{"id":12158,"date":"2020-02-13T16:42:54","date_gmt":"2020-02-13T20:42:54","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=12158"},"modified":"2021-01-13T13:04:45","modified_gmt":"2021-01-13T17:04:45","slug":"2020%e5%b9%b4%e3%80%81%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e5%ba%83%e5%91%8a%e3%81%a7%e6%b3%a8%e7%9b%ae%e3%81%99%e3%81%b9%e3%81%8d7%e3%81%a4%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/2020%e5%b9%b4%e3%80%81%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e5%ba%83%e5%91%8a%e3%81%a7%e6%b3%a8%e7%9b%ae%e3%81%99%e3%81%b9%e3%81%8d7%e3%81%a4%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89\/","title":{"rendered":"2020\u5e74\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u6ce8\u76ee\u3059\u3079\u304d7\u3064\u306e\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"

 <\/p>\n

Criteo\u3067\u306f\u6700\u8fd1\u3001\u7c73\u56fd\u306e\u6d88\u8cbb\u80051,000\u4eba\u3092\u5bfe\u8c61\u306b\u8abf\u67fb\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u3053\u306e\u8abf\u67fb\u306e\u76ee\u7684\u306f\u3001\u6d88\u8cbb\u8005\u304c\u6b32\u3057\u3044\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u305d\u308c\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8abf\u3079\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3053\u306e\u514810\u5e74\u9593\u306e\u4f01\u696d\u5e83\u544a\u306b\u95a2\u3059\u308b\u8ab2\u984c\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u4eca\u56de\u306f\u3001\u3053\u306e\u8abf\u67fb\u7d50\u679c\u3092\u3082\u3068\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u3055\u3093\u304c2020\u5e74\u306b\u5099\u3048\u3066\u304a\u304f\u3079\u304d\u30c8\u30c3\u30d7\u30c8\u30ec\u30f3\u30c9\u3068\u3001\u305d\u308c\u306b\u95a2\u3059\u308bCriteo\u7d4c\u55b6\u9663\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

1.<\/strong>\u3053\u308c\u304b\u3089\u306e<\/strong>10<\/strong>\u5e74\u306f\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u5426\u3092\u5206\u3051\u308b\u3002<\/strong><\/h3>\n

2020\u5e74\u3001\u30c7\u30fc\u30bf\u306f\u4eca\u3084\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u7d4c\u6e08\u306b\u304a\u3051\u308b\u30d0\u30c3\u30af\u30dc\u30fc\u30f3\u3067\u3042\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u300c\u6d88\u8cbb\u8005\u304b\u3089\u306e\u4fe1\u983c\u300d\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002GDPR<\/a>\u3084CCPA<\/a>\uff08\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\uff09\u3068\u3044\u3063\u305f\u65b0\u305f\u306a\u898f\u5236\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3092\u76ee\u7684\u3068\u3059\u308b\u5236\u5ea6\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u300c\u79c1\u305f\u3061\u306e\u696d\u754c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3001\u30c7\u30a3\u30d9\u30ed\u30c3\u30d1\u30fc\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3092\u691c\u8a0e\u3057\u305f\u308a\u3001\u8cfc\u5165\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u6d3b\u7528\u3059\u308b\u80fd\u529b\u306f\u3001\u8ab0\u304b\u304b\u3089\u4e0e\u3048\u3089\u308c\u308b\u3082\u306e\u306f\u306a\u304f\u3001\u81ea\u3089\u7372\u5f97\u3057\u3066\u7dad\u6301\u3059\u3079\u304d\u3082\u306e\u3067\u3059\u3002\u6d88\u8cbb\u8005\u3068\u306e\u826f\u597d\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001\u6d88\u8cbb\u8005\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u304c\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3055\u308c\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u610f\u5411\u3092\u5c0a\u91cd\u3059\u308b\u3053\u3068\u304c\u4f55\u3088\u308a\u3082\u5927\u5207\u3067\u3059\u300d<\/p>\n

\u2014 \u30b5\u30d7\u30e9\u30a4\u62c5\u5f53\u4e0a\u7d1a\u526f\u793e\u9577\u3001Marc Grabowski<\/p>\n

2.<\/strong>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u308b\u5e83\u544a\u306b\u306f\u3001\u9ad8\u3044\u6c34\u6e96\u306e\u67d4\u8edf\u6027\u3001\u900f\u660e\u6027\u3001\u7ba1\u7406\u304c\u5fc5\u8981\u3002<\/strong><\/h3>\n

