{"id":11334,"date":"2019-10-15T10:31:54","date_gmt":"2019-10-15T14:31:54","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=11334"},"modified":"2021-01-13T13:08:20","modified_gmt":"2021-01-13T17:08:20","slug":"%e7%9b%ae%e5%89%8d%e3%81%ab%e8%bf%ab%e3%82%8b%e3%83%96%e3%83%a9%e3%83%83%e3%82%af%e3%83%95%e3%83%a9%e3%82%a4%e3%83%87%e3%83%bc","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e7%9b%ae%e5%89%8d%e3%81%ab%e8%bf%ab%e3%82%8b%e3%83%96%e3%83%a9%e3%83%83%e3%82%af%e3%83%95%e3%83%a9%e3%82%a4%e3%83%87%e3%83%bc\/","title":{"rendered":"\u76ee\u524d\u306b\u8feb\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\uff1a\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3092\u5236\u3059\u308b\u305f\u3081\u306e3\u3064\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u300c\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u5411\u3051\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u65e9\u3044\u6642\u671f\u304b\u3089\u7df4\u3063\u3066\u304a\u304f\u300d\u3002\u3053\u308c\u306f\u3001\u3082\u306f\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u5e38\u8b58\u3067\u3059\u3002\u305d\u3053\u3067Criteo\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u30b9\u30bf\u30fc\u30c8\u30c0\u30c3\u30b7\u30e5\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306e\u6bce\u5e74\u6052\u4f8b\u306e\u30a4\u30d9\u30f3\u30c8\u300c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u300d\u3092\u30019\u67085\u65e5\uff08\u6728\uff09\u306b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u30c9\u30ea\u30fc\u30e0\u30c0\u30a6\u30f3\u30bf\u30a6\u30f3\u30db\u30c6\u30eb\u3067\u958b\u50ac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u4eca\u5e74\u306e\u30c6\u30fc\u30de\u306f\u3001\u300c\u4e00\u8cab\u6027\u3042\u308b\u9867\u5ba2\u4e2d\u5fc3\u306e\u6226\u7565\u3067\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3092\u5236\u3059\u308b\u300d\u3067\u3059\u3002\u30b2\u30b9\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u5bb6\u3068\u3057\u3066\u77e5\u3089\u308c\u308b<a href=\"https:\/\/www.wearfigs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FIGS<\/a>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u4e0a\u7d1a\u526f\u793e\u9577\u306e\u30a2\u30ec\u30c3\u30af\u30b9\u30fb\u30c4\u30a7\u30ea\u30f3\uff08Alex Tshering\uff09\u6c0f\u3068\u3001<a href=\"https:\/\/www.forwardpmx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ForwardPMX<\/a>\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u4e0a\u7d1a\u526f\u793e\u9577\u306e\u30de\u30a4\u30b1\u30eb\u30fb\u30de\u30af\u30d9\u30a4\uff08Michael McVeigh\uff09\u6c0f\u3092\u304a\u62db\u304d\u3057\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7b56\u5b9a\u306b\u5f79\u7acb\u30643\u3064\u306e\u30d2\u30f3\u30c8\u3092\u4f3a\u3044\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>1.<\/strong><strong>\u9867\u5ba2\u306b\u89aa\u8fd1\u611f\u3092\u611f\u3058\u3055\u305b\u308b\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f5c\u308b<\/strong><\/h3>\n<p>FIGS\u306f2017\u5e74\u304b\u30892019\u5e74\u306b\u304b\u3051\u3066\u3001\u5287\u7684\u306a\u6210\u9577\u3092\u9042\u3052\u305f\u4f01\u696d\u3067\u3059\u3002\u30c4\u30a7\u30ea\u30f3\u6c0f\u306fFIGS\u304c\u6210\u9577\u3092\u9042\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u306f\u3001\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u30d9\u30fc\u30b9\u3092\u8cab\u3044\u305f\u304b\u3089\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_22718\" aria-describedby=\"caption-attachment-22718\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11335 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/AlexTshering-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/AlexTshering-1024x683.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/AlexTshering-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/AlexTshering-768x512.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/AlexTshering.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-22718\" class=\"wp-caption-text\">FIGS\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u4e0a\u7d1a\u526f\u793e\u9577 \u30a2\u30ec\u30c3\u30af\u30b9\u30fb\u30c4\u30a7\u30ea\u30f3\u6c0f<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>FIGS\u306f\u3053\u308c\u307e\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u9867\u5ba2\u7dad\u6301\u3092\u4e2d\u6838\u306b\u636e\u3048\u305f\u6226\u7565\u3092\u63a8\u3057\u9032\u3081\u3066\u304d\u307e\u3057\u305f\u3002\u30c4\u30a7\u30ea\u30f3\u6c0f\u306f\u5c0f\u58f2\u696d\u8005\u306b\u3001\u81ea\u793e\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u306b<a href=\"http:\/\/www.criteo.com\/jp\/blog\/%e5%8b%95%e7%94%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5%e3%80%81%e6%88%90%e5%8a%9f%e3%81%ae%e7%a7%98%e8%a8%a3\/\">\u52d5\u753b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u306a\u3069\u3092\u6d3b\u7528\u3057\u305f\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3001\u691c\u8a0e\u6bb5\u968e\u306e\u9867\u5ba2\u5411\u3051\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u770b\u8b77\u5e2b\u3084\u533b\u5e2b\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u30cf\u30a4\u30e9\u30a4\u30c8\u3057\u3001\u591a\u5fd9\u306a\u533b\u7642\u73fe\u5834\u3067\u9ad8\u54c1\u8cea\u306a\u30e6\u30cb\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3046\u30e1\u30ea\u30c3\u30c8\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>2.