{"id":12335,"date":"2020-03-18T11:47:59","date_gmt":"2020-03-18T15:47:59","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=12335"},"modified":"2023-11-30T10:36:07","modified_gmt":"2023-11-30T14:36:07","slug":"succes-story-dholic","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/succes-story-dholic\/","title":{"rendered":"\u3010Success Story\u3011DHOLIC \uff5e\u300cCriteo\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u300d\u3067\u3001\u58f2\u308a\u4e0a\u305230% \u5897\u3068CPC50%\u4f4e\u6e1b\u306b\u6210\u529f"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11881\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/01\/ss-hero-Dholic-cropped-e1578492485116.jpg\" alt=\"\" width=\"1024\" height=\"591\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/01\/ss-hero-Dholic-cropped-e1578492485116.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/01\/ss-hero-Dholic-cropped-e1578492485116-300x173.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/01\/ss-hero-Dholic-cropped-e1578492485116-768x443.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>CPC\u3092\u6291\u3048\u3064\u3064\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u5897\u3084\u3059\u306b\u306f\uff1f<\/strong><\/h3>\n<p>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 EC \u30b5\u30a4\u30c8\u300c<a href=\"https:\/\/www.criteo.com\/jp\/success-stories\/dholic\/\">DHOLIC<\/a>\u300d\u3002\u30c8\u30ec\u30f3\u30c9\u611f\u3042\u3075\u308c\u308b\u65b0\u5546\u54c1\u3092\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u4fa1\u683c\u3067\u8cb7\u3048\u308b\u30b5\u30a4\u30c8\u3068\u3057\u3066\u3001\u82e5\u3044\u5973\u6027\u3092\u4e2d\u5fc3\u306b\u9ad8\u3044\u652f\u6301\u3092\u96c6\u3081\u308b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3EC\u30b5\u30a4\u30c8\u300cDHOLIC\u300d\u3002<\/p>\n<p>\u6bce\u65e5\u3001\u65b0\u305f\u306b\u6570\u5341\u30a2\u30a4\u30c6\u30e0\u3092\u63b2\u8f09\u3057\u3001\u63b2\u8f09\u958b\u59cb24\u6642\u9593\u4ee5\u5185\u306b\u8cfc\u5165\u3059\u308c\u3070\u300110%\u30aa\u30d5\u306b\u306a\u308b\u3068\u3044\u3046\u72ec\u81ea\u306e\u30b9\u30bf\u30a4\u30eb\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6bce\u65e5\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u304f\u306a\u308b\u4ed5\u7d44\u307f\u3065\u304f\u308a\uff1d\u300c\u30b5\u30a4\u30c8\u8a2a\u554f\u306e\u7fd2\u6163\u5316\u300d\u306b\u6210\u529f\u3001\u7740\u5b9f\u306b\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u540c\u793e\u3067\u306f\u4ee5\u524d\u304b\u3089\u6210\u9577\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066Criteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3001\u7279\u306b\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3068\u3057\u3066\u3001Criteo\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u6210\u529f\u3092\u7d0d\u3081\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u4eca\u56de\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u4fc3\u9032\u306b\u3082Criteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5b9f\u306f\u3001DHOLIC\u3067\u306f\u3001\u4ed6\u793e\u5a92\u4f53\u3067\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u7528\u306e\u5e83\u544a\u914d\u4fe1\u3092\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001CPC\u304c\u9ad8\u3044\u4e0a\u306b\u601d\u3046\u3088\u3046\u306a\u52b9\u679c\u3092\u6319\u3052\u3089\u308c\u306a\u3044\u3068\u3044\u3046\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u305f\u3060\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001Criteo\u306e\u62c5\u5f53\u8005\u304c\u63d0\u6848\u3057\u305f\u306e\u304c\u65e2\u5b58\u9867\u5ba2\u306b\u8cfc\u8cb7\u5c65\u6b74\u3084\u8da3\u5473\u30fb\u55dc\u597d\u304c\u4f3c\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u7684\u3092\u7d5e\u3063\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bCriteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u300d\u3067\u3057\u305f\u3002<\/p>\n<h3><strong>\u65b0\u898f\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7d04<\/strong><strong>2\u500d\u5897\u3001CPC50\uff05\u6e1b\u3092\u5b9f\u73fe\uff01<\/strong><\/h3>\n<p>\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5c0e\u5165\u306e\u52b9\u679c\u306f\u3001\u3059\u3050\u306b\u73fe\u308c\u307e\u3057\u305f\u3002\u305d\u306e\u52b9\u679c\u306b\u3064\u3044\u3066\u3001DHOLIC\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u753b\u3092\u624b\u639b\u3051\u308b\u72ac\u8d70\u840c\u97f3\u3055\u3093\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u3053\u308c\u307e\u3067\u306e\u5b9f\u7e3e\u304b\u3089 Criteo \u306e\u88fd\u54c1\u306a\u3089\u9593\u9055\u3044\u306a\u3044\u3068\u78ba\u4fe1\u3001\u8ff7\u308f\u305a\u5c0e\u5165\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u52b9\u679c\u306f\u4e88\u60f3\u3092\u8d85\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u5c0e\u5165\u5f8c\u3059\u3050\u306b\u3001\u4ed6\u793e\u5a92\u4f53\u3068\u6bd4\u3079\u7d04\u534a\u5206\u306e