{"id":12380,"date":"2020-03-24T12:48:15","date_gmt":"2020-03-24T16:48:15","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=12380"},"modified":"2021-01-13T12:42:46","modified_gmt":"2021-01-13T16:42:46","slug":"e%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e5%90%91%e3%81%91seo%e5%af%be%e7%ad%96%ef%bc%9a%e3%82%a6%e3%82%a7%e3%83%96%e3%82%b5%e3%82%a4%e3%83%88%e3%82%92%e6%9c%80%e9%81%a9%e5%8c%96%e3%81%97%e3%81%a6","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/e%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e5%90%91%e3%81%91seo%e5%af%be%e7%ad%96%ef%bc%9a%e3%82%a6%e3%82%a7%e3%83%96%e3%82%b5%e3%82%a4%e3%83%88%e3%82%92%e6%9c%80%e9%81%a9%e5%8c%96%e3%81%97%e3%81%a6\/","title":{"rendered":"E\u30b3\u30de\u30fc\u30b9\u5411\u3051SEO\u5bfe\u7b56\uff1a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3057\u3066\u691c\u7d22\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u3068\u306f\u3001Google\u3084Yahoo\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u5fa1\u793e\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u691c\u7d22\u3055\u308c\u305f\u969b\u306b\u3001\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u3092\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306e\u6226\u8853\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u76ee\u7684\u306f\u3001SERP\uff08\u691c\u7d22\u7d50\u679c\u753b\u9762\uff09\u306e\u691c\u7d22\u7d50\u679c\u306e\u30ea\u30b9\u30c8\u304b\u3089\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6d41\u5165\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u3001\u691c\u7d22\u7d50\u679c\u753b\u9762\u306e\u30c8\u30c3\u30d7\u306b\u8868\u793a\u3055\u308c\u308b\u6709\u6599\u5e83\u544a\u3068\u306f\u9055\u3063\u3066\u3001\u5168\u304f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u3060\u3051\u306b\u3001SEO\u3078\u306e\u6295\u8cc7\u4fa1\u5024\u306f\u975e\u5e38\u306b\u5927\u304d\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>SEO\u5bfe\u7b56\u306f\u3001\u7279\u306b\u691c\u7d22\u7d50\u679c\u304b\u3089\u6d41\u5165\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u3092\u72d9\u3046\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u3001\u3082\u306f\u3084\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u751f\u82b1\u5e97\u306e\u5834\u5408\u3001\u300c\u82b1\u300d\u3068\u3044\u3046\u5358\u8a9e\u3092\u5bfe\u8c61\u306bSEO\u6226\u7565\u3092\u7acb\u3066\u3001\u305d\u306e\u5358\u8a9e\u3092\u691c\u7d22\u7d50\u679c\u30671\u4f4d\u306b\u8868\u793a\u3055\u305b\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5927\u5e45\u306a\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12381 size-full\" title=\"how to SEO\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-blog.png\" alt=\"how to SEO\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-blog.png 500w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-blog-300x200.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u73fe\u5728\u3001\u591a\u304f\u306eE\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08WooCommerce\u3001Shopify\u306a\u3069\uff09\u306fSEO\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u3082\u306e\u3067\u3059\u304c\u3001\u305d\u308c\u3067\u3082SEO\u5bfe\u7b56\u3092\u884c\u3063\u3066\u691c\u7d22\u7d50\u679c\u306e\u9806\u4f4d\u3092\u3055\u3089\u306b\u6539\u5584\u3067\u304d\u308b\u4f59\u5730\u306f\u5341\u5206\u306b\u3042\u308a\u307e\u3059\u3002SEO\u3067\u91cd\u8981\u306a\u306e\u306f\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3067\u3042\u308a\u3001\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u304b\u3089\u3059\u3079\u3066\u304c\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>E<\/strong><strong>\u30b3\u30de\u30fc\u30b9\u5411\u3051<\/strong><strong>SEO<\/strong><strong>\u5bfe\u7b56\uff1a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8abf\u67fb<\/strong><strong>\u00a0<\/strong><\/h3>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u306fSEO\u306e\u69cb\u6210\u8981\u7d20\u3067\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u5fa1\u793e\u306e\u5546\u54c1\u3092\u8868\u3059\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u304cGoogle\u3067\u691c\u7d22\u3055\u308c\u305f\u3068\u304d\u306b\u3001\u5