{"id":13560,"date":"2020-06-22T13:32:35","date_gmt":"2020-06-22T17:32:35","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=13560"},"modified":"2020-06-23T20:20:34","modified_gmt":"2020-06-24T00:20:34","slug":"%e3%80%8c%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%8e%e3%83%bc%e3%83%9e%e3%83%ab%e3%80%8d%e3%82%92%e5%bd%a2%e3%81%a5%e3%81%8f%e3%82%8b10%e3%81%ae%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%80%8c%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%8e%e3%83%bc%e3%83%9e%e3%83%ab%e3%80%8d%e3%82%92%e5%bd%a2%e3%81%a5%e3%81%8f%e3%82%8b10%e3%81%ae%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95\/","title":{"rendered":"\u300c\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb\u300d\u3092\u5f62\u3065\u304f\u308b10\u306e\u6d88\u8cbb\u8005\u884c\u52d5"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u6700\u8fd1\u3088\u304f\u8033\u306b\u3059\u308b\u300c\u30cb\u30e5\u30a6\u30fc\u30ce\u30fc\u30de\u30eb\uff08\u65b0\u305f\u306a\u65e5\u5e38\uff09\u300d\u3068\u306f\u3001\u4e00\u4f53\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u6d88\u8cbb\u8005\u306f\u3053\u308c\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u65b0\u3057\u3044\u7fd2\u6163\u3084\u4fa1\u5024\u89b3\u306b\u9069\u5fdc\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3057\u3087\u3046? \u3053\u306e\u4e16\u754c\u30ec\u30d9\u30eb\u306e\u5927\u5909\u9769\u306b\u3088\u3063\u3066\u3001\u5e02\u5834\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u5909\u5316\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\uff08COVID-19\uff09\u306e\u5f71\u97ff\u3067\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30c7\u30a3\u30b9\u30bf\u30f3\u30b7\u30f3\u30b0\u304c\u65b0\u305f\u306a\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3068\u306a\u3063\u305f\u4eca\u3001\u6d88\u8cbb\u8005\u306f\u81ea\u3089\u3092\u65b0\u3057\u3044\u4e16\u754c\u306b\u9806\u5fdc\u3055\u305b\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u74b0\u5883\u306e\u4e2d\u3067\u3001\u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u6210\u529f\u8981\u56e0\u306e1\u3064\u3068\u306a\u308b\u306e\u304c\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u3092\u5148\u53d6\u308a\u3057\u306a\u304c\u3089\u9577\u671f\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u6df1\u523b\u306a\u6253\u6483\u3092\u53d7\u3051\u305f\u696d\u754c\u306e\u56de\u5fa9\u3092\u4fc3\u9032\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>Criteo\u306e\u8abf\u67fb\u3067\u306f\u3001\u3053\u3053\u6570\u9031\u9593\u3067\u98df\u54c1\u3001<a href=\"https:\/\/www.criteo.com\/jp\/blog\/%e3%83%aa%e3%83%a2%e3%83%bc%e3%83%88%e3%83%af%e3%83%bc%e3%82%af%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%ef%bc%9a%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9\/\">\u30db\u30fc\u30e0\u30aa\u30d5\u30a3\u30b9\u7528\u54c1<\/a>\u3001<a href=\"http:\/\/www.criteo.com\/jp\/blog\/%e3%82%b4%e3%83%bc%e3%83%ab%e3%83%87%e3%83%b3%e3%82%a6%e3%82%a3%e3%83%bc%e3%82%af%e5%89%8d%e5%be%8c%e3%81%ae%e6%b6%88%e8%b2%bb%e5%8b%95%e5%90%912020-%ef%bd%9e%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad\/\">\u5bb6\u96fb\u88fd\u54c1\u3001\u30da\u30c3\u30c8\u7528\u54c1<\/a>\u306a\u3069\u3001\u5e45\u5e83\u3044\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u5927\u5e45\u306a\u8ca9\u58f2\u5897\u52a0\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001Criteo\u3084\u305d\u306e\u4ed6\u306e\u7814\u7a76\u8005\u305f\u3061\u304c\u767a\u898b\u3057\u305f\u6700\u65b0\u306e\u50be\u5411\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u3001\u5404\u5e02\u5834\u306b\u304a\u3051\u308b\u6f5c\u5728\u7684\u306a\u5f71\u97ff\u306e\u5206\u6790\u3068\u3068\u3082\u306b\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u300c\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb\u300d\u306b\u898b\u3089\u308c\u308b\u50be\u5411\u306b\u3064\u3044\u3066\u4ee5\u4e0b\u3067\u898b\u3066\u3044\u304f\u3053\u3068\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>1.