{"id":13609,"date":"2020-06-18T15:49:29","date_gmt":"2020-06-18T19:49:29","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=13609"},"modified":"2021-01-13T12:55:04","modified_gmt":"2021-01-13T16:55:04","slug":"criteo%e3%80%81%e6%a4%9c%e8%a8%8e%e5%b1%a4%e5%90%91%e3%81%91%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92yahoo%ef%bc%81japan%e3%81%ab%e9%85%8d%e4%bf%a1%e9%96%8b%e5%a7%8b","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo%e3%80%81%e6%a4%9c%e8%a8%8e%e5%b1%a4%e5%90%91%e3%81%91%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92yahoo%ef%bc%81japan%e3%81%ab%e9%85%8d%e4%bf%a1%e9%96%8b%e5%a7%8b\/","title":{"rendered":"Criteo\u3001\u691c\u8a0e\u5c64\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092Yahoo\uff01JAPAN\u306b\u914d\u4fe1\u958b\u59cb"},"content":{"rendered":"

 <\/p>\n

Criteo\u2715 Yahoo<\/strong>\uff01<\/strong>JAPAN<\/strong>\u3000\u306e\u76f8\u4e57\u52b9\u679c\u3067\u3001\u3088\u308a\u6709\u610f\u7fa9\u306a\u5e83\u544a\u914d\u4fe1\u3092<\/strong><\/h3>\n

\u65e2\u306b\u3054\u5b58\u3058\u306e\u65b9\u3082\u3053\u306e\u307b\u3069Criteo\u3067\u306f\u3001\u5f93\u6765\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u52a0\u3048\u3001\u691c\u8a0e\u5c64\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u53ca\u3073\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3082Yahoo\uff01JAPAN\u3067\u306e\u914d\u4fe1\u3092\u958b\u59cb\u3044\u305f\u3057\u307e\u3057\u305f\u306e\u3067\u3001\u304a\u77e5\u3089\u305b\u3057\u307e\u3059\u3002<\/p>\n

Criteo\u3068Yahoo\uff01JAPAN\u306f2012\u5e74\u306b\u8cc7\u672c\u30fb\u696d\u52d9\u5354\u5b9a\u3092\u7de0\u7d50\u3001\u4ee5\u6765\u4e3b\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u304a\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u304c\u62b1\u3048\u308b\u69d8\u3005\u306a\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u5411\u3051\u3066\u5354\u50cd\u3092\u7d9a\u3051\u3066\u53c2\u308a\u307e\u3057\u305f\u304c\u3001\u4eca\u56de\u3001\u65b0\u305f\u306b\u691c\u8a0e\u5c64\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3082Yahoo\uff01JAPAN\u3078\u306e\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30d5\u30a1\u30cd\u30eb\u5225\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u3057\u304f\u306f\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3082\u3001\u304a\u5ba2\u69d8\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u3002Criteo\u304c\u8a87\u308bAI\u30a8\u30f3\u30b8\u30f3\u3068Yahoo\uff01JAPAN\u306e\u4e0a\u8cea\u306a\u5e83\u544a\u5728\u5eab\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u306eKPI\u76ee\u6a19\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b4\u30fc\u30eb\u306e\u9054\u6210\u3092\u3088\u308a\u5f37\u529b\u304b\u3064\u67d4\u8edf\u306b\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u4eca\u56de\u306e\u767a\u8868\u306b\u3064\u3044\u3066Criteo\u65e5\u672c\u4ee3\u8868\u53d6\u7de0\u5f79\u306e\u30b0\u30ec\u30fc\u30b9\u30fb\u30d5\u30ed\u30e0\u306f\u300c2020\u5e74\u7b2c1\u56db\u534a\u671f\u306b\u304a\u3044\u3066\u3001\u5f53\u793e\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u88fd\u4ee5\u5916\u306e\u65b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u8cea\u58f2\u4e0a\uff08\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u9664\u304f\uff09\u306f\u524d\u5e74\u6bd4149\uff05\u3068\u597d\u8abf\u306a\u51fa\u8db3\u3092\u898b\u305b\u3066\u304a\u308a\u3001Criteo\u306f\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3068\u3057\u3066\u3082\u78ba\u5b9f\u306b\u6210\u9577\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n

