{"id":13780,"date":"2020-07-27T16:27:50","date_gmt":"2020-07-27T20:27:50","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=13780"},"modified":"2020-12-21T16:30:25","modified_gmt":"2020-12-21T20:30:25","slug":"%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/","title":{"rendered":"\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u3067\u3001\u3059\u3063\u304b\u308a\u5916\u3067\u98f2\u9152\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u6e1b\u3063\u305f\u3068\u3044\u3046\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u7279\u306b2020\u5e744\u67087\u65e5\uff5e5\u670825\u65e5\u307e\u3067\u306e\u7dca\u6025\u4e8b\u614b\u5ba3\u8a00\u4e0b\u3067\u306f\u9152\u985e\u3092\u63d0\u4f9b\u3059\u308b\u98f2\u98df\u5e97\u81ea\u4f53\u304c\u55b6\u696d\u3092\u81ea\u7c9b\u3057\u3066\u3044\u305f\u3053\u3068\u3082\u3042\u3063\u3066\u3001\u5916\u3067\u98f2\u9152\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u6fc0\u6e1b\u3001\u305d\u308c\u306b\u3068\u3082\u306a\u3063\u3066\u300c\u5bb6\u98f2\u307f\u300d\u3084\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u304c\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>\u30ea\u30ad\u30e5\u30fc\u30eb\u306e\u58f2\u4e0a\u304c\u524d\u5e74\u6bd4<\/strong><strong>2\u500d\u306b<\/strong><\/h3>\n<p>\u3053\u306e\u5909\u5316\u3092\u53d7\u3051\u3066\u3001\u5727\u5012\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u306e\u304c\u3001\u5bb6\u98f2\u307f\u7528\u306e\u9152\u985e\u3002\u65e5\u7d4cPOS\u60c5\u5831\u306b\u3088\u308b\u3068\u3001\u98df\u54c1\u30b8\u30e3\u30f3\u30eb\u306b\u304a\u3051\u308b2020\u5e745\u6708\u306e\u524d\u5e74\u540c\u6708\u6bd4\u4f38\u3073\u7387\u4e0a\u4f4d\u306f\u30011\u4f4d\u300c\u30b9\u30d4\u30ea\u30c3\u30c4\u300d\uff08199.7\uff05\u5897\uff09\u30012\u4f4d\u300c\u751f\u30af\u30ea\u30fc\u30e0\u300d\uff08137.1\uff05\u5897\uff09\u30013\u4f4d\u300c\u30b1\u30fc\u30ad\u30fb\u30d1\u30f3\u6750\u6599\u300d\uff08128.6\uff05\u5897\uff09\u30014\u4f4d\u300c\u30d7\u30ec\u30df\u30c3\u30af\u30b9\uff08\u30db\u30c3\u30c8\u30b1\u30fc\u30ad\u30df\u30c3\u30af\u30b9\u3001\u304a\u597d\u307f\u713c\u304d\u7c89\u306a\u3069\uff09\u300d\uff0899.7\uff05\u5897\uff09\u30015\u4f4d\u300c\u4e2d\u56fd\u9152\u300d\uff0896.2\uff05\u5897\uff09\u30016\u4f4d\u300c\u30ea\u30ad\u30e5\u30fc\u30eb\u300d\uff0887.0\uff05\u5897\uff09\u3068\u3044\u3046\u7d50\u679c\u306b\u30021\u4f4d\u306e\u30b9\u30d4\u30ea\u30c3\u30c4\u3068\u306f\u3001\u30b8\u30f3\u3084\u30a6\u30a9\u30c3\u30ab\u3001\u30e9\u30e0\u9152\u306a\u3069\u84b8\u7559\u9152\u306e\u7dcf\u79f0\u3002\u5e30\u5b85\u6642\u9593\u3084\u5e30\u5b85\u624b\u6bb5\u3092\u6c17\u306b\u305b\u305a\u98f2\u3081\u308b\u300c\u5bb6\u98f2\u307f\u300d\u3067\u306f\u3001\u5916\u3067\u98f2\u3080\u5834\u5408\u3088\u308a\u3082\u30a2\u30eb\u30b3\u30fc\u30eb\u5ea6\u6570\u306e\u9ad8\u3044\u304a\u9152\u3092\u697d\u3057\u3080\u4eba\u304c\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u5bb6\u3067\u5c45\u9152\u5c4b\u6c17\u5206\u3092\u697d\u3057\u3081\u308b\u30b5\u30fc\u30d3\u30b9\u3082<\/strong><\/h3>\n<p>\u5bb6\u98f2\u307f\u3092\u697d\u3057\u3080\u4eba\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3066\u3001\u96d1\u8a8c\u3084\u30ec\u30b7\u30d4\u30b5\u30a4\u30c8\u306a\u3069\u3067\u3001\u5bb6\u98f2\u307f\u7528\u306e\u304a\u3064\u307e\u307f\u306e\u30ec\u30b7\u30d4\u304c\u7279\u96c6\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5bb6\u3067\u7c21\u5358\u306a\u304a\u3064\u307e\u307f\u3065\u304f\u308a\u3092\u697d\u3057\u3080\u4eba\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u81ea\u5b85\u3067\u3082\u300c\u5c45\u9152\u5c4b\u6c17\u5206\u300d\u3092\u697d\u3057\u307f\u305f\u3044\u3068\u3044\u3046\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u306e\u30b5\u30fc\u30d3\u30b9\u3082\u6b21\u3005\u306b\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u5927\u624b\u5c45\u9152\u5c4b\u30c1\u30a7\u30fc\u30f3\u300c\u5e84\u3084\u300d\u306f\u300cUBER\u3000EATS\u300d\u306b\u3088\u308b\u5b85\u914d\u30b5\u30fc\u30d3\u30b9\u3092\u30b9\u30bf\u30fc\u30c8\u3002\u304a\u523a\u8eab\u3084\u713c\u304d\u9ce5\u3001\u3082\u3064\u716e\u8fbc\u307f\u306a\u3069\u3001\u5c45\u9152\u5c4b\u3067\u4eba\u6c17\u306e\u5b9a\u756a\u30e1\u30cb\u30e5\u30fc\u3092\u6ce8\u6587\u304b\u308930\u5206\u7a0b\u5ea