{"id":12251,"date":"2020-02-26T11:09:01","date_gmt":"2020-02-26T15:09:01","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=12251"},"modified":"2021-01-13T13:04:44","modified_gmt":"2021-01-13T17:04:44","slug":"10%e3%81%ae%e3%83%95%e3%82%a1%e3%82%af%e3%83%88%ef%bc%9a%e6%b6%88%e8%b2%bb%e8%80%85%e3%81%ae%e8%aa%b0%e3%82%82%e3%81%8c%e3%80%8c%e6%8e%a2%e5%81%b5%e3%80%8d%e3%81%ab%e3%81%aa%e3%81%a3%e3%81%9f%e7%90%86","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/10%e3%81%ae%e3%83%95%e3%82%a1%e3%82%af%e3%83%88%ef%bc%9a%e6%b6%88%e8%b2%bb%e8%80%85%e3%81%ae%e8%aa%b0%e3%82%82%e3%81%8c%e3%80%8c%e6%8e%a2%e5%81%b5%e3%80%8d%e3%81%ab%e3%81%aa%e3%81%a3%e3%81%9f%e7%90%86\/","title":{"rendered":"10\u306e\u30d5\u30a1\u30af\u30c8\uff1a\u6d88\u8cbb\u8005\u306e\u8ab0\u3082\u304c\u300c\u63a2\u5075\u300d\u306b\u306a\u3063\u305f\u7406\u7531"},"content":{"rendered":"

 <\/p>\n

\u307b\u3093\u306e10\u5e74\u307b\u3069\u524d\u307e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306b\u3067\u304d\u308b\u3053\u3068\u3068\u3044\u3048\u3070\u3001\u5b9f\u5e97\u8217\u306b\u8db3\u3092\u904b\u3073\u3001\u9650\u3089\u308c\u305f\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u5546\u54c1\u3092\u9078\u3076\u3053\u3068\u304f\u3089\u3044\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3068\u3053\u308d\u304c\u3001\u4eca\u3084\u72b6\u6cc1\u306f\u4e00\u5909\u3057\u3001\u6d88\u8cbb\u8005\u306f\u81a8\u5927\u306a\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u81ea\u5206\u304c\u672c\u5f53\u306b\u6c17\u306b\u5165\u3063\u305f\u5546\u54c1\u3092\u9078\u3079\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5546\u54c1\u306e\u691c\u7d22\u3084\u6bd4\u8f03\u304c\u7c21\u5358\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\uff0f\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u3001\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u8907\u96d1\u5316\u3057\u3066\u3044\u307e\u3059\u3002Criteo\u306e\u300c\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc2020\u300d\u3067\u306f\u3001\u6700\u8fd1\u306e\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u5546\u54c1\u3092\u30ea\u30b5\u30fc\u30c1\u3057\u3066\u8cfc\u5165\u3092\u6c7a\u65ad\u3057\u3066\u3044\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u307b\u3069Criteo\u3067\u306f\u300c\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc2020\u300d\u306b\u52a0\u3048\u3066\u65b0\u305f\u306a\u8abf\u67fb\u3082\u5b9f\u65bd\u3001\u305d\u306e\u7d50\u679c\u3001\u300c\u4eca\u3069\u304d\u306e\u8af8\u8cbb\u8005\uff1d\u63a2\u5075\u306e\u3088\u3046\u306a\u5b58\u5728\u3060\u3068\u8003\u3048\u308b\u3079\u304d\u3060\u300d\u3068\u3044\u3046\u7d50\u8ad6\u306b\u9054\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u8cfc\u5165\u8005\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc\u306e\u66f8\u304d\u8fbc\u307f\u304c\u3001\u6d88\u8cbb\u8005\u306e\u6c7a\u65ad\u3092\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b<\/strong><\/h3>\n

\u4eca\u306e\u6d88\u8cbb\u8005\u306f\u3001\u7121\u6599\u306e\u30e1\u30ac\u30db\u30f3\uff08SNS\uff0c\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3001\u30d6\u30ed\u30b0\u3001YouTube\uff0cQA\u30b5\u30a4\u30c8\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306a\u3069\uff09\u3092\u4f7f\u3063\u3066\u3001\u5546\u54c1\u3084\u8ca9\u58f2\u5074\u3068\u306e\u53d6\u308a\u5f15\u304d\u3092\u81ea\u7531\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3082\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u305d\u306e\u5185\u5bb9\u306f\u5e83\u304f\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

1.Spiegel Research<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u8cb7\u3044\u7269\u5ba2\u306e95%\u8fd1\u304f\u304c\u300c\u5546\u54c1\u3092\u8cfc\u5165\u524d\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u3092\u78ba\u8a8d\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

2.\u307e\u305fTestimonial Engine<\/a>\u306e\u8abf\u67fb\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e72%\u306f\u300c\u30ec\u30d3\u30e5\u30fc\u3092\u78ba\u8a8d\u3059\u308b\u307e\u3067\u306f\u8cfc\u5165\u306b\u8e0f\u307f\u5207\u3089\u306a\u3044\u300d\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

3.Criteo\u304c\u72ec\u81ea\u306b\u5b9f\u65bd\u3057\u305f\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u8abf\u67fb\u3067\u306f\u3001\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u306e\u534a\u5206\u4ee5\u4e0a\u304c\u3001\u300c\u8ca9\u58f2\u5074\u3068\u306e\u3084\u308a\u53d6\u308a\u304c\u597d\u5370\u8c61\uff0868%\uff09\u3067\u3042\u3063\u3066\u3082\u3001\u60aa\u5370\u8c61\uff0859%\uff09\u3067\u3042\u3063\u3066\u3082\u3001\u305d\u306e\u3053\u3068\u306b\u3064\u3044\u3066\u8ab0\u304b\u306b\u8a71\u3059\u3060\u308d\u3046\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/a><\/p>\n