CPC \u3067\u3001\u7d04 2 \u500d\u306e\u65b0\u898f\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5b9f\u73fe\u3067\u304d\u305f\u306e\u3067\u3059\u3002\u3057\u304b\u3082\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8cea\u304c\u9ad8\u304f\u3001\u58f2\u4e0a\u306f\u524d\u5e74\u6bd4\u3067\u7d04 30\uff05\u5897\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u6539\u3081\u3066 Criteo \u88fd\u54c1\u306e\u6a5f\u80fd\u306e\u9ad8\u3055\u3092\u5b9f\u611f\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u3084\u53b3\u3057\u3044\u7af6\u4e89\u304c\u7d9a\u304f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u3067\u52dd\u3061\u629c\u304f\u306b\u3042\u3063\u305f\u3066\u3001Criteo \u306e\u5b58\u5728\u306f\u4e0d\u53ef\u6b20\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002DHOLIC\u3067\u306f\u3001\u4eca\u5f8c\u3082 Criteo \u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u4f75\u7528\u3057\u3066\u3001\u8a8d\u77e5\u304b\u3089 CRM \u307e\u3067\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d9a\u3051\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u300d\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12340\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/dholic-stats-jp.001-min.jpeg\" alt=\"\" width=\"818\" height=\"187\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/dholic-stats-jp.001-min.jpeg 818w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/dholic-stats-jp.001-min-300x69.jpeg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/dholic-stats-jp.001-min-768x176.jpeg 768w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/p>\n<h3><strong>\u5f37\u3055\u306e\u79d8\u5bc6\u306f\u3001<\/strong><strong>Criteo\u72ec\u81ea\u306e\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u5f37\u529b\u306a\u914d\u4fe1\u30a8\u30f3\u30b8\u30f3<\/strong><\/h3>\n<p>\u300cCPC\u3092\u6291\u3048\u3064\u3064\u3001\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u58f2\u4e0a\u306f\u5897\u3084\u3059\u300d\u3068\u3044\u3046\u96e3\u6613\u5ea6\u306e\u9ad8\u3044\u8ab2\u984c\u3092\u89e3\u6c7a\u306b\u5c0e\u3044\u305fCriteo\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3002\u305d\u306e\u5f37\u3055\u3092\u652f\u3048\u308b\u306e\u306f\u3001Criteo\u306b\u84c4\u7a4d\u3055\u308c\u305f\u81a8\u5927\u306a\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3001\u6700\u5148\u7aef\u306eAI\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u3059\u3002\u3053\u306e\uff12\u3064\u3092\u99c6\u4f7f\u3057\u305fCriteo\u306e\u914d\u4fe1\u30a8\u30f3\u30b8\u30f3\u304c\u81ea\u52d5\u3067\u4ed8\u52a0\u4fa1\u5024\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u306e\u307f\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30b5\u30a4\u30c8\u6d41\u5165\u3092\u5f37\u5316\u3057\u3001\u58f2\u4e0a\u5897\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n<h3><strong>\uff1c<\/strong><strong>Criteo\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5fb4\uff1e<\/strong><\/h3>\n<ul>\n<li>\u30c7\u30d0\u30a4\u30b9\u3001\u30d6\u30e9\u30a6\u30b6\u30fc\u3001\u30a2\u30d7\u30ea\u306a\u3069 100 \u4ee5\u4e0a\u306e\u914d\u4fe1\u9762\u3092\u6a2a\u65ad\u3057\u3066\u65e2\u5b58\u9867\u5ba2\u3068\u65b0\u898f\u9867\u5ba2\u3092\u8b58\u5225\u3001\u5e83\u544a\u4e3b\u306e\u7686\u69d8\u306b\u3068\u3063\u3066\u4ed8\u52a0\u4fa1\u5024\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u306e\u307f\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe<\/li>\n<li>CPM \u30d9\u30fc\u30b9\u306e\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u4ed8\u52a0\u4fa1\u5024\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u306e\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u3092\u5f37\u5316<\/li>\n<li>\u72ec\u81ea\u306e\u5148\u9032\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u67d4\u8edf\u6027\u306e\u9ad8\u3044\u914d\u4fe1\u5bfe \u8c61\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8a2d\u5b9a\u3092\u5b9f\u73fe<\/li>\n<li>Criteo\u306e\u5f37\u307f \u306e\uff11\u3064\u3067\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30d0\u30ca\u30fc\u306b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u52b9\u679c\u306e\u9ad8\u3044\u8981\u7d20\u3092\u52a0\u3048\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032<\/li>\n<\/ul>\n<p>Criteo\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304b\u3089\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u306e\u304a\u60a9\u307f\u3092\u30b5\u30dd\u30fc\u30c8\u3001\u89e3\u6c7a\u306b\u5c0e\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3069\u306e\u3088\u3046\u306a\u5834\u9762\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308bCriteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3001\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3001<a 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