{"id":12395,"date":"2020-03-25T14:02:01","date_gmt":"2020-03-25T18:02:01","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=12395"},"modified":"2021-01-13T13:04:43","modified_gmt":"2021-01-13T17:04:43","slug":"2020%e5%b9%b4%e3%80%81%e3%82%aa%e3%83%a0%e3%83%8b%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab%e3%81%ae%e3%82%ad%e3%83%a9%e3%83%bc%e6%88%a6%e7%95%a5%e3%81%8c%e6%b1%82%e3%82%81%e3%82%89%e3%82%8c%e3%82%8b3","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/2020%e5%b9%b4%e3%80%81%e3%82%aa%e3%83%a0%e3%83%8b%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab%e3%81%ae%e3%82%ad%e3%83%a9%e3%83%bc%e6%88%a6%e7%95%a5%e3%81%8c%e6%b1%82%e3%82%81%e3%82%89%e3%82%8c%e3%82%8b3\/","title":{"rendered":"2020\u5e74\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u30ad\u30e9\u30fc\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u308b3\u3064\u306e\u7406\u7531"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Statista\u306b\u3088\u308b\u3068\u30012019\u5e74\u306eE\u30b3\u30de\u30fc\u30b9\u306e\u58f2\u4e0a\u9ad8\u306f\u3001\u4e16\u754c\u306e\u5c0f\u58f2\u696d\u754c\u306e\u58f2\u4e0a\u9ad8\u5168\u4f53\u306e14%\u3092\u308f\u305a\u304b\u306b\u4e0a\u56de\u308b\u7a0b\u5ea6\u306b\u3068\u3069\u307e\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u6b8b\u308a\u306e\u7d0486\uff05\u306f\u3044\u307e\u3060\u306b\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u58f2\u4e0a\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u3084\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3084\u5b9f\u5e97\u8217\u304b\u3089\u96fb\u8a71\u6ce8\u6587\u306b\u81f3\u308b\u307e\u3067\u3001\u4eca\u65e5\u306e\u6d88\u8cbb\u8005\u306f\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u8cb7\u3044\u7269\u306b\u4f7f\u3044\u307e\u3059\u304c\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u3082\u3001\u307e\u308b\u3067\u63a2\u5075\u306e\u3088\u3046\u306b\u5ff5\u5165\u308a\u306b\u5546\u54c1\u3092\u8abf\u67fb\u3057\u305f\u4e0a\u3067\u8cfc\u5165\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306b\u306f\u591a\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u5b58\u5728\u3057\u3001\u305d\u308c\u3089\u3059\u3079\u3066\u304c\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2020\u5e74\u306b\u72d9\u3046\u3079\u304d\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u3069\u3061\u3089\u304b\u3067\u306a\u304f\u3001\u4e21\u65b9\u3092\u5229\u7528\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u3067\u3059\u3002\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u305d\u306e\u7406\u7531\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u884c\u52d5<\/strong><\/h3>\n<p>\u597d\u304d\u306a\u6642\u306b\u3001\u597d\u304d\u306a\u5834\u6240\u3067\u3001\u6b32\u3057\u3044\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u306e\u304c\u300c\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u300d\u3067\u3059\u3002\u3042\u3089\u3086\u308b\u30c7\u30d0\u30a4\u30b9\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u5546\u54c1\u3092\u691c\u8a0e\u30fb\u8cfc\u5165\u3059\u308b\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d1\u30fc\u306f\u3001\u4e00\u9023\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u304c\u76f8\u4e92\u306b\u9023\u643a\u3057\u3001\u4e00\u8cab\u6027\u304c\u4fdd\u305f\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u91cd\u8996\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12408 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishopping-categories-JP-min-e1585158901444.png\" alt=\"\" width=\"1163\" height=\"511\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishopping-categories-JP-min-e1585158901444.png 1163w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishopping-categories-JP-min-e1585158901444-300x132.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishopping-categories-JP-min-e1585158901444-1024x450.