{"id":11705,"date":"2019-11-19T16:33:59","date_gmt":"2019-11-19T20:33:59","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=11705"},"modified":"2020-12-21T16:50:14","modified_gmt":"2020-12-21T20:50:14","slug":"%e3%80%90%e5%8f%82%e5%8a%a0%e5%a0%b1%e5%91%8a%e3%80%91criteo-pour-dentsu","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%80%90%e5%8f%82%e5%8a%a0%e5%a0%b1%e5%91%8a%e3%80%91criteo-pour-dentsu\/","title":{"rendered":"\u3010\u53c2\u52a0\u5831\u544a\u3011Criteo Pour Dentsu"},"content":{"rendered":"

 <\/p>\n

Criteo\u306f\u3001\u53bb\u308b10\u670828\u65e5\u3001\u6771\u4eac\u30fb\u6c50\u7559\u306e\u96fb\u901a\u30db\u30fc\u30eb\u306b\u3066\u884c\u308f\u308c\u305f\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u4e3b\u50ac\u306e\u30a4\u30d9\u30f3\u30c8\u300cCriteo Pour Dentsu\u300d\u306b\u53c2\u52a0\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u4eca\u56de\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u30c6\u30fc\u30de\u306f\u300cUnleash Data\u2019s Potential\uff08\u30c7\u30fc\u30bf\u306e\u53ef\u80fd\u6027\u3092\u89e3\u304d\u653e\u3066\uff09\u300d\u3002\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u95a2\u9023\u4f01\u696d\u3068Criteo\u306e\u62c5\u5f53\u8005\u304c\u767b\u58c7\u3057\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u304b\u3089\u30de\u30eb\u30c1\u30d7\u30ed\u30c0\u30af\u30c8\u4f01\u696d\u3078\u5909\u9769\u3092\u9042\u3052\u305fCriteo\u306e\u6311\u6226\u3084Criteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u6d3b\u7528\u4f8b\u3001\u305d\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u3092\u898b\u636e\u3048\u305f\u53d6\u308a\u7d44\u307f\u306a\u3069\u304c\u7d39\u4ecb\u3055\u308c\u307e\u3057\u305f\u3002\u4eca\u56de\u306f\u305d\u306e\u6982\u8981\u3092\u3054\u5831\u544a\u3057\u307e\u3059\u3002<\/p>\n

\u00a0<\/strong>\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u30cb\u30fc\u30ba\u3068\u3068\u3082\u306b\u9032\u5316\u3059\u308b<\/strong>Criteo<\/strong>\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n

\u6700\u521d\u306b\u767b\u58c7\u3057\u305f\u306e\u306f\u3001Criteo\u3067\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff06\u30a4\u30f3\u30b5\u30a4\u30c8\u90e8\u9580\u306e\u7d71\u62ec\u8cac\u4efb\u8005\u517c\u30d0\u30a4\u30b9\u30fb\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3092\u52d9\u3081\u308b\u30b8\u30a7\u30a4\u30bd\u30f3\u30fb\u30b0\u30ec\u30b9\u30d4\u30fc\u3002\u30b8\u30a7\u30a4\u30bd\u30f3\u306f\u3001\u6d88\u8cbb\u8005\u304c\u727d\u5f15\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u306b\u3064\u3044\u3066\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u3001\u4eca\u5f8c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3092\u52dd\u3061\u629c\u304f\u30ab\u30ae\u3068\u3057\u3066\u3001<\/p>\n

\u2460Channel-driven\u304b\u3089Consumer-driven\u3078\u306e\u79fb\u884c<\/p>\n

\u2461\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n

\u2462\u30aa\u30fc\u30d7\u30f3\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u6d3b\u7528<\/p>\n