fa1\u793e\u306e\u5546\u54c1\u304c\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u306e\u304c\u7406\u60f3\u7684\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u307e\u305a\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u3063\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u629e\u3059\u308b\u969b\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/strong><\/p>\n<ol>\n<li><strong>\u5fa1\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3002<\/strong>\u5e83\u7bc4\u306a\u610f\u5473\u3092\u542b\u3080\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30ab\u30c6\u30b4\u30ea\u30fc\u30ec\u30d9\u30eb\u7528\u306b\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30da\u30fc\u30b8\u30ec\u30d9\u30eb\u7528\u306b\u9078\u3073\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u969b\u3001\u610f\u5473\u306e\u7bc4\u56f2\u304c\u5e83\u3059\u304e\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u9078\u629e\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u691c\u7d22\u4e0a\u4f4d\u306e\u7372\u5f97\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8cea\u304c\u843d\u3061\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u8cfc\u5165\u610f\u6b32\u304c\u9ad8\u3044\u4eba\u304c\u691c\u7d22\u3057\u305d\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3002<\/strong>\u305f\u3068\u3048\u3070\u3001\u300c\u53f0\u6240\u7528\u54c1\u3000\u30ec\u30d3\u30e5\u30fc\u300d\u3068\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u307e\u3060\u30ea\u30b5\u30fc\u30c1\u306e\u6bb5\u968e\u306b\u3044\u307e\u3059\u304c\u3001\u300c\u65b0\u5c45\u3000\u30a2\u30d1\u30fc\u30c8\u3000\u53f0\u6240\u7528\u54c1\u300d\u306e\u3088\u3046\u306b\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/li>\n<li><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/strong>\u904e\u53bb1\u30f6\u6708\u9593\u306b\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u691c\u7d22\u3055\u308c\u305f\u56de\u6570\u3092\u300c\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u300d\u3068\u8a00\u3044\u307e\u3059\u3002\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c0\u306b\u8fd1\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u6700\u9069\u5316\u3092\u884c\u3063\u3066\u3082\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u6975\u7aef\u306b\u591a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3082\u8003\u3048\u3082\u306e\u3067\u3059\u3002\u7af6\u4e89\u7387\u304c\u9ad8\u904e\u304e\u3066\u3001\u691c\u7d22\u7d50\u679c\u306e1\u30da\u30fc\u30b8\u76ee\u306b\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u307b\u307c\u30bc\u30ed\u306b\u7b49\u3057\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u95a2\u9023\u6027\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u7af6\u4e89\u7387\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3088\u304f\u8003\u616e\u3057\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u7af6\u5408\u4ed6\u793e\u304c\u4f7f\u7528\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8abf\u3079\u308b\u3002<\/strong>\u305f\u3060\u3057\u3001\u305d\u306e\u969b\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u7af6\u5408\u4ed6\u793e\u304c\u6700\u9069\u5316\u306e\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u3001\u5fa1\u793e\u306b\u5f53\u3066\u306f\u307e\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u307e\u305f\u3001\u305d\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u8cfc\u5165\u610f\u6b32\u3092\u5165\u5ff5\u306b\u8abf\u3079\u3066\u9078\u3093\u3060\u3082\u306e\u3067\u3042\u308b\u304b\u3082\u308f\u304b\u308a\u307e\u305b\u3093\u3002<\/li>\n<\/ol>\n<h3><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8abf\u67fb\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb<\/strong><\/h3>\n<p>E\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u6700\u9069\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306f\u3001\u6570\u591a\u304f\u51fa\u56de\u3063\u3066\u3044\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8abf\u67fb\u306b\u5f79\u7acb\u3064\u696d\u754c\u6a19\u6e96\u306e\u30c4\u30fc\u30eb\u3092\u3001\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc<\/a>\uff1a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u3001\u95a2\u9023\u3059\u308b\u7528\u8a9e\u3001\u6708\u9593\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u7af6\u5408\u7387\u3001CPC\u3092\u7c21\u5358\u306b\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Moz