{"id":14422,"date":"2020-11-04T10:29:33","date_gmt":"2020-11-04T14:29:33","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=14422"},"modified":"2020-11-09T13:02:16","modified_gmt":"2020-11-09T17:02:16","slug":"amazon%e3%83%97%e3%83%a9%e3%82%a4%e3%83%a0%e3%83%87%e3%83%bc%e3%81%ae%e4%b8%8d%e6%8c%af%e3%81%ab%e3%82%88%e3%82%8a%e3%80%81%e9%ab%98%e3%81%be%e3%82%8b%e3%83%96%e3%83%a9%e3%83%83%e3%82%af%e3%83%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/amazon%e3%83%97%e3%83%a9%e3%82%a4%e3%83%a0%e3%83%87%e3%83%bc%e3%81%ae%e4%b8%8d%e6%8c%af%e3%81%ab%e3%82%88%e3%82%8a%e3%80%81%e9%ab%98%e3%81%be%e3%82%8b%e3%83%96%e3%83%a9%e3%83%83%e3%82%af%e3%83%95\/","title":{"rendered":"Amazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u4e0d\u632f\u306b\u3088\u308a\u3001\u9ad8\u307e\u308b\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u53ef\u80fd\u6027"},"content":{"rendered":"<p>Amazon\u304c2020\u5e74\u306e\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u309210\u6708\u306b\u958b\u50ac\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u305f\u969b\u3001\u958b\u50ac\u65e5\u304c\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u8fd1\u3044\u3053\u3068\u3092\u61f8\u5ff5\u3059\u308b\u58f0\u304c\u805e\u304b\u308c\u307e\u3057\u305f\u3002\u8cb7\u3044\u7269\u5ba2\u304c\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u7528\u306e\u5546\u54c1\u3092\u65e9\u3081\u306b\u30c1\u30a7\u30c3\u30af\u3057\u59cb\u3081\u308b\u3068\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u58f2\u4e0a\u306f\u6e1b\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u540c\u6642\u671f\u306b\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u4ed6\u306e\u5c0f\u58f2\u696d\u8005\uff08Target\u306e\u30c7\u30a3\u30fc\u30eb\u30c7\u30a4\u30ba\u3084Walmart\u306e\u30d3\u30c3\u30b0\u30bb\u30fc\u30d6\u30fb\u30a4\u30d9\u30f3\u30c8\uff09\u304c\u3001Amazon\u304b\u3089\u30b7\u30a7\u30a2\u3092\u596a\u3046\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b? \u305d\u3057\u3066\u3001\u3053\u306e\u72b6\u6cc1\u306f\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u611f\u3084\u652f\u51fa\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>Criteo\u304c\u884c\u3063\u305f\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3064\u3044\u3066\u306e\u8abf\u67fb\u3067\u306f\u3001\u5728\u7c73\u306e\u30a2\u30de\u30be\u30f3\u30d7\u30e9\u30a4\u30e0\u4f1a\u54e1\u306e\u7d044\u5206\u306e3\u304c\u3001\u30a2\u30de\u30be\u30f3\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3067\u30af\u30ea\u30b9\u30de\u30b9\u30d7\u30ec\u30bc\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u8cfc\u5165\u3059\u308b\u3068\u3057\u3001\u672c\u6765\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3067\u4f7f\u3046\u306f\u305a\u3060\u3063\u305f\u4e88\u7b97\u306e1\u90e8\u3092\u30a2\u30de\u30be\u30f3\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3067\u4f7f\u3046\u4e88\u5b9a\u3060\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u4ed6\u306e\u56fd\u3005\u306b\u304a\u3044\u3066\u3082\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u540c\u69d8\u306e\u8003\u3048\u3092\u793a\u3057\u3066\u3044\u307e\u3059\uff08\u30c9\u30a4\u30c4\uff1a60%\u3001\u30d5\u30e9\u30f3\u30b9\uff1a70%\u3001\u30d6\u30e9\u30b8\u30eb\uff1a75%\uff09\u3002<sup>1<\/sup><\/p>\n<p>\u3057\u304b\u3057\u3001Citi\u304cSimilarWeb\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u3001Amazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f<a href=\"https:\/\/www.cnbc.com\/2020\/10\/16\/citi-amazon-prime-day-2020-appears-to-disappoint.