{"id":13111,"date":"2020-05-12T12:23:19","date_gmt":"2020-05-12T16:23:19","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=13111"},"modified":"2021-01-13T12:42:56","modified_gmt":"2021-01-13T16:42:56","slug":"%e6%b6%88%e8%b2%bb%e8%80%85%e3%81%8b%e3%82%89%e4%bf%a1%e9%a0%bc%e3%81%95%e3%82%8c%e3%82%8b%e3%82%88%e3%82%8a%e8%89%af%e3%81%84%e5%ba%83%e5%91%8a%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e6%b6%88%e8%b2%bb%e8%80%85%e3%81%8b%e3%82%89%e4%bf%a1%e9%a0%bc%e3%81%95%e3%82%8c%e3%82%8b%e3%82%88%e3%82%8a%e8%89%af%e3%81%84%e5%ba%83%e5%91%8a%e3%81%a8%e3%81%af%ef%bc%9f\/","title":{"rendered":"\u6d88\u8cbb\u8005\u304b\u3089\u4fe1\u983c\u3055\u308c\u308b\u3088\u308a\u826f\u3044\u5e83\u544a\u3068\u306f\uff1f"},"content":{"rendered":"

 <\/p>\n

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1.<\/strong>\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u306b\u3088\u308b\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u4f53\u9a13\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u4fe1\u983c\u91b8\u6210\u306e\u30ab\u30ae\u3002<\/strong><\/h3>\n

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2.<\/strong>\u512a\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u306f\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5185\u306e\u3059\u3079\u3066\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3002<\/strong><\/h3>\n

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3.<\/strong>\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30d3\u30ea\u30c6\u30a3\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u306e\u306f\u3001\u30d6\u30e9\u30a6\u30b6\u3084\u30c7\u30d0\u30a4\u30b9\u3067\u306f\u306a\u304f\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u3067\u3042\u308b\u3002<\/strong><\/h3>\n

2017\u5e74\u4ee5\u964d\u3001\u30d6\u30e9\u30a6\u30b6\u306e\u4e2d\u306b\u306f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u9078\u629e\u3084\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306e\u624b\u6bb5\u3092\u596a\u3044\u3001\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u306b\u3064\u3044\u3066\u4e2d\u5fc3\u7684\u5f79\u5272\u3092\u81ea\u3089\u62c5\u3063\u3066\u3044\u308b\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3053\u308c\u306f\u9069\u5207\u306a\u65b9\u6cd5\u3067\u306f\u306a\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u30b3\u30f3\u30d1\u30fc\u30c8\u30e1\u30f3\u30c8\u5316\u3055\u308c\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002\u30d6\u30e9\u30a6\u30b6\u3084\u30c7\u30d0\u30a4\u30b9\u304c\u3001\u9589\u9396\u7684\u304b\u3064\u4e0d\u900f\u660e\u306a\u65b9\u6cd5\u3067\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u306b\u3001\u5927\u304d\u306a\u529b\u3092\u6301\u3064\u4e16\u754c\u898f\u6a21\u306e\u4f01\u696d\u304c\u3001\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d6\u30e9\u30a6\u30b6\u3084\u30c7\u30d0\u30a4\u30b9OS\u3092\u63d0\u4f9b\u3057\u3001\u904b\u55b6\u3057\u3066\u3044\u308b\u3068\u306a\u308c\u3070\u306a\u304a\u3055\u3089\u3067\u3059\u3002<\/p>\n

\u305d\u3046\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30a6\u30b6\u3001ID\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3001\u304a\u3088\u3073\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30b8\u30bf\u30eb\u6d3b\u52d5\u306b\u95a2\u3059\u308b\u3059\u3079\u3066\u306e\u53c2\u52a0\u8005\u304c\u3001\u30e6\u30cb\u30fc\u30af\u3067\u4fbf\u5229\u306a\u65b9\u6cd5\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3057\u3001\u5f7c\u3089\u304c\u6c42\u3081\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u30ec\u30d9\u30eb\u306b\u5fdc\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5074\u3067\u4f53\u9a13\u3092\u8abf\u6574\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u3079\u304d\u3067\u3059\u3002\u3064\u307e\u308a\u3001ID\u8b58\u5225\u306f\u696d\u754c\u5168\u4f53\u306e\u5171\u540c\u4f5c\u696d\u3067\u3042\u308b\u3079\u304d\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u8eab\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u306b\u3064\u3044\u3066\u900f\u660e\u6027\u3092\u7372\u5f97\u3057\u3001\u30c7\u30fc\u30bf\u3092\u8ab0\u3068\u5171\u6709\u3057\u305f\u3044\u306e\u304b\u3092\u81ea\u8eab\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u306f\u6c7a\u3057\u3066\u300c\u5584\u610f\u300d\u3060\u3051\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u72ec\u7acb\u3057\u305f\u8a8d\u8a3c\u3084\u76e3\u67fb\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e00\u90e8\u306e\u30d6\u30e9\u30a6\u30b6\u4f01\u696d\u3068\u306f\u7570\u306a\u308a\u3001Criteo\u306f\u696d\u754c\u3092\u4e0a\u3052\u305f\u53d6\u308a\u7d44\u307f\u306e\u91cd\u8981\u6027\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002Transparency & Control Framework\uff08TCF\uff1a\u900f\u660e\u6027\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306e\u67a0\u7d44\u307f\uff09<\/a>\u306f\u305d\u3046\u3044\u3063\u305f\u53d6\u308a\u7d44\u307f\u306e\uff11\u3064\u3067\u3042\u308a\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u53c2\u52a0\u8005\u5168\u54e1\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u73fe\u5728\u3088\u308a\u3082\u8c4a\u304b\u306a\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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 <\/p>\n

<\/a>[1]<\/a> Forrester ; <\/em>The Future Of Advertising Is Imminent Upheaval<\/a> \u2014 And You’re Not Ready For It ; 7th <\/sup>April 2020 ; By Joanna O’Connell, Sarah Dawson with Brigitte Majewski, Luca Russo, Christine Turley; <\/em>(\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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