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishopping-categories-JP-min-e1585158901444-768x337.png 768w\" sizes=\"auto, (max-width: 1163px) 100vw, 1163px\" \/><\/p>\n<p>\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d1\u30fc\u304c\u6700\u3082\u9ad8\u4fa1\u5024\u306a\u6d88\u8cbb\u8005\u3067\u3042\u308b\u7406\u7531\u306f\u4ee5\u4e0b\u306e\uff13\u3064\u3067\u3059\u3002<\/p>\n<h3><strong>1.<\/strong><strong>\u8cfc\u5165\u984d\u304c\u5927\u304d\u3044<\/strong><\/h3>\n<p><a href=\"https:\/\/hbr.org\/2017\/01\/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\" target=\"_blank\" rel=\"noopener noreferrer\">Harvard Business Review<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d1\u30fc\u306e1\u56de\u3042\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u984d\u306f\u5358\u4e00\u30c1\u30e3\u30cd\u30eb\u306e\u307f\u3092\u5229\u7528\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u3068\u6bd4\u3079\u3066\u3001\u5b9f\u5e97\u8217\u3067\u306f4%\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306f10%\u3082\u9ad8\u3044\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>2.<\/strong><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044<\/strong><\/h3>\n<p>\u540c\u3058\u304fHarvard Business Review\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d1\u30fc\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u3059\u308b\u50be\u5411\u304c\u5f37\u3044\u3053\u3068\u3082\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3059\u308b\u6d88\u8cbb\u8005\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u6d88\u8cbb\u8005\u306b\u6bd4\u3079\u3066\u3001\u534a\u5e74\u306e\u9593\u306b\u5b9f\u5e97\u8217\u3092\u8a2a\u308c\u308b\u983b\u5ea6\u304c23%\u3082\u9ad8\u304b\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>Criteo\u3067\u306f\u3001Criteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u306e\u30c7\u30fc\u30bf\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u3082\u3068\u306b\u3001\u5358\u4e00\u30c1\u30e3\u30cd\u30eb\u306e\u307f\u3092\u5229\u7528\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u3068\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u8cfc\u5165\u983b\u5ea6\u3092\u8abf\u3079\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12410\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/number-of-transactions-per-shopper-JP.001-min.jpeg\" alt=\"\" width=\"943\" height=\"473\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/number-of-transactions-per-shopper-JP.001-min.jpeg 943w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/number-of-transactions-per-shopper-JP.001-min-300x150.jpeg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/number-of-transactions-per-shopper-JP.001-min-768x385.jpeg 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<p>\uff13\u304b\u6708\u9593\u306e\u6bd4\u8f03\u7d50\u679c\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5b9f\u5e97\u8217\u306e\u307f\u3092\u5229\u7528\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u306f2.1\u56de\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30a4\u30c8\u3082\u5229\u7528\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u306e\u5834\u5408\u306f3.34\u56de<\/li>\n<li>\u8cfc\u5165\u983b\u5ea6\u304c2\u56de\u4ee5\u4e0a\u306e\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d1\u30fc\u306f63%\u3001\u5b9f\u5e97\u8217\u306e\u307f\u306e\u8cb7\u3044\u7269\u5ba2\u306e\u5834\u5408\u306f44%<\/li>\n<\/ul>\n<h3><strong>3.