{"id":12784,"date":"2020-04-28T11:33:51","date_gmt":"2020-04-28T15:33:51","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=12784"},"modified":"2020-04-29T20:13:03","modified_gmt":"2020-04-30T00:13:03","slug":"%e3%83%8b%e3%83%a5%e3%83%bc%e3%82%b9%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%82%92%e5%ae%88%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ab%ef%bc%9a%e3%82%a2%e3%83%89%e3%83%96%e3%83%ad%e3%83%83%e3%82%af%e3%81%ab","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%83%8b%e3%83%a5%e3%83%bc%e3%82%b9%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%82%92%e5%ae%88%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ab%ef%bc%9a%e3%82%a2%e3%83%89%e3%83%96%e3%83%ad%e3%83%83%e3%82%af%e3%81%ab\/","title":{"rendered":"\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u5b88\u308b\u305f\u3081\u306b\uff1a\u30a2\u30c9\u30d6\u30ed\u30c3\u30af\u306b\u3064\u3044\u3066\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5e83\u544a\u4e3b\u304c\u691c\u8a0e\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u5e83\u544a\u4e3b\u306f\u4eca\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u5b88\u308b\u305f\u3081\u306b\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\uff08COVID-19\uff09\u95a2\u9023\u306e\u3042\u3089\u3086\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u81ea\u793e\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3001\u601d\u3044\u5207\u3063\u305f\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3068\u60c5\u5831\u3067\u610f\u601d\u6c7a\u5b9a\u3057\u306a\u304c\u3089\u3001\u65b0\u305f\u306a\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u306b\u9069\u5fdc\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u306b\u3088\u308b\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u4e2d\u3001\u5e83\u544a\u30d6\u30ed\u30c3\u30af\u3084\u95a2\u9023\u8a18\u4e8b\u306e\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\u5316\u304c\u9032\u307f\u3001<a href=\"https:\/\/www.usatoday.com\/story\/money\/2020\/03\/30\/coronavirus-covid-19-news-newspapers-media-business-disaster\/2931503001\/\" target=\"_blank\" rel=\"noopener 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Today\u306f\u30013\u6708\u306e<a href=\"https:\/\/www.usatoday.com\/story\/money\/2020\/03\/30\/coronavirus-covid-19-news-newspapers-media-business-disaster\/2931503001\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30cb\u30e5\u30fc\u30b9\u914d\u4fe1\u30e1\u30c7\u30a3\u30a2\u306e\u5e83\u544a\u53ce\u5165\u304c10%\uff5e25%\u6e1b\u5c11<\/a>\u3057\u305f\u3068\u5831\u3058\u3066\u304a\u308a\u3001\u8cfc\u8aad\u8005\u6570\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u7b2c2\u56db\u534a\u671f\u306b\u306f\u6e1b\u5c11\u7387\u304c30%\uff5e50%\u306b\u307e\u3067\u4e0a\u6607\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3092\u4e57\u308a\u5207\u308b\u305f\u3081\u306e\u8fd1\u9053\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u79c1\u305f\u3061\u306f\u4eca\u3053\u305d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5909\u3048\u3001\u696d\u754c\u3092\u3088\u308a\u826f\u304f\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u8003\u3048\u308b\u3079\u304d\u6642\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u5e83\u544a\u696d\u754c\u304c\u884c\u52d5\u3092\u8d77\u3053\u3059\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u6539\u3081\u3066\u8a8d\u8b58\u3057\u3001\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3092\u652f\u3048\u308b\u305f\u3081\u306b\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\u3001\u691c\u8a0e\u3057\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u502b\u7406\u9762\u3067\u306e\u8ab2\u984c<\/strong><\/h3>\n<p>\u5e83\u544a\u4e3b\u306f\u3001\u60c5\u5831\u3001\u7279\u306b\u30cb\u30e5\u30fc\u30b9\u306e\u81ea\u7531\u306a\u6d41\u901a\u3092\u8cc7\u91d1\u9762\u3067\u652f\u3048\u308b\u3068\u3044\u3046\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002Criteo\u306f\u5e83\u544a\u4e3b\u306e\u7686\u3055\u307e\u306b\u306f\u8cc7\u91d1\u9762\u306e\u652f\u63f4\u3060\u3051\u3067\u306a\u304f\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u5074\u304c\u53b3\u3057\u3044\u5224\u65ad\u3092\u4e0b\u3055\u3056\u308b\u3092\u5f97\u306a\u304b\u3063\u305