{"id":12257,"date":"2020-02-26T11:34:03","date_gmt":"2020-02-26T15:34:03","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=12257"},"modified":"2021-01-13T12:06:42","modified_gmt":"2021-01-13T16:06:42","slug":"%ef%bc%95%e3%81%a4%e3%81%ae%e3%82%ad%e3%83%bc%e3%83%af%e3%83%bc%e3%83%89%e3%81%a7%e8%aa%ad%e3%81%bf%e8%a7%a3%e3%81%8f%e3%80%81-2020%e5%b9%b4%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%ef%bc%95%e3%81%a4%e3%81%ae%e3%82%ad%e3%83%bc%e3%83%af%e3%83%bc%e3%83%89%e3%81%a7%e8%aa%ad%e3%81%bf%e8%a7%a3%e3%81%8f%e3%80%81-2020%e5%b9%b4%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc\/","title":{"rendered":"\uff15\u3064\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u8aad\u307f\u89e3\u304f\u3001 2020\u5e74\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"

 <\/p>\n

\u5e38\u306b\u3055\u307e\u3056\u307e\u306a\u5909\u5316\u306e\u6ce2\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3002\u4eca\u5e742020\u5e74\u306f\u3069\u3093\u306a\u5909\u5316\u304c\u8d77\u304d\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u4eca\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u8aad\u307f\u89e3\u304f\uff15\u3064\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

1. \u97f3\u58f0\u5e83\u544a<\/strong><\/h3>\n

\u3053\u3053\u6570\u5e74\u3001\u97f3\u58f0\u8a8d\u8b58\u306e\u5206\u91ce\u3067\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u9032\u307f\u3001\u6b21\u3005\u306b\u65b0\u305f\u306a\u6280\u8853\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306b\u4f34\u3063\u3066\u3001\u5e83\u544a\u306e\u30c8\u30ec\u30f3\u30c9\u3082\u5927\u304d\u304f\u4ee3\u308f\u308a\u3064\u3064\u3042\u308a\u3001\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u3092\u901a\u3058\u305f\u97f3\u58f0\u5e83\u544a\u306e\u5e02\u5834\u304c\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002Artefact UK \u304c\u30a4\u30ae\u30ea\u30b9\u4eba\u306e\u6210\u4eba2,000\u4eba\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u8abf\u67fb\u3067\u306f\u3001Amazon\u306eAlexa\u3084Google echo\u3068\u3044\u3063\u305f\u5bb6\u5ead\u7528\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u306e\u6240\u6709\u8005\u306e\u7d046\u5272\u304c\u3001\u904e\u53bb\u306b\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u7d4c\u7531\u306e\u97f3\u58f0\u5e83\u544a\u3092\u805e\u3044\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u7537\u6027\u304c\u300cAlexa\uff0c\u30ad\u30c3\u30c1\u30f3\u30da\u30fc\u30d1\u30fc\u6ce8\u6587\u3057\u3066\u300d\u3068Alexa\u306b\u983c\u3093\u3067\u3044\u308b\u3001\u3042\u306e\u30c6\u30ec\u30d3\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u306e\u4e16\u754c\u304c\u3001\u307e\u3055\u306b\u4e00\u822c\u5bb6\u5ead\u3067\u3082\u65e5\u5e38\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002\u4eca\u5f8c\u3001\u30b9\u30d4\u30fc\u30ab\u30fc\u306f\u6d88\u8cbb\u8005\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u306b\u95a2\u3059\u308b\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u304c\u3053\u308c\u307e\u3067\u306b\u8cb7\u3063\u305f\u3053\u3068\u306e\u3042\u308b\u5546\u54c1\u306e\u8ffd\u52a0\u8cfc\u5165\u3092\u4fc3\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u4ed6\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u4ee5\u524d\u3001\u3042\u308b\u30df\u30e5\u30fc\u30b8\u30b7\u30e3\u30f3\u306eCD\u3092\u8cfc\u5165\u3057\u305f\u4eba\u306b\u3001\u305d\u306e\u30df\u30e5\u30fc\u30b8\u30b7\u30e3\u30f3\u306e\u65b0\u4f5c\u3092\u52e7\u3081\u308b\u5e83\u544a\u304c\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u304b\u3089\u805e\u3053\u3048\u3066\u304f\u308b\u30fb\u30fb\u30fb\u305d\u3093\u306a\u65e5\u304c\u8fd1\u3005\u3084\u3063\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

2. <\/strong>AI\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30d4\u30fc\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u81ea\u52d5\u4f5c\u6210<\/strong><\/h3>\n

