{"id":11488,"date":"2019-11-05T16:15:35","date_gmt":"2019-11-05T20:15:35","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=11488"},"modified":"2021-01-13T13:08:19","modified_gmt":"2021-01-13T17:08:19","slug":"%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/","title":{"rendered":"\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8] \u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0: \u4e16\u754c\u306e\u7b2c4\u56db\u534a\u671f\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8"},"content":{"rendered":"

 <\/p>\n

\u30af\u30ea\u30b9\u30de\u30b9\u307e\u3067\u3042\u3068\u6570\u30ab\u6708\u3002\u4e00\u5e74\u3067\u6700\u3082\u76db\u308a\u4e0a\u304c\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u304c\u59cb\u307e\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u4e2d\u3069\u3053\u306e\u5c0f\u58f2\u696d\u754c\u3067\u3082\u3001\u7b2c4\u56db\u534a\u671f\u306f\u52dd\u6557\u3092\u5206\u3051\u308b\u3053\u3068\u306b\u306a\u308b\u91cd\u8981\u306a\u6642\u671f\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5730\u57df\u3054\u3068\u306b\u69d8\u3005\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u4f1d\u7d71\uff0f\u7fd2\u6163\u304c\u78ba\u7acb\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u305f\u3068\u3048\u3070\u3001\u30a8\u30eb\u30d6\u30a8\u30f3\u30d5\u30a3\u30f3\u3001\u72ec\u8eab\u306e\u65e5\u3001\u30c0\u30d6\u30eb12\u306e\u65e5\u306a\u3069\u306b\u3064\u3044\u3066\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u306b\u3001\u6d88\u8cbb\u8005\u306f\u4f55\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u8cfc\u5165\u3059\u308b\u306e\u304b\uff1f<\/strong><\/h3>\n

Criteo\u306f\u4eca\u56de\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u8cfc\u5165\u30d1\u30bf\u30fc\u30f3\u304b\u3089\u4e0a\u4f4d\u306e\u5c0f\u58f2\u30ab\u30c6\u30b4\u30ea\u306b\u81f3\u308b\u307e\u3067\u30012018\u5e74\u306e\u30c7\u30fc\u30bf\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u30012019\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u4e88\u6e2c\u3057\u307e\u3057\u305f\u3002\u3068\u308a\u308f\u3051\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u671f\u9593\u3068\u305d\u306e\u524d\u306e\u6708\uff0810\u6708\uff09\u306e\u8cb7\u3044\u7269\u5ba2\u306e\u884c\u52d5\u6bd4\u8f03\u3001\u307e\u305f\u5357\u5317\u30a2\u30e1\u30ea\u30ab\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306e\u56fd\u3005\u306b\u304a\u3051\u308b\u30e2\u30d0\u30a4\u30eb\u5229\u7528\u306e\u5909\u52d5\u306b\u6ce8\u76ee\u3057\u3001\u5206\u6790\u7d50\u679c\u3092\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002\u4ee5\u4e0b\u306e\u30ea\u30f3\u30af\u5148\u3067\u5730\u57df\u3068\u56fd\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u305d\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n

\"\"<\/a><\/p>\n

\u5357\u5317\u30a2\u30e1\u30ea\u30ab<\/strong><\/h3>\n

\u7c73\u56fd<\/h4>\n

\u6628\u5e74\u3001\u7c73\u56fd<\/strong>\u3067\u306f\u69d8\u3005\u306a\u30ab\u30c6\u30b4\u30ea\u3067\u6025\u6fc0\u306a\u4e0a\u6607\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u7279\u306b\u751f\u82b1&\u30ae\u30d5\u30c8\u306e\u5206\u91ce\u3067\u306f\u9700\u8981\u304c\u5927\u304d\u304f\u5897\u52a0\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f6\u500d\u306b\u306a\u308a\u307e\u3057\u305f\uff08+503%\uff09\u3002\u307e\u305f\u3001\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u3082\u5927\u304d\u306a\u4e0a\u6607\u3092\u898b\u305b\uff08+482%\uff09\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 \/ \u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\uff08+432%\uff09\u3001\u5065\u5eb7\uff06\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u95a2\u9023\uff08+373%\uff09\u304c\u7d9a\u304d\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u30d6\u30e9\u30b8\u30eb<\/h3>\n

2018\u5e74\u3001\u30d6\u30e9\u30b8\u30eb<\/strong>\u3067\u306f\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306b\u30e2\u30d0\u30a4\u30eb\u5229\u7528\u304c\u6025\u4e0a\u6607\u3057\u3001\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c397%\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f206%\u306e\u5897\u52a0\u3092\u898b\u305b\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u30e1\u30ad\u30b7\u30b3<\/h3>\n