Yahoo<\/strong>\u5e83\u544a\u306b\u914d\u4fe1\u3067\u304d\u308b\u8c4a\u5bcc\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong><\/h3>\n

Yahoo\uff01JAPAN\u5e83\u544a\u306b\u914d\u4fe1\u304c\u53ef\u80fd\u306aCriteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n

(\uff11) Web Consideration<\/strong><\/p>\n

\u5fa1\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306b\u95a2\u5fc3\u306e\u3042\u308b\u9867\u5ba2\u304c\u5546\u54c1\u306e\u6bd4\u8f03\u30fb\u691c\u8a0e\u3057\u3066\u3044\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n

(\uff12) Criteo Customer Acquisition<\/strong><\/a><\/p>\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u65b0\u898f\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n

(\uff13) Criteo App Install<\/strong><\/p>\n

1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u65e2\u5b58\u306e\u4f11\u7720\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u30b5\u30a4\u30c8\u3078\u306e\u518d\u8a2a\u3092\u4fc3\u3059\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n

(\uff14) Criteo Dynamic Retargeting<\/strong><\/a><\/p>\n

\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u30a6\u30a7\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u304a\u3088\u3073\u30bd\u30fc\u30b7\u30e3\u30eb\u5168\u4f53\u306b\u914d\u4fe1\u3057\u3001\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n

(\uff15) Criteo App Install<\/strong><\/p>\n

Criteo\u72ec\u81ea\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3057\u3001\u5fa1\u793e\u3068\u985e\u4f3c\u3057\u305f\u5546\u54c1\u3084\u30a2\u30d7\u30ea\u3092\u983b\u7e41\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u3001\u30e2\u30d0\u30a4\u30eb\u304b\u3089\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u307e\u3067\u3042\u3089\u3086\u308b\u74b0\u5883\u3092\u6a2a\u65ad\u3057\u3001\u7279\u5b9a\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n

\u4e0a\u8a18\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u5358\u72ec\u3067\u306f\u3082\u3061\u308d\u3093\u3001\u8907\u6570\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u5404\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u8a73\u7d30\u3084\u5fa1\u793e\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u304a\u77e5\u308a\u306b\u306a\u308a\u305f\u3044\u65b9\u306f\u3001Criteo\u306e\u62c5\u5f53\u8005\u3082\u3057\u304f\u306f\u672b\u5c3e\u306e\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u30b3\u30c1\u30e9<\/a><\/p>\n

\u672c\u4ef6\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\uff08\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\uff09\u306f\u30b3\u30c1\u30e9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Criteo\u2715 Yahoo\uff01JAPAN\u3000\u306e\u76f8\u4e57\u52b9\u679c\u3067\u3001\u3088\u308a\u6709\u610f\u7fa9\u306a\u5e83\u544a\u914d\u4fe1\u3092 \u65e2\u306b\u3054\u5b58\u3058\u306e\u65b9\u3082\u3053 […]<\/p>\n","protected":false},"author":9,"featured_media":13610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-13609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nCriteo\u3001\u691c\u8a0e\u5c64\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092Yahoo\uff01JAPAN\u306b\u914d\u4fe1\u958b\u59cb | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo \u2715 Yahoo! Japan's synergistic effect for more meaningful advertisement distribution\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/criteo%e3%80%81%e6%a4%9c%e8%a8%8e%e5%b1%a4%e5%90%91%e3%81%91%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92yahoo%ef%bc%81japan%e3%81%ab%e9%85%8d%e4%bf%a1%e9%96%8b%e5%a7%8b\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Criteo\u3001\u691c\u8a0e\u5c64\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092Yahoo\uff01JAPAN\u306b\u914d\u4fe1\u958b\u59cb | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo \u2715 Yahoo! Japan's synergistic effect for more meaningful advertisement distribution\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/criteo\u3001\u691c\u8a0e\u5c64\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092yahoo\uff01japan\u306b\u914d\u4fe1\u958b\u59cb\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-18T19:49:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-13T16:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/06\/Yahoo-JP-blog-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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