{"id":14345,"date":"2020-10-21T10:59:46","date_gmt":"2020-10-21T14:59:46","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=14345"},"modified":"2021-01-13T12:33:56","modified_gmt":"2021-01-13T16:33:56","slug":"%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/","title":{"rendered":"\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u74b0\u5883\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b"},"content":{"rendered":"<p>\u300c\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u300d\u306f\u4eca\u3084\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u3092\u76ee\u6307\u3059\u958b\u767a\u8005\u306a\u3089\u8ab0\u3082\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u696d\u754c\u6a19\u6e96\u3068\u306a\u308b\u306b\u5f93\u3044\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5c06\u6765\u3092\u898b\u636e\u3048\u3066\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u65b0\u305f\u306a\u8ab2\u984c\u304c\u751f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u304cWeb\u958b\u767a\u8005\u306b\u3068\u3063\u3066\u5fc5\u9808\u306e\u30c6\u30af\u30cb\u30c3\u30af\u306b\u306a\u3063\u305f\u3088\u3046\u306b\u3001\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u3082\u307e\u305f\u3001\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u8eab\u306b\u4ed8\u3051\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u30c6\u30af\u30cb\u30c3\u30af\u3068\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u958b\u767a\u8005\u306f\u900f\u660e\u6027\u306e\u9ad8\u3044\u74b0\u5883\u306e\u4e2d\u3067\u516c\u6b63\u306a\u7af6\u4e89\u3092\u5b9f\u8df5\u3057\u3001\u30ec\u30a4\u30c6\u30f3\u30b7\u30fc\u3092\u6539\u5584\u3057\u3066\u3001\u53ce\u76ca\u5316\u30b9\u30bf\u30c3\u30af\u3092\u624b\u4f5c\u696d\u3067\u6700\u9069\u5316\u3059\u308b\u624b\u9593\u3092\u7701\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u591a\u304f\u306f\u3001\u5f93\u6765\u304b\u3089\u30a2\u30d7\u30ea\u5185\u3067\u3082\u30d8\u30c3\u30c0\u30fc\u30d3\u30c7\u30a3\u30f3\u30b0\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3092\u7528\u3044\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u5f8c\u3001\u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb\u578b\u306e\u958b\u767a\u624b\u6cd5\u304c\u6a19\u6e96\u5316\u3057\u305f\u3053\u3068\u3067\u3001\u305d\u306e\u52b9\u7387\u6027\u306e\u60aa\u3055\u304c\u6307\u6458\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u3078\u306e\u30b7\u30d5\u30c8\u304c\u52dd\u6557\u3092\u5de6\u53f3\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30a2\u30d7\u30ea\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30c8\u30c3\u30d7\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u307b\u3068\u3093\u3069\u3082\u30a2\u30d7\u30ea\u5165\u672d\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u6700\u521d\u306f\u5165\u672d\u3068\u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb\u6226\u7565\u3092\u30df\u30c3\u30af\u30b9\u3057\u305f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u306b\u7d44\u307f\u8fbc\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u306e\u5165\u672d\u30c6\u30b9\u30c8\u30d5\u30a7\u30fc\u30ba\u304c\u307b\u307c\u5b8c\u4e86\u3057\u3001\u591a\u304f\u306e\u4eba\u304c\u65b0\u305f\u306a\u30d5\u30a7\u30fc\u30ba\u306b\u30b7\u30d5\u30c8\u3057\u305f\u4eca\u3001\u3044\u3061\u65e9\u304f\u30b7\u30d5\u30c8\u3092\u7d42\u3048\u305f\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u306f\u3001\u4ed6\u306e\u6226\u7565\u7684\u306a\u30bf\u30b9\u30af\u3084\u696d\u754c\u304c\u3082\u305f\u3089\u3059\u91cd\u8981\u8ab2\u984c\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u6642\u9593\u7684\u306a\u4f59\u88d5\u3092\u624b\u306b\u5165\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>1. <\/strong><strong>\u30c7\u30de\u30f3\u30c9\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u3088\u308a\u81ea\u7531\u304b\u3064\u67d4\u8edf\u306b\u7d71\u5408\u3059\u308b<\/strong><\/h3>\n<p>\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u306f\u67d4\u8edf\u6027\u306b\u512a\u308c\u3001\u77ed\u6642\u9593\u3067\u306e\u30a4\u30f3\u30c6\u30b0\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u958b\u767a\u8005\u306f\u3088\u308a\u591a\u304f\u306e\u6642\u9593\u3092\u30c7\u30de\u30f3\u30c9\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u9078\u629e\u306b\u8cbb\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u7d50\u679c\u3068\u3057\u3066\u5e83\u544a\u30df\u30c3\u30af\u30b9\u304b\u3089\u306e\u53ce\u76ca\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e16\u754c\u4e2d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u52b9\u7387\u7684\u306b\u53ce\u76ca\u5316\u3059\u308b\u306b\u306f\u3001\u958b\u767a\u8005\u306f\u30c8\u30c3\u30d7\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5341\u5206\u306a\u30c7\u30de\u30f3\u30c9\u3092\u78ba\u4fdd\u3057\u3001\u901