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href=\"http:\/\/www.criteo.com\/jp\/products\/mobile-app-advertising\/\">\u30a2\u30d7\u30ea \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u300d\u304c\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u306f\u305a\u3067\u3059\u3002\u30a2\u30d7\u30ea\u5185\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u304c\u30b9\u30e0\u30fc\u30ba\u3067\u9b45\u529b\u7684\u306a\u3082\u306e\u3067\u3042\u308c\u3070\u3001\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u4ee5\u4e0a\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3092\u6d3b\u7528\u3057\u305f\u5834\u5408\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u5229\u7528\u6642\u306e3\u500d<a href=\"#_ftn1\">[4]<\/a><\/li>\n<li>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u983b\u5ea6\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\u3088\u308a\u308256%\u9ad8\u3044<a href=\"#_ftn2\">[5]<\/a><\/li>\n<li>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306f\u7279\u5b9a\u306e\u30e2\u30d0\u30a4\u30ebOS\u5411\u3051\u306b\u30c7\u30b6\u30a4\u30f3\uff0f\u958b\u767a\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u304b\u3064\u52b9\u7387\u7684\u306b\u8d77\u52d5\u3057\u3001\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b<\/li>\n<\/ul>\n<p>\u512a\u79c0\u306a\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u63a2\u3057\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3067\u6700\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u7387\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3001\u5f7c\u3089\u304c\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3067\u95b2\u89a7\u3057\u305f\u3082\u306e\u3068\u5168\u304f\u540c\u3058\u30da\u30fc\u30b8\u306b\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3067\u304d\u308b\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13312\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/Ad-Age-WP-IMG-01.png\" alt=\"transitioning mobile web to app example\" width=\"704\" height=\"312\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/Ad-Age-WP-IMG-01.png 600w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/Ad-Age-WP-IMG-01-300x133.png 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/p>\n<h3><strong>\u4e2d\u4f4d\u30d5\u30a1\u30cd\u30eb\u5411\u3051\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff1a\u30a2\u30d7\u30ea\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong><\/h3>\n<p>\u79c1\u305f\u3061\u306e\u30b9\u30de\u30db\u306b\u306f\u4f55\u5341\u3082\u306e\u30a2\u30d7\u30ea\u304c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u7a4d\u6975\u7684\u306b\u4f7f\u3063\u3066\u3044\u308b\u30a2\u30d7\u30ea\u306f\u3044\u304f\u3064\u304f\u3089\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<a href=\"https:\/\/www.statista.com\/chart\/3835\/top-10-app-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista\u306e\u8abf\u67fb\u30c7\u30fc\u30bf<\/a>\u3067\u306f\u3001\u300c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u5229\u7528\u3059\u308b\u6642\u9593\u306e75%\u4ee5\u4e0a\u306f\u3001\u6700\u3082\u4f7f\u7528\u983b\u5ea6\u306e\u9ad8\u30443\u3064\u306e\u30a2\u30d7\u30ea\u306e\u307f\u306b\u8cbb\u3084\u3055\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u304a\u308a\u3001\u6b8b\u308a\u306e25%\u306e\u6642\u9593\u306e\u4e2d\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u3064\u3051\u308b\u306b\u306f\u3001\u6975\u3081\u3066\u53b3\u3057\u3044\u7af6\u4e89\u3092\u5f37\u3044\u3089\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u3070\u3001\u65b0\u305f\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30a2\u30d7\u30ea\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u5229\u7528\u3057\u3066\u3082\u3089\u3044\u3001\u305d\u306e\u4e2d\u306e\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u7d99\u7d9a\u7684\u306b\u3064\u306a\u304c\u308a\u3092\u7dad\u6301\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13320\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/guide-to-in-app-JP-image-quote-2-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/guide-to-in-app-JP-image-quote-2-min.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/guide-to-in-app-JP-image-quote-2-min-300x150.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/guide-to-in-app-JP-image-quote-2-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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href=\"http:\/\/www.criteo.com\/jp\/products\/mobile-app-advertising\/\">\u30a2\u30d7\u30ea\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3092\u901a\u3058\u3066\u3001\u6b21\u306e\u3088\u3046\u306a\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5fa1\u793e\u304b\u3089\u4e00\u5ea6\u3082\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1aAI\u30c9\u30ea\u30d6\u30f3\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5fa1\u793e\u306e\u30a2\u30d7\u30ea\u3092\u521d\u3081\u3066\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u610f\u6b32\u3092\u559a\u8d77\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u4fc3\u9032\uff1a\u5fa1\u793e\u306e\u30a2\u30d7\u30ea\u3092\u3059\u3067\u306b\u524a\u9664\u3057\u3066\u3057\u307e\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ea\u306e\u518d\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u4fc3\u3057\u3001\u30a2\u30d7\u30ea\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u53ce\u76ca\u62e1\u5927\u3092\u56f3\u308a\u307e\u3059\u3002<\/li>\n<li>\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