\u3064\u3044\u5148\u3054\u308d\u3001\u30b9\u30dd\u30fc\u30c4\u30a2\u30d1\u30ec\u30eb\u306e\u4e16\u754c\u7684\u5927\u624b\u3067\u3042\u308bNike\u306f\u3001Amazon\u3067\u306e\u5546\u54c1\u8ca9\u58f2\u3092\u53d6\u308a\u6b62\u3081\u308b\u6c7a\u65ad\u3092\u4e0b\u3057\u307e\u3057\u305f\u30022020\u5e74\u306b\u306f\u3001Nike\u306e\u3088\u3046\u306b\u5c0f\u58f2\u696d\u754c\u306e\u30b8\u30e3\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u3078\u306e\u4f9d\u5b58\u3092\u6b62\u3081\u3001\u3088\u308a\u900f\u660e\u6027\u304c\u9ad8\u304f\u4e92\u6075\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6d3b\u6027\u5316\u306b\u6ce8\u529b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u304c\u5897\u3048\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u300c2020\u5e74\u306f\u3001\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2<\/a>\u3001\u8cb7\u3044\u7269\u5ba2\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u671f\u5f85\u304c\u307e\u3059\u307e\u3059\u5927\u304d\u304f\u306a\u308b\u5e74\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u8cfc\u5165\u6642\u70b9\u3067\u306e\u8cb7\u3044\u7269\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3084\u3001ROAS\uff08\u8cbb\u7528\u5bfe\u58f2\u4e0a\uff09\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u3082\u306f\u3084\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u8cc7\u306b\u540c\u7b49\u306e\u67d4\u8edf\u6027\u3001\u7ba1\u7406\u6027\u3001\u900f\u660e\u6027\u3001\u8cac\u4efb\u80fd\u529b\u3092\u6c42\u3081\u3064\u3064\u3001\u5f93\u6765\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u300d<\/p>\n

\u2014 \u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u304a\u3088\u3073\u30b5\u30d7\u30e9\u30a4\u62c5\u5f53\u90e8\u9577\u3001Geoffroy Martin<\/p>\n

3.<\/strong>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3044\u3066\u3001\u30a2\u30d7\u30ea\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5b58\u5728\u306b\u3002<\/strong><\/h3>\n

\u3053\u308c\u307e\u3067\u306f\u30e2\u30d0\u30a4\u30eb\u74b0\u5883\u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30c4\u30fc\u30eb\u3092\u7d71\u5408\u3059\u308b\u3068\u3001\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u52d5\u4f5c\u306b\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3088\u304f\u307f\u3089\u308c\u307e\u3057\u305f\u30022020\u5e74\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005<\/a>\u306b\u306f\u5b9f\u88c5\u304c\u5bb9\u6613\u3067\u5feb\u9069\u306b\u52d5\u4f5c\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u3001\u7d99\u7d9a\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u5fc5\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\"\"<\/p>\n

\u300c\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u3068\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u306e\u53cc\u65b9\u306b\u30b9\u30d4\u30fc\u30c9\u611f\u3068\u597d\u5faa\u74b0\u3092\u3082\u305f\u3089\u3059\u300e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u300f\u30a2\u30d7\u30ea\u304c\u3001\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u3067\u898b\u308b\u3068\u3001\u3053\u3046\u3057\u305f\u30a2\u30d7\u30ea\u306f\u5c0f\u58f2\u696d\u8005\u304c\u6d88\u8cbb\u8005\u306e\u65e5\u3005\u306e\u30cb\u30fc\u30ba\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u305f\u3081\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u304b\u3064\u624b\u8efd\u306a\u65b9\u6cd5\u3068\u8a00\u3048\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u30cb\u30c3\u30c1\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u7279\u5b9a\u306e\u5546\u54c1\u3092\u6271\u3046\u76f4\u8ca9\u578b\u306e\u5c0f\u58f2\u696d\u8005\u3082\u5897\u3048\u3066\u304a\u308a\u3001\u72ec\u81ea\u306e\u30a2\u30d7\u30ea\u3082\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u300d<\/p>\n

\u2014 \u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u304a\u3088\u3073\u30e2\u30d0\u30a4\u30eb\u30b9\u30c8\u30a2\u62c5\u5f53\u4e0a\u7d1a\u526f\u793e\u9577\u3001Mike Ng<\/p>\n

4.2020<\/strong>\u5e74\u3001\u5c0f\u58f2\u696d\u8005\u306b\u306f\u5b9f\u5e97\u8217\u3068<\/strong>E<\/strong>\u30b3\u30de\u30fc\u30b9\u306e\u9023\u643a\u304c\u4e0d\u53ef\u6b20\u306b\u3002<\/strong><\/h3>\n

Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u591a\u304f\u306f\u8907\u96d1\u304b\u3064\u975e\u76f4\u7dda\u7684\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u305f\u3069\u3063\u3066\u3044\u307e\u3059\u3002\u4ed6\u90e8\u9580\u3068\u9023\u643a\u3057\u306a\u3044\u9650\u308a\u3001\u3069\u3093\u306a\u306b\u8cb7\u3044\u7269\u5ba2\u3092\u8ffd\u8de1\u3057\u3066\u3082\u3001\u5f7c\u3089\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u95a2\u308f\u3089\u305a\u3001\u672c\u5f53\u306b\u3055\u307e\u3056\u307e\u306a\u3053\u3068\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u308c\u304b\u3089\u306e10\u5e74\u3001\u5c0f\u58f2\u696d\u8005\u306f\u3053\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306e\u5805\u7262\u306a\u30c7\u30fc\u30bf\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\"\"<\/p>\n

\u300c2020\u5e74\u3001\u5c0f\u58f2\u696d\u8005\u304c\u9577\u671f\u7684\u306a\u6210\u9577\u3092\u7d9a\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09<\/a>\u306e\u5411\u4e0a\u3068\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30c1\u30e3\u30cd\u30eb\u4e2d\u5fc3\u3067\u306f\u306a\u304f\u9867\u5ba2\u4e2d\u5fc3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3057\u3001\u9867\u5ba2\u306e\u597d\u307f\u306b\u6700\u9069\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7af6\u4e89\u306e\u6fc0\u3057\u3044E\u30b3\u30de\u30fc\u30b9\u306e\u4e16\u754c\u3067\u7af6\u4e89\u3092\u52dd\u3061\u629c\u304f\u305f\u3081\u306b\u306f\u3001\u91cd\u8981\u306a\u7d4c\u55b6\u8cc7\u6e90\u3067\u3042\u308b\u5b9f\u5e97\u8217\u306e\u6709\u52b9\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u5c0f\u58f2\u696d\u8005\u306b\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u53cc\u65b9\u306e\u30c7\u30fc\u30bf\u3092\u5b8c\u5168\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u300d<\/p>\n

\u2014 \u526f\u793e\u9577\u517c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u4e8b\u696d\u4e3b\u3001Tim Rogers<\/p>\n

5.<\/strong>\u6d88\u8cbb\u8005\u3068\u306e\u3064\u306a\u304c\u308a\u5f37\u5316\u306b\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u8a34\u6c42\u300d\u304c\u4e0d\u53ef\u6b20\u3002<\/strong><\/h3>\n

Criteo\u304c\u5b9f\u65bd\u3057\u305f\u300c\u8cfc\u5165\u7406\u7531\uff08Why We Buy\uff09\u300d\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3067\u306f\u3001\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u306e\u904e\u534a\u6570\uff0851%\uff09\u304c\u300c\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306b\u5de6\u53f3\u3055\u308c\u308b\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u30023\u5206\u306e1\u4ee5\u4e0a\uff0835%\uff09\u304c\u3001\u81ea\u5206\u81ea\u8eab\u306e\u4fa1\u5024\u89b3\u306b\u30de\u30c3\u30c1\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u56de\u7b54\u3057\u30016\u4eba\u306b1\u4eba\u304c\u81ea\u5206\u306e\u4fe1\u6761\u306b\u53cd\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u5229\u7528\u3057\u306a\u304f\u306a\u3063\u305f\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u300c\u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3001\u610f\u7fa9\u3042\u308b\u884c\u52d5\u3092\u3088\u308a\u5177\u4f53\u7684\u306a\u6210\u679c\u3068\u3057\u3066\u793a\u3059\u3053\u3068\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u30d6\u30ec\u306a\u3044\u8ef8\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5927\u304d\u306a\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306f\u81ea\u3089\u3059\u3079\u304d\u3053\u3068\u3092\u5b9f\u8df5\u3057\u3001\u78ba\u304b\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u306e\u5fc3\u306e\u7434\u7dda\u306b\u89e6\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u300d<\/p>\n

\u2014 \u5357\u5317\u30a2\u30e1\u30ea\u30ab\u62c5\u5f53\u5c02\u52d9\u53d6\u7de0\u5f79\u3001Jessica Breslav<\/p>\n

6.<\/strong>\u691c\u8a0e\u6bb5\u968e\u306b\u3042\u308b\u91cd\u8981\u306a\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u306b\u306f\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u4e0d\u53ef\u6b20\u3002<\/strong><\/h3>\n

Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u6700\u521d\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u53d6\u308a\u5f15\u304d\u6210\u7acb\u307e\u3067\u306b\u304b\u304b\u308b\u5e73\u5747\u65e5\u6570\u306f\u3001\u6700\u7d42\u7684\u306b\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u3059\u308b\u5834\u5408\u306f7\u65e5\u9593\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u5834\u5408\u306f\u6700\u9577\u306728\u65e5\u9593\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f\u8cb7\u3044\u7269\u5ba2\u304c\u5546\u54c1\u306e\u691c\u8a0e\u3092\u59cb\u3081\u3066\u304b\u3089\u6700\u9069\u306a\u5546\u54c1\u306b\u305f\u3069\u308a\u3064\u304f\u307e\u3067\u306b4\u9031\u9593\u3082\u304b\u304b\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u300c\u5546\u54c1\u306b\u3064\u3044\u3066\u8abf\u3079\u3001\u6bd4\u8f03\u3057\u3001\u4ed6\u306e\u9078\u629e\u80a2\u306b\u3064\u3044\u3066\u691c\u8a0e\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u80fd\u529b\u306f\u30012020\u5e74\u3082\u5f15\u304d\u7d9a\u304d\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u6700\u5927\u306e\u95a2\u5fc3\u4e8b\u306e1\u3064\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u306f\u3001\u7279\u306b\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u306e\u5411\u3053\u3046\u5074\u306b\u3044\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u3064\u307e\u308a\u3055\u307e\u3056\u307e\u306a\u30c7\u30d0\u30a4\u30b9\u3001\u30d6\u30e9\u30a6\u30b6\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u884c\u304d\u6765\u3057\u3066\u3044\u308b\u4eba\u3005\u306b\u30ea\u30fc\u30c1\u3092\u8a66\u307f\u308b\u306b\u3042\u305f\u3063\u3066\u6b20\u304b\u305b\u306a\u3044\u80fd\u529b\u3067\u3059\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u6700\u5927\u306e\u30ea\u30fc\u30c1\u3092\u63d0\u4f9b\u3067\u304d\u308bCriteo\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u6d3b\u7528\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u3001\u8cfc\u5165\u610f\u6b32\u306b\u95a2\u3059\u308b\u30b7\u30b0\u30ca\u30eb\u3092\u30ad\u30e3\u30c3\u30c1\u3067\u304d\u308b\u9769\u65b0\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u2014 \u30a6\u30a7\u30d6\u62c5\u5f53\u90e8\u9577\u3001Cedric Vandervynckt<\/p>\n

7.<\/strong>\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u79d8\u8a23\u306f\u3001\u9069\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u9078\u3073\u3002<\/strong><\/h3>\n

\u300c\u5909\u5316\u3078\u306e\u5727\u529b\u306f\u30012020\u5e74\u3082\u7d99\u7d9a\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u6226\u7565\u306e\u8ee2\u63db\u3092\u56f3\u308b\u969b\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u9ad8\u6c34\u6e96\u306e\u30b3\u30b9\u30c8\u52b9\u7387\u3001\u900f\u660e\u6027\u3001\u7ba1\u7406\u3092\u5bb9\u6613\u306b\u63d0\u4f9b\u3067\u304d\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u671f\u5f85\u306b\u5fdc\u3048\u3089\u308c\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u5f15\u304d\u3064\u3051\u3001\u9577\u671f\u7684\u304b\u3064\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u3082\u305f\u3089\u3059\u3067\u3057\u3087\u3046\u300d<\/p>\n

\u2014 \u5357\u5317\u30a2\u30e1\u30ea\u30ab\u62c5\u5f53\u5c02\u52d9\u53d6\u7de0\u5f79\u3001Jessica Breslav<\/p>\n

\u4ee5\u4e0a\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068Criteo\u306e\u8abf\u67fb\u304b\u3089\u898b\u3048\u3066\u304d\u305f\u306e\u306f\u30012020\u5e74\u306e\u6d88\u8cbb\u8005\u306f\u3001\u3044\u308f\u3070\u300c\u63a2\u5075\u300d\u306e\u3088\u3046\u306a\u3082\u306e\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u306f\u6f5c\u5728\u9867\u5ba2\u304c\u5927\u304d\u306a\u30ec\u30f3\u30ba\u3067\u81ea\u793e\u3092\u89b3\u5bdf\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u5e38\u306b\u5ff5\u982d\u306b\u7f6e\u304d\u3001\u4fe1\u983c\u6027\u306e\u69cb\u7bc9\u3084\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u8e0f\u307e\u3048\u305f\u9867\u5ba2\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u7d71\u5408\u3001\u307e\u305f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3068\u305d\u308c\u3092\u652f\u3048\u308b\u3042\u3089\u3086\u308b\u5074\u9762\u306e\u900f\u660e\u6027\u306e\u78ba\u4fdd\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u3046\u3057\u305f\u74b0\u5883\u3067\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6210\u679c\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u9023\u643a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u559a\u8d77\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068CLV\u3092\u9ad8\u3081\u3066\u304f\u308c\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u9023\u643a\u304c\u3001\u6975\u3081\u3066\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3064\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

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