\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306b\u306f\u4ed6\u306e\u591a\u304f\u306e\u56fd\u3005\u3067\u7d4c\u6e08\u304c\u6d3b\u6027\u5316\u3059\u308b\u3053\u3068\u3092\u53d7\u3051\u3001\u30e1\u30ad\u30b7\u30b3<\/strong>\u3067\u30822011\u5e74\u306b\u300c\u30a8\u30eb\u30d6\u30a8\u30f3\u30d5\u30a3\u30f3\uff0811\u6708\u306e\u9031\u672b\u306b\u30e1\u30ad\u30b7\u30b3\u5168\u571f\u3067\u5b9f\u65bd\u3055\u308c\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\uff09\u300d\u304c\u59cb\u307e\u308a\u307e\u3057\u305f\u3002\u6628\u5e74\u3001\u30a8\u30eb\u30d6\u30a8\u30f3\u30d5\u30a3\u30f3\u306e\u9031\u672b\u306f\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u521d\u65e5\u306b\u6700\u9ad8\u5024\u3092\u8a18\u9332\u3057\uff08+101%\uff09\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u6700\u7d42\u65e5\u306b\u30d4\u30fc\u30af\u3092\u8fce\u3048\u307e\u3057\u305f\uff08+142%\uff09\u3002<\/p>\n

\"\"<\/p>\n

\u30e8\u30fc\u30ed\u30c3\u30d1<\/strong><\/h3>\n

\u30a4\u30ae\u30ea\u30b9<\/h4>\n

\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001\u30a4\u30ae\u30ea\u30b9<\/strong>\u3067\u30822018\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002\u5c0f\u58f2\u696d\u754c\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u6025\u4e0a\u6607\u3057\uff08\u305d\u308c\u305e\u308c+332%\u3001+181%\uff09\u3001\u307e\u305f\u305d\u306e\u9031\u306e\u65e5\u66dc\u65e5\u3082\u540c\u69d8\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u304c\u89b3\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u305d\u308c\u305e\u308c+139%\u3001+94%\uff09\u3002<\/p>\n

\"\"<\/p>\n

\u30d5\u30e9\u30f3\u30b9<\/h3>\n

\u6628\u5e74\u3001\u30d5\u30e9\u30f3\u30b9<\/strong>\u3067\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f279%\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f141%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u4e2d\u3067\u3082\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u306e\u9700\u8981\u304c\u5927\u304d\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30d4\u30fc\u30af\u306f\uff08+350%\uff09\u3068\u306a\u308a\u3001\u6b21\u3044\u3067\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 \/ \u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\uff08+290%\uff09\u3001\u5065\u5eb7\uff06\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u95a2\u9023\uff08+231%\uff09\u3068\u7d9a\u304d\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u30b9\u30da\u30a4\u30f3<\/h3>\n

\u30b9\u30da\u30a4\u30f3<\/strong>\u3067\u30822018\u5e74\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u6025\u5897\uff08+401%\uff09\u3057\u307e\u3057\u305f\u3002\u7279\u306b\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 \/ \u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5206\u91ce\u306f\u597d\u8abf\u3067\u300110\u6708\u5e73\u5747\u306e5\u500d\u4ee5\u4e0a\uff08+471%\uff09\u306e\u5897\u52a0\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u30c9\u30a4\u30c4<\/h3>\n

\u540c\u3058\u304f\u30c9\u30a4\u30c4<\/strong>\u3067\u3082\u3001\u3053\u306e\u30b7\u30fc\u30ba\u30f3\u306f\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u898b\u3089\u308c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f156%\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f82%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u7279\u306b\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u304c\u4eba\u6c17\u3067\u3001\u524d\u306e\u6708\u3068\u6bd4\u8f03\u3057\u3066251%\u306e\u5897\u52a0\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 \/ \u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u3001\u30db\u30fc\u30e0\u7528\u54c1\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u6025\u5897\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df<\/strong>
\n\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb<\/h3>\n

2018\u5e74\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb<\/strong>\u3067\u306f\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u300110\/10\u3001\u72ec\u8eab\u306e\u65e5\uff0811\/11\uff09\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3001\u305d\u3057\u3066\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306b\u6025\u5897\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30c0\u30d6\u30eb12\uff0812\/12\uff09\u306e\u65e5\u306b\u306f\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u8cfc\u5165\u304c\u6025\u5897\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08+616%\uff09\u3068\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08+405%\uff09\u304c\u6700\u9ad8\u6f6e\u306b\u9054\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2<\/h3>\n