a\u5e74\u306e\u4e88\u7b97\u3092\u7b56\u5b9a\u3057\u3066\u3001\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u7d99\u7d9a\u3057\u3066\u6295\u8cc7\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30c7\u30de\u30f3\u30c9\u306e\u8cea\u3082\u91cd\u8981\u3067\u3059\u3002\u8cea\u306e\u826f\u3044\u30c7\u30de\u30f3\u30c9\u306f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u4f53\u9a13\u306e\u5275\u51fa\u306b\u3064\u306a\u304c\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5e83\u544a\u75b2\u308c\u3092\u306a\u304f\u3059\u3068\u540c\u6642\u306b\u3001\u30c8\u30fc\u30bf\u30eb\u306a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u9ad8\u3081\u3066\u304f\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u9069\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u3076\u306b\u5f53\u305f\u3063\u3066\u306f\u3001\u958b\u767a\u8005\u306f\u9069\u5207\u306aSDK\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u4ef2\u4ecb\u696d\u8005\u3092\u4ecb\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30c7\u30de\u30f3\u30c9\u30bd\u30fc\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>2. Apple<\/strong><strong>\u306e\u300c<\/strong><strong>IDFA<\/strong><strong>\u300d\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u66f4\u65b0\u306b\u5bfe\u51e6\u3059\u308b<\/strong><\/h3>\n<p>iOS 14\u3053\u306e\u65b9\u5f0f\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u900f\u660e\u6027\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3057\u3066\u3001\u696d\u754c\u3067\u306f\u304b\u306a\u308a\u524d\u304b\u3089\u5c0e\u5165\u304c\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u5171\u6709\u306e\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u7387\u304c\u5b9f\u969b\u306e\u53ce\u76ca\u306b\u3069\u306e\u7a0b\u5ea6\u306e\u5f71\u97ff\u3092\u3082\u305f\u3089\u3059\u304b\u306f\u307e\u3060\u308f\u304b\u308a\u307e\u305b\u3093\u304c\u3001\u958b\u767a\u8005\u3082\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3082\u3001\u305d\u306e\u898f\u6a21\u306f\u76f8\u5f53\u306a\u3082\u306e\u306b\u306a\u308b\u3060\u308d\u3046\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3060\u3051\u306b\u3001\u958b\u767a\u8005\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u30aa\u30d7\u30c8\u30a4\u30f3\u3092\u9078\u629e\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u660e\u78ba\u306a\u52d5\u6a5f\u3092\u4e0e\u3048\u3001\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3092\u8003\u3048\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u305d\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u5468\u77e5\u3059\u308b\u65b9\u6cd5\u3092\u65e9\u6025\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Apple\u306e\u30dd\u30ea\u30b7\u30fc\u5909\u66f4\u304c\u3082\u305f\u3089\u3059\u5f71\u97ff\u3078\u306e\u5bfe\u51e6\u3092\u696d\u754c\u304c\u9032\u3081\u308b\u4e2d\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005\u306f<a href=\"http:\/\/www.criteo.com\/jp\/blog\/criteo%e3%81%ae%e3%82%a2%e3%83%97%e3%83%aa%e5%90%91%e3%81%91direct-bidder\/\">Criteo\u306e\u3088\u3046\u306a\u4f01\u696d\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3073<\/a>\u00a0\u3001\u30ea\u30b9\u30af\u306e\u8efd\u6e1b\u306b\u5411\u3051\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u308b\u3068\u307f\u3089\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u3068\u3088\u308a\u5bc6\u63a5\u306b\u9023\u643a\u3057\u3066\u3001\u30c7\u30d0\u30a4\u30b9\u30bb\u30f3\u30c8\u30ea\u30c3\u30af\u3067\u306f\u306a\u3044\u8b58\u5225\u6280\u8853\u3092\u958b\u767a\u3057\u3001iOS\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3067\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u7dad\u6301\u3092\u76ee\u6307\u3059\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><strong>3. <\/strong><strong>\u30dd\u30b9\u30c8<\/strong><strong>COVID-19<\/strong><strong>\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b<\/strong><\/h3>\n<p>2020\u5e74\u524d\u534a\u306bCriteo\u304c\u4e16\u754c\u5404\u56fd\u3067\u884c\u3063\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u3001\u82f1\u56fd\u304a\u3088\u3073\u30c9\u30a4\u30c4\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u904e\u534a\u6570\uff0861\uff05\uff09\u304cCOVID-19\u306e\u611f\u67d3\u30d4\u30fc\u30af\u671f\u306b\u30a2\u30d7\u30ea\u306e\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3084\u524a\u9664\u3092\u884c\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<sup>1<\/sup><\/p>\n<p>\u73fe\u5728\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u30a2\u30d7\u30ea\u306e\u95a2\u4fc2\u306f\u975e\u5e38\u306b\u3082\u308d\u304f\u306a\u3063\u3066\u304a\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u9867\u5ba2\u304c\u96e2\u8131\u3059\u308b\u30ea\u30b9\u30af\u306e\u62e1\u5927\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306f\u901a\u5e38\u3001