Keyword Explorer<\/a>\uff1a\u6708\u9593\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u96e3\u6613\u5ea6\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30afCTR\u306e\u307b\u304b\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5019\u88dc\u306a\u3069\u3082\u63d0\u6848\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30c9\u30e1\u30a4\u30f3\u5225\u306b\u691c\u7d22\u3057\u3066\u7af6\u5408\u4ed6\u793e\u304c\u4f7f\u7528\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u73fe\u72b6\u3082\u8abf\u67fb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6ce8\uff1a\u7121\u6599\u7248\u3067\u306f\u8abf\u67fb\u3067\u304d\u308b\u30af\u30a8\u30ea\u6570\u306b\u5236\u9650\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/serpstat.com\/keywords\/ad-urls\/?search_type=keyword&amp;query=retargeting&amp;se=g_us\" target=\"_blank\" rel=\"noopener noreferrer\">Serpstat<\/a>\uff1aMoz\u3068\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001Serpstat\u3067\u306f\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3082\u53ef\u80fd\u3067\u3001\u7af6\u5408\u4ed6\u793e\u304c\u914d\u4fe1\u3057\u3066\u3044\u308b\u5e83\u544a\u3084CPC\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3><strong>E<\/strong><strong>\u30b3\u30de\u30fc\u30b9\u5411\u3051<\/strong><strong>SEO<\/strong><strong>\u5bfe\u7b56\uff1a\u30aa\u30f3\u30b5\u30a4\u30c8\u6700\u9069\u5316<\/strong><\/h3>\n<p>\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u6700\u9069\u5316\u3059\u308b\u306b\u306f\u3001\u30bf\u30b0\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u69cb\u6210\u306b\u5909\u66f4\u3092\u52a0\u3048\u3001\u30b5\u30a4\u30c8\u304a\u3088\u3073\u5404\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u660e\u793a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u304c\u691c\u7d22\u30af\u30a8\u30ea\u306b\u6700\u9069\u306a\u30da\u30fc\u30b8\u3067\u3042\u308b\u3053\u3068\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u8a8d\u8b58\u3055\u305b\u3066\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u4ee5\u4e0b\u306e\uff15\u3064\u306e\u5fc5\u9808\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ol>\n<li><strong>Google\u306f\u3001URL\u306bhttps\u3092\u4f7f\u7528\u3059\u308b\u30bb\u30ad\u30e5\u30a2\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u512a\u9047\u3057\u307e\u3059\u3002<\/strong>\u307e\u3060\u79fb\u884c\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u65e9\u6025\u306bhttps\u306b\u5207\u308a\u66ff\u3048\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\uff08http\u306e\u30b5\u30a4\u30c8\u3092https\u30b5\u30a4\u30c8\u306b\u8ee2\u9001\u3055\u305b\u308b301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u3082\u3042\u308a\u307e\u3059\u3002\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30c1\u30fc\u30e0\u3084\u30db\u30b9\u30c8\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u4f9d\u983c\u3059\u308b\u304b\u3001\u300c\uff08\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u540d\uff09\u306e301\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u8a2d\u5b9a\u65b9\u6cd5\u300d\u306a\u3069\u3067\u691c\u7d22\u3057\u3066\u3001\u8a2d\u5b9a\u65b9\u6cd5\u3092\u8abf\u3079\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306b\u3002<\/strong>\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u306e\u666e\u53ca\u306b\u4f34\u3044\u3001Google\u306f\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\uff08MFI\uff09\u306e\u767b\u9332\u3092\u5f90\u3005\u306b\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u691c\u7d22\u7d50\u679c\u304c\u5fa1\u793e\u306e\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3092\u30d9\u30fc\u30b9\u306b\u30e9\u30f3\u30ad\u30f3\u30b0\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u3059\u3067\u306b\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306b\u306a\u3063\u3066\u3044\u308c\u3070\u3001\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u5fa1\u793e\u306b\u300cm.yoursite.com\u300d\u306e\u3088\u3046\u306a\u30e2\u30d0\u30a4\u30eb\u7248\u30b5\u30a4\u30c8\u304c\u3042\u308b\u5834\u5408\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30e2\u30d0\u30a4\u30eb\u7248\u3067\u3082\u9069\u5207\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u304c\u307e\u3060\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u65e9\u6025\u306b\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8aad\u8fbc\u901f\u5ea6\u3082\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<\/strong><a href=\"https:\/\/testmysite.