<\/strong><strong>\u6d88\u8cbb\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\uff08\u7279\u306b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306e\u95b2\u89a7\u306b\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u3002<\/strong><\/h3>\n<p>\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb\u306f\u3001COVID-19\u306b\u3088\u308b\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u6e26\u4e2d\u306b\u6025\u6fc0\u306b\u62e1\u5927\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u50be\u5411\u306fCOVID-19\u306e\u7d42\u606f\u5f8c\u3082\u7d99\u7d9a\u3059\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u300c\u30e1\u30c7\u30a3\u30a2\u6d88\u8cbb\u306e\u5897\u52a0\u304c\u6700\u3082\u9855\u8457\u306a\u306e\u306fZ\u4e16\u4ee3\u3067\u3059\u3002\u4eca\u56de\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u4e2d\u3001<a href=\"https:\/\/www.warc.com\/content\/article\/warc-datapoints\/gen-z-is-driving-changes-in-covid-19-media-habits\/132150\" target=\"_blank\" rel=\"noopener noreferrer\">Z\u4e16\u4ee3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u3046\u3061\u5b9f\u306b58%\u3067\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u4f7f\u7528\u304c\u5897\u52a0<\/a>\u3057\u3066\u304a\u308a\u3001\u5f7c\u3089\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u4eca\u3082\u306a\u304a\u5897\u52a0\u306e\u4e00\u9014\u3092\u8fbf\u3063\u3066\u3044\u307e\u3059\u300d\u3068<a href=\"https:\/\/www.hkstrategies.com\/how-covid-19-will-change-consumer-behavior-purchase-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hill+Knowlton Strategies<\/a>\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3001\u30d6\u30ea\u30bf\u30cb\u30fc\u30fb\u30bf\u30e0\uff08Brittany Tam\uff09\u6c0f\u306f\u8a71\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u81ea\u3089\u3092\u64ae\u5f71\u3057\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306bInstagram\u3084TikTok\u306a\u3069\u306eSNS\u306b\u305d\u308c\u3089\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u3088\u308a\u81ea\u7136\u306a\u5f62\u3067\u82e5\u3044\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u8cb4\u91cd\u306a\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u4e00\u822c\u6d88\u8cbb\u8005\u81ea\u3089\u304c\u5546\u54c1\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_28638\" aria-describedby=\"caption-attachment-28638\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13561\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/2.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/2.jpg 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/2-300x150.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/2-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28638\" class=\"wp-caption-text\">\u753b\u50cf\uff1aRobert Metz<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>2<\/strong>.\u00a0<strong>\u7d4c\u6e08\u9762\u3067\u306e\u4e0d\u5b89\u611f\u304b\u3089\u3001\u4fa1\u683c\u306b\u654f\u611f\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/strong><\/h3>\n<p>\u7d4c\u6e08\u3084\u8cc7\u7523\u306b\u95a2\u3059\u308b\u898b\u901a\u3057\u304c\u4e0d\u900f\u660e\u306a\u305f\u3081\u3001\u6d88\u8cbb\u8005\u306e\u591a\u304f\u304c\u3001\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u6c17\u306b\u304b\u3051\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5272\u5f15\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u306e\u30bb\u30fc\u30eb<\/li>\n<li>\u975e\u751f\u6d3b\u5fc5\u9700\u54c1\u306e\u6d88\u8cbb\u306e\u7bc0\u7d04\uff08\u30cf\u30a4\u30a8\u30f3\u30c9\uff0f\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5546\u54c1\u306a\u3069)<\/li>\n<li>\u5b89\u4fa1\u306a\u30d6\u30e9\u30f3\u30c9\u3001\u30ed\u30fc\u30ab\u30eb\u30d6\u30e9\u30f3\u30c9\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9<\/li>\n<\/ul>\n<p>McKinsey&amp;Company\u304c<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/how-consumer-goods-companies-can-prepare-for-the-next-normal\" target=\"_blank\" rel=\"noopener