{"id":13978,"date":"2020-09-01T14:40:12","date_gmt":"2020-09-01T18:40:12","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=13978"},"modified":"2022-06-30T05:31:46","modified_gmt":"2022-06-30T09:31:46","slug":"%e3%83%96%e3%83%ad%e3%82%b0%e9%80%a3%e8%bc%89-criteo%e3%81%ae%e9%80%b2%e5%8c%96-vol-1-criteo-history","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%83%96%e3%83%ad%e3%82%b0%e9%80%a3%e8%bc%89-criteo%e3%81%ae%e9%80%b2%e5%8c%96-vol-1-criteo-history\/","title":{"rendered":"CRITEO History \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 VOL.7"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u7686\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002Criteo Chief Industry Specialist\u306e\u4e2d\u6751\u7950\u4ecb\u3067\u3059\u3002<\/p>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u306e\u5f71\u97ff\u3067\u6ce2\u4e71\u306e\u5e55\u958b\u3051\u3068\u306a\u3063\u305f2020\u5e74\u3082\u3001\u5f8c\u534a\u306b\u5165\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u534a\u5e74\u306e\u9593\u306b\u79c1\u305f\u3061\u306e\u751f\u6d3b\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u3001\u4e16\u754c\u4e2d\u306e\u3042\u3089\u3086\u308b\u5730\u57df\u3001\u3042\u3089\u3086\u308b\u696d\u754c\u304c\u3053\u308c\u307e\u3067\u7d4c\u9a13\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u672a\u66fe\u6709\u306e\u4e8b\u614b\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u79c1\u305f\u3061Criteo\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5909\u5316\u306e\u6642\u4ee3\u306b\u306f\u5fc5\u305a\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u5e83\u544a\u696d\u754c\u306e\u767a\u5c55\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3079\u304f\u3001Criteo\u306f\u4eca\u3082\u5909\u308f\u3089\u305a\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5411\u4e0a\u30fb\u5237\u65b0\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306eBLOG\u3067\u306f\u3001\u7686\u69d8\u306b\u6539\u3081\u3066Criteo\u306e\u7406\u5ff5\u3001\u305d\u3057\u3066\u6700\u65b0\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u7686\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u9054\u6210\u306b\u3069\u3046\u305e\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Vol.1 Criteo History<\/strong><\/h3>\n<h4><strong>Performance is Everything<\/strong><\/h4>\n<p>Criteo\u306f2005\u5e74\u306b\u30d1\u30ea\u3067Jean-Baptiste Rudelle\uff08\u73feCriteo\u4f1a\u9577\u3001\u901a\u79f0JB\uff09\u304c\u5275\u696d\u3057\u305f\u3001\u30d5\u30e9\u30f3\u30b9\u3092\u4ee3\u8868\u3059\u308b\u30c6\u30c3\u30af\u30ab\u30f3\u30d1\u30cb\u30fc\u3067\u3059\u3002\u3082\u3068\u3082\u3068\u30a8\u30f3\u30b8\u30cb\u30a2\u3067\u3001\u3059\u3067\u306b\u6570\u793e\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3092\u7acb\u3061\u4e0a\u3052\u305f\u7d4c\u9a13\u3092\u6301\u3064\u30b7\u30ea\u30a2\u30eb\u30a2\u30f3\u30c8\u30ec\u30d7\u30ec\u30ca\u30fc\u3060\u3063\u305fJB\u306f\u5f53\u6642\u3001\u30b5\u30e9\u30c0\u30b7\u30e7\u30c3\u30d7\u3092\u7d4c\u55b6\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u5e97\u3067\u3001\u30b5\u30e9\u30c0\u306b\u4f7f\u3046\u98df\u6750\u3084\u30c9\u30ec\u30c3\u30b7\u30f3\u30b0\u3092\u304a\u5ba2\u69d8\u81ea\u8eab\u304c\u81ea\u5206\u306e\u597d\u307f\u306b\u9078\u3079\u308b\u3088\u3046\u306b\u3057\u305f\u3068\u3053\u308d\u3001\u8a55\u5224\u3092\u547c\u3073\u3001\u591a\u304f\u306e\u304a\u5ba2\u69d8\u306b\u559c\u3093\u3067\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3067\u304d\u305f\u305d\u3046\u3067\u3059\u3002\u305d\u306e\u7d4c\u9a13\u304b\u3089\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5e83\u544a\u306e\u53ef\u80fd\u6027\u306b\u7740\u76ee\u3057\u305fJB\u306f\u3001\u4ef2\u9593\u3068\u3068\u3082\u306bCriteo\u3092\u5275\u696d\u3002\u4ee5\u6765\u3001Criteo\u306f\u7279\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5206\u91ce\u3067\u9806\u8abf\u306b\u696d\u7e3e\u3092\u4f38\u3070\u3057\u3001\u4eca\u3067\u306f\u4e16\u754c95\u304b\u56fd\u4ee5\u4e0a\u3067\u4e8b\u696d\u3092\u5c55\u958b\u300119\u304b\u56fd\u306b\u7d0430\u306e\u30aa\u30d5\u30a3\u30b9\u3092\u69cb\u3048\u308b\u30a2\u30c9\u30c6\u30af\u696d\u754c\u306e\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30ab\u30f3\u30d1\u30cb\u30fc\u3068\u3057\u3066\u9806\u8abf\u306b\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u306b\u306f2011\u5e74\u306b\u9032\u51fa\u3092\u679c\u305f\u3057\u3001\u7fcc2012\u5e74\u306bYahoo\uff01Japan\u3068\u63d0\u643a\u3057\u305f\u306e\u3092\u6a5f\u306b\u4e00\u6c17\u306b\u914d\u4fe1\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u62e1\u5927\u3001\u73fe\u5728\u306f\u56fd\u5185\u307b\u307c\u3059\u3079\u3066\u306e\u4e3b\u8981\u30e1\u30c7\u30a3\u30a2\u3068\u3082\u63d0\u643a\u3057\u3001\u56fd\u5185\u6700\u5927\u7d1a\u306e\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5275\u696d\u304b\u308910\u6570\u5e74\u3067Criteo\u304c\u3053\u3053\u307e\u3067\u306e\u6210\u9577\u3092\u9042\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u7406\u7531\u306f\u3001\u3054\u304f\u30b7\u30f3\u30d7\u30eb\u3002\u5275\u696d\u4ee5\u6765\u300cPerformance\u3000is