{"id":11423,"date":"2019-10-22T10:27:00","date_gmt":"2019-10-22T14:27:00","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=11423"},"modified":"2019-10-23T10:42:09","modified_gmt":"2019-10-23T14:42:09","slug":"cpc%e3%81%a8cpm%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/cpc%e3%81%a8cpm%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f\/","title":{"rendered":"CPC\u3068CPM\u306e\u9055\u3044\u3068\u306f\uff1f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u8ab2\u91d1\u30e2\u30c7\u30eb\u306f\u6570\u3048\u308b\u307b\u3069\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30e2\u30c7\u30eb\u304cCPM\u3068CPC\u3067\u3059\u304c\u3001\u300c\u3069\u3061\u3089\u3092\u5229\u7528\u3059\u3079\u304d\u304b\uff1f\u300d\u3068\u3044\u3046\u7591\u554f\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u308c\u307e\u3067\u591a\u304f\u306e\u8b70\u8ad6\u304c\u306a\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u7591\u554f\u306b\u7b54\u3048\u308b\u306b\u306f\u3001\u307e\u305a\u3001\u3053\u308c\u3089\uff12\u3064\u306e\u9055\u3044\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002CMP\u3068CPC\u306e\u9055\u3044\u3092\u77e5\u308c\u3070\u3001\u304a\u306e\u305a\u3068\u6b63\u3057\u3044\u7b54\u3048\u306b\u305f\u3069\u308a\u7740\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u5b9a\u7fa9\u3092\u78ba\u8a8d\u3057\u3088\u3046\uff1a<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3067\u306f\u901a\u5e38\u3001\u6b21\u306e2\u7a2e\u985e\u306e\u8ab2\u91d1\u30e2\u30c7\u30eb\u304c\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li>CPM\uff08Cost per \u201cmille\u201d\uff09= \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff081,000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff09<\/li>\n<li>CPC\uff08Cost per click\uff09= \u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08\u30af\u30ea\u30c3\u30af1\u56de\u3054\u3068\u306e\u8ab2\u91d1\uff09<\/li>\n<\/ol>\n<h3><strong>\u306a\u308b\u307b\u3069\u3002\u3067\u3082\u3001\u3069\u3061\u3089\u304b\u4e00\u65b9\u3092\u9078\u3076\u306e\u306f\u306a\u305c\uff1f<\/strong><\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3055\u305b\u305f\u3044\u5834\u5408\u306b\u306f\u3001CPM\u3092\u9078\u3076\u306e\u304c\u8ce2\u660e\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001CPM\u306f\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u30da\u30fc\u30b8\u306e\u7a2e\u985e\u3092\u7d5e\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u30e8\u30c3\u30c8\u306a\u3069\u306e\u30bb\u30fc\u30ea\u30f3\u30b0\u95a2\u9023\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6271\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u6d77\u306e\u65c5\u306b\u95a2\u9023\u3057\u305f\u3082\u306e\uff08\u30bb\u30fc\u30ea\u30f3\u30b0\u3084\u5357\u56fd\u3078\u306e\u4f11\u6687\u65c5\u884c\u3001\u91e3\u308a\u9053\u5177\u306a\u3069\uff09\u3092\u5ba3\u4f1d\u3059\u308b\u30b5\u30a4\u30c8\u306b\u5fa1\u793e\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u8a2d\u5b9a\u3059\u308b\u6599\u91d1\u306b\u304b\u304b\u308f\u3089\u305a\u30011,000\u56de\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8cfc\u5165\u3059\u308c\u3070\u3001\u305d\u306e\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3084\u8ca9\u58f2\u306a\u3069\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4fc3\u9032\u306b\u306fCPC\u304c\u6700\u9069\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u8cb7\u3044\u7269\u5ba2\u304c\u30bb\u30fc\u30ea\u30f3\u30b0\u95a2\u4fc2\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u3068\u3001\u300c\u30dc\u30fc\u30c8\u3067\u884c\u304f\u30de\u30a4\u30a2\u30df\u304b\u3089\u30a2\u30eb\u30d0\u307e\u3067\u306e\u822a\u6d77\u65c5\u884c\u300d\u306b\u3064\u3044\u3066\u306e<a href=\"http:\/\/www.criteo.com\/jp\/products\/criteo-dynamic-retargeting\/\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a>\u304c\u8868\u793a\u3055\u308c\u3001\u305d\u306e\u5ba2\u304c\u95a2\u5fc3\u3092\u6301\u3061\u305d\u3046\u306a\u5546\u54c1\u3084\u30d1\u30c3\u30b1\u30fc\u30b8\u304c\u63b2\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u5ba2\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30ea\u30f3\u30af\u5148\u306e\u30b5\u30a4\u30c8\u306b\u79fb\u52d5\u3057\u3066\u3001\u5e83\u544a\u4e3b\u306b\u306f\u30af\u30ea\u30c3\u30af\u306b\u5bfe\u3059\u308b\u8ab2\u91d1\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u30ea\u30f3\u30af\u5148\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3059\