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u524d\u5e74\u3068\u307b\u307c\u540c\u3058\u30ec\u30d9\u30eb\u3067\u3057\u305f<\/a>\u3002\u3055\u3089\u306b\u591a\u304f\u306e\u30cb\u30e5\u30fc\u30b9\u304c\u3001Amazon\u306e\u4eca\u5e74\u306e\u696d\u7e3e\u306b\u3064\u3044\u3066\u540c\u793e\u306e\u53cd\u5fdc\u304c\u304b\u306a\u308a\u63a7\u3048\u3081\u3067\u3042\u308b\u3068\u6307\u6458\u3057\u307e\u3057\u305f\u3002\u4f8b\u5e74\u306f\u590f\u306b\u884c\u3046\u30a2\u30de\u30be\u30f3\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3092\u79cb\u306b\u958b\u50ac\u3057\u305f\u3053\u3068\u304c\u3001\u540c\u793e\u306e\u696d\u7e3e\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u305f\u53ef\u80fd\u6027\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u4eca\u5e74\u3001Amazon\u306e\u696d\u7e3e\u304c\u4eca\u3072\u3068\u3064\u3060\u3063\u305f\u7406\u7531\u3068\u3057\u3066\u306f\u3001\u6d3e\u624b\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u306a\u304b\u3063\u305f\u3053\u3068\u306b\u52a0\u3048\u3001\u5c0f\u58f2\u5927\u624b\u3068\u306e\u7af6\u4e89\u3084\u4eca\u5e74\u7279\u6709\u306e\u69d8\u3005\u306a\u4e0d\u78ba\u5b9a\u8981\u7d20\u3084\u61f8\u5ff5\u6750\u6599\u304c\u3042\u3063\u305f\u3053\u3068\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u7406\u7531\u306f\u3068\u3082\u3042\u308c\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30b5\u30a4\u30d0\u30fc\u30de\u30f3\u30c7\u30fc\u306e\u30bb\u30fc\u30eb\u30b9\u30c1\u30e3\u30f3\u30b9\u306f\u3001\u307e\u3060\u5341\u5206\u306b\u6b8b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/jp\/Black-Friday-Japan-2020\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14464 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001.jpeg\" alt=\"\" width=\"1019\" height=\"255\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001.jpeg 1019w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001-300x75.jpeg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001-768x192.jpeg 768w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/a><\/p>\n<p>Amazon\u306e\u696d\u7e3e\u306b\u3064\u3044\u3066\u306f\u3001\u3059\u3067\u306b\u591a\u304f\u306e\u60c5\u5831\u304c\u516c\u8868\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001Amazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306fAmazon\u306e\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u5916\u306e\u4eba\u3005\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u306e\u3067\u3057\u3087\u3046? \u3053\u308c\u3092\u63a2\u308b\u305f\u3081\u306b\u30019\u67081\u65e5\u304b\u308928\u65e5\u307e\u3067\u306eCriteo\u306e\u5c0f\u58f2\u696d\u8005\u306e\u30bb\u30fc\u30eb\u30b9\u304a\u3088\u3073\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306e\u5e73\u5747\u3068\u3001Amazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u30c7\u30fc\u30bf\u3092\u6bd4\u8f03\u30fb\u5206\u6790\u3057\u3066\u307f\u305f\u3068\u3053\u308d\u3001\u6b21\u306e\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