noreferrer\">2020\u5e744\u6708\u306b\u884c\u3063\u305f\u8abf\u67fb<\/a>\u3067\u306f\u3001\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u306e3\u5206\u306e2\u304c\u300c\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u9577\u671f\u7684\u306a\u5f71\u97ff\u306b\u3064\u3044\u3066\u4e0d\u5b89\u3092\u611f\u3058\u3066\u304a\u308a\u3001\u697d\u89b3\u8996\u3067\u304d\u306a\u3044\u72b6\u6cc1\u306b\u3042\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u666f\u6c17\u56de\u5fa9\u306b\u697d\u89b3\u7684\u306a\u4eba\u305f\u3061\u3067\u3055\u3048\u3082\u3001\u4eca\u5f8c\u6570\u9031\u9593\u306f\u652f\u51fa\u306b\u95a2\u3057\u3066\u614e\u91cd\u306a\u59ff\u52e2\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_13563\" aria-describedby=\"caption-attachment-13563\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13563 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/3-scaled-e1592933903756.jpg\" alt=\"\" width=\"2048\" height=\"1546\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/3-scaled-e1592933903756.jpg 2048w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/3-scaled-e1592933903756-300x226.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/3-scaled-e1592933903756-1024x773.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/3-scaled-e1592933903756-768x580.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/3-scaled-e1592933903756-1536x1160.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-13563\" class=\"wp-caption-text\">\u753b\u50cf: McKinsey &amp;Company<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>3.<\/strong><strong>\u300c\u7372\u5f97\uff0f\u6210\u9577\u300d<\/strong> <strong>\u3088\u308a\u3082<\/strong> <strong>\u300c\u73fe\u72b6\u7dad\u6301\u300d\u3092\u91cd\u8996\u3002<\/strong><\/h3>\n<p>\u73fe\u5728\u306e\u3088\u3046\u306b\u4e0d\u5b89\u306a\u72b6\u6cc1\u306e\u4e2d\u3067\u3001\u300c\u65b0\u3057\u3044\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a66\u3057\u3066\u307f\u305f\u3044\u300d\u3068\u8003\u3048\u308b\u4eba\u306f\u305d\u308c\u307b\u3069\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u4eba\u3005\u306f\u3001\u597d\u304d\u306a\u3082\u306e\u3092\u63a2\u3057\u3066\u6b21\u3005\u3068\u624b\u306b\u5165\u308c\u308b\u300c\u7372\u5f97\u300d\u306e\u751f\u6d3b\u304b\u3089\u3001\u300c\u4eca\u3042\u308b\u8cc7\u7523\u3084\u73fe\u72b6\u306e\u7dad\u6301\u300d\u3092\u91cd\u8996\u3059\u308b\u65b0\u305f\u306a\u751f\u6d3b\u3078\u79fb\u884c\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u884c\u52d5\u79d1\u5b66\u95a2\u9023\u4f01\u696d\u306eInnovation Bubble\u306eCEO\u3092\u52d9\u3081\u308b<a href=\"https:\/\/adage.com\/article\/cmo-strategy\/5-consumer-trends-will-endure-after-covid-19-and-what-they-mean-marketers\/2247986\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30a4\u30e2\u30f3\u30fb\u30e0\u30fc\u30a2\uff08Simon Moore\uff09<\/a>\u6c0f\u306f\u3001\u300c\u4eca\u306f\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308b\u6642\u671f\u3067\u306f\u306a\u304f\u3001\u65e2\u5b58\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u5bfe\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3059\u308b\u3068\u3068\u3082\u306b\u3001COVID-19\u304c\u304d\u3063\u304b\u3051\u3067\u5fa1\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3046\u3088\u3046\u306b\u306a\u3063\u305f\u65b0\u898f\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3079\u304d\u6642\u671f\u3060\u300d\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_28640\" aria-describedby=\"caption-attachment-28640\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13565\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/4.