{"id":11756,"date":"2019-12-09T13:04:07","date_gmt":"2019-12-09T17:04:07","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=11756"},"modified":"2021-01-13T12:29:04","modified_gmt":"2021-01-13T16:29:04","slug":"criteo%e3%81%ae%e3%82%a2%e3%83%97%e3%83%aa%e5%90%91%e3%81%91direct-bidder","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo%e3%81%ae%e3%82%a2%e3%83%97%e3%83%aa%e5%90%91%e3%81%91direct-bidder\/","title":{"rendered":"Criteo\u306e\u30a2\u30d7\u30ea\u5411\u3051Direct Bidder: \u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30a2\u30d7\u30ea\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e\u65b0\u305f\u306a\u65b9\u6cd5"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u30a2\u30d7\u30ea\u304b\u3089\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u666e\u53ca\u3057\u59cb\u3081\u3066\u4ee5\u6765\u3001\u3042\u3089\u3086\u308b\u30c7\u30de\u30f3\u30c9\u30bd\u30fc\u30b9\u304b\u3089\u5e83\u544a\u53ce\u5165\u3092\u5f97\u3088\u3046\u3068\u3059\u308b\u958b\u767a\u8005\u306e\u9593\u3067\u306f\u3001\u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6a19\u6e96\u30e2\u30c7\u30eb\u3068\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<a href=\"http:\/\/www.criteo.com\/jp\/blog\/criteo%e3%80%81appsflyer%e3%81%ae%e3%83%91%e3%83%95%e3%82%a9%e3%83%bc%e3%83%9e%e3%83%b3%e3%82%b9%e3%82%a4%e3%83%b3%e3%83%87%e3%83%83%e3%82%af%e3%82%b9-edition-ix%e3%81%a7%e9%ab%98%e8%a9%95%e4%be%a1\/\">Criteo\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u58f2\u4e0a\u304c\u5897\u3048\u308b<\/a>\u306b\u3064\u308c\u3066\u3001\u305d\u306e\u8907\u96d1\u3055\u3084\u4e0d\u900f\u660e\u3055\u304c\u30e2\u30d0\u30a4\u30eb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u60a9\u307f\u306e\u7a2e\u306b\u306a\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067Criteo\u3067\u306f\u3001\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3092\u6539\u5584\u3057\u3066\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u53ce\u76ca\u5316\u3057\u3001\u540c\u6642\u306b\u5e83\u544a\u4e3b\u304c\u5e83\u544a\u304b\u3089\u5f97\u3089\u308c\u308b\u4fa1\u5024\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3088\u3046\u3001<a href=\"https:\/\/www.criteo.com\/jp\/products\/criteo-direct-bidder\/\">\u30a2\u30d7\u30ea\u5411\u3051Direct Bidder<\/a>\u3092\u65b0\u305f\u306b\u958b\u767a\u30fb\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u65b0\u5546\u54c1\u306f\u65e2\u5b58\u306e\u74b0\u5883\u3068\u5bb9\u6613\u306b\u7d71\u5408\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30a2\u30d7\u30ea\u7d4c\u7531\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30e6\u30fc\u30b6\u4f53\u9a13\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u30d0\u30c3\u30af\u30a8\u30f3\u30c9\u51e6\u7406\u3084\u4e0d\u900f\u660e\u306a\u53d6\u5f15\u30b3\u30b9\u30c8\u306e\u4f4e\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u52b9\u7387\u7684\u304b\u3064\u900f\u660e\u6027\u306b\u512a\u308c\u305f\u30aa\u30fc\u30af\u30b7\u30e7\u30f3<\/strong><\/h3>\n<p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u652f\u6301\u3055\u308c\u308b\u30a2\u30d7\u30ea\u3092\u63d0\u4f9b\u3059\u3079\u304f\u3001\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306b\u81a8\u5927\u306a\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30a2\u30d7\u30ea\u306e\u7d99\u7d9a\u5229\u7528\u3092\u4fc3\u3059\u306e\u304c\u5e83\u544a\u3067\u3059\u304c\u3001\u5f93\u6765\u306e\u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306b\u6d41\u308c\u308b\u53ce\u76ca\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001Criteo\u306e<a href=\"https:\/\/www.criteo.com\/jp\/products\/criteo-direct-bidder\/\">\u30a2\u30d7\u30ea\u5411\u3051Direct Bidder<\/a>\u3092\u7d44\u307f\u8fbc\u3081\u3070\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3067\u6700\u9ad8\u984d\u3092\u5165\u672d\u3057\u305f\u5e83\u544a\u4e3b\u304c\u843d\u672d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb\u578b\u3068\u306f\u7570\u306a\u308a\u3001\u5404\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u6700\u9ad8\u984d\u306e\u53ce\u76ca\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u900f\u660e\u6027\u306b\u512a\u308c\u305fCriteo\u306e\u5165\u672d\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u4f7f\u3048\u3070\u3001Criteo\u3068\u4ed6\u306e\u30c7\u30de\u30f3\u30c9\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u5165\u672d\u3068