>2020\u5e74\u306eAmazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\uff1a\u65e9\u3081\u306b\u8868\u308c\u305f\u3082\u306e\u306e\u4f4e\u3081\u306e\u30cf\u30ed\u30fc\u52b9\u679c<\/strong><\/h3>\n<p>\u300c\u30cf\u30ed\u30fc\u52b9\u679c\u300d\u3068\u306f\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u7d50\u679c\u306b\u3088\u3063\u3066Amazon\u4ee5\u5916\u306e\u5c0f\u58f2\u696d\u8005\u306b\u3082\u305f\u3089\u3055\u308c\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u58f2\u4e0a\u306e\u5897\u52a0\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u3053\u3067\u8a00\u3046\u300cAmazon\u4ee5\u5916\u306e\u5c0f\u58f2\u696d\u8005\u300d\u306b\u306f\u3001Amazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3068\u6642\u671f\u3092\u5408\u308f\u305b\u3066\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u5c0f\u58f2\u696d\u8005\uff0810\u670813\u65e5\u306b\u3001\u305d\u308c\u4ee5\u524d\u306e4\u9031\u9593\u306e\u5e73\u65e5\u306e\u5e73\u5747\u3068\u6bd4\u8f03\u3057\u306620\uff05\u4ee5\u4e0a\u58f2\u4e0a\u304c\u5897\u3048\u305f\u4f01\u696d\uff1a\u4ee5\u4e0b\u3001\u300c\u53c2\u52a0\u5c0f\u58f2\u696d\u8005\u300d\uff09\u3060\u3051\u3067\u306a\u304f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u306a\u304b\u3063\u305f\u5c0f\u58f2\u696d\u8005\uff08\u4ee5\u4e0b\u3001\u300c\u5168\u5c0f\u58f2\u696d\u8005\u300d\uff09\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u4eca\u5e74\u306eAmazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306b\u3088\u308b\u30cf\u30ed\u30fc\u52b9\u679c\u306f\u300110\u670813\u65e5\u306e48\u6642\u9593\u524d\u304b\u3089\u59cb\u307e\u308a\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u7d42\u4e86\u5f8c\u306e\u6728\u66dc\u65e5\u307e\u3067\u7d9a\u304d\u307e\u3057\u305f\u3002\u4e0b\u306e\u8868\u3092\u898b\u308b\u3068\u300110\u670812\u65e5\u306e\u6642\u70b9\u3067\u3059\u3067\u306b\u58f2\u4e0a\u304c13\uff05\u3082\u5897\u3048\u3001\u30d4\u30fc\u30af\u3092\u8fce\u3048\u3066\u3044\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u4e00\u65b9\u30012019\u5e74\u306e\u5834\u5408\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\uff087\u670815\u65e5\uff5e16\u65e5\uff09\u306e\u958b\u59cb\u524d\u306b\u30cf\u30ed\u30fc\u52b9\u679c\u306f\u898b\u3089\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14425\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-US-Halo-Effect.png\" alt=\"US Retail Sales Amazon Prime Day\" width=\"768\" height=\"490\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-US-Halo-Effect.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-US-Halo-Effect-300x191.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span class=\"TextRun SCXW28107457 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW28107457 BCX0\">\u30c7\u30fc\u30bf\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001\u4eca\u5e74\u306f\u30a2\u30e1\u30ea\u30ab\u56fd\u5185\u306e\u5168\u5c0f\u58f2\u696d\u8005\u306b\u5bfe\u3059\u308b\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u30cf\u30ed\u30fc\u52b9\u679c\u304c\u3001\u6628\u5e74\u3088\u308a\u3082\u4f4e\u304b\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u30022019\u5e74\u306e\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306f\u524d\u6708\uff086\u6708\uff09\u6bd4\u306724%\u306e\u58f2\u4e0a\u5897\u3060\u3063\u305f\u306e\u306b\u5bfe\u3057\u30012020\u5e74\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306f\u524d\u6708\uff089\u6708\uff09\u6bd4\u306e14%\u58f2\u4e0a\u5897\u306b\u3068\u3069\u307e\u308a\u307e\u3057\u305f\u3002 \u00a0<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14427\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-All-Retailers-US-Sales.png\" alt=\"\" width=\"703\" height=\"454\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-All-Retailers-US-Sales.png 703w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-All-Retailers-US-Sales-300x194.png 300w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/p>\n<h3><b><span data-contrast=\"auto\">2019\u5e74\u306e\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3068\u6bd4\u8f03\u3057\u3066\u3001\u58f2\u4e0a\u5897\u52a0\u7387\u306f\u7e2e\u5c0f<br \/>\n<\/span><\/b><\/h3>\n<p>Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u53c2\u52a0\u5c0f\u58f2\u696d\u8005\u306e\u58f2\u4e0a\u306f43%\u5897\u3067\u3042\u308a\u3001\u3053\u308c\u306f2019\u5e74\u306e\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306b\u8a18\u9332\u3057\u305f71%\u3088\u308a\u3082\u4f4e\u3044\u6570\u5b57\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14429\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Participating-Retailers-US-Sales.png\" alt=\"\" width=\"706\" height=\"455\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Participating-Retailers-US-Sales.png 706w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Participating-Retailers-US-Sales-300x193.png 300w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/p>\n<p><span data-contrast=\"auto\">\u6bd4\u8f03\u5bfe\u8c61\u3068\u3057\u305f9\u6708\u306e\u6700\u521d\u306e4\u9031\u9593\u306f\u3001\u65b0\u5b66\u671f\u7528\u54c1\u306e\u8cb7\u3044\u7269\u30b7\u30fc\u30ba\u30f3\u3084Wayfair\u306eWayDay\uff089\u670823\u65e5\u300124\u65e5\uff09\u306a\u3069\u306e\u4ed6\u306e\u30bb\u30fc\u30eb\u671f\u9593\u3068\u91cd\u306a\u3063\u3066\u304a\u308a\u3001\u3053\u308c\u304c\u30019\u6708\u306e\u82e5\u5e72\u306e\u58f2\u4e0a\u5897\u306810\u6708\u306e\u4e00\u6642\u7684\u306a\u58f2\u4e0a\u5897\u306e\u8981\u56e0\u3060\u3063\u305f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u300110\u6708\u306e\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u7b2c4\u56db\u534a\u671f\u306e\u30bb\u30fc\u30eb\u30b9\u30b7\u30fc\u30ba\u30f3\u306e\u6b8b\u308a\u306e\u671f\u9593\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<br \/>\n<\/span><\/p>\n<h3><strong>2020\u5e74\u306e\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u5546\u54c1\u30c8\u30ec\u30f3\u30c9\u00a0<\/strong><\/h3>\n<p>Criteo\u306f\u3001\u4e16\u754c20\u30ab\u56fd\u3001600\u54c1\u76ee\u30011\u4e075,000\u8d85\u306e\u5c0f\u58f2\u696d\u8005\u306e\u30c7\u30fc\u30bf\u3092\u542b\u3080<a href=\"https:\/\/www.criteo.com\/blog\/criteo-holiday-product-finder\/\">\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u58f2\u4e0a\u5206\u6790\u30c4\u30fc\u30eb\uff08Holiday Product