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\u3067\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u306e\u8aad\u8fbc\u901f\u5ea6\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b9\u30b3\u30a2\u304c85\uff0f100\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<li><strong>\u30b7\u30f3\u30d7\u30eb\u306b<\/strong>\u3002\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304b\u30893\u30af\u30ea\u30c3\u30af\u4ee5\u5185\u3067\u3001\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u305f\u3069\u308a\u7740\u3051\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u72ec\u81ea\u306e\u3082\u306e\u3092\u3002<\/strong>Google\u306f\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b53\u8fce\u3057\u307e\u305b\u3093\u3002\u305d\u3046\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3042\u308b\u306a\u3089\u3001\u691c\u7d22\u7d50\u679c\u306e\u9806\u4f4d\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3001\u540c\u4e00\u5546\u54c1\u306e\u8907\u6570\u30ab\u30c6\u30b4\u30ea\u30fc\u3078\u306e\u63b2\u8f09\u306a\u3069\u306f\u3001\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u898b\u306a\u3055\u308c\u308b\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u91cd\u8907\u30da\u30fc\u30b8\u3068\u5224\u65ad\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3001<a href=\"https:\/\/support.google.com\/webmasters\/answer\/139066?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">canonical\u30bf\u30b0<\/a>\u3092\u4f7f\u3063\u3066URL\u3092\u6b63\u898f\u5316\u3057\u3066\u3001\u3064\u307e\u308a\u6700\u3082\u91cd\u8981\u306aURL\u3092\u6307\u5b9a\u3057\u3066\u8a55\u4fa1\u3092\u96c6\u7d04\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306e5\u5927\u8981\u7d20\u306b\u5bfe\u51e6\u3067\u304d\u305f\u3089\u3001\u6b21\u306f\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u5546\u54c1\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u306b\u7740\u624b\u3057\u307e\u3059\u3002\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u3084\u5546\u54c1\u30da\u30fc\u30b8\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6307\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u304c\u3001\u4e3b\u8981\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5404\u30da\u30fc\u30b8\u306b1\u3064\u306e\u307f\u306b\u7d5e\u308a\u307e\u3059\u3002\u3042\u308c\u3082\u3053\u308c\u3082\u3068\u8a70\u3081\u8fbc\u3080\u3053\u3068\u306f\u3084\u3081\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u3001\u4ee5\u4e0b\u306e\u3059\u3079\u3066\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u308c\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ol>\n<li><strong>URL<\/strong>\uff1aURL\u306f\u7c21\u6f54\u3067\u8aad\u307f\u3084\u3059\u304f\u3001\u4e0d\u8981\u306a\u6587\u5b57\u3084\u6570\u5b57\u3001\u8a18\u53f7\u304c\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u7406\u60f3\u7684\u3067\u3059\u3002<\/li>\n<li><strong>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0<\/strong>\uff1a\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306b\u8a18\u8ff0\u3055\u308c\u305f\u6587\u8a00\u306f\u3001\u30d6\u30e9\u30a6\u30b6\u4e0a\u90e8\u306e\u30bf\u30d6\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u306a\u308b\u3079\u304f\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306e\u5192\u982d\u306b\u5165\u308c\u308b\u3088\u3046\u306b\u3057\u3001SERP\u6a5f\u80fd\u306b\u3088\u308b\u5207\u308a\u6368\u3066\u3092\u9632\u3050\u305f\u3081\u306b\u308270\u6587\u5b57\u7a0b\u5ea6\u306b\u53ce\u3081\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>H1<\/strong><strong>\u30bf\u30b0<\/strong>\uff1aH1\u30bf\u30b0\u306b\u306f\u30da\u30fc\u30b8\u306e\u898b\u51fa\u3057\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