{"id":14235,"date":"2020-10-26T09:00:08","date_gmt":"2020-10-26T13:00:08","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=14235"},"modified":"2022-06-30T05:26:52","modified_gmt":"2022-06-30T09:26:52","slug":"vol-4-full-funnel-%e2%9c%95-full-device","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/","title":{"rendered":"Full Funnel \u2715 Full Device \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 Vol.4"},"content":{"rendered":"<h3><strong>\u30a2\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u9032\u5316\uff1a\u30ea\u30bf\u30b2\u304b\u3089\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3078<\/strong><\/h3>\n<p>Criteo\u306f\u5275\u696d\u4ee5\u6765\u3001\u4e3b\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5206\u91ce\u3067\u76ee\u899a\u307e\u3057\u3044\u6210\u679c\u3092\u4e0a\u3052\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3088\u3063\u3066\u3001\u300cCriteo\u3068\u8a00\u3048\u3070\u3001\u30ea\u30bf\u30b2\u300d\u3068\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e10\u5e74\u306e\u9593\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u307f\u3067\u306f\u5e83\u544a\u4e3b\u306e\u7686\u69d8\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u72b6\u6cc1\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067Criteo\u3067\u306f\u3001\u300c\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u300d\u306e\u6982\u5ff5\u3092\u63b2\u3052\u3066\u3001\u300c\u30ea\u30bf\u30b2\u304b\u3089\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u30a2\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0y\u300d\u3078\u3068\u6539\u9769\u3092\u958b\u59cb\u3001\u8a8d\u77e5\u304b\u3089\u691c\u8a0e\u3001\u8cfc\u8cb7\u307e\u3067\u3092\u30ab\u30d0\u30fc\u3059\u308b\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3078\u5909\u8c8c\u3092\u9042\u3052\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u3001\u6539\u3081\u3066\u73fe\u5728Criteo\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30d5\u30a1\u30cd\u30eb\u5225\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7c21\u5358\u306b\u7d39\u4ecb\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\uff11\uff09Criteo Dynamic Retargeting\uff08KPI:\u6765\u8a2a\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6700\u5927\u5316\uff09<\/strong><\/h3>\n<p>\u6211\u3005\u304c\u63d0\u4f9b\u3059\u308b<a href=\"http:\/\/www.criteo.com\/jp\/products\/criteo-dynamic-retargeting\/\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u3067\u306f\u3001\u81ea\u52d5\u751f\u6210\u306b\u3088\u3063\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u30a6\u30a7\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30a2\u30d7\u30ea\u304a\u3088\u3073\u30bd\u30fc\u30b7\u30e3\u30eb\u306a\u3069\u3042\u3089\u3086\u308b\u30c7\u30d0\u30a4\u30b9\u3068\u30c1\u30e3\u30cd\u30eb\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u914d\u4fe1\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u9069\u5207\u306a\u5546\u54c1\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u3066\u3044\u304d\u307e\u3059\u3002\u307e\u305f\u914d\u4fe1\u30a8\u30f3\u30b8\u30f3\u3082KPI\u306b\u5408\u308f\u305b\u3066\u3001CPA\u3060\u3051\u3067\u306a\u304f\u3001ROAS\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u5168\u81ea\u52d5\u3067\u6700\u9069\u5316\u3057\u3066\u304f\u308c\u308b\u30a8\u30f3\u30b8\u30f3\u306a\u3069\u3001\u69d8\u3005\u306a\u30a8\u30f3\u30b8\u30f3\u3092\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\uff12\uff09Criteo\u3000Audience\u3000Match\uff08KPI\uff1a\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6700\u5927\u5316\uff09<\/strong><\/h3>\n<p><a href=\"http:\/\/www.criteo.com\/jp\/products\/criteo-audience-match\/\">Criteo Audience Match<\/a>(CAM)\u306f\u3001\u304a\u5ba2\u69d8\uff08\u5e83\u544a\u4e3b\uff09\u306e\u4fdd\u6709\u3059\u308b1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u3001\u533f\u540d\u6027\u304c\u62c5\u4fdd\u3055\u308c\u305f\u30cf\u30c3\u30b7\u30e5\u5316\u3057\u305f\u30c7\u30fc\u30bf\u3068\u3057\u3066\u6211\u3005\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u9023\u643a\u3057\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001Criteo Shopper