{"id":12022,"date":"2020-01-29T14:51:01","date_gmt":"2020-01-29T18:51:01","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=12022"},"modified":"2020-02-12T12:22:56","modified_gmt":"2020-02-12T16:22:56","slug":"%e3%83%87%e3%83%bc%e3%82%bf%e3%82%a2%e3%83%8a%e3%83%aa%e3%82%b9%e3%83%88%e3%81%8c%e9%a0%bc%e3%82%8c%e3%82%8b%e3%82%a2%e3%83%89%e3%83%90%e3%82%a4%e3%82%b6%e3%83%bc%e3%81%a7%e3%81%82%e3%82%8b4%e3%81%a4","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%83%87%e3%83%bc%e3%82%bf%e3%82%a2%e3%83%8a%e3%83%aa%e3%82%b9%e3%83%88%e3%81%8c%e9%a0%bc%e3%82%8c%e3%82%8b%e3%82%a2%e3%83%89%e3%83%90%e3%82%a4%e3%82%b6%e3%83%bc%e3%81%a7%e3%81%82%e3%82%8b4%e3%81%a4\/","title":{"rendered":"\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u304c\u983c\u308c\u308b\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3067\u3042\u308b4\u3064\u306e\u7406\u7531"},"content":{"rendered":"

 <\/p>\n

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\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u304c\u62c5\u3046\u672a\u6765<\/strong><\/h3>\n

Criteo\u306b\u306f\u3001\u793e\u5185\u306e\u5404\u90e8\u9580\u306e\u30ea\u30fc\u30c0\u30fc\u304c\u96c6\u307e\u3063\u3066\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u672a\u6765\u306b\u3064\u3044\u3066\u8ad6\u3058\u308b\u300c\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9&\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u30ab\u30a6\u30f3\u30b7\u30eb\u300d\u3068\u3044\u3046\u7d44\u7e54\u304c\u3042\u308a\u3001\u79c1\u3082Criteo\u306e\u30b9\u30bf\u30c3\u30d5\u306e\u4e00\u54e1\u3068\u3057\u3066\u8b70\u8ad6\u306b\u53c2\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u6d3b\u52d5\u306e\u4e2d\u3067\u3001\u307e\u3059\u307e\u3059\u6ce8\u76ee\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u300c\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u300d\u3068\u3044\u3046\u8a00\u8449\u305d\u306e\u3082\u306e\u3001\u307e\u305f\u305d\u308c\u306b\u4ed8\u968f\u3059\u308b\u591a\u304f\u306e\u30d0\u30ba\u30ef\u30fc\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u3068\u3089\u3048\u3001\u5bfe\u51e6\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304b\u306b\u3064\u3044\u3066\u3001\u60a9\u307e\u3055\u308c\u308b\u5834\u9762\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u79c1\u306fCriteo\u306e\u696d\u52d9\u5916\u306e\u6d3b\u52d5\u3067\u3082\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u696d\u754c\u306b\u5909\u9769\u3092\u3082\u305f\u3089\u3059\u30c7\u30a3\u30b9\u30e9\u30d7\u30c6\u30a3\u30d6\u306a\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3092\u306f\u3058\u3081\u3001\u6210\u719f\u3057\u305f\u5927\u4f01\u696d\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u305f\u3061\u3068\u3082\u4ea4\u6d41\u3059\u308b\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u3046\u3057\u305f\u5834\u3067\u3053\u306e\u30c6\u30fc\u30de\u304c\u8a71\u984c\u306b\u4e0a\u308b\u3068\u3001\u3044\u3064\u3082\u540c\u3058\u61f8\u5ff5\u304c\u982d\u3092\u3088\u304e\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u306e\u5f79\u5272\u304c\u9ad8\u307e\u308b\u306b\u3064\u308c\u3066\u3001\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u304c\u9577\u5e74\u62c5\u3063\u3066\u304d\u305f\u91cd\u8981\u306a\u4ed5\u4e8b\u304c\u904e\u5c0f\u8a55\u4fa1\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u61f8\u5ff5\u3067\u3059\u3002<\/p>\n

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1.<\/strong>\u8a71\u984c\u306e\u30c8\u30d4\u30c3\u30af\u3084\u30d0\u30ba\u30ef\u30fc\u30c9\u306b\u5f71\u97ff\u3055\u308c\u3059\u304e\u305f\u89e3\u91c8\u3002<\/strong><\/h3>\n

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2.<\/strong>\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u306f\u4e0d\u5f53\u306b\u904e\u5c0f\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u3002<\/strong><\/h3>\n