\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u53ce\u76ca\u9762\u3067\u306e\u7121\u99c4\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u591a\u7a2e\u591a\u69d8\u306a\u30d7\u30ec\u30df\u30a2\u30e0\u30c7\u30de\u30f3\u30c9<\/strong><\/h3>\n<p>\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306f\u307e\u3055\u306b\u5341\u4eba\u5341\u8272\u3067\u3042\u308a\u3001\u5f7c\u3089\u306f\u88fd\u54c1\u3054\u3068\u306b\u7570\u306a\u308b\u7a2e\u985e\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3092\u597d\u307f\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u65ad\u7247\u7684\u306a\u306e\u3067\u3001\u5e38\u306b\u6700\u9069\u306a\u5e83\u544a\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3067\u304d\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>App Bidding SDK\u3092\u4ecb\u3057\u3066Criteo\u3068\u76f4\u63a5\u3064\u306a\u304c\u308c\u3070\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u4e16\u754c\u4e2d\u306e\u30c8\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u306b\u3088\u308bCriteo\u3078\u306e\u30c7\u30de\u30f3\u30c9\u306b\u6700\u5927\u9650\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u3082\u3068\u3001\u4e16\u754c\u4e2d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u52b9\u7387\u7684\u306b\u53ce\u76ca\u5316\u3057\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u6700\u5927\u9650\u306e\u4fa1\u5024\u3092\u5f15\u304d\u51fa\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><strong>\u67d4\u8edf\u6027\u306b\u512a\u308c\u305f\u7d71\u5408<\/strong><\/h3>\n<p>Criteo\u306f\u65b0\u305f\u306a\u30c7\u30de\u30f3\u30c9\u30bd\u30fc\u30b9\u3092\u7d71\u5408\u3059\u308b\u306e\u304c\u3044\u304b\u306b\u8907\u96d1\u306a\u306e\u304b\u3092\u3001\u5341\u5206\u306b\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.criteo.com\/jp\/products\/criteo-direct-bidder\/\">\u30a2\u30d7\u30ea\u5411\u3051Direct Bidder<\/a>\u3092\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u3042\u308f\u305b\u3066\u958b\u767a\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u305d\u306e\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u5fa1\u793e\u304c\u4e00\u822c\u7684\u306a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\u3001\u3042\u308b\u3044\u306f\u793e\u5185\u3067\u958b\u767a\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u3066\u3044\u3066\u3082\u3001\u30a2\u30d7\u30ea\u5411\u3051Direct Bidder\u306a\u3089\u5fa1\u793e\u72ec\u81ea\u306e\u74b0\u5883\u306b\u5f71\u97ff\u3055\u308c\u308b\u3053\u3068\u306a\u304f\u3001Criteo\u306e\u30c7\u30de\u30f3\u30c9\u3092\u65e2\u5b58\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b9\u30bf\u30c3\u30af\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30aa\u30f3\u30dc\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u6642\u9593\u3082\u304b\u304b\u308a\u307e\u305b\u3093\u3057\u3001\u9762\u5012\u306a\u4f5c\u696d\u3082\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Criteo\u306eApp Bidding SDK\u306f\u6975\u3081\u3066\u8efd\u91cf\u306a\u305f\u3081\uff08\u307e\u3058\u3081\u306a\u8a71\u3001\u753b\u50cf\u306e\u307b\u3046\u304c\u91cd\u3044\u304f\u3089\u3044\u3067\u3059\uff09\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3><strong>\u5404\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316<\/strong><\/h3>\n<p>\u5168\u4f53\u7684\u306a\u53ce\u76ca\u62e1\u5927\u3092\u56f3\u308b\u4e00\u65b9\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\uff11\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\uff0f\u65e5\u306e\u6700\u5927\u5316\u306b\u3082\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e16\u754c\u306e\u30c8\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u696d\u8005\u304b\u3089\u306e\u30c7\u30de\u30f3\u30c9\u3092\u4f7f\u3048\u3070\u3001\u5fa1\u793e\u306f\u5e83\u544a\u30bd\u30fc\u30b9\u3092\u591a\u69d8\u5316\u3057\u3064\u3064\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u3042\u3089\u3086\u308b\u8208\u5473\u3084\u95a2\u5fc3\u306b\u3042\u308f\u305b\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Criteo\u306e\u5f37\u529b\u306a\u30e6\u30fc\u30b6\u30fc\u30b0\u30e9\u30d5\u304c\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u5165\u672d\u3092\u53ef\u80fd\u306b\u3057\u3001\u5fa1\u793e\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<p><strong>Criteo\u306e\u30a2\u30d7\u30ea\u5411\u3051Direct 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