f\u5834\u5408\u306e\u5f71\u97ff\u529b\u306b\u3064\u3044\u3066\u3001\u5341\u5206\u306b\u8003\u616e\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u4eca\u3001\u4eba\u3005\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u793e\u4f1a\u5168\u4f53\u306e\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u6b63\u78ba\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u30bd\u30fc\u30b9\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u4eba\u3005\u304c\u3044\u3064\u3067\u3082\u5fc5\u8981\u306a\u60c5\u5831\u3092\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u7d4c\u6e08\u7684\u306a\u652f\u63f4\u3092\u901a\u3058\u3066\u3001\u5f7c\u3089\u3092\u652f\u3048\u3066\u3044\u304f\u3053\u3068\u306f\u5927\u304d\u306a\u793e\u4f1a\u7684\u610f\u7fa9\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>USA Today\u306e\u89aa\u4f1a\u793e\u3067\u3042\u308bGannett Media\u306f\u7c73\u56fd\u6700\u5927\u624b\u306e\u65b0\u805e\u793e\u306e1\u3064\u3067\u3059\u304c\u3001\u5148\u6708\u3001\u5168\u793e\u898f\u6a21\u306e\u4e00\u6642\u7684\u89e3\u96c7\u3068\u8cc3\u91d1\u30ab\u30c3\u30c8\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u5f53\u7136\u306a\u304c\u3089\u3001\u3053\u308c\u306f\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u306b\u3088\u308b\u5f71\u97ff\u3092\u53d7\u3051\u3066\u306e\u5224\u65ad\u3067\u3059\u3002\u4ed6\u306e\u5927\u624b\u4f01\u696d\u3082\u540c\u3058\u3088\u3046\u306a\u82e6\u5883\u306b\u7acb\u305f\u3055\u308c\u3066\u304a\u308a\u3001\u5f7c\u3089\u304c\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3001\u5236\u4f5c\u3057\u3001\u914d\u4fe1\u3067\u304d\u308b\u30cb\u30e5\u30fc\u30b9\u306e\u91cf\u306f\u660e\u3089\u304b\u306b\u6e1b\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002Gannett\u306e\u3088\u3046\u306a\u5927\u624b\u3067\u3055\u3048\u3082\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3067\u3042\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u3088\u308a\u5c0f\u898f\u6a21\u306a\u30ed\u30fc\u30ab\u30eb\u30cb\u30e5\u30fc\u30b9\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u3001\u6700\u60aa\u306e\u4e8b\u614b\u3068\u306f\u8a00\u308f\u306a\u3044\u307e\u3067\u3082\u3001\u540c\u69d8\u306e\u82e6\u5883\u306b\u9665\u3063\u3066\u3044\u308b\u306e\u306f\u9593\u9055\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u7d4c\u6e08\u9762\u3067\u306e\u8ab2\u984c<\/strong><\/h3>\n<p>\u76ae\u8089\u306a\u8a71\u3067\u3059\u304c\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u53ce\u76ca\u4f4e\u8ff7\u3092\u3088\u305d\u306b\u3001\u5e83\u544a\u4e3b\u3068\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u73fe\u5728\u306e\u72b6\u6cc1\u306f\u975e\u5e38\u306b\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3067\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u8cc7\u91d1\u3092\u6295\u5165\u3059\u308b\u306b\u306f\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u7d76\u597d\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3060\u3068\u8a00\u3048\u307e\u3059\u3002Criteo\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u62c5\u5f53\u526f\u793e\u9577<a href=\"https:\/\/www.linkedin.com\/posts\/matthew-dicecca-3a5b431b_coronavirus-advertising-digitalmarketing-activity-6656524650580897792-UeY0\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30de\u30b7\u30e5\u30fc\u30fb\u30db\u30b0\uff08Matthew Hogg\uff09<\/a>\u306f\u3001\u300c\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5165\u672d\u984d\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u5b89\u304f\u306a\u3063\u3066\u304a\u308a\u3001CPM\u306f\u3059\u3067\u306b30%\uff5e40%\u3082\u6e1b\u5c11\u3057\u3066\u3044\u308b\u300d\u3068\u8a71\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5e83\u544a\u4e3b\u306f\u54c1\u8cea\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3082\u6700\u9ad8\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u5b89\u4fa1\u3067\u843d\u672d\u3067\u304d\u308b\u30c1\u30e3\u30f3\u30b9\u3092\u624b\u306b\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u898b\u843d\u3068\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u4ed6\u306e\u6ce8\u76ee\u3059\u3079\u304d\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u4fe1\u983c\u306e\u69cb\u7bc9\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