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u5c11\u984d\u306e\u6295\u8cc7\u306f\u4fa1\u5024\u3042\u308b\u6295\u8cc7\u306b\u5909\u308f\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<h3><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u306f\u3069\u3061\u3089\u3082\u826f\u3055\u305d\u3046\u3002\u3067\u3082\u3001\u305d\u308c\u305e\u308c\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\uff1f<\/strong><\/h3>\n<p>CPM\u306f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u306e\u5411\u4e0a\u3092\u76ee\u7684\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u305d\u308c\u3067\u7d20\u6674\u3089\u3057\u3044\u306e\u3067\u3059\u304c\u3001CPM\u306b\u306f\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3082\u5f97\u3089\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u3069\u3046\u3067\u3042\u308c\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u6599\u91d1\u3092\u652f\u6255\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5b9f\u969b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u306f\u8ab0\u3082\u898b\u3066\u3044\u306a\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u6599\u91d1\u304c\u652f\u6255\u308f\u308c\u3066\u3044\u308b\u5e83\u544a\u304c\u6570\u591a\u304f\u3042\u308a\u3001\u3053\u308c\u306f\u6c7a\u3057\u3066\u73cd\u3057\u3044\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e00\u65b9\u3067CPC\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\uff08\u53ce\u76ca\uff09\u3084\u4f55\u3089\u304b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3001\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u8cfc\u5165\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\uff09\u306e\u4fc3\u9032\u306b\u6700\u9069\u3067\u3059\u3002 \u00a0CPC\u3067\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u305d\u306e\u3082\u306e\u306f\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u5e83\u544a\u3092\u3088\u308a\u9ad8\u5ea6\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u305d\u308c\u3089\u306e\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5834\u5408\u306b\u306e\u307f\u8ab2\u91d1\u3055\u308c\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306f\u305d\u306e\u5e83\u544a\u306e\u5546\u54c1\u306b\u5bfe\u3057\u3066\u3001\u975e\u5e38\u306b\u9ad8\u3044\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3082CPC\u3067\u306f\u3001\u3044\u3064\u8ab0\u304c\u305d\u306e\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4e0a\u3001\u30af\u30ea\u30c3\u30af\u3068\u3057\u3066\u8868\u3055\u308c\u308b\u5e83\u544a\u306e\u52b9\u679c\uff0f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u306e\u307f\u6599\u91d1\u3092\u652f\u6255\u3048\u3070\u3088\u3044\u306e\u3067\u3059\u3002CPC\u30d9\u30fc\u30b9\u306e\u8ab2\u91d1\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u304b\u3063\u305f\u5e83\u544a\u306e\u30b3\u30b9\u30c8\u306f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u5074\u304c\u8ca0\u62c5\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ea\u30b9\u30af\u306f\u5e83\u544a\u4e3b\u5074\u3067\u306f\u306a\u304f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u5074\u306b\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3><strong>CPC<\/strong><strong>\u306e\u8ab2\u91d1\u30e2\u30c7\u30eb\u304c\u6700\u9069\u306a\u72b6\u6cc1\u3068\u306f\uff1f<\/strong><\/h3>\n<p>CPM\u3068CPC\u306f\u3001\u3044\u305a\u308c\u3082\u9ad8\u3044\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u9867\u5ba2\u306e\u7372\u5f97\u3092\u6c42\u3081\u3066\u3044\u308b\u306a\u3089\u3001CPC\u306e\u8ab2\u91d1\u30e2\u30c7\u30eb\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u767a\u751f\u3057\u305f\u3068\u304d\u306e\u307f\u8ab2\u91d1\u3055\u308c\u308b\u305f\u3081\u3001ROI\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>(<a href=\"https:\/\/www.criteo.com\/jp\/what-is-retargeting\/\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/09\/Criteo-Retargeting-201-ebook-JP.pdf\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6c7a\u5b9a\u7248\u30ac\u30a4\u30c9<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff09<\/p>\n<h3><strong>Criteo Customer Acquisition<\/strong><\/h3>\n<p>Criteo\u3067\u306f\u3001CPC\u30d9\u30fc\u30b9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u305f<a href=\"https:\/\/www.criteo.com\/jp\/products\/criteo-customer-acquisition\/\">Criteo Customer Acquisition<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Criteo Customer