\u8cfc\u5165\u691c\u8a0e<\/strong> = <\/strong>\u63a2\u5075\u4e26\u307f\u306e\u8abf\u67fb<\/strong><\/h3>\n

\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8907\u6570\u306e\u5546\u54c1\u3092\u30ea\u30b5\u30fc\u30c1\u3057\u306a\u304c\u3089\u8a55\u4fa1\u3059\u308b\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u300c\u691c\u8a0e\u6bb5\u968e\u300d\u306f\u3001\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u307e\u305f\u304c\u3063\u3066\u884c\u308f\u308c\u308b\u305f\u3081\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u975e\u5e38\u306b\u8907\u96d1\u3067\u3059\u3002<\/p>\n

4.Google<\/a>\u306b\u3088\u308b\u3068\u3001\u8cb7\u3044\u7269\u5ba2\u306e53%\u306f\u3001\u300c\u3053\u308c\u4ee5\u4e0a\u306b\u6700\u9069\u306a\u9078\u629e\u80a2\u306f\u306a\u3044\u3068\u78ba\u4fe1\u3067\u304d\u308b\u307e\u3067\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3046\u300d\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

5.Criteo\u304c\u7c73\u56fd\u3067\u5b9f\u65bd\u3057\u305f\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u8abf\u67fb\u3067\u306f\u3001\u5e38\u306b\u6700\u521d\u306b\u8a2a\u554f\u3057\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u3059\u308b\u3068\u56de\u7b54\u3057\u305f\u4eba\u306f\u3001\u5168\u4f53\u306e\u308f\u305a\u304b10%\u672a\u6e80\u3067\u3057\u305f\u3002<\/p>\n

6.Criteo\u304c\u3001\u6700\u521d\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u53d6\u5f15\u6210\u7acb\u307e\u3067\u306b\u304b\u304b\u308b\u5e73\u5747\u7684\u306a\u65e5\u6570\u3092\u8abf\u3079\u305f\u3068\u3053\u308d\u3001\u6700\u7d42\u7684\u306b\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u306b\u81f3\u308b\u5834\u5408\u306f7\u65e5\u9593\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u306b\u81f3\u308b\u5834\u5408\u306f\u6700\u9577\u306728\u65e5\u9593\u3082\u304b\u304b\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u8cb7\u3044\u7269\u5ba2\u304c\u5546\u54c1\u306e\u691c\u8a0e\u3092\u958b\u59cb\u3057\u305f\u6642\u304b\u3089\u3001\u81ea\u8eab\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u6700\u9069\u306a\u5546\u54c1\u306b\u305f\u3069\u308a\u7740\u304f\u307e\u3067\u306b4\u9031\u9593\u3082\u304b\u304b\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\"\"<\/a><\/p>\n

\u78ba\u56fa\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005<\/strong><\/h3>\n

\u6700\u8fd1\u306e\u6d88\u8cbb\u8005\u306f\u3001\u4f01\u696d\u306e\u5ba3\u4f1d\u6587\u53e5\u3092\u9d5c\u5451\u307f\u306b\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5f7c\u3089\u306f\u30d6\u30e9\u30f3\u30c9\u3092\u8986\u3044\u96a0\u3059\u30ab\u30fc\u30c6\u30f3\u3092\u958b\u304d\u3001\u305d\u306e\u4f01\u696d\u6d3b\u52d5\u304c\u81ea\u3089\u306e\u500b\u4eba\u7684\u306a\u30dd\u30ea\u30b7\u30fc\u306b\u53cd\u3057\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u304b\u3081\u307e\u3059\u3002<\/p>\n

7.\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2\u30fb\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u304c\u5b9f\u65bd\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e62%\u304c\u300c\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30a3\u30c6\u30a3\u3001\u900f\u660e\u6027\u3001\u5f93\u696d\u54e1\u306e\u5e73\u7b49\u306a\u6271\u3044\u306b\u3064\u3044\u3066\u3001\u4f01\u696d\u306f\u7acb\u5834\u3092\u660e\u78ba\u306b\u3059\u3079\u304d\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

8.Edelman\u306e\u8abf\u67fb<\/a>\u3067\u306f\u3001\u4e16\u754c\u4e2d\u306e\u6d88\u8cbb\u8005\u306e64%\u304c\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u793e\u4f1a\u7684\u307e\u305f\u306f\u653f\u6cbb\u7684\u306a\u554f\u984c\u306b\u5bfe\u3059\u308b\u30dd\u30ea\u30b7\u30fc\u3092\u7406\u7531\u306b\u8cfc\u5165\u3001\u3042\u308b\u3044\u306f\u8cfc\u5165\u3092\u62d2\u5426\u3059\u308b\u300d\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

9.Futerra<\/a>\u304c\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u3067\u306f\u3001\u7c73\u56fd\u3068\u82f1\u56fd\u306e\u56de\u7b54\u8005\u306e88%\u304c\u3001\u300c\u65e5\u5e38\u751f\u6d3b\u306e\u4e2d\u3067\u74b0\u5883\u8ca0\u8377\u3092\u8efd\u6e1b\u3067\u304d\u3001\u304b\u3064\u502b\u7406\u610f\u8b58\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u652f\u6301\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

10.Criteo\u304c\u5b9f\u65bd\u3057\u305f\u300c\u8cfc\u5165\u7406\u7531\uff08Why We Buy\uff09\u300d\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3067\u306f\u3001\u7c73\u56fd\u306e\u534a\u6570\u3092\u8d85\u3048\u308b\u56de\u7b54\u8005\uff0851%\uff09\u304c\u3001\u300c\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306b\u5de6\u53f3\u3055\u308c\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/a><\/p>\n

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