{"id":12232,"date":"2020-02-14T16:56:24","date_gmt":"2020-02-14T20:56:24","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=12232"},"modified":"2020-12-21T17:10:39","modified_gmt":"2020-12-21T21:10:39","slug":"%e3%82%b5%e3%83%bc%e3%83%89%e3%83%91%e3%83%bc%e3%83%86%e3%82%a3cookie%e3%81%8c%e7%b5%82%e3%82%8f%e3%82%8b%e6%97%a5%ef%bc%88%e3%81%a7%e3%82%82%e3%81%94%e5%ae%89%e5%bf%83%e3%82%92%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b5%e3%83%bc%e3%83%89%e3%83%91%e3%83%bc%e3%83%86%e3%82%a3cookie%e3%81%8c%e7%b5%82%e3%82%8f%e3%82%8b%e6%97%a5%ef%bc%88%e3%81%a7%e3%82%82%e3%81%94%e5%ae%89%e5%bf%83%e3%82%92%ef%bc%89\/","title":{"rendered":"\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u304c\u7d42\u308f\u308b\u65e5\uff08\u3067\u3082\u3054\u5b89\u5fc3\u3092\uff09"},"content":{"rendered":"

 <\/p>\n

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Chrome\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u306e\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3092\u52d9\u3081\u308bJustin Schuh\u6c0f\u304c\u57f7\u7b46\u3057\u305fGoogle\u306e\u30aa\u30d5\u30a3\u30b7\u30e3\u30eb\u30d6\u30ed\u30b0<\/a>\u3067\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5ec3\u6b62\u306e\u76ee\u7684\u306f\u300c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u5f37\u5316\u306e\u305f\u3081\u306e\u30a6\u30a7\u30d6\u69cb\u7bc9\u300d\u3060\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u672c\u5f53\u306b\u305d\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306f\u3001\u500b\u4eba\u3092\u7279\u5b9a\u3059\u308b\u306e\u304c\u53ef\u80fd\u306a\u60c5\u5831\uff08PII\uff09\u3092\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u306b\u53cd\u3057\u3066\u5916\u90e8\u306b\u516c\u958b\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30e9\u30f3\u30c0\u30e0\u306a\u8b58\u5225\u5b50\u3067\u7279\u5b9a\u3055\u308c\u3001\u5404\u30e6\u30fc\u30b6\u30fc\u306ePII\u306f\u30cf\u30c3\u30b7\u30e5\u5316\u307e\u305f\u306f\u6697\u53f7\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u304a\u3088\u3073\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u8eab\u5143\u3092\u4f0f\u305b\u305f\u72b6\u614b\u3067\u5f7c\u3089\u306e\u95a2\u5fc3\u4e8b\u3084\u884c\u52d5\u50be\u5411\u3092\u6349\u3048\u3089\u308c\u308b\u3088\u3046\u306a\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u306b\u5bfe\u3057\u3001\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u3067\u306f\u3053\u306e\u533f\u540d\u6027\u306b\u3064\u3044\u3066\u4f8b\u5916\u304c\u898b\u3089\u308c\u3001\u4eba\u8108\u3084\u53cb\u4eba\u95a2\u4fc2\u3001\u95b2\u89a7\u5c65\u6b74\u3001\u8cfc\u5165\u52d5\u5411\u3001\u653f\u6cbb\u7684\u306a\u898b\u89e3\u3068\u3044\u3063\u305f\u500b\u4eba\u60c5\u5831\u304c\u53ce\u96c6\u30fb\u4fdd\u7ba1\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7406\u8ad6\u4e0a\u3001\u3053\u308c\u3089\u306e\u500b\u4eba\u30c7\u30fc\u30bf\u306f\u305d\u308c\u305e\u308c\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5916\u90e8\u306b\u51fa\u308b\u3053\u3068\u306f\u306a\u304f\u3001\u57fa\u672c\u7684\u306b\u300c\u30b3\u30f3\u30d1\u30fc\u30c8\u30e1\u30f3\u30c8\u5316\u300d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u3046\u306f\u8a00\u3063\u3066\u3082\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306f\u6c7a\u3057\u3066\u5b8c\u74a7\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3068\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u540c\u610f\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u5bb9\u6613\u306b\u7ba1\u7406\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u4e00\u65b9\u3067\u30e6\u30fc\u30b6\u30fc\u5074\u3082\u307e\u305f\u81ea\u5206\u306e\u3069\u306e\u30c7\u30fc\u30bf\u304c\u4fdd\u7ba1\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3067\u304d\u305a\u3001\u305d\u306e\u5171\u6709\u7bc4\u56f2\u3082\u5341\u5206\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u3066\u3044\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002\u3053\u306e\u70b9\u304c\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u91cd\u8996\u6d3e\u306e\u9593\u3067\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5ec3\u6b62\u304c\u6b53\u8fce\u3055\u308c\u308b\u7406\u7531\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u771f\u5b9f<\/strong> 3<\/strong>\uff1a\u30aa\u30fc\u30d7\u30f3\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u306f\u3001\u900f\u660e\u6027\u306b\u512a\u308c\u305f\u30d5\u30a7\u30a2\u306a\u5e83\u544a\u696d\u754c\u306e\u5b58\u5728\u304c\u4e0d\u53ef\u6b20<\/strong><\/h3>\n