\u5357\u534a\u7403\u306e\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2<\/strong>\u3067\u3082\u3001\u30e2\u30d0\u30a4\u30eb\u5229\u7528\u3067\u5927\u304d\u306a\u4f38\u3073\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u6628\u5e74\u306e\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306f\u3001\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f129%\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f60%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

2019\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u5bfe\u7b56\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306f\u3001\u4ee5\u4e0b\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30de\u30c3\u30d7\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \u30af\u30ea\u30b9\u30de\u30b9\u307e\u3067\u3042\u3068\u6570\u30ab\u6708\u3002\u4e00\u5e74\u3067\u6700\u3082\u76db\u308a\u4e0a\u304c\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u304c\u59cb\u307e\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u4e2d […]<\/p>\n","protected":false},"author":9,"featured_media":11524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[],"class_list":{"0":"post-11488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8] \u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0: \u4e16\u754c\u306e\u7b2c4\u56db\u534a\u671f\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u306b\u95a2\u3059\u308b\u5206\u6790\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u5730\u57df\u3068\u56fd\u3092\u9078\u629e\u3057\u3066\u8a73\u7d30\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8] \u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0: \u4e16\u754c\u306e\u7b2c4\u56db\u534a\u671f\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u306b\u95a2\u3059\u308b\u5206\u6790\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u5730\u57df\u3068\u56fd\u3092\u9078\u629e\u3057\u3066\u8a73\u7d30\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8-\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T20:15:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-13T17:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/11\/interactive-snapshot-hero-min-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Karen Mangonon\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t },\n\t \"headline\": \"\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8] \u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0: \u4e16\u754c\u306e\u7b2c4\u56db\u534a\u671f\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\",\n\t \"datePublished\": \"2019-11-05T20:15:35+00:00\",\n\t \"dateModified\": \"2021-01-13T17:08:19+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/\"\n\t },\n\t \"wordCount\": 3,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/11\/interactive-snapshot-hero-min-1024x683.jpg\",\n\t \"keywords\": [\n\t \"\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30c8\u30ec\u30f3\u30c9\"\n\t ],\n\t \"articleSection\": [\n\t \"\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\"\n\t ],\n\t \"inLanguage\": \"ja\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/11\/interactive-snapshot-hero-min-1024x683.jpg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/11\/interactive-snapshot-hero-min-1024x683.jpg\",\n\t \"width\": 1024,\n\t \"height\": 683\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8] \u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0: \u4e16\u754c\u306e\u7b2c4\u56db\u534a\u671f\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t \"name\": \"Karen Mangonon\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ja\",\n\t \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t \"caption\": \"Karen Mangonon\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8] \u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0: \u4e16\u754c\u306e\u7b2c4\u56db\u534a\u671f\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8 | JP - Criteo.com","description":"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u306b\u95a2\u3059\u308b\u5206\u6790\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u5730\u57df\u3068\u56fd\u3092\u9078\u629e\u3057\u3066\u8a73\u7d30\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8] \u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0: \u4e16\u754c\u306e\u7b2c4\u56db\u534a\u671f\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8 | JP - Criteo.com","og_description":"\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u306b\u95a2\u3059\u308b\u5206\u6790\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u5730\u57df\u3068\u56fd\u3092\u9078\u629e\u3057\u3066\u8a73\u7d30\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8-\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\/","og_site_name":"JP - Criteo.com","article_published_time":"2019-11-05T20:15:35+00:00","article_modified_time":"2021-01-13T17:08:19+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/11\/interactive-snapshot-hero-min-1024x683.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8] \u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0: \u4e16\u754c\u306e\u7b2c4\u56db\u534a\u671f\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8","datePublished":"2019-11-05T20:15:35+00:00","dateModified":"2021-01-13T17:08:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/"},"wordCount":3,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/11\/interactive-snapshot-hero-min-1024x683.jpg","keywords":["\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30c8\u30ec\u30f3\u30c9"],"articleSection":["\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/11\/interactive-snapshot-hero-min-1024x683.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/11\/interactive-snapshot-hero-min-1024x683.jpg","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%a9%e3%82%af%e3%83%86%e3%82%a3%e3%83%96%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%81%ae%e3%82%b7\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30ec\u30dd\u30fc\u30c8] \u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0: \u4e16\u754c\u306e\u7b2c4\u56db\u534a\u671f\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/11488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=11488"}],"version-history":[{"count":15,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/11488\/revisions"}],"predecessor-version":[{"id":11527,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/11488\/revisions\/11527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/11524"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=11488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=11488"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=11488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}