002\u3053\u3053\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u308c\u3066\u3082\u9055\u548c\u611f\u304c\u306a\u3051\u308c\u3070\u3001\u305c\u3072\u542b\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<li><strong>\u753b\u50cf\u306e\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8<\/strong>\uff1a\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8\u306b\u306f\u753b\u50cf\u306e\u5185\u5bb9\u304c\u8a18\u8ff0\u3055\u308c\u3001\u3053\u308c\u306f\u8996\u899a\u969c\u5bb3\u8005\u306e\u65b9\u3078\u306e\u60c5\u5831\u63d0\u4f9b\u3084\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30b9\u30d1\u30a4\u30c0\u30fc\u306e\u60c5\u5831\u53ce\u96c6\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002\u753b\u50cf\u3068\u306e\u6574\u5408\u6027\u304c\u3068\u308c\u308b\u5834\u5408\u306b\u306f\u3001\u3053\u3053\u306b\u3082\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3081\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/strong>\uff1aSERP\u3067\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u305f\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u306e\u4e0b\u306b\u8868\u793a\u3055\u308c\u308b\u3001\u30da\u30fc\u30b8\u306e\u6982\u8981\u8aac\u660e\u306b\u3088\u304f\u5229\u7528\u3055\u308c\u307e\u3059\u3002\u691c\u7d22\u7d50\u679c\u306e\u9806\u4f4d\u305d\u306e\u3082\u306e\u306b\u5f71\u97ff\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u691c\u7d22\u3057\u305f\u30af\u30a8\u30ea\u3068\u30b5\u30a4\u30c8\u306e\u5185\u5bb9\u306e\u95a2\u9023\u6027\u3092\u3053\u3053\u3067\u78ba\u8a8d\u3059\u308b\u305f\u3081\u3001\u8aac\u660e\u306e\u5185\u5bb9\u304c\u5145\u5b9f\u3057\u3066\u3044\u308c\u3070\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u672c\u6587<\/strong>\uff1a\u4e00\u822c\u7684\u306b\u3001200\uff5e300\u30ef\u30fc\u30c9\u306e\u672c\u6587\u4e2d\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u30922\uff5e3\u56de\u4f7f\u7528\u3059\u308b\u306e\u304c\u7406\u60f3\u7684\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3044\u3059\u304e\u3066\u3082\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30b9\u30d1\u30e0\u5224\u5b9a\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7121\u7406\u306b\u8a70\u3081\u8fbc\u3093\u3060\u3088\u3046\u306a\u5370\u8c61\u3092\u4e0e\u3048\u306a\u3044\u3001\u81ea\u7136\u306a\u6587\u7ae0\u306b\u4ed5\u4e0a\u3052\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u95a2\u9023\u3057\u305f\u8a00\u8449\u3092\u76f8\u4e92\u9023\u643a\u3059\u308b\u306e\u304c\u5f97\u610f\u306a\u305f\u3081\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3059\u308b\u306e\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<strong>\u00a0<\/strong><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12383 size-full\" title=\"how to SEO\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-2-blog.png\" alt=\"how to SEO\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-2-blog.png 800w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-2-blog-300x200.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-2-blog-768x513.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><strong>\u5546\u54c1\u30da\u30fc\u30b8\u306b\u95a2\u3059\u308b\u305d\u306e\u4ed6\u306e<\/strong><strong>SEO<\/strong><strong>\u5bfe\u7b56<\/strong><\/h3>\n<p>\u5546\u54c1\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u306b\u306f\u3001\u4e0a\u8a18\u3059\u3079\u3066\u306e\u5834\u6240\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u4ee5\u4e0b\u3082\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><strong>\u30ec\u30d3\u30e5\u30fc\u306e\u8ffd\u52a0<\/strong>\u3002\u8cb7\u3044\u7269\u5ba2\u304c\u8cfc\u5165\u3092\u6c7a\u3081\u308b\u969b\u306b\u306f\u3001\u8cfc\u5165\u8005\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc\u304c\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u307e\u305fSEO\u306e\u89b3\u70b9\u304b\u3089\u3082\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u6295\u7a3f\u306b\u3088\u3063\u3066\u30da\u30fc\u30b8\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5897\u3048\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3082\u591a\u304f\u542b\u307e\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u30da\u30fc\u30b8\u306b\u307e\u3060\u30ec\u30d3\u30e5\u30fc\u3092\u5c0e\u5165\u3057\u3066\u3044\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001<a href=\"https:\/\/www.yotpo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yotpo<\/a>\u3084<a href=\"https:\/\/www.powerreviews.