<\/strong><strong>\u904e\u53bb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3057\u3066\u3001\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u5099\u3048\u308b<\/strong><\/h3>\n<p>\u30de\u30af\u30d9\u30a4\u6c0f\u306b\u3088\u308b\u3068\u3001ForwardPMX\u306e\u9867\u5ba2\u306e57%\u304c\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u4e2d\u306b\u53ce\u76ca\u306e30\uff05\u8fd1\u304f\u3092\u7a3c\u3044\u3067\u3044\u308b\u305d\u3046\u3067\u3059\u3002\u30e9\u30a4\u30d0\u30eb\u306b\u52dd\u3064\u305f\u3081\u306b\u306f\u3001\u904e\u53bb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u3092\u3082\u3068\u306b\u30012019\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u5411\u3051\u305f\u6226\u7565\u3092\u7df4\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_22717\" aria-describedby=\"caption-attachment-22717\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11337 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/MichaelMcVeigh-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/MichaelMcVeigh-1024x683.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/MichaelMcVeigh-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/MichaelMcVeigh-768x512.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/MichaelMcVeigh.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-22717\" class=\"wp-caption-text\">ForwardPMX\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u4e0a\u7d1a\u526f\u793e\u9577 \u30de\u30a4\u30b1\u30eb\u30fb\u30de\u30af\u30d9\u30a4\u6c0f<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u30de\u30af\u30d9\u30a4\u6c0f\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u9023\u643a\u3057\u30662018\u5e74\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u78ba\u8a8d\u3057\u305f\u4e0a\u3067\u3001\u5305\u62ec\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3088\u3046\u52e7\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570\u304c\u7a81\u51fa\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u8d8a\u3057\u3066\u3001\u305d\u306e\u671f\u9593\u306b\u5099\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3><strong>3.<\/strong><strong>\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b<\/strong><\/h3>\n<p>\u30de\u30af\u30d9\u30a4\u6c0f\u306b\u3088\u308b\u3068\u3001ForwardPMX\u306e\u30c1\u30fc\u30e0\u306f\u540c\u793e\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3001\u8cb7\u3044\u7269\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b<a href=\"https:\/\/www.criteo.com\/jp\/blog\/dynamic-creative-optimization-real-time-personalized-ads-work\/\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/a>\u3092\u4f7f\u3046\u3088\u3046\u63a8\u5968\u3057\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u6709\u80fd\u306a\u30de\u30fc\u30b1\u30bf\u30fc\u306a\u3089\u3001\u5e83\u544a\u914d\u4fe1\u306b\u3042\u305f\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u5358\u306b\u58f2\u308a\u305f\u3044\u5546\u54c1\u3092\u30d7\u30c3\u30b7\u30e5\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u63a2\u3057\u6c42\u3081\u3066\u3044\u308b\u5546\u54c1\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3060\u3068\u5fc3\u5f97\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002\u5404\u793e\u304c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u529b\u3092\u5165\u308c\u59cb\u3081\u308b\u3053\u306e\u6642\u671f\u306b\u3082\u3001\u6210\u529f\u306e\u9375\u3092\u63e1\u308b\u306e\u306f\u5e83\u544a\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u3042\u3089\u3086\u308b\u6226\u7565\u3067\u4e00\u8cab\u3057\u3066\u3001\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11339 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/GroupPhoto-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/GroupPhoto-1024x683.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/GroupPhoto-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/GroupPhoto-768x512.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/GroupPhoto.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4eca\u56de\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u3001\u53c2\u52a0\u8005\u5168\u54e1\u304c\u7d20\u6674\u3089\u3057\u3044\u6642\u9593\u3092\u904e\u3054\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u30a4\u30d9\u30f3\u30c8\u306e\u30cf\u30a4\u30e9\u30a4\u30c8\u306f\u3001\u3053\u3061\u3089\u306e\u52d5\u753b\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u4e00\u8cab\u6027\u306e\u3042\u308b\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001Criteo\u306e\u300c <a href=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/09\/Criteo-2019-Holiday-Marketing-Report-Asia.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30c8\u30ec\u30f3\u30c9 2019 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