\u4e21\u8005\u306b\u306f\u90e8\u5206\u7684\u306b\u5171\u901a\u3059\u308b\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u672c\u6765\u306f\u30df\u30c3\u30b7\u30e7\u30f3\u306e\u9055\u3044\u3092\u57fa\u6e96\u306b\u4e21\u8005\u306e\u5f79\u5272\u3092\u533a\u5225\u3059\u3079\u304d\u3067\u3059\u3002\u305d\u3082\u305d\u3082\u5f7c\u3089\u306f\u540c\u3058\u30b9\u30ad\u30eb\u3092\u767a\u63ee\u3057\u3001\u9032\u5316\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u3092\u671f\u5f85\u3055\u308c\u3066\u306f\u3044\u307e\u305b\u3093\u3002<\/p>\n

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\u3053\u308c\u306f\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u304c\u9577\u671f\u7684\u306a\u6226\u7565\u3084\u30c6\u30fc\u30de\u3092\u6271\u3048\u306a\u3044\u3068\u3044\u3046\u610f\u5473\u3067\u306f\u306a\u304f\u3001\u5358\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3044\u308b\u9818\u57df\u304c\u9055\u3046\u3068\u3044\u3046\u3060\u3051\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

3.<\/strong>\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u306f\u696d\u754c\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3001\u88fd\u54c1\u3001\u5e02\u5834\u306e\u6570\u5b57\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u3002<\/strong><\/h3>\n

\u4f01\u696d\u306e\u7d4c\u55b6\u5e79\u90e8\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u3068\u3057\u3066\u306e\u7d4c\u9a13\u3092\u57f9\u3046\u3053\u3068\u304c\u3001\u305d\u306e\u76ee\u7684\u306e\u9054\u6210\u306b\u5927\u3044\u306b\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002\u3064\u307e\u308a\u3001\u5358\u306b\u80fd\u529b\u306e\u6709\u7121\u306e\u554f\u984c\u3067\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u3093\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3044\u306e\u304b\u304c\u554f\u984c\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30fc\u30e0\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3057\u306a\u304c\u3089\u72b6\u6cc1\u3092\u8a73\u7d30\u304b\u3064\u7684\u78ba\u306b\u5206\u6790\u3057\u3001\u5404\u30c1\u30fc\u30e0\u306e\u5f79\u5272\u306b\u5fdc\u3058\u3066\u60c5\u5831\u3092\u9069\u5b9c\u4f7f\u3044\u5206\u3051\u308b\u5de5\u592b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

4.<\/strong>\u591a\u304f\u306e\u7d4c\u55b6\u5e79\u90e8\u304c\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u3092\u983c\u308c\u308b\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3060\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/strong><\/h3>\n

\u79c1\u306f\u3053\u308c\u307e\u3067\u3082\u3055\u307e\u3056\u307e\u306a\u4f01\u696d\u3067\u3001\u3044\u308f\u3086\u308b\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u5206\u91ce\u3092\u30ea\u30fc\u30c9\u3057\u3066\u304d\u305f\u7d4c\u9a13\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u80fd\u529b\u3092\u767a\u63ee\u3067\u304d\u308b\u74b0\u5883\u304c\u6574\u3063\u3066\u3044\u3055\u3048\u3059\u308c\u3070\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u306f\u6975\u3081\u3066\u9ad8\u3044\u4ed8\u52a0\u4fa1\u5024\uff08\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3084\u4e88\u60f3\u30c4\u30fc\u30eb\u306e\u6709\u52b9\u6d3b\u7528\u306a\u3069\uff09\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3092\u7d4c\u9a13\u4e0a\u3001\u3088\u304f\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3068\u306f\u3044\u3048\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u304c\u6226\u7565\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u7406\u89e3\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u5206\u91ce\u3067\u3001\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u5f79\u5272\u3092\u679c\u305f\u305b\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d4c\u55b6\u5e79\u90e8\u306f\u4eca\u3001\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u3092\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3068\u8003\u3048\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u5bc6\u63a5\u306b\u9023\u643a\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u3068\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u304c\u5171\u306b\u9032\u5316\u3067\u304d\u308c\u3070\u30d9\u30b9\u30c8\u3002<\/strong><\/h3>\n

\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u540d\u524d\u304c\u5e83\u307e\u3063\u305f\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u3068\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u305d\u308c\u305e\u308c\u306e\u4fa1\u5024\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u81ea\u5206\u306e\u4e2d\u3067\u306e\u8a8d\u8b58\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4eca\u3053\u305d\u3001\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u91cd\u8981\u6027\u3084\u4fa1\u5024\u306b\u30b9\u30dd\u30c3\u30c8\u30e9\u30a4\u30c8\u3092\u5f53\u3066\u308b\u7d76\u597d\u306e\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002\u4eca\u5f8c\u3082\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u6d3b\u8e8d\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u3053\u306e\u308f\u305a\u304b\u6570\u5e74\u306e\u9593\u3067\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\uff08DS\uff09\u306e\u5f79\u5272\u306f\u307e\u3059\u307e\u3059\u5927\u304d\u304f\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u3053\u306e 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