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/4.jpg 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/4-300x150.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/4-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28640\" class=\"wp-caption-text\">\u753b\u50cf: Sincerely Media<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>4. <\/strong><strong>\u6d88\u8cbb\u8005\u306f\u56f0\u96e3\u306a\u6642\u671f\u306b\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3066\u304f\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u3002<\/strong><\/h3>\n<p>Intelligence Central\u304c2020\u5e744\u6708\u306b\u5b9f\u65bd\u3057\u305f<a href=\"https:\/\/adage.com\/article\/cmo-strategy\/5-consumer-trends-will-endure-after-covid-19-and-what-they-mean-marketers\/2247986\" target=\"_blank\" rel=\"noopener noreferrer\">\u8abf\u67fb<\/a>\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e58%\u304c\u56f0\u96e3\u306a\u6642\u671f\u306b\u5fc5\u8981\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u597d\u611f\u3092\u62b1\u304d\u3001\u307e\u305f55%\u304c\u300c\u6d88\u8cbb\u8005\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u884c\u52d5\u3092\u8d77\u3053\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u300d\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002\u500b\u4eba\u3060\u3051\u3067\u306a\u304f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u306e\u652f\u63f4\u3092\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u3082\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u306e58\uff05\u304c\u8cac\u4efb\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u3092\u300154%\u304c\u6148\u5584\u6d3b\u52d5\u3092\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u3092\u3001\u305d\u3057\u306650\uff05\u304cCOVID-19\u304c\u3082\u305f\u3089\u3059\u4e0d\u5b89\u306b\u7a4d\u6975\u7684\u306b\u5bfe\u51e6\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2020\u5e74\u306b\u306f\u3001\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\uff08\u6301\u7d9a\u53ef\u80fd\u6027\uff09\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u306e\u652f\u63f4\u306b\u3064\u306a\u304c\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3088\u3046\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u305f\u3068\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c6\u30fc\u30de\u3092\u53d6\u308a\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30d6\u30e9\u30f3\u30c9\u304c\u53ce\u76ca\u306b\u76f4\u7d50\u3057\u306a\u3044\u6d3b\u52d5\u306b\u307e\u3067\u914d\u616e\u3057\u3066\u3044\u308b\u76ee\u7684\u610f\u8b58\u3084\u9023\u5e2f\u611f<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u304c\u884c\u3063\u3066\u3044\u308b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u306e\u652f\u63f4\uff08\u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u30c1\u30e3\u30ea\u30c6\u30a3\u6d3b\u52d5\u3092\u8a55\u4fa1\uff09<\/li>\n<li>COVID-19\u306b\u3088\u308b\u4e0d\u5b89\u3092\u548c\u3089\u3052\u308b\u305f\u3081\u306b\u30d6\u30e9\u30f3\u30c9\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u3053\u3068<\/li>\n<li>\u610f\u5916\u306a\u3068\u3053\u308d\u3067\u5f79\u306b\u7acb\u3064\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c55\u958b<\/li>\n<\/ul>\n<p style=\"text-align: left;\">\u3053\u308c\u307e\u3067\u5927\u80c6\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u91cd\u8996\u3057\u3066\u3044\u305f\u30d6\u30e9\u30f3\u30c9\u3082\u3001\u4eca\u306f\u3067\u304d\u308b\u3060\u3051\u4eba\u3005\u306e\u611f\u60c5\u3092\u9006\u306a\u3067\u3057\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3092\u6255\u3063\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u65e5\u5e38\u751f\u6d3b\u3092\u3044\u304b\u306b\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u304b\u3092\u4f1d\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30c8\u30fc\u30f3\u306b\u3088\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u540c\u6642\u306b\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u306fCOVID-19\u3092\u5546\u6a5f\u3068\u3057\u3066\u5229\u7528\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u3068\u3082\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13567\" style=\"font-weight: bold; font-size: inherit;\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/5.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/5.jpg 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/5-300x150.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/5-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\u753b\u50cf:<span style=\"font-size: 14px;\">\u00a0Giorgio Trovato<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. <\/strong><strong>\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u306b\u30ea\u30b9\u30af\u3092\u611f\u3058\u308b\u4eba\u304c\u5897\u3048\u3001\u81ea\u52d5\u8eca\u696d\u754c\u306f\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u624b\u306b\u3059\u308b\u3002<\/strong><\/h3>\n<p>\u79fb\u52d5\u898f\u5236\u89e3\u9664\u5f8c\u306f\u3001\u6d88\u8cbb\u8005\u306e\u591a\u304f\u304c\u81ea\u5bb6\u7528\u8eca\u3084\u5358\u72ec\u3067\u5229\u7528\u3067\u304d\u308b\u79fb\u52d5\u624b\u6bb5\uff08\u81ea\u52d5\u8eca\u3001\u30b9\u30af\u30fc\u30bf\u30fc\u3001\u30d0\u30a4\u30af\u306a\u3069\uff09\u3092\u9078\u3076\u3088\u3046\u306b\u306a\u308a\u3001\u516c\u5171\u4ea4\u901a\u6a5f\u95a2\u3084\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u306e\u5229\u7528\u983b\u5ea6\u304c\u4f4e\u4e0b\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>IBM\u304c2020\u5e745\u6708\u306b\u5b9f\u65bd\u3057\u305f<a href=\"https:\/\/newsroom.ibm.com\/2020-05-01-IBM-Study-COVID-19-Is-Significantly-Altering-U-S-Consumer-Behavior-and-Plans-Post-Crisis\" target=\"_blank\" rel=\"noopener noreferrer\">\u8abf\u67fb<\/a>\u3067\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f17%\u4ee5\u4e0a\u304c\u3001\u300cCOVID-19\u304c\u304d\u3063\u304b\u3051\u3067\u81ea\u5bb6\u7528\u8eca\u3092\u3088\u308a\u983b\u7e41\u306b\u5229\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u300d\u3068\u56de\u7b54\u3057\u3001\u307b\u307c4\u4eba\u306b1\u4eba\u304c\u300c\u81ea\u5bb6\u7528\u8eca\u3092\u81ea\u5206\u5c02\u7528\u306e\u79fb\u52d5\u624b\u6bb5\u306b\u3059\u308b\u300d\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u304a\u3001\u56de\u7b54\u8005\u306e\u3046\u30613\u5206\u306e\uff11\u304c\u3001COVID-19\u7d42\u606f\u5f8c\u306b\u8eca\u3092\u8cfc\u5165\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u306f\u300c\u7d4c\u6e08\u4e0a\u306e\u5236\u7d04\u300d\u304c\u6700\u3082\u5f37\u304f\u5f71\u97ff\u3059\u308b\u3001\u3064\u307e\u308a\u4fa1\u683c\u3092\u91cd\u8996\u3059\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_28642\" aria-describedby=\"caption-attachment-28642\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13569\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/6.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/6.jpg 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/6-300x150.