{"id":12772,"date":"2020-04-24T12:51:07","date_gmt":"2020-04-24T16:51:07","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/insights\/how-to-stay-connected-with-your-customers-during-and-after-the-coronavirus-outbreak\/"},"modified":"2020-04-26T20:36:29","modified_gmt":"2020-04-27T00:36:29","slug":"%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9%ef%bc%88covid-19%ef%bc%89%e3%81%ae%e6%b8%a6%e4%b8%ad%e3%80%81%e3%81%9d%e3%81%97%e3%81%a6%e7%b5%82%e6%81%af%e5%be%8c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9%ef%bc%88covid-19%ef%bc%89%e3%81%ae%e6%b8%a6%e4%b8%ad%e3%80%81%e3%81%9d%e3%81%97%e3%81%a6%e7%b5%82%e6%81%af%e5%be%8c\/","title":{"rendered":"\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\uff08COVID-19\uff09\u306e\u6e26\u4e2d\u3001\u305d\u3057\u3066\u7d42\u606f\u5f8c\u3082\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b"},"content":{"rendered":"

\u3053\u306e\u8a18\u4e8b\u306f\u3001Criteo\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308bAmperity\u306b\u3088\u3063\u3066\u57f7\u7b46\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u73fe\u5728\u306e\u72b6\u6cc1\u3001\u307e\u305f\u4eca\u5f8c\u306e\u7d4c\u6e08\u306b\u5bfe\u3059\u308b\u5f71\u97ff\u306e\u5927\u304d\u3055\u3092\u8003\u3048\u308b\u3068\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u300c\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u300d\u304c\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u91cd\u8981\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u72b6\u6cc1\u306b\u52b9\u679c\u7684\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u307e\u305f\u73fe\u5728\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b9\u30bf\u30c3\u30af\u5185\u306e\u5404\u30c4\u30fc\u30eb\u306e\u5f79\u5272\u3092\u898b\u76f4\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5c55\u958b\u3092\u5f37\u5316\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u6d3b\u7528\u3059\u308b\u4e0a\u3067\u5f79\u7acb\u3064\u3001\u3044\u304f\u3064\u304b\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

<\/p>\n

\u5d50\u3092\u4e57\u308a\u5207\u308b\u305f\u3081\u306e<\/strong>3<\/strong>\u3064\u306e\u6226\u7565<\/strong><\/h3>\n

\u4ee5\u4e0b\u306e3\u3064\u306e\u6709\u6599\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u5b9f\u8df5\u3057\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u5909\u5316\u306b\u52b9\u679c\u7684\u306b\u5bfe\u51e6\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

1.<\/strong>\u5b9f\u5e97\u8217\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u79fb\u884c\u3055\u305b\u308b<\/strong><\/h4>\n

\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\uff08COVID-19\uff09\u306e\u611f\u67d3\u62e1\u5927\u3092\u9632\u3050\u305f\u3081\u306b\u3001\u73fe\u5728\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u5916\u51fa\u3092\u81ea\u7c9b\u3057\u3001\u5c0f\u58f2\u5e97\u8217\u3082\u4f11\u696d\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u4e2d\u3001\u77ed\u671f\u9593\u3067\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u6226\u7565\u306e1\u3064\u3068\u3057\u3066\u3001\u5b9f\u5e97\u8217\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u79fb\u884c\u3055\u305b\u3001\u58f2\u4e0a\u306b\u3064\u306a\u3052\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002Criteo\u304c\u884c\u3063\u305f\u6700\u8fd1\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u591a\u304f\u306e\u8cb7\u3044\u7269\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3078\u306e\u79fb\u884c\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002\u5168\u4e16\u754c\u306e\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e\u534a\u6570\u304c\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\uff08COVID-19\uff09\u306e\u5f71\u97ff\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5229\u7528\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u5e97\u8217\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u7279\u5b9a\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u305d\u308c\u3089\u306e\u9867\u5ba2\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3066\u3001\u5fa1\u793e\u306eE\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

2.<\/strong>\u9867\u5ba2\u7dad\u6301\u306b\u6ce8\u529b\u3059\u308b<\/strong><\/h4>\n

\u73fe\u5728\u306e\u3088\u3046\u306a\u5371\u6a5f\u7684\u72b6\u6cc1\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u65b9\u304c\u52b9\u7387\u7684\u3067\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u306b\u95a2\u3059\u308b\u5305\u62ec\u7684\u306a\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u305d\u308c\u3092\u5206\u6790\u3057\u3066\u512a\u826f\u9867\u5ba2\u306e\u884c\u52d5\u306e\u5909\u5316\u3092\u63a2\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u3084\u5546\u54c1\u3092\u5909\u66f4\u3059\u308b\u306a\u3069\u3001\u6226\u7565\u306e\u898b\u76f4\u3057\u3084\u30c8\u30ec\u30f3\u30c9\u3078\u306e\u5bfe\u5fdc\u306b\u6ce8\u529b\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3059\u308b\u3053\u308c\u307e\u3067\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3001\u5bb6\u306e\u4e2d\u3067\u904e\u3054\u3059\u65b0\u3057\u3044\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u9069\u3057\u305f\u3082\u306e\u306b\u5909\u66f4\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n

3.<\/strong>\u4e88\u7b97\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b<\/strong><\/h4>\n

