{"id":14022,"date":"2020-09-09T10:29:21","date_gmt":"2020-09-09T14:29:21","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=14022"},"modified":"2022-06-30T05:27:57","modified_gmt":"2022-06-30T09:27:57","slug":"vol-3-publisher-side-bidding","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/vol-3-publisher-side-bidding\/","title":{"rendered":"Publisher side \/ Bidding \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 VOL.3"},"content":{"rendered":"

 <\/p>\n

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AI\u30a8\u30f3\u30b8\u30f3\u304c\u9069\u5207\u306a\u76f8\u624b\u3068\u9069\u5207\u306a\u5546\u54c1\u3092\u898b\u3064\u3051\u305f\u3068\u3057\u3066\u3082\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5e83\u544a\u3092\u5c4a\u3051\u3089\u308c\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u306b\u3082\u3001\u6211\u3005\u306f\u914d\u4fe1\u9762\u306e\u5145\u5b9f\u3060\u3051\u3067\u306a\u304f\u3001\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u30fb\u30c7\u30d0\u30a4\u30b9\u30fb\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306a\u3069\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3057\u3066\u307e\u3059\u3002<\/p>\n

\u4e2d\u3067\u3082\u8fd1\u5e74\u3001\u6211\u3005\u304c\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u4e3b\u529b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\uff11\u3064\u3067\u3042\u308b\u300cCriteo Direct\u3000Bidder\u300d\u306f\u3001\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u696d\u754c\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u9ad8\u8a55\u4fa1\u3092\u5f97\u3066\u304a\u308a\u3001\u4e16\u754c\u4e2d\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u7686\u69d8\u306b\u3054\u6d3b\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n

2015\u5e74\u9803\u306b\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u304c\u767b\u5834\u3059\u308b\u4ee5\u524d\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u5e83\u544a\u67a0\u3092\u30de\u30cd\u30bf\u30a4\u30ba\u3059\u308b\u305f\u3081\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3092\uff11\u3064\u306b\u7d5e\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3057\u305f\u304c\u3001\u3053\u306e\u65b9\u6cd5\u306b\u306f\u3001\u9069\u5207\u306a\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u306a\u3044\u30b1\u30fc\u30b9\u3084\u3001\u624b\u6570\u6599\u304c\u4f59\u5206\u306b\u652f\u6255\u308f\u3056\u308b\u3092\u5f97\u306a\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308a\u3001\u554f\u984c\u8996\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u306f\u3053\u308c\u3089\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u958b\u767a\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u3002\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u5c02\u7528\u30bf\u30b0\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eHTML\u306b\u8a2d\u7f6e\u3059\u308b\u3068\u3001\u901a\u5e38\u306e\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\u3088\u308a\u3082\u5148\u306b\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u5c02\u7528\u306e\u30b5\u30fc\u30d0\u30fc\u306b\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u884c\u3063\u3066\u9ad8\u5358\u4fa1\u306a\u5e83\u544a\u3092\u6c7a\u5b9a\u3057\u3001\u305d\u306e\u5e83\u544a\u3092\u901a\u5e38\u306e\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\u5185\u306b\u3042\u308b\u5e83\u544a\u3068\u7af6\u308f\u305b\u3001\u5358\u4fa1\u304c\u9ad8\u3044\u65b9\u306e\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u3001\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u7686\u69d8\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u4eab\u53d7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n

\uff11\uff09\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u672c\u6765\u306e\u4fa1\u683c\u3092\u628a\u63e1\u3067\u304d\u308b<\/h4>\n

\u914d\u4fe1\u3055\u308c\u308b\u5e83\u544a\u306f\u7d14\u7c8b\u306a\u7af6\u4e89\u3067\u6c7a\u5b9a\u3055\u308c\u308b\u306e\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u7686\u69d8\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u672c\u6765\u306e\u4fa1\u683c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\uff12\uff09\u6700\u3082\u9ad8\u3044\u4fa1\u683c\u3067\u5165\u672d\u3059\u308b\u5e83\u544a\u4e3b\u3092\u628a\u63e1\u3067\u304d\u308b<\/h4>\n

\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u4fa1\u683c\u3092\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u81ea\u3089\u304c\u6c7a\u5b9a\u3067\u304d\u3001\u6700\u3082\u9ad8\u3044\u4fa1\u683c\u3067\u5165\u672d\u3059\u308b\u5e83\u544a\u4e3b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\uff13\uff09\u30ec\u30a4\u30c6\u30f3\u30b7\u30fc\u3092\u6539\u5584\u3067\u304d\u308b<\/h4>\n

\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u3067\u306f\u540c\u4e00\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u4e00\u6589\u306b\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u308b\u305f\u3081\u3001\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u306e\u983b\u5ea6\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u7d50\u679c\u3068\u3057\u3066\u30ec\u30a4\u30c6\u30f3\u30b7\u30fc\u306e\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3055\u3089\u306b\u3001Criteo\u3067\u306f2019\u5e74\u3001Criteo Direct Bidder\u306b\u3064\u3044\u3066\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u4e0a\u3067\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3092\u9ad8\u901f\u3067\u8868\u793a\u3055\u305b\u308bAMP\u3068\u306e\u4e92\u63db\u6027\u5f37\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d8\u30c3\u30c0\u30fc\u5165\u672d\u3092\u901a\u3058\u3066AMP\u306e\u5e83\u544a\u5728\u5eab\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306e\u53ce\u76ca\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3078\u3068\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u4e0d\u900f\u660e\u306a\u5165\u672d\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u6392\u9664\u3001\u4e88\u7b97\u306e\u6709\u52b9\u6d3b\u7528\u3068\u30ec\u30a4\u30c6\u30f3\u30b7\u30fc\u30ea\u30b9\u30af\u306e\u56de\u907f\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3059\u308bCriteo Direct Bidder<\/a>\u3092\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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