Graph\u4e0a\u3067\u30de\u30c3\u30c1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001\u4f8b\u3048\u3070\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u306e\u518d\u6765\u8a2a\u3084\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5e97\u8217\u3067\u3057\u304b\u8cfc\u5165\u7d4c\u9a13\u306e\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u306e\u4fc3\u9032\u3001\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u65b0\u5546\u54c1\u30af\u30ed\u30b9\u30bb\u30eb\u3001\u5b63\u7bc0\u306b\u5408\u308f\u305b\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a34\u6c42\u306a\u3069\u3001\u5e83\u544a\u4e3b\u306e\u72d9\u3044\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>3\uff09Criteo Customer Acquisition\uff08KPI:\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6700\u5927\u5316\uff09<\/strong><\/h3>\n<p><a href=\"http:\/\/www.criteo.com\/jp\/products\/criteo-customer-acquisition\/\">Criteo Customer Acquisition<\/a>(CCA)\u306f\u3001\u3053\u308c\u307e\u3067\u6765\u8a2a\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30ea\u30fc\u30c1\u3092\u524d\u63d0\u3068\u3057\u3066\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u304d\u305f\u6211\u3005\u304c\u3001\u521d\u3081\u3066\u30b5\u30a4\u30c8\u672a\u6765\u8a2a\u8005\uff1d\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u76ee\u7684\u3068\u3057\u305f\u65b0\u3057\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002CCA\u306f\u3001\u3053\u308c\u307e\u3067\u6211\u3005\u304c\u57f9\u3063\u3066\u304d\u305fAI\u30a8\u30f3\u30b8\u30f3\u3068Criteo Shopper Graph\u3092\u6d3b\u7528\u3057\u3066\u3001\u6700\u3082\u304a\u5ba2\u69d8\uff08\u5e83\u544a\u4e3b\uff09\u306e\u5546\u54c1\u306b\u8208\u5473\u3092\u6301\u3061\u305d\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u7cbe\u5bc6\u306b\u5206\u6790\u3057\u3001\u3055\u3089\u306b\u500b\u3005\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u6700\u3082\u9ad8\u3044\u95a2\u5fc3\u3092\u793a\u3059\u5546\u54c1\u3092\u4e88\u6e2c\u30fb\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u65b0\u898f\u898b\u8fbc\u5ba2\u3092\u52b9\u7387\u7684\u306b\u304a\u5ba2\u69d8\u306eEC\u30b5\u30a4\u30c8\u3078\u8a98\u5c0e\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\uff14\uff09Web Consideration\uff08KPI\uff1a\u5e83\u544a\u4e3b\u306e\u5546\u54c1\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u3044\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\uff09<\/strong><\/h3>\n<p>Web Consideration\u3082\u3001CCA\u540c\u69d8\u306b\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u524d\u63d0\u3068\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3088\u308a\u691c\u8a0e\u6bb5\u968e\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u8a2a\u554f\u3092\u4fc3\u3057\u3001\u8208\u5473\u95a2\u5fc3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306e\u5546\u54c1\u306b\u95a2\u5fc3\u3092\u6301\u308b\u898b\u8fbc\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u691c\u7d22\u3001\u6bd4\u8f03\u3001\u5225\u30d6\u30e9\u30f3\u30c9\u306e\u691c\u8a0e\u3068\u3044\u3063\u305f\u3001\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u7e4b\u304c\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u306b\u985e\u4f3c\u3057\u305f\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff09\u3001\u30b3\u30de\u30fc\u30b9\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08Criteo \u304c\u4fdd\u6709\u3059\u308b1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u3089\u3001800\u7a2e\u985e\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u8208\u5473\u95a2\u5fc3\u3001\u6027\u5225\u3084\u8cfc\u8cb7\u529b\u306b\u304a\u3044\u3066\u9078\u3079\u308b\u898b\u8fbc\u5ba2\uff09\u3001\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08\u96e2\u8131\u30e6\u30fc\u30b6\u30fc\uff09\u306e3\u3064\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30b0\u30eb\u30fc\u30d7\u304b\u3089\u591a\u69d8\u304b\u3064\u8907\u5408\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8a2d\u5b9a\u3057\u3001\u691c\u8a0e\u5c64\u306e\u30e6\u30fc\u30b6\u30fc\u3078\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\uff15\uff09App