\u4eca\u3053\u305d\u652f\u51fa\u3092\u629c\u672c\u7684\u306b\u898b\u76f4\u3057\u3066\u3001\u7e2e\u5c0f\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u4e88\u7b97\u306e\u6d3b\u7528\u3092\u6700\u9069\u5316\u3059\u3079\u304d\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u76f4\u8fd1\u306e\u8cfc\u5165\u8005\u3001\u9577\u671f\u306b\u308f\u305f\u308a\u8cfc\u5165\u304c\u306a\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u53ce\u5165\u306b\u5f71\u97ff\u306e\u3042\u3063\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306a\u3069\u3001\u73fe\u5728\u306e\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u8cfc\u5165\u304c\u898b\u8fbc\u3081\u306a\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u7279\u5b9a\u3067\u304d\u305f\u3089\u3001\u81ea\u52d5\u5165\u672d\u6a5f\u80fd\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u76ee\u6a19\u306e\u9054\u6210\u3092\u56f3\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u4e88\u7b97\u306e\u6700\u9069\u5316\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u72b6\u6cc1\u306e\u56de\u5fa9\u306b\u5411\u3051\u305f<\/strong>3<\/strong>\u3064\u306e\u6226\u7565<\/strong><\/h3>\n

\u4eca\u306a\u304a\u4e16\u754c\u3067\u306f\u6df1\u523b\u306a\u72b6\u6cc1\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u72b6\u6cc1\u304c\u6539\u5584\u3059\u308b\u65e5\u306f\u5fc5\u305a\u6765\u308b\u306f\u305a\u3067\u3059\u3002\u305d\u306e\u6642\u306e\u305f\u3081\u306b\u3001\u4eca\u5f8c2\uff5e3\u30ab\u6708\u306e\u3046\u3061\u306b\u3067\u304d\u308b\u9650\u308a\u306e\u8a08\u753b\u3092\u7df4\u308a\u3001\u65b0\u305f\u306a\u6a5f\u80fd\u3084\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u69cb\u7bc9\u306b\u7740\u624b\u3057\u307e\u3057\u3087\u3046\u3002\u56de\u5fa9\u306e\u5146\u3057\u304c\u898b\u3048\u305f\u3089\u3059\u3050\u306b\u30ed\u30fc\u30f3\u30c1\u3067\u304d\u308b\u3088\u3046\u3001\u4eca\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30cd\u30eb\u3092\u6e96\u5099\u3057\u3066\u304a\u3051\u3070\u3001\u529b\u5f37\u3044\u56de\u5fa9\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n

1.<\/strong>\u5b9f\u5e97\u8217\u306e\u518d\u958b\u306b\u5099\u3048\u308b<\/strong><\/h4>\n

\u5b9f\u5e97\u8217\u306e\u518d\u958b\u306f\u5927\u304d\u306a\u7bc0\u76ee\u3068\u306a\u308a\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u5e97\u8217\u3092\u4e00\u6589\u306b\u518d\u958b\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u6700\u521d\u306b\u518d\u958b\u3059\u308b\u5e97\u8217\u304c\u6700\u5927\u9650\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u305b\u308b\u3088\u3046\u306b\u3001\u6700\u9069\u5316\u3092\u9032\u3081\u3066\u304a\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u884c\u52d5\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3092\u3082\u3068\u306b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u9700\u8981\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3092\u5206\u6790\u30fb\u4e88\u6e2c\u3057\u3001\u6700\u521d\u306b\u518d\u958b\u3059\u3079\u304d\u5e97\u8217\u3092\u898b\u6975\u3081\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u5e97\u8217\u5468\u8fba\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5bfe\u8c61\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u5f7c\u3089\u3092\u5e97\u8217\u306b\u8a98\u5c0e\u3057\u3066\u904b\u55b6\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n

2.<\/strong>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u512a\u5148\u5ea6\u3092\u9ad8\u3081\u308b<\/strong><\/h4>\n

\u56de\u5fa9\u306e\u5146\u3057\u304c\u898b\u3048\u59cb\u3081\u305f\u3089\u3001\u305d\u3053\u304b\u3089\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u518d\u958b\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002\u9867\u5ba2\u306e\u7372\u5f97\u306b\u304a\u3044\u3066\u91cd\u8996\u3059\u3079\u304d\u306f\u3001\u9867\u5ba2\u306e\u300c\u8cea\u300d\u3067\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u9577\u671f\u7684\u306a\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u9ad8\u4fa1\u5024\u306a\u9867\u5ba2\u3092\u7372\u5f97\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u624b\u6cd5\u306f\u3001\u985e\u4f3c\u9867\u5ba2\u306e\u7d99\u7d9a\u7684\u306a\u7372\u5f97\u306b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

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3.<\/strong>\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08<\/strong>CLV<\/strong>\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b<\/strong><\/h4>\n

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\u5fa1\u793e\u306e\u73fe\u5728\u306e\u72b6\u6cc1\u306b\u52b9\u679c\u7684\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u3001Amperity\u304a\u3088\u3073Criteo\u53cc\u65b9\u304b\u3089\u306e\u30b5\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u62c5\u5f53\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u306b\u3054\u76f8\u8ac7\u3044\u305f\u3060\u304f\u304b\u3001\u3053\u3061\u3089<\/a>\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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[…]<\/p>\n","protected":false},"author":13,"featured_media":12773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[],"class_list":{"0":"post-12772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\uff08COVID-19\uff09\u306e\u6e26\u4e2d\u3001\u305d\u3057\u3066\u7d42\u606f\u5f8c\u3082\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b | JP - Criteo.com<\/title>\n<meta name=\"description\" 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