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\u30d1\u30ea\u5728\u4f4f\u306e\u30a2\u30a4\u30eb\u30e9\u30f3\u30c9\u4eba\u306e\u79c1\u306f\u3001craic<\/em>\uff08\u30a2\u30a4\u30eb\u30e9\u30f3\u30c9\u4eba\u304c\u3088\u304f\u4f7f\u3046\u5358\u8a9e\u3067\u300c\u697d\u3057\u3044\u6642\u9593\u300d\u306e\u610f\uff09\u3084\u6700\u65b0\u60c5\u5831\u3001\u6545\u90f7\u306e\u30cb\u30e5\u30fc\u30b9\u306a\u3069\u3092\u77e5\u308b\u305f\u3081\u306b\u3001Irish Times<\/a>\u3001Journal.ie<\/a>\u3001RTE<\/a>\u3001Irish Independent<\/a>\u3068\u3044\u3063\u305f\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b9\u3092\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b5\u30a4\u30c8\u306f\u3069\u308c\u3082\u5e83\u544a\u304c\u904b\u55b6\u306e\u8cc7\u91d1\u6e90\u3067\u3042\u308a\u3001\u4fe1\u983c\u3067\u304d\u308b\u3053\u308c\u3089\u306e\u60c5\u5831\u6e90\u3092\u5931\u3046\u3053\u3068\u306f\u3001\u4e16\u306e\u4e2d\u306e\u51fa\u6765\u4e8b\u306b\u5bfe\u3059\u308b\u81ea\u5206\u306e\u610f\u898b\u3092\u5f62\u6210\u3059\u308b\u4e0a\u3067\u5fc5\u8981\u306a\u60c5\u5831\u3084\u6279\u5224\u7684\u610f\u898b\u3092\u77e5\u308b\u30c1\u30e3\u30f3\u30b9\u3092\u5931\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30cb\u30e5\u30fc\u30b9\u30bd\u30fc\u30b9\u306e\u591a\u304f\u304c\u6975\u7aef\u306b\u504f\u3063\u3066\u3044\u305f\u308a\u3001\u30af\u30aa\u30ea\u30c6\u30a3\u9762\u3067\u554f\u984c\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4e2d\u306b\u3042\u3063\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30cb\u30e5\u30fc\u30b9\u3084\u610f\u898b\u3092\u898b\u805e\u304d\u3067\u304d\u308b\u3053\u3068\u306f\u3001\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u4ed6\u306b\u3082\u3001\u3053\u3046\u3057\u305f\u74b0\u5883\u5909\u5316\u306b\u3088\u3063\u3066\u751f\u3058\u308b\u610f\u56f3\u3057\u306a\u3044\u7d50\u672b\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u308b\u306e\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7c21\u5358\u306b\u56f2\u3044\u8fbc\u3081\u308b\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u3001\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u3092\u53d7\u3051\u5165\u308c\u308b\u5e83\u544a\u4e3b\u304c\u6025\u5897\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5b9f\u969b\u306b\u305d\u3046\u306a\u3063\u305f\u5834\u5408\u3001\u9700\u8981\u304c\u62e1\u5927\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30b3\u30b9\u30c8\u306f\u4e0a\u6607\u3057\u3001\uff08\u5168\u4f53\u7684\u306a\u4e88\u7b97\u304c\u5897\u3048\u308b\u3068\u306f\u8003\u3048\u96e3\u3044\u305f\u3081\uff09\u305d\u306e\u4ed6\u306e\u30b3\u30b9\u30c8\u306f\u5927\u5e45\u306b\u524a\u6e1b\u3055\u308c\u307e\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5404\u793e\u304c\u53ce\u76ca\u3092\u640d\u5931\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u4e3b\u3082ROAS\uff08\u8cbb\u7528\u5bfe\u58f2\u4e0a\uff09\u306e\u5927\u304d\u306a\u6025\u964d\u4e0b\u306b\u76f4\u9762\u3057\u3001\u4e00\u63e1\u308a\u306e\u5927\u4f01\u696d\u3078\u306e\u4f9d\u5b58\u304c\u9ad8\u307e\u308b\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n