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/6-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28642\" class=\"wp-caption-text\">\u753b\u50cf\uff1aDaniel Barreto\u56fd\u9023\u306b\u3088\u308b\u300c\u4e16\u754c\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3078\u306e\u547c\u3073\u304b\u3051\u300d\uff1aCOVID-19\u306e\u62e1\u5927\u9632\u6b62\u306b\u5411\u3051\u305f\u5fdc\u52df\u4f5c\u54c1<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>6. <\/strong><strong>\u4eca\u5f8c\u6570\u30ab\u6708\u9593\u306f\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u4eba\u6df7\u307f\u3092\u907f\u3051\u308b\u3002<\/strong><\/h3>\n<p>\u540c\u3058\u304fIBM\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u300c\u65b0\u305f\u306a\u65e5\u5e38\u300d\u306b\u304a\u3044\u3066\u306f\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3084\u5c55\u793a\u4f1a\u306e\u958b\u50ac\u306f\u5927\u5e45\u306b\u6e1b\u5c11\u3059\u308b\u3068\u898b\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u8abf\u67fb\u5bfe\u8c61\u8005\u306e75%\u304c\u30012020\u5e74\u306b\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3084\u5c55\u793a\u4f1a\u306e\u3088\u3046\u306a\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3059\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30d0\u30fc\u3084\u30ec\u30b9\u30c8\u30e9\u30f3\u306a\u3069\u306f\u4eca\u5f8c\u6570\u30ab\u6708\u306e\u9593\u3067\u4e00\u5b9a\u306e\u56de\u5fa9\u304c\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002IBM\u306f\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306e\u4e2d\u3067\u3001\u6b21\u306e\u3088\u3046\u306b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059<\/p>\n<p>\u300c3\u5206\u306e1\u4ee5\u4e0a\u306e\u6d88\u8cbb\u8005\u304c\u30d0\u30fc\u3084\u30ec\u30b9\u30c8\u30e9\u30f3\u3092\u8a2a\u554f\u3059\u308b\u3060\u308d\u3046\u3068\u56de\u7b54\u3057\u3001\u8a2a\u554f\u3057\u306a\u3044\u3068\u56de\u7b54\u3057\u305f\u306e\u306f\u308f\u305a\u304b10%\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5c4b\u5916\u306e\u516c\u5712\u3082\u4eba\u6c17\u306e\u304a\u51fa\u304b\u3051\u30b9\u30dd\u30c3\u30c8\u306e1\u3064\u3067\u3001\u56de\u7b54\u8005\u306e3\u5206\u306e1\u304c\u3001\u898f\u5236\u306e\u89e3\u9664\u5f8c\u306b\u5c4b\u5916\u306e\u516c\u5712\u3092\u8a2a\u308c\u308b\u53ef\u80fd\u6027\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7d0425%\u306e\u6d88\u8cbb\u8005\u304c\u30d3\u30fc\u30c1\u306b\u3044\u304f\u3068\u56de\u7b54\u30015\u4eba\u306b1\u4eba\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\uff0f\u30bb\u30f3\u30bf\u30fc\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u300d<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13571\" style=\"font-weight: bold; font-size: inherit;\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/7.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/7.jpg 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/7-300x150.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/7-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h3>\n<p style=\"text-align: center;\">\u753b\u50cf: @visuals<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>7. <\/strong><strong>\u6d88\u8cbb\u8005\u306f\u300c\u975e\u63a5\u89e6\u578b\u300d\u306e\u5c0f\u58f2\u8ca9\u58f2\u3092\u6c42\u3081\u3066\u3044\u308b\u3002<\/strong><\/h3>\n<p>2020\u5e74\u306f\u3001\u30b9\u30de\u30db\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u4e0a\u3067\u77ac\u6642\u306b\u6c7a\u6e08\u3092\u884c\u3048\u308b\u300c\u975e\u63a5\u89e6\u578b\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u63d0\u6848\u3059\u308b\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u3001\u73fe\u91d1\u3092\u89e6\u308a\u305f\u304f\u306a\u3044\u3068\u8003\u3048\u308b\u8cb7\u3044\u7269\u5ba2\u304b\u3089\u9078\u3070\u308c\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>IBM\u306e\u8abf\u67fb\u3067\u3082\u3001\u6d88\u8cbb\u8005\u306e40%\u304c\u300c\u4eca\u5f8c\u306f\u975e\u63a5\u89e6\u578b\u306e\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13573\" style=\"font-weight: bold; font-size: inherit;\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/9.