6\u3067\u81ea\u5b85\u307e\u3067\u5c4a\u3051\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u5bb6\u98f2\u307f\u9700\u8981\u306e\u5897\u52a0\u306e\u5f71\u97ff\u306f\u6d88\u8cbb\u652f\u51fa\u306e\u5909\u5316\u306b\u3082\u5982\u5b9f\u306b\u8868\u308c\u3066\u304a\u308a\u3001\u7dcf\u52d9\u7701\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u300c\u5bb6\u98f2\u307f\u300d\u306e\u9152\u985e\u306f\u524d\u5e74\u540c\u6708\u6bd421.0\uff05\u5897\u3068\u3001\u6d88\u8cbb\u7a0e\u7387\u5f15\u304d\u4e0a\u3052\u524d\u306e\u99c6\u3051\u8fbc\u307f\u9700\u8981\uff082019\u5e749\u6708\u306e30.9\uff05\u5897\uff09\u4ee5\u6765\u306e\u5927\u304d\u306a\u4f38\u3073\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\uff08\u203b\uff09\u3002\u4e00\u65b9\u3001\u5916\u98df\u306a\u3069\u3067\u652f\u51fa\u3055\u308c\u305f\u300c\u5916\u98f2\u307f\u300d\u306e\u98f2\u9152\u4ee3\u306f\u540c90.3\uff05\u6e1b\u3068\u843d\u3061\u8fbc\u307f\u3001\u672a\u3060\u672c\u683c\u7684\u306a\u56de\u5fa9\u306b\u306f\u81f3\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u203b<a href=\"https:\/\/www.stat.go.jp\/data\/kakei\/sokuhou\/tsuki\/pdf\/fies_rf1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u51fa\u5178\u3000\u7dcf\u52d9\u7701\u5bb6\u8a08\u8abf\u67fb\uff082020\u5e747\u6708\uff09<\/a><\/p>\n<h3><strong>\u82e5\u3044\u4e16\u4ee3\u306f\u300c\u5bb6\u98f2\u307f\u300d\u3092\u656c\u9060\uff1f<\/strong><\/h3>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u3059\u3063\u304b\u308a\u5b9a\u7740\u3057\u3064\u3064\u3042\u308b\u300c\u5bb6\u98f2\u307f\u300d\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u306e\u4e16\u4ee3\u3067\u53d7\u3051\u5165\u308c\u3089\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3055\u305d\u3046\u3067\u3059\u30022020\u5e74\uff16\u6708\u306bSHIBUYA109Lab.\u304c20\u6b73\uff5e24\u6b73\u306e\u5927\u5b66\u751f400\u4eba\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u5916\u51fa\u81ea\u7c9b\u8981\u8acb\u671f\u9593\u4e2d\u306b\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u3092\u958b\u50ac\u3057\u306a\u304b\u3063\u305f\u4eba\u304c\u5168\u4f53\u306e45.1%\u3092\u5360\u3081\u3001\u300c\u958b\u50ac\u3057\u305f\u300d\u3068\u56de\u7b54\u3057\u305f\u4eba\u306b\u3064\u3044\u3066\u3082\u3001\u305d\u306e\u56de\u6570\u306f\u300c\u6708\u306b\uff11\u56de\u7a0b\u5ea6\u300d\u304c\u6700\u591a\uff0814.7\uff05\uff09\u3068\u3044\u3046\u7d50\u679c\u306b\u3002\u307e\u305f\u3001\u5916\u51fa\u81ea\u7c9b\u8981\u8acb\u89e3\u9664\u5f8c\u306e\u98f2\u9152\u30b9\u30bf\u30a4\u30eb\u306b\u3064\u3044\u3066\u306f\u3001\u300c\u304a\u5e97\u3067\u98f2\u307f\u305f\u3044\u300d(54.2%)\u304c\u6700\u3082\u591a\u304f\u3001\u300c\u81ea\u5b85\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u98f2\u307f\u305f\u3044\u300d\u3068\u3044\u3046\u4eba\u306f\u308f\u305a\u304b7.2%\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5bb6\u98f2\u307f\u306b\u4f7f\u3046\u8cbb\u7528\u306b\u3064\u3044\u3066\u306f\u3001\u300c\u6708\u306b3,000\u5186\u672a\u6e80\u300d\u3068\u56de\u7b54\u3057\u305f\u4eba\u304c\u5168\u4f53\u306e78.5\uff05\u3092\u5360\u3081\u308b\u306a\u3069\u3001\u98f2\u9152\u96e2\u308c\u304c\u9032\u3080\u82e5\u8005\u306e\u9593\u3067\u306f\u3001\u5bb6\u98f2\u307f\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u306f\u65b0\u3057\u3044\u751f\u6d3b\u30b9\u30bf\u30a4\u30eb\u3068\u3057\u3066\u5b9a\u7740\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u306e\u7b2c2\u6ce2\u3001\u7b2c3\u6ce2\u306e\u5230\u6765\u304c\u73fe\u5b9f\u5473\u3092\u5e2f\u3073\u3064\u3064\u3042\u308b\u4e2d\u3001\u4eca\u5f8c\u3082\u3057\u3070\u3089\u304f\u306f\u5916\u3067\u306e\u300c\u98f2\u307f\u4f1a\u300d\u306e\u9700\u8981\u306f\u623b\u3089\u306a\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u5931\u3063\u305f\u9700\u8981\u3092\u5225\u306e\u5f62\u3067\u53d6\u308a\u8fd4\u3059\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u306a\u306e\u304b\u3001\u98f2\u98df\u5e97\u3084\u9152\u985e\u30e1\u30fc\u30ab\u30fc\u4e16\u4ee3\u5225\u306e\u5bfe\u7b56\u3092\u8feb\u3089\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u3067\u3001\u3059\u3063\u304b\u308a\u5916\u3067\u98f2\u9152\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u6e1b\u3063\u305f\u3068\u3044\u3046\