Criteo<\/strong>\u3068\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u5f71\u97ff\u306f\uff1f<\/strong><\/h3>\n

Criteo\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5404\u793e\u304c\u3053\u306e\u74b0\u5883\u5909\u5316\u306b\u30b9\u30e0\u30fc\u30ba\u306b\u9069\u5fdc\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u3001\u3059\u3067\u306b\u65b0\u305f\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002Criteo\u306f\u4eca\u5f8c\u3082\u3053\u3046\u3057\u305f\u5c06\u6765\u7684\u306a\u5909\u5316\u3078\u306e\u5bfe\u5fdc\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306b\u4f9d\u5b58\u3057\u306a\u3044\u72ec\u81ea\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5c55\u958b\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3067\u3059\u3002Criteo\u306f\u3053\u308c\u307e\u3067\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u5408\u610f\u306e\u3082\u3068\u3001\u500b\u4eba\u3092\u7279\u5b9a\u3067\u304d\u308b\u60c5\u5831\u3092\u6c7a\u3057\u3066\u4fdd\u7ba1\u3057\u306a\u3044\u300c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d0\u30a4\u30c7\u30b6\u30a4\u30f3\uff08Privacy by Design\uff09\u300d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u901a\u3058\u3066\u3001\u72ec\u81ea\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n

Criteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u306b\u306f\u3001\u7d042\u4e07\u793e\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u3067\u69cb\u6210\u3055\u308c\u308bCriteo\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u751f\u307f\u51fa\u3055\u308c\u308b\u3001\u5e74\u95939,000\u5104\u7c73\u30c9\u30eb\u76f8\u5f53\u306eE\u30b3\u30de\u30fc\u30b9\u53d6\u5f15\u304b\u3089\u5f97\u305f\u5965\u6df1\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Criteo\u306f4,500\u3092\u8d85\u3048\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u76f4\u63a5\u3064\u306a\u304c\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u69cb\u7bc9\u3057\u3066\u304a\u308a\u3001\u30aa\u30fc\u30d7\u30f3\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3067\u9700\u8981\u3068\u4f9b\u7d66\u306e\u4e21\u30b5\u30a4\u30c9\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u72ec\u81ea\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u3044\u307e\u3059\u3002\u3064\u307e\u308aCriteo\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u5c0f\u58f2\u696d\u8005\u3068\u306e\u76f4\u63a5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u901a\u3058\u3066\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u5de8\u5927\u306a\u30c7\u30fc\u30bf\u57fa\u76e4\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u7686\u69d8\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u901a\u3058\u3066\u5927\u898f\u6a21\u306a\u30b3\u30de\u30fc\u30b9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n