3053\u306e\u72b6\u6cc1\u306f\u30d6\u30e9\u30f3\u30c9\u5404\u793e\u304c\u4fe1\u983c\u6027\u306b\u512a\u308c\u305f\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u65b0\u305f\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3082\u3042\u308a\u3001\u3053\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u4e0a\u624b\u304f\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u5b9f\u969b\u306e\u30cb\u30e5\u30fc\u30b9\u306e\u5185\u5bb9\u306b\u95a2\u4fc2\u306a\u304f\u3001\u4eca\u5f8c\u6570\u5e74\u9593\u306b\u308f\u305f\u3063\u3066\u3001\u6d88\u8cbb\u8005\u3084\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u826f\u3044\u5f71\u97ff\u3092\u53ca\u307c\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u73fe\u5b9f\u9762\u306b\u304a\u3051\u308b\u8ab2\u984c<\/strong><\/h3>\n<p>\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3092\u8cc7\u91d1\u9762\u3067\u652f\u3048\u308b\u3068\u3044\u3046\u502b\u7406\u9762\u3067\u306e\u30dd\u30ea\u30b7\u30fc\u3001\u3042\u308b\u3044\u306f\u304a\u5f97\u306a\u5165\u672d\u4fa1\u683c\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5229\u7528\u3059\u308b\u3068\u3044\u3046\u30b9\u30bf\u30f3\u30b9\u306e\u3044\u305a\u308c\u3092\u3068\u308b\u306b\u3057\u3066\u3082\u3001\u4eca\u306f\u3069\u306e\u4f01\u696d\u3082\u96e3\u3057\u3044\u5224\u65ad\u3092\u8feb\u3089\u308c\u3066\u3044\u308b\u72b6\u6cc1\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001<a href=\"http:\/\/www.criteo.com\/jp\/blog\/%e3%83%aa%e3%83%a2%e3%83%bc%e3%83%88%e3%83%af%e3%83%bc%e3%82%af%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%ef%bc%9a%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9\/\">\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u8a71\u984c\u306e\u4e2d\u5fc3\u3068\u306a\u3063\u3066\u3044\u308b\u4eca<\/a>\u3001\u30a2\u30c9\u30d6\u30ed\u30c3\u30af\u3084\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\u5316\u306b\u5bfe\u51e6\u3059\u308b\u306a\u3069\u3001\u3088\u308a\u76f4\u63a5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u3068\u3044\u3046\u9078\u629e\u80a2\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3068\u306f\u8a00\u3048\u3001\u300c\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u300d\u3084\u300cCOVID-19\u300d\u3068\u3044\u3063\u305f\u8a00\u8449\u304c\u51fa\u3066\u304f\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3059\u3079\u3066\u3092\u30d6\u30ed\u30c3\u30af\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u7a4d\u6975\u7684\u306b\u95a2\u308f\u308a\u305f\u3044\u3068\u601d\u3048\u308b\u3088\u3046\u306a\u3001\u5e0c\u671b\u306b\u6e80\u3061\u305f\u8a18\u4e8b\u3082\u3042\u308b\u306e\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306f\u300cCOVID-19\u300d\u306b\u5b8c\u5168\u4e00\u81f4\u3059\u308b\u3059\u3079\u3066\u306e\u8a00\u8449\u3092\u30d6\u30ed\u30c3\u30af\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u30b3\u30ed\u30ca\u72a0\u7272\u8005\u300d\u3084\u300c\u30b3\u30ed\u30ca\u6b7b\u4ea1\u8005\u6570\u300d\u3068\u3044\u3063\u305f\u60b2\u89b3\u7684\u306a\u7528\u8a9e\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3059\u3079\u304d\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u5bfe\u7b56\u3060\u3051\u3067\u3082\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u53ce\u76ca\u306b\u306f\u591a\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2020\/03\/29\/news-sites-ask-brands-to-get-advertise-alongside-covid-19-content.html\" target=\"_blank\" rel=\"noopener noreferrer\">CNBC<\/a>\u306f\u6700\u8fd1\u3001\u6b21\u306e\u3088\u3046\u306b\u66f8\u3044\u3066\u3044\u307e\u3059\u3002\u300c\u793e\u4f1a\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u306b\u30a6\u30a4\u30eb\u30b9\u304c\u4fb5\u5165\u3057\u3066\u3044\u308b\u304c\u3001\u5e83\u544a\u696d\u754c\u306e\u5c02\u9580\u5bb6\u306f\u201c\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u95a2\u9023\u306e\u8a18\u4e8b\u3078\u306e\u5e83\u544a\u914d\u4fe1\u306b\u5bfe\u3057\u3066\u306f\u3001\u504f\u898b\u3092\u6301\u3064\u3079\u304d\u3067\u306f\u306a\u3044\u201d\u3068\u4e3b\u5f35\u3057\u3066\u3044\u308b\u300d\u5b9f\u969b\u3001\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30da\u30fc\u30b8\u95b2\u89a7\u6570\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