\u306e\uff13\u70b9\u3092\u6319\u3052\u3001\u6d88\u8cbb\u8005\u3092\u53d6\u308a\u8fbc\u3080\u306b\u306f\u3001\u8a8d\u77e5\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3042\u3089\u3086\u308b\u30b7\u30fc\u30f3\u3067\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u52d5\u6a5f\u3067\u884c\u52d5\u3092\u8d77\u3053\u3059\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u308b\u3053\u3068\u3092\u6307\u6458\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u307e\u305f\u30b8\u30a7\u30a4\u30bd\u30f3\u306f\u3001\u5148\u65e5Criteo\u304c\u884c\u3063\u305f\u8abf\u67fb\u300cWhy We Buy\u300d\u306e\u7d50\u679c\u3001\u56de\u7b54\u8005\u306e80\uff05\u304b\u3089\u300c\u4f55\u3089\u304b\u306e\u30aa\u30fc\u30d7\u30f3\u30c1\u30e3\u30f3\u30cd\u30eb\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084E\u30e1\u30fc\u30eb\u306a\u3069\uff09\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u300d\u3001\u904e\u534a\u6570\u304b\u3089\u300c\u65b0\u305f\u306a\u30d6\u30e9\u30f3\u30c9\u3092\u8a66\u3059\u3053\u3068\u306b\u524d\u5411\u304d\u300d\u3068\u306e\u56de\u7b54\u304c\u5f97\u3089\u308c\u305f\u3053\u3068\u3092\u5831\u544a\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u306b\u5168\u4f53\u3092\u8ffd\u3044\u3064\u3064\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3059\u308b\u65bd\u7b56\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3084\u3001EC\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u300c\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u304c\u9032\u3093\u3067\u3044\u308b\u73fe\u72b6\u3092\u6307\u6458\u3057\u305f\u4e0a\u3067\u3001Criteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u306e\u30cb\u30fc\u30ba\u3068\u3068\u3082\u306b\u65e5\u3005\u9032\u5316\u3092\u9042\u3052\u3066\u3044\u308b\u3053\u3068\u3092\u5f37\u8abf\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u4ed6\u5206\u91ce\u3067\u9032\u3080<\/strong>Criteo<\/strong>\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n

\u7d9a\u3044\u3066\u3001\u300cPeople DMP\u3068Criteo\u9023\u643a\u3067\u76ee\u6307\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u5316\u300d\u3092\u30c6\u30fc\u30de\u306b\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u306e\u3054\u62c5\u5f53\u8005\u69d8\u304c\u767b\u58c7\u3002Criteo\u3068\u306e\u9023\u643a\u306b\u3088\u308b\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u30c7\u30fc\u30bf\u3084\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u8db3\u308a\u306a\u3044\u30fb\u9867\u5ba2\u4fdd\u6709\u306e\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u3044\u3068\u3044\u3063\u305f\u8ab2\u984c\u304c\u3042\u308b\u304c\u3001Criteo\u306e\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u6d88\u8cbb\u884c\u52d5\u3092\u8aad\u307f\u89e3\u304f\u3053\u3068\u304c\u3067\u304d\u3001\u7d50\u679c\u3068\u3057\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u57fa\u3065\u3044\u305f\u914d\u4fe1\u304c\u5b9f\u73fe\u3067\u304d\u308b\u300d\u3068\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u307e\u305f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u304a\u3044\u3066\u3082\u3001\u300cCriteo\u306e\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u4ee5\u5916\u306e\u5834\u6240\u3067\u306e\u9867\u5ba2\u306e\u884c\u52d5\u3084\u8208\u5473\u3001\u30cb\u30fc\u30ba\u304c\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3002\u305d\u306e\u4e0a\u3067Criteo\u5e83\u544a\u3082\u6d3b\u7528\u3059\u308c\u3070\u3001\u65b0\u305f\u306a\u5f62\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u3082\u53ef\u80fd\u300d\u3068\u3057\u3066\u3001\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u3053\u306e\u307b\u304b\u3001\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0\u3078\u306eCriteo\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u6cd5\u3001\u30df\u30c9\u30eb\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e\u3067\u306eCriteo\u6d3b\u7528\u6cd5\u306a\u3069\u69d8\u3005\u306aCriteo\u306e\u6d3b\u7528\u6cd5\u3068\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308f\u305b\u3066\u3054\u7d39\u4ecb\u3044\u305f\u3060\u304d\u3001\u79c1\u305f\u3061Criteo\u306b\u3068\u3063\u3066\u3082\u975e\u5e38\u306b\u5927\u304d\u306a\u5b66\u3073\u3084\u6c17\u3065\u304d\u3092\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u5b9f\u5e97\u8217\u3078\u306e\u6765\u5e97\u4fc3\u9032\u306b\u3082<\/strong>Criteo<\/strong>\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092<\/strong><\/h3>\n