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PowerReviews<\/a>\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3063\u3066\u7c21\u5358\u306b\u5c0e\u5165\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u62e1\u5145<\/strong>\u3002\u5546\u54c1\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u307b\u3069\u3001\u691c\u7d22\u7d50\u679c\u306e\u9806\u4f4d\u3082\u6709\u5229\u306b\u306a\u308a\u307e\u3059\u3002\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5546\u54c1\u8aac\u660e\u3001\u7279\u5fb4\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u4ed5\u69d8\u3001\u7d20\u6750\u3001\u4f7f\u7528\u4f8b\u306a\u3069\u3092\u76db\u308a\u8fbc\u3093\u3060500\uff5e1000\u30ef\u30fc\u30c9\u7a0b\u5ea6\u306e\u5546\u54c1\u30da\u30fc\u30b8\u306b\u4ed5\u4e0a\u3052\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5199\u771f\u3084\u52d5\u753b\u306a\u3069\u306e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3048\u3070\u3001\u3055\u3089\u306b\u9ad8\u3044\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5411\u3051\u305f\u6700\u9069\u5316<\/strong>\u3002Criteo\u306e<a href=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/01\/Criteo-Shopper-Story-JP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc<\/a>\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u8cb7\u3044\u7269\u5ba2\u306e23%\u304c\u300c\u4eba\u306e\u76ee\u3092\u3072\u304f\u5199\u771f\u300d\u300133%\u304c\u300c360\u5ea6\u306e\u5546\u54c1\u30a4\u30e1\u30fc\u30b8\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001\u9001\u6599\u7121\u6599\u3084\u5272\u5f15\u30aa\u30d5\u30a1\u30fc\u3001\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u3082\u3001\u8cfc\u5165\u610f\u6b32\u3092\u5f15\u304d\u51fa\u3059\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12390\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/ecommerce-jp-slide-conversion-min.png\" alt=\"\" width=\"1238\" height=\"696\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/ecommerce-jp-slide-conversion-min.png 1238w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/ecommerce-jp-slide-conversion-min-300x169.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/ecommerce-jp-slide-conversion-min-1024x576.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/ecommerce-jp-slide-conversion-min-768x432.png 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>E<\/strong><strong>\u30b3\u30de\u30fc\u30b9\u5411\u3051<\/strong><strong>SEO<\/strong><strong>\u5bfe\u7b56\uff1a\u30ed\u30fc\u30ab\u30eb<\/strong><strong>SEO<\/strong><strong>\u5bfe\u7b56<\/strong><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h3>\n<p>\u5b9f\u5e97\u8217\u3092\u6301\u3064\u5c0f\u58f2\u696d\u8005\u3067\u3042\u308c\u3070\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u5404\u5e97\u8217\u306e\u5b58\u5728\u3092\u6700\u9069\u5316\u3057\u305f\u3044\u3068\u8003\u3048\u308b\u306f\u305a\u3067\u3059\u3002\u30ed\u30fc\u30ab\u30ebSEO\u5bfe\u7b56\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u884c\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5404\u5e97\u8217\u3092<a href=\"https:\/\/www.en.advertisercommunity.com\/t5\/Go-To-Guides\/S1-How-to-claim-or-create-a-business-page\/td-p\/1225801\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u30de\u30a4\u30d3\u30b8\u30cd\u30b9\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306b\u767b\u9332<\/a>\u3057\u307e\u3059\u3002\u767b\u9332\u3059\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u753b\u9762\u306e\u5730\u56f3\u306e\u4e0b\u306b\u5e97\u8217\u540d\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12387 size-full\" title=\"how to SEO\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-4-blog.png\" alt=\"how to SEO\" width=\"565\" height=\"554\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-4-blog.png 565w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-4-blog-300x294.