Everything\u300d\u3092\u7406\u5ff5\u306b\u63b2\u3052\u3001\u300c\u63a1\u7528\u3059\u308b\u3068\u76ee\u306b\u898b\u3048\u308b\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u300d\u300c\u78ba\u5b9f\u306b\u6210\u679c\u304c\u51fa\u308b\u300d\u3068\u304a\u5ba2\u69d8\u306b\u5b9f\u611f\u3057\u3066\u3044\u305f\u3060\u3051\u308bPerformance\u306e\u9ad8\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3060\u3051\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u3066\u304d\u305f\u304b\u3089\u3060\u3068\u81ea\u8ca0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u3053\u308c\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u308b\u306e\u304c\u3001Criteo\u72ec\u81ea\u306e\u6280\u8853\u529b\u3067\u3059\u3002Criteo\u306f\u81ea\u793e\u5185\u306b\u512a\u79c0\u306a\u30a8\u30f3\u30b8\u30cb\u30a2\u30c1\u30fc\u30e0\u3092\u6709\u3057\uff08\u793e\u54e1\u306e\u7d0420\uff05\u304c\u30a8\u30f3\u30b8\u30cb\u30a2\uff09\u3001\u6708\u959319\u5104\u4eba\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3067\u3042\u308b\u300cCriteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u300d\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u4e16\u754c\u6700\u5927\u898f\u6a21\u306eAI\u30a8\u30f3\u30b8\u30f3\u3092\u99c6\u4f7f\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u72ec\u81ea\u306b\u958b\u767a\u3002\u7279\u306bCriteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u305d\u306e\u52b9\u679c\u306e\u9ad8\u3055\u304b\u3089\u591a\u304f\u306e\u304a\u5ba2\u69d8\u306b\u8a55\u4fa1\u3055\u308c\u3001\u4eca\u3067\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u4ee3\u540d\u8a5e\u7684\u5b58\u5728\u3068\u3057\u3066\u5e83\u304f\u8a8d\u77e5\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u30ea\u30bf\u30b2\u304b\u3089\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3078<\/strong><\/h4>\n<p>\u305d\u3057\u3066\u30012018\u5e74\u3001Criteo\u306f\u3053\u308c\u307e\u3067\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067\u57f9\u3063\u3066\u304d\u305f\u6280\u8853\u3068\u30ce\u30a6\u30cf\u30a6\u3092\u6d3b\u304b\u3057\u3066\u3001\u8a8d\u77e5\u21d2\u691c\u8a0e\u21d2\u8cfc\u8cb7\u306b\u81f3\u308b\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u30de\u30eb\u30c1\u30d7\u30ed\u30c0\u30af\u30c8\u30ab\u30f3\u30d1\u30cb\u30fc\u3078\u3068\u9032\u5316\u3092\u9042\u3052\u307e\u3057\u305f\u3002\u300c\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u305f\u3044\u300d\u300c\u58f2\u4e0a\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u300c\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u304a\u5ba2\u69d8\u306e\u3055\u307e\u3056\u307e\u306a\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3079\u304f\u3001\u5f93\u6765\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u306a\u304f\u3001\u8a8d\u77e5\u21d2\u691c\u8a0e\u21d2\u8cfc\u8cb7\u307e\u3067\u306e\u5404\u30d5\u30a1\u30cd\u30eb\u306b\u5bfe\u5fdc\u3059\u308b\u65b0\u305f\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30e9\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u3001\u3059\u3067\u306b\u591a\u304f\u306e\u304a\u5ba2\u3055\u307e\u306b\u3054\u6d3b\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13979\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/09\/JP-awareness-traffic-conversion.png\" alt=\"\" width=\"1134\" height=\"466\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/09\/JP-awareness-traffic-conversion.png 1134w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/09\/JP-awareness-traffic-conversion-300x123.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/09\/JP-awareness-traffic-conversion-1024x421.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/09\/JP-awareness-traffic-conversion-768x316.png 768w\" sizes=\"auto, (max-width: 1134px) 100vw, 1134px\" \/><\/p>\n<p>\u6b21\u56de\u4ee5\u964d\u306eBLOG\u3067\u306f\u3001Criteo\u304c\u8a87\u308b\u3053\u308c\u3089\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u8a73\u7d30\u3084\u305d\u308c\u3092\u652f\u3048\u308b\u6280\u8853\u3001\u6709\u529f\u306a\u6d3b\u7528\u6cd5\u306a\u3069\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u7686\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002Criteo Chief Industry Specialist\u306e\u4e2d\u6751\u7950\u4ecb\u3067 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495],"coauthors":[],"class_list":{"0":"post-13978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRITEO History \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 VOL.7 | JP - Criteo.com<\/title>\n<meta name=\"description\" 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