\u6700\u5f8c\u306b\u3054\u8aac\u660e\u3044\u305f\u3060\u3044\u305f\u306e\u306f\u3001Criteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7528\u3044\u305f\u5b9f\u5e97\u8217\u3078\u306e\u6765\u5e97\u4fc3\u9032\u306b\u3064\u3044\u3066\u3002\u6700\u8fd1\u306f\u5b9f\u5e97\u8217\u306e\u60c5\u5831\u3082\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3067\u767a\u4fe1\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u307e\u3059\u307e\u3059\u5897\u3048\u3066\u3044\u307e\u3059\u304c\u3001\u5e97\u8217\u304c\u81ea\u524d\u3067\u6240\u6709\u30fb\u6d3b\u7528\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306b\u306f\u9650\u308a\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001Criteo\u3068\u9023\u643a\u3059\u308c\u3070\u3001Criteo\u306e\u30c7\u30fc\u30bf\u3068\u5e97\u8217\u5074\u306e\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u62e1\u5f35\u914d\u4fe1\u3084\u30e1\u30fc\u30ab\u30fc\u3068\u306e\u5354\u696d\u306b\u3088\u308b\u6765\u5e97\u4fc3\u9032\u304c\u53ef\u80fd\u306b\u3002\u3054\u62c5\u5f53\u8005\u69d8\u304b\u3089\u306f\u300c\u4eca\u5f8c\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u5e97\u8217\u3078\u306e\u96c6\u5ba2\u306b\u3082Criteo\u3068\u306e\u9023\u643a\u304c\u6709\u52b9\u306b\u306a\u308b\u3060\u308d\u3046\u300d\u3068\u306e\u898b\u901a\u3057\u3092\u7d39\u4ecb\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n

Criteo<\/strong>\u306e\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u62d3\u304f\u65b0\u305f\u306a\u53ef\u80fd\u6027<\/strong><\/h3>\n

\u4eca\u56de\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u53d7\u3051\u3066\u3001Criteo\u65e5\u672c\u3000\u53d6\u7de0\u5f79\u793e\u9577\u306e\u30b0\u30ec\u30fc\u30b9\u30fb\u30d5\u30ed\u30e0\u306f\u300cCriteo\u3092\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4f1a\u793e\u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u3082\u307e\u3060\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u304c\u3001Criteo\u306f\u4eca\u3084\u3001\u5208\u308a\u53d6\u308a\u3060\u3051\u3067\u306a\u304f\u8a8d\u77e5\u3084\u691c\u8a0e\u6bb5\u968e\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u30ea\u30fc\u30c1\u3067\u304d\u308b\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u30de\u30eb\u30c1\u30d7\u30ed\u30c0\u30af\u30c8\u30ab\u30f3\u30d1\u30cb\u30fc\u3078\u3068\u9032\u5316\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u3001\u7686\u69d8\u306b\u3088\u308bCriteo\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u5171\u6709\u3044\u305f\u3060\u3044\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001Criteo\u306e\u65b0\u305f\u306a\u53ef\u80fd\u6027\u3092\u518d\u78ba\u8a8d\u3067\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u610f\u5473\u3067\u3082\u3001\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u8cb4\u91cd\u306a\u6a5f\u4f1a\u3092\u3044\u305f\u3060\u304d\u3001\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u300d\u3068\u611f\u8b1d\u306e\u8a00\u8449\u3092\u8ff0\u3079\u3001\u4f1a\u3092\u7de0\u3081\u304f\u304f\u308a\u307e\u3057\u305f\u3002<\/p>\n

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