Install\uff08KPI\uff1a\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u4fc3\u9032\uff09<\/strong><\/h3>\n<p>2019\u5e74\u306e\u5f8c\u534a\u304b\u3089\u3001Criteo\u3067\u306f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u9818\u57df\u306b\u3082\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u9818\u57df\u306b\u304a\u3044\u3066\u3082\u3001\u3053\u308c\u307e\u3067\u6211\u3005\u304c\u57f9\u3063\u3066\u304d\u305fAI\u30a8\u30f3\u30b8\u30f3\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3001\u76ee\u6a19CPI\u306b\u5411\u3051\u305f\u81ea\u52d5\u6700\u9069\u5316\u3084\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5c02\u7528\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u3088\u3063\u3066\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u81ea\u52d5\u751f\u6210\u306b\u3088\u308b\u6700\u9069\u5316\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2020\u5e74\u306b\u306f\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4ee5\u5916\u306e\u65b0\u898f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3082\u3001Criteo\u306e\u696d\u52d9\u63d0\u643a\u5148\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308bYahoo\uff01JAPAN\u3078\u306e\u5e83\u544a\u914d\u4fe1\u3092\u958b\u59cb\u3002Criteo\u304c\u8a87\u308bAI\u30a8\u30f3\u30b8\u30f3\u3068Yahoo\uff01JAPAN\u306e\u826f\u8cea\u306a\u5e83\u544a\u5728\u5eab\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u3044\u9867\u5ba2\u5c64\u3084KPI\u306b\u5fdc\u3058\u3066\u9078\u3079\u308b\u30d5\u30a1\u30cd\u30eb\u5225\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u304a\u5ba2\u69d8\u3078\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30c0\u30af\u30c8\u3060\u3051\u3067\u306f\u306a\u3044\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u3082\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308bCriteo\u306e\u65b0\u3057\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3001\u305c\u3072\u5fa1\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306e\u9054\u6210\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u9032\u5316\uff1a\u30ea\u30bf\u30b2\u304b\u3089\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3078 Criteo\u306f\u5275\u696d\u4ee5\u6765\u3001\u4e3b\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5206\u91ce [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":14236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495],"coauthors":[],"class_list":{"0":"post-14235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Full Funnel \u2715 Full Device \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 Vol.4 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"Criteo\u306f\u5275\u696d\u4ee5\u6765\u3001\u4e3b\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5206\u91ce\u3067\u76ee\u899a\u307e\u3057\u3044\u6210\u679c\u3092\u4e0a\u3052\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3088\u3063\u3066\u3001\u300cCriteo\u3068\u8a00\u3048\u3070\u3001\u30ea\u30bf\u30b2\u300d\u3068\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e10\u5e74\u306e\u9593\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u307f\u3067\u306f\u5e83\u544a\u4e3b\u306e\u7686\u69d8\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u72b6\u6cc1\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Full Funnel \u2715 Full Device \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 Vol.4 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"Criteo\u306f\u5275\u696d\u4ee5\u6765\u3001\u4e3b\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5206\u91ce\u3067\u76ee\u899a\u307e\u3057\u3044\u6210\u679c\u3092\u4e0a\u3052\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3088\u3063\u3066\u3001\u300cCriteo\u3068\u8a00\u3048\u3070\u3001\u30ea\u30bf\u30b2\u300d\u3068\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e10\u5e74\u306e\u9593\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u307f\u3067\u306f\u5e83\u544a\u4e3b\u306e\u7686\u69d8\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u72b6\u6cc1\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-\u2715-full-device\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-26T13:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T09:26:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/Yusuke-Blog-Imagery_vol.4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"Full Funnel \u2715 Full Device \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 Vol.4\",\n\t            \"datePublished\": \"2020-10-26T13:00:08+00:00\",\n\t            \"dateModified\": \"2022-06-30T09:26:52+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/\"\n\t            },\n\t            \"wordCount\": 67,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/Yusuke-Blog-Imagery_vol.4.jpg\",\n\t            \"keywords\": [\n\t                \"Product\",\n\t                \"Retargeting\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Criteo \u306e\u6700\u65b0\u60c5\u5831\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/Yusuke-Blog-Imagery_vol.4.