Acquisition\u306fCPC\u30d9\u30fc\u30b9\u3067\u3042\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u6a5f\u68b0\u5b66\u7fd2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u52b9\u679c\u304c\u5b9f\u8a3c\u6e08\u307f\u306e\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u4e00\u6bb5\u3068\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u80cc\u5f8c\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u306e\u304c\u300112\u5104\u4eba\u4ee5\u4e0a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u533a\u5225\u3059\u308b<a href=\"https:\/\/www.criteo.com\/jp\/technology\/shopper-graph\/\">Criteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5<\/a>\u3067\u3059\u3002Criteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u306f\u3001\u6bce\u65e5\u751f\u6210\u3055\u308c\u308b600TB\u3082\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u30fb\u95b2\u89a7\u5c65\u6b74\u3092\u3082\u3068\u306b\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3084\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u3084\u95a2\u9023\u6027\u306e\u9ad8\u3044\u8cb7\u3044\u7269\u5ba2\u306b\u7d5e\u3063\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Criteo Customer Acquisition\u3092\u4f7f\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3055\u305b\u305f\u3044\u65b9\u306f\u3001<strong><sup>\u00a0<\/sup><\/strong><a href=\"https:\/\/www.criteo.com\/jp\/products\/criteo-customer-acquisition\/\">\u3053\u3061\u3089<\/a>\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a73\u7d30\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><strong>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6d3b\u304b\u3059\u305f\u3081\u306e<\/strong><strong>CPC<\/strong><strong>\u8ab2\u91d1\u30e2\u30c7\u30eb<\/strong><\/h3>\n<p>\u524d\u8ff0\u3057\u305f\u3068\u304a\u308a\u3001CPC\u8ab2\u91d1\u30e2\u30c7\u30eb\u3067\u306f\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u3068\u304d\u306e\u307f\u652f\u6255\u3044\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u898b\u305f\u4eba\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u308b\u5e83\u544a\u306b\u5bfe\u3057\u3066\u512a\u5148\u7684\u306b\u6295\u8cc7\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u512a\u308c\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u306a\u3089\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u5546\u54c1\u30d5\u30a3\u30fc\u30c9\u3092\u6709\u52b9\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5c4a\u3051\u3089\u308c\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u304c\u3059\u3079\u3066\u6700\u9069\u5316\u3055\u308c\u305f\u3068\u304d\u3001CPC\u30d9\u30fc\u30b9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u5fa1\u793e\u306b\u5927\u304d\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/09\/Criteo-Retargeting-201-ebook-JP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">E\u30d6\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0201\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u8ab2\u91d1\u30e2\u30c7\u30eb\u306f\u6570\u3048\u308b\u307b\u3069\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30e2\u30c7\u30eb\u304cCPM\u3068CPC\u3067\u3059\u304c [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-11423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"has_download":false,"download_url":"","download_button_text":"","hide_featured_image":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPC\u3068CPM\u306e\u9055\u3044\u3068\u306f\uff1f | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"CMP\u3068CPC\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u30892\u3064\u306e\u9055\u3044\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/cpc%e3%81%a8cpm%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPC\u3068CPM\u306e\u9055\u3044\u3068\u306f\uff1f | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"CMP\u3068CPC\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u30892\u3064\u306e\u9055\u3044\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/cpc\u3068cpm\u306e\u9055\u3044\u3068\u306f\uff1f\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-22T14:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-23T14:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/Blog-2017March24-Glasses-Ad-Viewability-720x400-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/cpc%e3%81%a8cpm%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/cpc%e3%81%a8cpm%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": 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