\u30ea\u30ef\u30fc\u30c9\u4ed8\u304d\u5e83\u544a\u3084\u904a\u3079\u308b\u5e83\u544a\u306a\u3069\u3092\u4f7f\u3063\u305f\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7121\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5229\u7528\u3068\u5e83\u544a\u8868\u793a\u306e\u300c\u4ea4\u63db\u4fa1\u5024\u300d\u3092\u4f1d\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4ed6\u306b\u3082\u3001\u5404\u7a2e\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3084\u7279\u5225\u5272\u5f15\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306a\u3069\u3092\u7279\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u3082\u305f\u3089\u3057\u3001\u3042\u3089\u3086\u308b\u30a2\u30d7\u30ea\u74b0\u5883\u3067\u9867\u5ba2\u7dad\u6301\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u4f9b\u7d66\u91cf\u304c\u8c4a\u5bcc\u306a\u8cea\u306e\u826f\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u9023\u643a\u3057\u3001\u5e83\u544a\u8868\u793a\u3092\u901a\u3058\u3066\u4f11\u7720\u30e6\u30fc\u30b6\u30fc\u3068\u518d\u3073\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u30c8\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u3084\u5c0f\u58f2\u5e97\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306f\u30a2\u30d7\u30ea\u5185\u306e\u5f37\u529b\u306a\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u6226\u7565\u306b\u8ca2\u732e\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3068\u30e6\u30fc\u30b6\u30fc\u7dad\u6301\u7387\u306e\u5411\u4e0a\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728\u306e\u3088\u3046\u306b\u523b\u3005\u3068\u5909\u5316\u3059\u308b\u74b0\u5883\u306e\u4e2d\u3067\u6210\u9577\u3092\u7dad\u6301\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u696d\u754c\u5185\u306e\u3059\u3079\u3066\u306e\u30d7\u30ec\u30fc\u30e4\u30fc\u306b\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306e\u5c3d\u529b\u3068\u5fcd\u8010\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u958b\u767a\u8005\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u3001\u9b45\u529b\u7684\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u7126\u70b9\u3092\u5f53\u3066\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u79c1\u305f\u3061\u304c\u611b\u3057\u3066\u3084\u307e\u306a\u3044\u30a2\u30d7\u30ea\u306f\u7e41\u6804\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u306e\u8a73\u7d30\u306f\u3001<a href=\"http:\/\/www.criteo.com\/jp\/products\/criteo-direct-bidder\/\">\u3053\u3061\u3089\u304b\u3089\u3054\u78ba\u8a8d\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/a>\u3002<\/p>\n<p><sup>1<\/sup>\u51fa\u5178\uff1aCriteo\u304c\u5b9f\u65bd\u3057\u305f\u30a2\u30d7\u30ea\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30c9\u30a4\u30c4\u30012020\u5e744\u6708\u3001\u56de\u7b54\u8005\u6570\uff1a989\u4eba\u3002Criteo\u304c\u5b9f\u65bd\u3057\u305f\u30a2\u30d7\u30ea\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u82f1\u56fd\u30012020\u5e744\u6708\u3001\u56de\u7b54\u8005\u6570\uff1a991\u4eba\u3002<\/p>\n<p>Criteo\u3001\u30a2\u30d7\u30ea\u5229\u7528\u7387\u304c\u9ad8\u304415\u30ab\u56fd\u306e\u30c7\u30fc\u30bf\u30012019\u5e7412\u67085\u65e5\uff5e2020\u5e741\u67088\u65e5\u3001\u56de\u7b54\u8005\u6570: 1,091\u4eba\u3001\u30a2\u30d7\u30ea\u30e6\u30fc\u30b6\u30fc\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u7a76\u6975\u306e\u30ac\u30a4\u30c9\u3088\u308a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u300d\u306f\u4eca\u3084\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u3092\u76ee\u6307\u3059\u958b\u767a\u8005\u306a\u3089\u8ab0\u3082\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30c8\u30ec\u30f3\u30c9 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":14346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"coauthors":[],"class_list":{"0":"post-14345","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u74b0\u5883\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u300c\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u300d\u306f\u4eca\u3084\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u3092\u76ee\u6307\u3059\u958b\u767a\u8005\u306a\u3089\u8ab0\u3082\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u696d\u754c\u6a19\u6e96\u3068\u306a\u308b\u306b\u5f93\u3044\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5c06\u6765\u3092\u898b\u636e\u3048\u3066\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u65b0\u305f\u306a\u8ab2\u984c\u304c\u751f\u3058\u3066\u3044\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u74b0\u5883\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u300c\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u300d\u306f\u4eca\u3084\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u3092\u76ee\u6307\u3059\u958b\u767a\u8005\u306a\u3089\u8ab0\u3082\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u696d\u754c\u6a19\u6e96\u3068\u306a\u308b\u306b\u5f93\u3044\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5c06\u6765\u3092\u898b\u636e\u3048\u3066\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u65b0\u305f\u306a\u8ab2\u984c\u304c\u751f\u3058\u3066\u3044\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-21T14:59:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-13T16:33:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/smartphone-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1151\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u74b0\u5883\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\",\n\t            \"datePublished\": \"2020-10-21T14:59:46+00:00\",\n\t            \"dateModified\": \"2021-01-13T16:33:56+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/\"\n\t            },\n\t            \"wordCount\": 15,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/smartphone-1.png\",\n\t            \"keywords\": [\n\t                \"Product\",\n\t                \"Publishers\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\u30c8\u30ec\u30f3\u30c9\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/smartphone-1.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/smartphone-1.png\",\n\t            \"width\": 2048,\n\t            \"height\": 1151\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u74b0\u5883\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u74b0\u5883\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b | JP - Criteo.com","description":"\u300c\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u300d\u306f\u4eca\u3084\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u3092\u76ee\u6307\u3059\u958b\u767a\u8005\u306a\u3089\u8ab0\u3082\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u696d\u754c\u6a19\u6e96\u3068\u306a\u308b\u306b\u5f93\u3044\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5c06\u6765\u3092\u898b\u636e\u3048\u3066\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u65b0\u305f\u306a\u8ab2\u984c\u304c\u751f\u3058\u3066\u3044\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u74b0\u5883\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b | JP - Criteo.com","og_description":"\u300c\u30a2\u30d7\u30ea\u5185\u30d3\u30c7\u30a3\u30f3\u30b0\u300d\u306f\u4eca\u3084\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u3092\u76ee\u6307\u3059\u958b\u767a\u8005\u306a\u3089\u8ab0\u3082\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u696d\u754c\u6a19\u6e96\u3068\u306a\u308b\u306b\u5f93\u3044\u3001\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5c06\u6765\u3092\u898b\u636e\u3048\u3066\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u65b0\u305f\u306a\u8ab2\u984c\u304c\u751f\u3058\u3066\u3044\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\/","og_site_name":"JP - Criteo.com","article_published_time":"2020-10-21T14:59:46+00:00","article_modified_time":"2021-01-13T16:33:56+00:00","og_image":[{"width":2048,"height":1151,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/smartphone-1.png","type":"image\/png"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u74b0\u5883\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b","datePublished":"2020-10-21T14:59:46+00:00","dateModified":"2021-01-13T16:33:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/"},"wordCount":15,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/smartphone-1.png","keywords":["Product","Publishers"],"articleSection":["\u30c8\u30ec\u30f3\u30c9\u3068\u30a4\u30f3\u30b5\u30a4\u30c8"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/smartphone-1.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/smartphone-1.png","width":2048,"height":1151},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%a2%e3%83%97%e3%83%aa%e9%96%8b%e7%99%ba%e8%80%85%e3%81%8c%e5%af%be%e5%87%a6%e3%81%99%e3%81%b9%e3%81%8d3%e3%81%a4%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%82%81%e3%81%be%e3%81%90%e3%82%8b%e3%81%97%e3%81%8f\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u5bfe\u51e6\u3059\u3079\u304d3\u3064\u306e\u8ab2\u984c\u3081\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u74b0\u5883\u3067\u6210\u9577\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/14345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=14345"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/14345\/revisions"}],"predecessor-version":[{"id":14350,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/14345\/revisions\/14350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/14346"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=14345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=14345"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=14345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}