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/Yusuke-Blog-Imagery_vol.4.jpg\",\n\t            \"width\": 1280,\n\t            \"height\": 720\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Full Funnel \u2715 Full Device \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 Vol.4\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Full Funnel \u2715 Full Device \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 Vol.4 | JP - Criteo.com","description":"Criteo\u306f\u5275\u696d\u4ee5\u6765\u3001\u4e3b\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5206\u91ce\u3067\u76ee\u899a\u307e\u3057\u3044\u6210\u679c\u3092\u4e0a\u3052\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3088\u3063\u3066\u3001\u300cCriteo\u3068\u8a00\u3048\u3070\u3001\u30ea\u30bf\u30b2\u300d\u3068\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e10\u5e74\u306e\u9593\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u307f\u3067\u306f\u5e83\u544a\u4e3b\u306e\u7686\u69d8\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u72b6\u6cc1\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/","og_locale":"ja_JP","og_type":"article","og_title":"Full Funnel \u2715 Full Device \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 Vol.4 | JP - Criteo.com","og_description":"Criteo\u306f\u5275\u696d\u4ee5\u6765\u3001\u4e3b\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5206\u91ce\u3067\u76ee\u899a\u307e\u3057\u3044\u6210\u679c\u3092\u4e0a\u3052\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3088\u3063\u3066\u3001\u300cCriteo\u3068\u8a00\u3048\u3070\u3001\u30ea\u30bf\u30b2\u300d\u3068\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e10\u5e74\u306e\u9593\u306b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u307f\u3067\u306f\u5e83\u544a\u4e3b\u306e\u7686\u69d8\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u72b6\u6cc1\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-\u2715-full-device\/","og_site_name":"JP - Criteo.com","article_published_time":"2020-10-26T13:00:08+00:00","article_modified_time":"2022-06-30T09:26:52+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/Yusuke-Blog-Imagery_vol.4.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"Full Funnel \u2715 Full Device \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 Vol.4","datePublished":"2020-10-26T13:00:08+00:00","dateModified":"2022-06-30T09:26:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/"},"wordCount":67,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/Yusuke-Blog-Imagery_vol.4.jpg","keywords":["Product","Retargeting"],"articleSection":["Criteo \u306e\u6700\u65b0\u60c5\u5831"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/Yusuke-Blog-Imagery_vol.4.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/Yusuke-Blog-Imagery_vol.4.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/vol-4-full-funnel-%e2%9c%95-full-device\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"Full Funnel \u2715 Full Device \uff5e \u9023\u8f09\uff1aCriteo\u306e\u9032\u5316 Vol.4"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/14235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=14235"}],"version-history":[{"count":5,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/14235\/revisions"}],"predecessor-version":[{"id":19272,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/14235\/revisions\/19272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/14236"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=14235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=14235"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=14235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}