u5831\u9053\u6a5f\u95a2\u304b\u3089\u306f\u8cc7\u91d1\u304c\u5931\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u305d\u3046\u3057\u305f\u72b6\u6cc1\u306e\u4e2d\u3067\u3082\u3001\u5e83\u544a\u696d\u754c\u306b\u306f\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u306e\u3067\u304d\u308b\u6a5f\u4f1a\u3001\u305d\u3057\u3066\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u6709\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u58c1\u3092COVID-19\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u307e\u3067\u4e0b\u3052\u3001\u305d\u308c\u305e\u308c\u306e\u5f79\u5272\u3092\u679c\u305f\u305d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4e00\u90e8\u306e\u30a2\u30c9\u30c6\u30af\u4f01\u696d\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30d6\u30ed\u30c3\u30af\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u30cb\u30e5\u30fc\u30b9\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u591a\u304f\u3092\u30db\u30ef\u30a4\u30c8\u30ea\u30b9\u30c8\u5316\u3057\u3066\u304a\u308a\u3001\u300c\u5e83\u544a\u30d6\u30ed\u30c3\u30af\u304c\u6709\u52b9\u5316\u3055\u308c\u305f\u3068\u3057\u3066\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306f\u7dad\u6301\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u8a8d\u8b58\u304c\u5e83\u544a\u4e3b\u306b\u6d78\u900f\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6700\u8fd1<a href=\"https:\/\/adage.com\/article\/cmo-strategy\/regularly-updated-list-tracking-marketers-response-coronavirus\/2244251\" target=\"_blank\" rel=\"noopener noreferrer\">AdAge<\/a>\u306b\u63b2\u8f09\u3055\u308c\u305f\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u3001 Johnson &amp; Johnson\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30c7\u30a3\u30a2\uff0f\u30c7\u30b8\u30bf\u30eb\u30a8\u30af\u30bb\u30ec\u30f3\u30b9\u90e8\u9580\u3001\u4e0a\u7d1a\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306e\u30c1\u30e3\u30c3\u30c9\u30fb\u30df\u30b8\u30fc\uff08Chad Mizee\uff09\u6c0f\u306f\u3001\u300cCOVID-19\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4eca\u5f8c\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\u5316\u3059\u308b\u3064\u3082\u308a\u306f\u306a\u3044\u300d\u3068\u3057\u305f\u4e0a\u3067\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300cCOVID-19\u306b\u95a2\u3057\u3066\u306f\u3001\u79c1\u306f\u500b\u4eba\u7684\u306b\u3082\u591a\u304f\u306e\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u304c\u5e83\u307e\u3063\u305f\u3068\u8003\u3048\u3066\u304a\u308a\u3001\u5f53\u793e\u3082\u521d\u671f\u306e\u6bb5\u968e\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u308c\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4e00\u5b9a\u306e\u5236\u9650\u3092\u8a2d\u3051\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u30013\u6708\u4e0b\u65ec\u4ee5\u964d\u306f\u3053\u3046\u3057\u305f\u5236\u9650\u3092\u3059\u3079\u3066\u7de9\u548c\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u5f53\u793e\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3082\u3042\u308a\u3001\u6709\u76ca\u306a\u60c5\u5831\u3092\u4e00\u822c\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5404\u793e\u306b\u8cc7\u91d1\u9762\u3067\u306e\u652f\u63f4\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u306f\u3001\u6975\u3081\u3066\u91cd\u8981\u3060\u3068\u8003\u3048\u305f\u304b\u3089\u3067\u3059\u300d<\/p>\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u7d42\u606f\u306b\u3064\u3044\u3066\u5148\u304c\u898b\u3048\u306a\u3044\u4e2d\u3067\u3001\u6700\u3082\u91cd\u8996\u3059\u3079\u304d\u60c5\u5831\u5143\u306e1\u3064\u304c\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002\u305d\u3057\u3066Criteo\u306e\u91cd\u8981\u306a\u30df\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u308b\u81ea\u7531\u306a\u60c5\u5831\u306e\u767a\u4fe1\u3092\u652f\u3048\u3001\u305d\u308c\u3092\u3053\u308c\u304b\u3089\u3082\u7d99\u7d9a\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30de\u30b7\u30e5\u30fc\u30fb\u30db\u30b0\u3068\u306e\u5bfe\u8ac7\u52d5\u753b(\u82f1\u8a9e\u7248\uff09\u3092\u3001\u4ee5\u4e0b\u306e\u30ea\u30f3\u30af\u304b\u3089\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 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