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/9.jpg 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/9-300x150.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/9-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h3>\n<p style=\"text-align: center;\"><sub>\u753b\u50cf\uff1aNick van Wagenberg\u56fd\u9023\u306b\u3088\u308b\u300c\u4e16\u754c\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3078\u306e\u547c\u3073\u304b\u3051\u300d\uff1aCOVID-19\u306e\u62e1\u5927\u9632\u6b62\u306b\u5411\u3051\u305f\u5fdc\u52df\u4f5c\u54c1<\/sub><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>8. <\/strong><strong>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3092\u5951\u6a5f\u306b\u3001\u5730\u5143\u3067\u306e\u8cb7\u3044\u7269\u304c\u512a\u5148\u3059\u308b\u4eba\u304c\u5897\u3048\u3066\u3044\u308b\u3002<\/strong><\/h3>\n<p>\u8cb7\u3044\u7269\u306e\u305f\u3081\u306b\u9060\u51fa\u3092\u3059\u308b\u3053\u3068\u304c\u306a\u304f\u306a\u308a\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u5e97\u3092\u9078\u3076\u969b\u306b\u81ea\u5b85\u304b\u3089\u306e\u8fd1\u3055\u3001\u6271\u3063\u3066\u3044\u308b\u5546\u54c1\u306e\u751f\u7523\u5730\u3084\u5728\u5eab\u72b6\u6cc1\u3092\u91cd\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u6df7\u96d1\u3092\u907f\u3051\u305f\u3044\u6d88\u8cbb\u8005\u304c\u5897\u3048\u3066\u3044\u308b\u4e2d\u3001\u5f93\u6765\u306e\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5927\u5e45\u306a\u5272\u5f15\u30bb\u30fc\u30eb\u3092\u884c\u3046\u3060\u3051\u3067\u306f\u3001\u5b9f\u5e97\u8217\u306b\u8db3\u3092\u904b\u3093\u3067\u3082\u3089\u3046\u306e\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>IBM\u306e\u8abf\u67fb\u3067\u306f\u3001\u7c73\u56fd\u306e\u56de\u7b54\u8005\u306e25%\u304c\u300c\u5730\u5143\u306e\u5e97\u8217\u3092\u5229\u7528\u3057\u3001\u3055\u3089\u306b\u5730\u5143\u3067\u751f\u7523\uff0f\u683d\u57f9\uff0f\u88fd\u9020\u3055\u308c\u305f\u5546\u54c1\u3092\u3088\u308a\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_28644\" aria-describedby=\"caption-attachment-28644\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13575\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/8.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/8.jpg 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/8-300x150.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/8-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28644\" class=\"wp-caption-text\">\u753b\u50cf\uff1aTim Mossholder<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>9. <\/strong><strong>\u6d88\u8cbb\u8005\u306f\u3001\u3088\u308a\u5065\u5eb7\u7684\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u5fd7\u5411\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/strong><\/h3>\n<p>COVID-19\u3092\u304d\u3063\u304b\u3051\u306b\u3001\u6d88\u8cbb\u8005\u306f\u3053\u308c\u307e\u3067\u306e\u81ea\u8eab\u306e\u512a\u5148\u9806\u4f4d\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u306a\u3069\u3092\u898b\u76f4\u3057\u3001\u5065\u5eb7\u7ba1\u7406\u306e\u65b9\u6cd5\u3092\u6539\u5584\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/cautiously-optimistic-chinese-consumer-behavior-post-covid-19\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey &amp; Company<\/a>\u306f\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u306e\u4e2d\u3067\u3001\u6b21\u306e\u3088\u3046\u306b\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u81ea\u5b85\u3067\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0 \uff08\u30b9\u30dd\u30fc\u30c4\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u306a\u3069\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u63d0\u4f9b\uff09\u306a\u3069\u3001COVID-19\u306b\u3088\u308b\u5371\u6a5f\u7684\u72b6\u6cc1\u4e0b\u3067\u751f\u307e\u308c\u305f\u3082\u306e\u306e\u4e2d\u306b\u306f\u3001\u4eca\u5f8c\u3082\u4eba\u3005\u304b\u3089\u652f\u6301\u3055\u308c\u7d9a\u3051\u308b\u3082\u306e\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306fCOVID-19\u306e\u7d42\u606f\u5f8c\u3082\u5065\u5eb7\u3092\u7dad\u6301\u3057\u305f\u3044\u3068\u3044\u3046\u3001\u591a\u304f\u306e\u4eba\u3005\u306e\u610f\u8b58\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u300d<\/p>\n<figure id=\"attachment_28646\" aria-describedby=\"caption-attachment-28646\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13577\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/10.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/10.jpg 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/10-300x150.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/10-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-28646\" class=\"wp-caption-text\">\u753b\u50cf\uff1aNubefy Design for All.\u56fd\u9023\u306b\u3088\u308b\u300c\u4e16\u754c\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3078\u306e\u547c\u3073\u304b\u3051\u300d\uff1aCOVID-19\u306e\u62e1\u5927\u9632\u6b62\u306b\u5411\u3051\u305f\u5fdc\u52df\u4f5c\u54c1<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>10. <\/strong><strong>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c<\/strong><strong>E<\/strong><strong>\u30b3\u30de\u30fc\u30b9\u6210\u9577\u306e\u539f\u52d5\u529b\u306b\u306a\u308b\u3002<\/strong><\/h3>\n<p>\u540c\u3058\u304f<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/how-consumer-goods-companies-can-prepare-for-the-next-normal\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey &amp; Company<\/a>\u306f\u3001\u611f\u67d3\u62e1\u5927\u5f8c\u306e\u4e2d\u56fd\u306e\u72b6\u6cc1\u304b\u3089\u5f97\u305f\u6559\u8a13\u3068\u3057\u3066\u3001\u300c\u3053\u308c\u304b\u3089\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u5c11\u306a\u304f\u3068\u30823\uff5e6%\u306f\u3001COVID-19\u3092\u6a5f\u306b\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3044\u3053\u306a\u305b\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u9ad8\u9f62\u8005\u5c64\u3092\u306f\u3058\u3081\u3001\u65b0\u305f\u306a\u6d88\u8cbb\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5360\u3081\u308b\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u300d\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u304a\u3044\u3066\u3001\u5b9f\u5e97\u8217\u304c\u9589\u5e97\u3084\u898f\u6a21\u306e\u7e2e\u5c0f\u3092\u8feb\u3089\u308c\u308b\u4e2d\u3001E\u30b3\u30de\u30fc\u30b9\u306f\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u30c1\u30e3\u30cd\u30eb\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u512a\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u6a5f\u80fd\u3092\u5099\u3048\u305f\u5c0f\u58f2\u696d\u8005\u304c\u5b58\u5728\u3059\u308b\u56fd\u3005\u3067\u306f\u3001COVID-19\u306e\u7d42\u606f\u5f8c\u3082\u3053\u3046\u3057\u305f\u50be\u5411\u304c\u6301\u7d9a\u3059\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4eca\u5f8c\u306f\u3042\u3089\u3086\u308b\u5e74\u9f62\u5c64\u306e\u6d88\u8cbb\u8005\u304c\u3001\u6df7\u96d1\u3057\u305f\u5b9f\u5e97\u8217\u3067\u306f\u306a\u304f\u3001\u300c\u5b89\u5168\u300d\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u9ad8\u3044\u4fa1\u5024\u3092\u898b\u3044\u3060\u3059\u3088\u3046\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<h3><img 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