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-4-blog-24x24.png 24w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/seo-image-4-blog-48x48.png 48w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><\/p>\n<ul>\n<li>Google\u30de\u30a4\u30d3\u30b8\u30cd\u30b9\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306b\u3001\u753b\u50cf\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u3001\u55b6\u696d\u6642\u9593\u306a\u3069\u3001\u3067\u304d\u308b\u9650\u308a\u8a73\u3057\u3044\u60c5\u5831\u3092\u767b\u9332\u3057\u307e\u3059\u3002<\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u4e3b\u8981\u306a\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\uff08Yelp\u3001YellowPages\u3001SuperPages\u7b49\uff09\u3067\u3001\u5fa1\u793e\u306e\u5e97\u8217\u304c\u53c2\u7167\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<li>\u305d\u306e\u969b\u3001\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u540d\u79f0\u3001\u4f4f\u6240\u3001\u96fb\u8a71\u756a\u53f7\u304c\u4e00\u8cab\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001<a href=\"https:\/\/www.brightlocal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BrightLocal<\/a>\u3084<a href=\"https:\/\/moz.com\/products\/local\" target=\"_blank\" rel=\"noopener noreferrer\">Moz Local<\/a>\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3048\u3070\u3001\u3053\u308c\u3089\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3><strong>E<\/strong><strong>\u30b3\u30de\u30fc\u30b9\u5411\u3051<\/strong><strong>SEO<\/strong><strong>\u5bfe\u7b56\uff1a\u30ea\u30f3\u30af\u306e\u6700\u9069\u5316<\/strong><\/h3>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3064\u306a\u304c\u308b\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30ea\u30f3\u30af\u306e\u91cf\u3068\u8cea\u306b\u52a0\u3048\u3001\u30b5\u30a4\u30c8\u5185\u90e8\u306e\u30ea\u30f3\u30af\u306e\u91cf\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30ea\u30f3\u30af\u300d\u3068\u306f\u3001\u5916\u90e8\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3064\u306a\u304c\u308b\u30ea\u30f3\u30af\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u3053\u308c\u3092\u3082\u3068\u306b\u5fa1\u793e\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u3092\u5224\u65ad\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5916\u90e8\u304b\u3089\u306e\u30ea\u30f3\u30af\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3001\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u306f\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u3068\u307f\u306a\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u300c\u5185\u90e8\u30ea\u30f3\u30af\u300d\u306f\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5185\u306e\u30da\u30fc\u30b8\u540c\u58eb\u3092\u3064\u306a\u3050\u30ea\u30f3\u30af\u3067\u3059\u3002\u5185\u90e8\u30ea\u30f3\u30af\u306e\u69cb\u9020\u3092\u5f37\u5316\u3059\u308c\u3070\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u304b\u3089\u306e\u300c\u30ea\u30f3\u30af\u30b8\u30e5\u30fc\u30b9\u300d\u304c\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5e83\u307e\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30ea\u30f3\u30af\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u5f37\u5316\u3059\u308b\u65b9\u6cd5\u3092\u3001\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/strong><\/p>\n<ul>\n<li>\u5546\u54c1\u30da\u30fc\u30b8\u540c\u58eb\u3092\u76f8\u4e92\u30ea\u30f3\u30af\u3055\u305b\u307e\u3059\u3002\u307e\u305f\u3001\u30d6\u30ed\u30b0\u304c\u3042\u308b\u5834\u5408\u306b\u306f\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306b\u95a2\u9023\u3057\u305f\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u3084\u5546\u54c1\u30da\u30fc\u30b8\u3092\u30ea\u30f3\u30af\u3055\u305b\u307e\u3059\u3002<\/li>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u8aac\u660e\u306f\u3001\u300c\u8a73\u7d30\u306f\u3053\u3061\u3089\u300d\u300c\u3053\u3053\u3092\u30af\u30ea\u30c3\u30af\u300d\u306e\u3088\u3046\u306b\u8a18\u8f09\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306b\u6307\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li>\u5fa1\u793e\u306e\u5546\u54c1\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3089\u308c\