001\u8208\u5473\u95a2\u5fc3\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\uff09\u3068\u5916\u90e8\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u84c4\u7a4d\u30fb\u7ba1\u7406\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3053\u3068\u3002\u591a\u5f69\u306a\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5404\u7a2e\u5e83\u544a\u65bd\u7b56\u306e\u52b9\u679c\u306e\u6700\u9069\u5316\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n

2. \u30aa\u30fc\u30d7\u30f3DMP<\/strong><\/h5>\n

3rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3053\u3068\u3002\u81ea\u793e\u304c\u4fdd\u6709\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u304c\u8c4a\u5bcc\u306b\u542b\u307e\u308c\u308b\u305f\u3081\u3001\u65b0\u898f\u9867\u5ba2\u306e\u958b\u62d3\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u304c\u4ed6\u793e\u30b5\u30a4\u30c8\u3067\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3068\u3063\u3066\u3044\u308b\u304b\u3082\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3084\u30cb\u30fc\u30ba\u3092\u3088\u308a\u6df1\u304f\u63a2\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u3002\u81ea\u793e\u84c4\u7a4d\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6700\u8fd1\u3067\u306f\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u30aa\u30fc\u30d7\u30f3DMP\u3092\u4f75\u7528\u3059\u308b\u4f01\u696d\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u30aa\u30fc\u30d7\u30f3DMP\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u4f8b\u3048\u3070\u307e\u3060\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3053\u3068\u304c\u306a\u3044\u95a2\u9023\u6027\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u304c\u3001\u4ed6\u793e\u306e\u30b5\u30a4\u30c8\u3067\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u306b\u8208\u5473\u3092\u3082\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u3088\u3046\u306a\u3053\u3068\u3082\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u4e2d\u3001DMP\u3084DMP\u3067\u7ba1\u7406\u3059\u308b\u30c7\u30fc\u30bf\u3092\u3044\u304b\u306b\u6709\u52b9\u6d3b\u7528\u3059\u308b\u304b\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u4eca\u5f8c\u307e\u3059\u307e\u3059\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

Criteo\u2715DMP<\/strong>\u3067\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe<\/strong><\/h3>\n

Criteo\u3067\u306f\u4ee5\u524d\u304b\u3089DMP\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Criteo Audience Match\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u6709\u3059\u308bCRM\u3084DMP\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001Web\u3001\u30e2\u30d0\u30a4\u30eb\u30d6\u30e9\u30a6\u30b6\u3001\u30a2\u30d7\u30ea\u306a\u3069\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u518d\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u8cfc\u8cb7\u3092\u4fc3\u3059\u72ec\u81ea\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n

2019\u5e749\u6708\u306b\u306f\u682a\u5f0f\u4f1a\u793e\u30a2\u30a4\u30ec\u30c3\u30d7\u304c\u81ea\u793e\u3067\u904b\u55b6\u30fb\u7ba1\u7406\u3059\u308bDMP\u300cAudienceOne(R)\u300d\u3068Criteo Audience Match\u3092\u9023\u643a\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3059\u308b\u306a\u3069\u3001Criteo Audience\u3000Match\u3068DMP\u3092\u304b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u3088\u308a\u9ad8\u7cbe\u5ea6\u306a\u30bf\u30fc\u30b2\u30c3\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u3092\u56f3\u308b\u30b1\u30fc\u30b9\u3082\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u203b\u53c2\u7167\uff1a\u682a\u5f0f\u4f1a\u793e\u30a2\u30a4\u30ec\u30c3\u30d7\u3000\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/a>\uff082019\u5e749\u670810\u65e5\uff09<\/p>\n