<\/strong><strong>\u3059\u3079\u3066\u306e\u4e16\u4ee3\u304c\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u597d\u307f\u3001\u7279\u306b<\/strong><strong>Z<\/strong><strong>\u4e16\u4ee3\u3068\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u304c\u305d\u306e\u50be\u5411\u304c\u5f37\u3044<\/strong><\/h3>\n<p>\u8cfc\u5165\u984d\u3067\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066\u82e5\u5e74\u5c64\u3088\u308a\u3082<a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-finds-gen-z-is-2x-more-likely-to-use-an-online-only-store-or-brand-website-than-any-other-generation-uncovers-preferences-and-beha-15494818\" target=\"_blank\" rel=\"noopener noreferrer\">X\u4e16\u4ee3\u3068\u30d9\u30d3\u30fc\u30d6\u30fc\u30e0\u4e16\u4ee3<\/a>\u304c\u9ad8\u3044\u3082\u306e\u306e\u3001<a href=\"https:\/\/www.forbes.com\/sites\/jefffromm\/2018\/01\/10\/what-you-need-to-know-about-the-financial-impact-of-gen-z-influence\/#6ca84cea56fc\" target=\"_blank\" rel=\"noopener noreferrer\">2020\u5e74\u306b\u6700\u5927\u306e\u6d88\u8cbb\u30d1\u30ef\u30fc\u3092\u767a\u63ee\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\u306e\u306fZ\u4e16\u4ee3<\/a>\u3067\u3042\u308a\u3001\u3059\u3067\u306b\u5f7c\u3089\u306f\u5927\u304d\u306a\u8cfc\u8cb7\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<a href=\"http:\/\/www.millennialmarketing.com\/research-paper\/the-power-of-gen-z-influence\/\" target=\"_blank\" rel=\"noopener noreferrer\">Millennial Marketing<\/a>\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001Z\u4e16\u4ee3\u306f\u7c73\u56fd\u3060\u3051\u3067\u3082\u6bce\u5e741,430\u5104\u30c9\u30eb\u3082\u306e\u76f4\u63a5\u8cfc\u8cb7\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u306a\u304a\u3001\u3053\u306e\u984d\u306b\u306f\uff3a\u4e16\u4ee3\u304c\u4e21\u89aa\u3084\u7956\u7236\u6bcd\u306e\u5bb6\u8a08\u306b\u4e0e\u3048\u308b<a href=\"https:\/\/www.bizjournals.com\/bizwomen\/news\/latest-news\/2019\/10\/why-gen-z-kids-play-a-bigger-role-in-family-buying.html?page=all\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f71\u97ff<\/a>\u3001\u3064\u307e\u308a\u4e21\u89aa\u3084\u7956\u7236\u6bcd\u304c\u5f7c\u3089\u306e\u305f\u3081\u306b\u4f7f\u3046\u91d1\u984d\u306f\u542b\u307e\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>Criteo\u304c\u72ec\u81ea\u306b\u884c\u3063\u305f<a href=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/02\/Criteo-Shopper-Story-2020-JP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u300c\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u8abf\u67fb<\/a>\u3067\u306f\u3001\u30aa\u30e0\u30cb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u6700\u3082\u5229\u7528\u3059\u308b\u306e\u306f\u82e5\u3044\u4e16\u4ee3\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u306b\u304a\u3044\u3066\u3001\u5b9a\u671f\u7684\uff0f\u975e\u5b9a\u671f\u7684\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u3092\u95b2\u89a7\u3057\u3066\u304b\u3089\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u3059\u308b\u5272\u5408\u3068\u3001\u5c0f\u58f2\u5e97\u8216\u3067\u5546\u54c1\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u5272\u5408\u306f<a href=\"http:\/\/www.criteo.com\/jp\/blog\/%e3%83%9f%e3%83%ac%e3%83%8b%e3%82%a2%e3%83%ab%e4%b8%96%e4%bb%a3-vs-z%e4%b8%96%e4%bb%a3\/\">Z\u4e16\u4ee3\u3068\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3<\/a>\u304c\u5727\u5012\u7684\u306b\u591a\u304f\u3001\u305d\u308c\u305e\u308c63%\u306872%\u3067\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12409 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishoppers-generations-chart-JP-min-e1585159026820.png\" alt=\"\" width=\"1155\" height=\"480\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishoppers-generations-chart-JP-min-e1585159026820.png 1155w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishoppers-generations-chart-JP-min-e1585159026820-300x125.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishoppers-generations-chart-JP-min-e1585159026820-1024x426.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/omnishoppers-generations-chart-JP-min-e1585159026820-768x319.png 768w\" sizes=\"auto, (max-width: 1155px) 100vw, 1155px\" 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