{"id":11255,"date":"2019-10-01T11:49:22","date_gmt":"2019-10-01T15:49:22","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=11255"},"modified":"2021-01-13T12:53:17","modified_gmt":"2021-01-13T16:53:17","slug":"%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5%e5%85%a5%e9%96%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5%e5%85%a5%e9%96%80\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5165\u9580"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306a\u3089\u8ab0\u3082\u304c\u3001\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u9b45\u529b\u3092\u4e0a\u624b\u304f\u4f1d\u3048\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u6f5c\u5728\u9867\u5ba2\u3068\u65e2\u5b58\u9867\u5ba2\u306e\u4e21\u65b9\u306b\u5bfe\u3057\u3066\u3001\u5fa1\u793e\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u308b\u624b\u6bb5\u3068\u3057\u3066\u5229\u7528\u3067\u304d\u308b\u306e\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6b74\u53f2\u306f<a href=\"https:\/\/contentmarketinginstitute.com\/2016\/07\/history-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">1732\u5e74\u9803<\/a>\u3001\u304b\u306e\u30d9\u30f3\u30b8\u30e3\u30df\u30f3\u30fb\u30d5\u30e9\u30f3\u30af\u30ea\u30f3\u304c\u300e\u30d7\u30fc\u30a2\u30fb\u30ea\u30c1\u30e3\u30fc\u30c9\u306e\u66a6\u300f\u3092\u521d\u51fa\u7248\u3057\u305f\u969b\u306b\u3001\u81ea\u8eab\u306e\u5370\u5237\u4e8b\u696d\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u5229\u7528\u3057\u305f\u306e\u304c\u59cb\u307e\u308a\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u73fe\u5728\u3067\u3082\u305d\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5\u306f\u307b\u3068\u3093\u3069\u5909\u308f\u3089\u306a\u3044\u3082\u306e\u306e\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8868\u73fe\u3059\u308b\u65b9\u6cd5\u306f\u591a\u69d8\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u00a0 \u30a4\u30f3\u30b9\u30c6\u30a3\u30c6\u30e5\u30fc\u30c8\uff08Content Marketing Institute\uff09\u304c\u884c\u3063\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u73fe\u5728\u3001<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/12\/2018_B2C_Research_Final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">B2B\u30de\u30fc\u30b1\u30bf\u30fc\u306e70% 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href=\"https:\/\/coschedule.com\/blog\/content-marketing-strategy-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8abf\u67fb<\/a>\u306e\u7d50\u679c\u3001\u6b21\u306e\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u670816\u672c\u4ee5\u4e0a\u306e\u30d6\u30ed\u30b0\u3092\u6295\u7a3f\u3059\u308b\u4f01\u696d\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u3001\u67080\uff5e4\u672c\u6295\u7a3f\u3059\u308b\u4f01\u696d\u306e3.5\u500d\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u3001\u652f\u51fa1\u30c9\u30eb\u3042\u305f\u308a\u306e\u30ea\u30fc\u30c9\u751f\u6210\u6570\u306f3\u500d\u3002<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u5229\u7528\u3057\u305f\u5834\u5408\u3088\u308a\u3082\u300162%\u30b3\u30b9\u30c8\u3092\u4f4e\u304f\u6291\u3048\u3089\u308c\u308b\u3002<\/li>\n<li>\u7c73\u56fd\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u6d88\u8cbb\u8005\u306e61%\u306f\u3001\u5546\u54c1\u3092\u63a8\u5968\u3059\u308b\u30d6\u30ed\u30b0\u3092\u8aad\u3093\u3067\u304b\u3089\u305d\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3002<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u305d\u306e\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u3088\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e6\u500d\u3002<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u306f\u3001\u3059\u3050\u306b\u3067\u3082\u59cb\u3081\u3089\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u306b\u3042\u305f\u3063\u3066<\/strong><\/h3>\n<h5><strong>1.<\/strong><strong>\u30b4\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h5>\n<p>\u307e\u305a\u306f\u5fa1\u793e\u304c\u76ee\u6307\u3059\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u660e\u78ba\u306a\u30b4\u30fc\u30eb\u304c\u3042\u308c\u3070\u3001\u3053\u306e\u5148\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u3057\u3066\u3044\u304f\u306b\u3042\u305f\u3063\u3066\u306e\u6307\u91dd\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u306b\u8a98\u5f15\u3057\u305f\u8a2a\u554f\u8005\u3092\u30e1\u30eb\u30de\u30ac\u306e\u8cfc\u8aad\u8005\u306b\u8ee2\u63db\u3059\u308b\u65b9\u6cd5\u304c\u3088\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u3059\u3067\u306b\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u30e1\u30fc\u30eb\u3092\u8cfc\u8aad\u3059\u308b\u3046\u3061\u306b\u5fa1\u793e\u306e\u5546\u54c1\u306b\u3082\u8208\u5473\u3092\u6301\u3063\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u307e\u3060\u5fa1\u793e\u306e\u9867\u5ba2\u3067\u306a\u3044\u4eba\u306b\u5bfe\u3057\u3066\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u3001\u5fa1\u793e\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u306e\u307f\u306a\u3089\u305a\u3001\u5fa1\u793e\u304c\u63d0\u6848\u3057\u305f\u3044\u8a71\u984c\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5f7c\u3089\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3084\u4e16\u754c\u89b3\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3001\u6700\u7d42\u7684\u306b\u306f\u5546\u54c1\u306e\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u306f\u5341\u5206\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h5><strong>2.<\/strong><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3064\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u3001\u5f7c\u3089\u306b\u5408\u308f\u305b\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5fc3\u304c\u3051\u308b<\/strong><\/h5>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u6210\u529f\u306e\u79d8\u8a23\u306f\u3001\u5e38\u306b\u300c\u30d6\u30e9\u30f3\u30c9\u30dc\u30a4\u30b9\u300d\u3068\u300c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u300d\u306e\uff12\u70b9\u306b\u914d\u616e\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u82e5\u5e74\u5c64\u306e\u8cb7\u3044\u7269\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u305f\u3044\u306a\u3089\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30a4\u30f3\u30d1\u30af\u30c8\u3042\u308b\u8868\u73fe\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b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Analytics\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u3069\u3046\u3044\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u6700\u3082\u4eba\u6c17\u304c\u3042\u308b\u306e\u304b\u3001\u307e\u305f\u8ab0\u304c\u3001\u3044\u3064\u3001\u3069\u3053\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u3093\u3067\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8aad\u8005\u3068\u3057\u3066\u76f8\u5fdc\u3057\u3044\u4eba\u3005\u3092\u7279\u5b9a\u3067\u304d\u308c\u3070\u3001\u53d6\u308a\u6271\u3046\u3079\u304d\u30c8\u30d4\u30c3\u30af\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306a\u3069\u3082\u81ea\u305a\u3068\u898b\u3048\u3066\u304f\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<h5><strong>3.<\/strong><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8c4a\u5bcc\u306b\u7528\u610f\u3059\u308b<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11268 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/email-lists-quote-min-e1569948010692.png\" alt=\"\" width=\"1000\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/email-lists-quote-min-e1569948010692.png 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/email-lists-quote-min-e1569948010692-300x154.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/email-lists-quote-min-e1569948010692-768x393.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" 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