Criteo Audience Match\u3068\u9023\u643a\u3059\u308c\u3070\u3001Criteo\u304c\u8a87\u308b\u4e16\u754c\u6700\u5927\u898f\u6a21\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u30fbCriteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u5fa1\u793e\u3082DMP\u6d3b\u7528\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u3001Criteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\u307e\u305a\u306f\u3001\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u203bCriteo Audience Match\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3053\u3061\u3089<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \u6570\u5e74\u524d\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u983b\u7e41\u306b\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u300cDMP\u300d\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u306b\u8eab\u3092\u7f6e\u304f\u65b9 […]<\/p>\n","protected":false},"author":9,"featured_media":11132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"coauthors":[],"class_list":{"0":"post-11131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044DMP\u6d3b\u7528\u306e\u57fa\u672c | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306fDMP\u306e\u57fa\u672c\u7684\u306a\u5f79\u5272\u3068\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u3002DMP\u3068\u306f\u4f55\u304b\u3001DMP\u3092\u4f7f\u3048\u3070\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044DMP\u6d3b\u7528\u306e\u57fa\u672c | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306fDMP\u306e\u57fa\u672c\u7684\u306a\u5f79\u5272\u3068\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u3002DMP\u3068\u306f\u4f55\u304b\u3001DMP\u3092\u4f7f\u3048\u3070\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044dmp\u6d3b\u7528\u306e\u57fa\u672c\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-19T15:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-13T16:33:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/big-data-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2353\" \/>\n\t<meta property=\"og:image:height\" content=\"1274\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Karen Mangonon\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t },\n\t \"headline\": \"\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044DMP\u6d3b\u7528\u306e\u57fa\u672c\",\n\t \"datePublished\": \"2019-09-19T15:00:37+00:00\",\n\t \"dateModified\": \"2021-01-13T16:33:17+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/\"\n\t },\n\t \"wordCount\": 67,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/big-data-min.jpg\",\n\t \"keywords\": [\n\t \"Data\",\n\t \"Product\"\n\t ],\n\t \"articleSection\": [\n\t \"\u30c8\u30ec\u30f3\u30c9\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\"\n\t ],\n\t \"inLanguage\": \"ja\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/big-data-min.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/big-data-min.jpg\",\n\t \"width\": 2353,\n\t \"height\": 1274\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044DMP\u6d3b\u7528\u306e\u57fa\u672c\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t \"name\": \"Karen Mangonon\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"caption\": \"Karen Mangonon\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044DMP\u6d3b\u7528\u306e\u57fa\u672c | JP - Criteo.com","description":"\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306fDMP\u306e\u57fa\u672c\u7684\u306a\u5f79\u5272\u3068\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u3002DMP\u3068\u306f\u4f55\u304b\u3001DMP\u3092\u4f7f\u3048\u3070\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/","og_locale":"ja_JP","og_type":"article","og_title":"\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044DMP\u6d3b\u7528\u306e\u57fa\u672c | JP - Criteo.com","og_description":"\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306fDMP\u306e\u57fa\u672c\u7684\u306a\u5f79\u5272\u3068\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u3002DMP\u3068\u306f\u4f55\u304b\u3001DMP\u3092\u4f7f\u3048\u3070\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044dmp\u6d3b\u7528\u306e\u57fa\u672c\/","og_site_name":"JP - Criteo.com","article_published_time":"2019-09-19T15:00:37+00:00","article_modified_time":"2021-01-13T16:33:17+00:00","og_image":[{"width":2353,"height":1274,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/big-data-min.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044DMP\u6d3b\u7528\u306e\u57fa\u672c","datePublished":"2019-09-19T15:00:37+00:00","dateModified":"2021-01-13T16:33:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/"},"wordCount":67,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/big-data-min.jpg","keywords":["Data","Product"],"articleSection":["\u30c8\u30ec\u30f3\u30c9\u3068\u30a4\u30f3\u30b5\u30a4\u30c8"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/big-data-min.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/big-data-min.jpg","width":2353,"height":1274},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e6%94%b9%e3%82%81%e3%81%a6%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8d%e3%81%9f%e3%81%84dmp%e6%b4%bb%e7%94%a8%e3%81%ae%e5%9f%ba%e6%9c%ac\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u6539\u3081\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044DMP\u6d3b\u7528\u306e\u57fa\u672c"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/11131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=11131"}],"version-history":[{"count":3,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/11131\/revisions"}],"predecessor-version":[{"id":11135,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/11131\/revisions\/11135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/11132"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=11131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=11131"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=11131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}