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002\u305f\u3068\u3048\u3070\u3001\u5546\u54c1\u306e\u4f7f\u3044\u65b9\u306e\u30d2\u30f3\u30c8\u3084\u30ac\u30a4\u30c9\u3092\u30b7\u30ea\u30fc\u30ba\u5316\u3059\u308b\u3053\u3068\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u8aad\u8005\u304c\u30ea\u30f3\u30af\uff0f\u30b7\u30a7\u30a2\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u3001\u6709\u610f\u7fa9\u3067\u8208\u5473\u6df1\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308c\u3070\u3001\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u63d0\u643a\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u52a0\u76df\u56e3\u4f53\u3001\u652f\u63f4\u3057\u3066\u3044\u308b\u30c1\u30e3\u30ea\u30c6\u30a3\u30fc\u56e3\u4f53\u306a\u3069\u3082\u6709\u52b9\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u5f7c\u3089\u306e\u30b5\u30a4\u30c8\u306b\u5fa1\u793e\u3078\u306e\u30ea\u30f3\u30af\u304c\u307e\u3060\u63b2\u8f09\u3055\u308c\u3066\u3044\u306a\u3044\u306a\u3089\u3001\u30ea\u30f3\u30af\u306e\u63b2\u8f09\u3092\u4f9d\u983c\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<li>\u5fa1\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u9023\u6027\u306e\u3042\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u306e\u30c8\u30c3\u30d7\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u9023\u643a\u3059\u308c\u3070\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3><strong>\u691c\u7d22\u4e0a\u4f4d\u306b\u8e8d\u308a\u51fa\u308b\u6e96\u5099\u306f\u3067\u304d\u307e\u3057\u305f\u304b\uff1f\u6700\u5f8c\u306b\u3001\u4eca\u56de\u306e<\/strong><strong>4<\/strong><strong>\u3064\u306e<\/strong><strong>SEO<\/strong><strong>\u6226\u8853\u3092\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/strong><\/h3>\n<ol>\n<li><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b<\/strong>\u3002\u95a2\u9023\u6027\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u7af6\u5408\u7387\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8003\u616e\u3057\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30aa\u30f3\u30b5\u30a4\u30c8\u6700\u9069\u5316\u3092\u884c\u3046<\/strong>\u3002\u30bb\u30ad\u30e5\u30a2\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3001\u9ad8\u901f\u3001\u30b7\u30f3\u30d7\u30eb\u3001\u30e6\u30cb\u30fc\u30af\u306e5\u3064\u306e\u5fc5\u9808\u6761\u4ef6\u3092\u6574\u3048\u3001\u3055\u3089\u306b\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u3084\u5546\u54c1\u30da\u30fc\u30b8\u306e\u4e3b\u8981\u306a6\u3064\u306e\u8981\u7d20\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3081\u307e\u3059\u3002<\/li>\n<li><strong>\u5b9f\u5e97\u8217\u306e\u30ed\u30fc\u30ab\u30eb<\/strong><strong>SEO<\/strong><strong>\u5bfe\u7b56\u3092\u884c\u3046<\/strong>\u3002Google\u30de\u30a4\u30d3\u30b8\u30cd\u30b9\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306b\u767b\u9332\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u4e3b\u8981\u306a\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3067\u5fa1\u793e\u306e\u5b9f\u5e97\u8217\u304c\u53c2\u7167\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30ea\u30f3\u30af\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u6700\u9069\u5316\u3059\u308b<\/strong>\u3002\u5185\u90e8\u30ea\u30f3\u30af\u3092\u5f37\u5316\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u9ad8\u54c1\u8cea\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u5916\u90e8\u30ea\u30f3\u30af\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u3068\u306f\u3001Google\u3084Yahoo\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u5fa1\u793e\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-12380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce SEO: How 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href=\"https:\/\/www.criteo.com\/jp\/blog\/e%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e5%90%91%e3%81%91seo%e5%af%be%e7%ad%96%ef%bc%9a%e3%82%a6%e3%82%a7%e3%83%96%e3%82%b5%e3%82%a4%e3%83%88%e3%82%92%e6%9c%80%e9%81%a9%e5%8c%96%e3%81%97%e3%81%a6\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce SEO: How to Optimize Your Site for Search\" \/>\n<meta property=\"og:description\" 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