u306e\u6d3b\u6027\u5316\uff1a\u4f11\u7720\u4e2d\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5b63\u7bc0\u9650\u5b9a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u3001\u4ee5\u524d\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u5546\u54c1\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u7248\u306e\u60c5\u5831\u306a\u3069\u3001\u5f7c\u3089\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u547c\u3073\u899a\u307e\u3059\u305f\u3081\u306e\u901a\u77e5\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u7dad\u6301\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u4e0b\u4f4d\u30d5\u30a1\u30cd\u30eb\u5411\u3051\u30a2\u30d7\u30ea\u5185\u5e83\u544a\uff1a\u30a2\u30d7\u30ea\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u7d42\u76e4\u306f\u3001\u30a2\u30d7\u30ea\u5185\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5897\u52a0\u3092\u5de6\u53f3\u3059\u308b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u30a2\u30d7\u30ea\u3092\u9589\u3058\u305f\u5f8c\u3067\u3082\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u7528\u3044\u3066\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30a2\u30d7\u30ea\u3078\u306e\u518d\u8a2a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u300c\u30a2\u30d7\u30ea\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u547c\u3070\u308c\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a<a href=\"http:\/\/www.criteo.com\/jp\/products\/mobile-app-advertising\/\">\u30a2\u30d7\u30ea\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a>\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u3042\u308b\u8abf\u67fb\u306e\u7d50\u679c\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306e28\uff05\u306f\u521d\u3081\u3066\u898b\u305f\u5546\u54c1\u3060\u3063\u305f\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u3057\u305d\u3046\u306a\u30a2\u30a4\u30c6\u30e0\u3092\u4e88\u6e2c\u3057\u3001\u305d\u308c\u3092\u95b2\u89a7\u6e08\u307f\u306e\u5546\u54c1\u3068\u3068\u3082\u306b\u300c\u304a\u3059\u3059\u3081\u5546\u54c1\u300d\u3068\u3057\u3066\u63d0\u6848\u3067\u304d\u308b\u3001\u9ad8\u5ea6\u306a\u6a5f\u68b0\u5b66\u7fd2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u306e\u884c\u52d5\u3092\u8e0f\u307e\u3048\u305f\u5206\u6790\u304c\u884c\u3048\u308b\u30a8\u30f3\u30b8\u30f3\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u3053\u308c\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3084\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u5185\u3067\u306e\u64cd\u4f5c\u3092\u3082\u3068\u306b\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u751f\u6210\u3057\u3001\u9ad8\u4fa1\u5024\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13324\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/guide-to-in-app-JP-image-3-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/guide-to-in-app-JP-image-3-min.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/guide-to-in-app-JP-image-3-min-300x150.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/guide-to-in-app-JP-image-3-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>\u624b\u9593\u3092\u304b\u3051\u305a\u306b\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u30a2\u30d7\u30ea\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b<\/strong><\/h3>\n<p>\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u591a\u304f\u306f\u3001\u8907\u6570\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4e26\u884c\u3057\u3066\u5229\u7528\u3057\u306a\u304c\u3089\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u5b9f\u969b\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u624b\u6cd5\u304c\u5fc5\u305a\u3057\u3082\u5fc5\u8981\u306a\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002Criteo\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5e83\u544a\u5411\u3051\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u304b\u3089\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u69cb\u7bc9\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u300c\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u300d\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002Criteo\u306e\u7d71\u5408\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5fa1\u793e\u306f\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u901a\u3058\u3066\u6210\u9577\u3092\u5927\u304d\u304f\u52a0\u901f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001Criteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u304b\u3089\u91d1\u878d\u3001\u5c0f\u58f2\u696d\u754c\u307e\u3067\u3001\u5e45\u5e83\u3044\u696d\u754c\u306e\u30a2\u30d7\u30ea\u306b\u5bfe\u5fdc\u53ef\u80fd\u3067\u3059\u3002\u8a73\u3057\u304f\u306f\u3001Criteo\u306e<a href=\"http:\/\/www.criteo.com\/jp\/products\/mobile-app-advertising\/\">\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\u306e\u30da\u30fc\u30b8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a name=\"_ftn1\"><\/a><\/p>\n<p><a href=\"#_ftnref1\">[1]<\/a> <a href=\"https:\/\/mlsdev.com\/blog\/app-development-cost\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/mlsdev.com\/blog\/app-development-cost<\/a><\/p>\n<p><a name=\"_ftn2\"><\/a><a href=\"#_ftnref2\">[2]<\/a>\u51fa\u5178\uff1aCriteo\u3001\u30a2\u30d7\u30ea\u5229\u7528\u7387\u304c\u9ad8\u304415\u30ab\u56fd\u306e\u30c7\u30fc\u30bf\u30012019\u5e7412\u67085\u65e5\uff5e2020\u5e741\u67088\u65e5\u3001\u56de\u7b54\u8005\u6570: 1,091\u4eba<\/p>\n<p><a name=\"_ftn3\"><\/a><a href=\"#_ftnref3\">[3]<\/a> 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