\u4eca\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3042\u3089\u3086\u308b\u5834\u9762\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u308bAI\u3067\u3059\u304c\u3001\u6700\u8fd1\u3067\u306fAI\u3067\u30b3\u30d4\u30fc\u3092\u6700\u9069\u5316\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u8a71\u984c\u3092\u547c\u3093\u3067\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001NY\u767a\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696dPersado\u306f\u3001AI\u3092\u99c6\u4f7f\u3057\u3066\u7279\u5b9a\u306e\u8a00\u8a9e\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3092\u5206\u6790\u3057\u3001\u300c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304f\u306a\u308b\u300d\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30d4\u30fc\u3092\u81ea\u52d5\u4f5c\u6210\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3092\u56f3\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3001\u8a71\u984c\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u81ea\u52d5\u4f5c\u6210\u3055\u308c\u308b\u30b3\u30d4\u30fc\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u6d88\u8cbb\u8005\u5c64\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u5a92\u4f53\uff08\u30e1\u30c7\u30a3\u30a2\uff09\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u308b\u306e\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u640d\u306a\u3063\u305f\u308a\u3001\u7684\u306f\u305a\u308c\u306a\u5c64\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u3082\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u307b\u304b\u3001AI\u3092\u4f7f\u3063\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3093\u3060\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u4f01\u696d\u3082\u51fa\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u6709\u540d\u306a\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u306e\u30b3\u30d4\u30fc\u306f\u300c\u611f\u52d5\u300d\u3084\u300c\u5171\u611f\u300d\u3092\u751f\u3080\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5fc5\u305a\u3057\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u76f4\u7d50\u3059\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u610f\u5473\u3067\u306f\u4eba\u9593\u306e\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3092\u3057\u306e\u3050\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u304c\u3001AI\u306b\u3088\u3063\u3066\u4f5c\u6210\u3055\u308c\u308b\u65e5\u3082\u8fd1\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n

3. \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/h3>\n

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4. \u52d5\u753b<\/strong><\/h3>\n

\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u52d5\u753b\u306f\u3082\u306f\u3084\u7121\u8996\u3067\u304d\u306a\u3044\u307b\u3069\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3059\u3067\u306b\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u6ede\u5728\u6642\u9593\u306e\u3046\u3061\u30013\u5206\u306e1\u3082\u306e\u6642\u9593\u304c\u52d5\u753b\u306e\u8996\u8074\u306b\u8cbb\u3084\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3057\u3001\u52d5\u753b\u3092\u898b\u305f\u5f8c\u306f\u8cfc\u8cb7\u610f\u6b32\u304c\u5897\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4e0a\u304c\u308b\u3053\u3068\u3092\u793a\u3059\u8abf\u67fb\u7d50\u679c\u3082\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4eca\u3067\u306f\u4f7f\u7528\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u554f\u308f\u305a\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb\u306f\u5897\u52a0\u306e\u4e00\u9014\u3092\u8fbf\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u3082\u524d\u5e74\u6bd4\u3067\uff0b40%\u3092\u8a18\u9332\u3002\u30b7\u30b9\u30b3\u30b7\u30b9\u30c6\u30e0\u30ba\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u30012\u5e74\u4ee5\u5185\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e80%\u306f\u52d5\u753b\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5360\u3081\u308b\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u306f2020\u5e74\u306b\u52d5\u753b\u306e\u5546\u7528\u5229\u7528\u304c\u672c\u683c\u7684\u306b\u59cb\u307e\u308b\u3068\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u52d5\u753b\u306e\u6d3b\u7528\u306f\u307e\u3059\u307e\u3059\u5e83\u304c\u3063\u3066\u3044\u304f\u3068\u307f\u3089\u308c\u3066\u3044\u307e\u3059\u3002Criteo\u3067\u306f\u3059\u3067\u306b\u52d5\u753b\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u3092\u521d\u3081\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u304a\u5ba2\u69d8\u306b\u3054\u597d\u8a55\u3092\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002\u52d5\u753b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u306f\u5f93\u6765\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u540c\u3058\u3067\u3001\u52d5\u753b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u5408\u306f\u3001\u9759\u7684\u306a\u5e83\u544a\u3084\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d0\u30ca\u30fc\u3092\u8868\u793a\u3059\u308b\u4ee3\u308f\u308a\u306b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u958b\u59cb\u524d\u306b\u52d5\u753b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u203bCriteo\u306e\u52d5\u753b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u306eE\u30d6\u30c3\u30af\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/a><\/p>\n

5. \u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/h3>\n

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