Criteo\u3067\u306f\u3001\u300c\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u300d\u3068\u3044\u3046\u3082\u306e\u306f\u591a\u9762\u7684\u306a\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u3092\u306f\u3058\u3081\u3068\u3059\u308bCriteo\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u306f\u8907\u6570\u306e\u5c64\u3092\u307e\u305f\u3044\u3067\u6a5f\u80fd\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306fCookie\u975e\u4f9d\u5b58\u578b\u3067\u3001\u81a8\u5927\u306a\u8b58\u5225\u5b50\u3092\u6709\u3059\u308b\u300cCriteo\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30b0\u30e9\u30d5\u300d\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u5546\u54c1\u306e\u8cfc\u5165\u8005\u306b\u95a2\u3059\u308b\u4e00\u6b21\u60c5\u5831\u3092\u4fdd\u6709\u3057\u3066\u3044\u306a\u3044\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u6975\u3081\u3066\u6709\u76ca\u306a\u3082\u306e\u3067\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3057\u305f\u3044\u30de\u30fc\u30b1\u30bf\u30fc\u3060\u3051\u3067\u306a\u304f\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u6c42\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3082\u3001\u3053\u308c\u306f\u4fa1\u5024\u3042\u308b\u30a2\u30bb\u30c3\u30c8\u3068\u8a00\u3048\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305f\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306fCriteo\u304c\u8a87\u308b\u4e16\u754c\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306eAI\u306e\u539f\u52d5\u529b\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u8cfc\u5165\u610f\u6b32\u306b\u95a2\u3059\u308b\u3042\u3089\u3086\u308b\u30b7\u30b0\u30ca\u30eb\u306e\u5206\u6790\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

Criteo\u306e\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u4f7f\u308f\u308c\u308bCriteo\u72ec\u81ea\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3066\u3001\u5c0f\u58f2\u696d\u8005\u306e\u7686\u3055\u3093\u306eEC\u30b5\u30a4\u30c8\u306e\u53ce\u76ca\u5411\u4e0a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u307e\u305f\u3001Criteo\u3067\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u52d5\u753b\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3068\u3044\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u306b\u52a0\u3048\u3001\u30d5\u30a1\u30cd\u30eb\u4e0a\u90e8\u306e\u65b0\u898f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3082\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001Criteo\u306e\u691c\u8a0e\u6bb5\u968e\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u3067\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u304c\u3059\u3067\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30d7\u30e9\u30a4\u30b9\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u304b\u3064\u67d4\u8edf\u306b\u9069\u5fdc\u3059\u308bCriteo\u306e\u5165\u672d\u6a5f\u80fd\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3082\u3068\u3088\u308a\u3001LiveRamp\u306eIdentityLink\u3001\u305d\u306e\u4ed6\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u5165\u672d\u306b\u3082\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u300c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d0\u30a4\u30c7\u30b6\u30a4\u30f3\u300d\u3092\u63a1\u7528\u3059\u308bCriteo\u306f\u3001\u72ec\u81ea\u306e\u30a2\u30bb\u30c3\u30c8\u3084AI\u306b\u95a2\u3059\u308b\u8c4a\u5bcc\u306a\u5c02\u9580\u77e5\u8b58\u3001\u307e\u305f\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u5c0f\u58f2\u696d\u8005\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u308b\u5927\u898f\u6a21\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u4eca\u5f8c\u3082\u7d99\u7d9a\u7684\u306b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u62e1\u5927\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3042\u3089\u3086\u308b\u696d\u7a2e\u306e\u4f01\u696d\u3068\u6d88\u8cbb\u8005\u306b\u9ad8\u3044\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u3079\u304f\u3001Criteo\u306f\u300c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d0\u30a4\u30c7\u30b6\u30a4\u30f3\u300d\u3092\u901a\u3058\u3066\u3001\u4eca\u5f8c\u3082\u4fe1\u983c\u6027\u3068\u5f71\u97ff\u529b\u3092\u4e21\u7acb\u3055\u305b\u308b\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u3001\u3053\u308c\u304b\u3089\u3082\u5b89\u5fc3\u3057\u3066Criteo\u3092\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u3067\u306f\u4eca\u5f8c\u3001<\/strong>Criteo<\/strong>\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/h3>\n

\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001\u3053\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u7b54\u3048\u306f\u300cCriteo\u3068\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u5354\u529b\u3057\u5408\u3063\u3066<\/em>\u7bc9\u304d\u4e0a\u3052\u3066\u3044\u304f\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u5927\u898f\u6a21\u306a\u5909\u9769\u306e\u5b9f\u73fe\u306b\u306f\u300c\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u53ef\u6b20\u300d\u3068\u3044\u3046\u70b9\u3067\u306f\u3001Google\u3082\u542b\u3081\u696d\u754c\u5168\u4f53\u3067\u610f\u898b\u304c\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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