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495],"coauthors":[],"class_list":{"0":"post-13780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u3067\u3001\u3059\u3063\u304b\u308a\u5916\u3067\u98f2\u9152\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u6e1b\u3063\u305f\u3068\u3044\u3046\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u3067\u3001\u3059\u3063\u304b\u308a\u5916\u3067\u98f2\u9152\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u6e1b\u3063\u305f\u3068\u3044\u3046\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T20:27:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-21T20:30:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/07\/JP-home-drinking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"771\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\",\n\t            \"datePublished\": \"2020-07-27T20:27:50+00:00\",\n\t            \"dateModified\": \"2020-12-21T20:30:25+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/\"\n\t            },\n\t            \"wordCount\": 6,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/07\/JP-home-drinking.jpg\",\n\t            \"keywords\": [\n\t                \"Consumer Trends\",\n\t                \"COVID-19\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Criteo \u306e\u6700\u65b0\u60c5\u5831\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/07\/JP-home-drinking.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/07\/JP-home-drinking.jpg\",\n\t            \"width\": 1280,\n\t            \"height\": 771,\n\t            \"caption\": \"Photo by Min An from Pexels\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com","description":"\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u3067\u3001\u3059\u3063\u304b\u308a\u5916\u3067\u98f2\u9152\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u6e1b\u3063\u305f\u3068\u3044\u3046\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/","og_locale":"ja_JP","og_type":"article","og_title":"\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com","og_description":"\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u3067\u3001\u3059\u3063\u304b\u308a\u5916\u3067\u98f2\u9152\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u6e1b\u3063\u305f\u3068\u3044\u3046\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\/","og_site_name":"JP - Criteo.com","article_published_time":"2020-07-27T20:27:50+00:00","article_modified_time":"2020-12-21T20:30:25+00:00","og_image":[{"width":1280,"height":771,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/07\/JP-home-drinking.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9","datePublished":"2020-07-27T20:27:50+00:00","dateModified":"2020-12-21T20:30:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/"},"wordCount":6,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/07\/JP-home-drinking.jpg","keywords":["Consumer Trends","COVID-19"],"articleSection":["Criteo \u306e\u6700\u65b0\u60c5\u5831"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/07\/JP-home-drinking.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/07\/JP-home-drinking.jpg","width":1280,"height":771,"caption":"Photo by Min An from Pexels"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e8%8b%a5%e8%80%85%e3%81%ab%e3%81%af%e4%b8%8d%e8%a9%95%ef%bc%9f%e3%80%8c%e5%ae%b6%e9%a3%b2%e3%81%bf%e3%80%8d%e3%80%8c%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%b2%e3%81%bf%e4%bc%9a%e3%80%8d\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u82e5\u8005\u306b\u306f\u4e0d\u8a55\uff1f\u300c\u5bb6\u98f2\u307f\u300d\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u98f2\u307f\u4f1a\u300d\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/13780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=13780"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/13780\/revisions"}],"predecessor-version":[{"id":13783,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/13780\/revisions\/13783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/13781"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=13780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=13780"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=13780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}