Finder\uff09<\/a>\u3092\u3082\u3068\u306b\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u671f\u9593\u4e2d\u306b9\u6708\u306e\u5e73\u5747\u3068\u6bd4\u3079\u3066\u58f2\u4e0a\u304c\u98db\u8e8d\u7684\u306b\u4f38\u3073\u305f\u5546\u54c1\u3092\u3044\u304f\u3064\u304b\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3&amp;\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u5bd2\u3044\u5b63\u7bc0\u306b\u5411\u3051\u3066\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u9577\u8896\u3068\u9577\u30ba\u30dc\u30f3\u306e\u4e0b\u7740\uff08+100%\uff09\u3084\u624b\u888b\u30fb\u30df\u30c8\u30f3\uff08+80%\uff09\u3092\u8cb7\u3044\u8fbc\u307f\u3001\u4e21\u5546\u54c1\u3068\u3082\u5927\u304d\u306a\u4f38\u3073\u3092\u793a\u3057\u307e\u3057\u305f\u3002<\/li>\n<li>\u96fb\u5b50\u6a5f\u5668\u6d88\u8cbb\u8005\u306f\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u3082\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3001\u30c6\u30ec\u30d3\u3068\u30ec\u30b3\u30fc\u30c9\u30d7\u30ec\u30fc\u30e4\u30fc\u304c\u305d\u308c\u305e\u308c96%\u300156%\u3068\u5927\u304d\u306a\u4f38\u3073\u3092\u898b\u305b\u307e\u3057\u305f\u3002<\/li>\n<li>\u5065\u5eb7\uff06\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u95a2\u9023\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u671f\u9593\u4e2d\u3001\u30d0\u30b9&amp;\u30dc\u30c7\u30a3\u30ae\u30d5\u30c8\u30bb\u30c3\u30c8\u306e\u58f2\u4e0a\u306f2\u500d\u3068\u306a\u308a\u3001\u4f53\u6e29\u8a08\u308273%\u5897\u3068\u3001\u30bb\u30eb\u30d5\u30b1\u30a2\u3068\u5065\u5eb7\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u3044\u3053\u3068\u304c\u660e\u3089\u304b\u3067\u3057\u305f\u3002<\/li>\n<li>\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f53\u521d\u304b\u3089\u30a4\u30f3\u30e9\u30a4\u30f3\u30ed\u30fc\u30e9\u30fc\u30b9\u30b1\u30fc\u30c8\u306e\u9700\u8981\u306f\u7d9a\u3044\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3067\u308260%\u5897\u3068\u5927\u304d\u306a\u4f38\u3073\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/li>\n<li>\u304a\u3082\u3061\u3083\uff06\u30b2\u30fc\u30e0\u4ee5\u524d\u3082\u304a\u4f1d\u3048\u3057\u305f\u3068\u304a\u308a\u3001\u4eca\u5e74\u306f<a href=\"http:\/\/www.criteo.com\/jp\/blog\/%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9%e6%b5%81%e8%a1%8c%e4%b8%8b%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%81%8a%e3%82%82%e3%81%a1%e3%82%83%e3%81%ae%e3%83%88\/\">\u30b8\u30b0\u30bd\u30fc\u30d1\u30ba\u30eb<\/a>\u306a\u3069\u306e\u30a2\u30ca\u30ed\u30b0\u30b2\u30fc\u30e0\u306e\u518d\u30d6\u30fc\u30e0\u304c\u5230\u6765\u3057\u3066\u304a\u308a\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u3067\u30d3\u30f3\u30b4\u30bb\u30c3\u30c8\u304c100\uff05\u5897\u3092\u8a18\u9332\u3059\u308b\u306a\u3069\u30019\u6708\u4ee5\u964d\u3082\u58f2\u4e0a\u304c\u5927\u304d\u304f\u4f38\u3073\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u304a\u3082\u3061\u3083\u306e\u30ad\u30c3\u30c1\u30f3\u3084\u304a\u3082\u3061\u3083\u306e\u98df\u3079\u7269\u3082\u300110\u670813\u65e5\u306b\u306f74%\u5897\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<b><span data-contrast=\"auto\"><br \/>\n<\/span><\/b><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">\u7c73\u56fd\u4ee5\u5916\u306e\u56fd\u30fb\u5730\u57df\u3067\u306e\u30cf\u30ed\u30fc\u52b9\u679c\uff08Amazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u304a\u3088\u3073\u4ed6\u306e\u4e3b\u8981\u306a\u30bb\u30fc\u30eb\u30b9\u30a4\u30d9\u30f3\u30c8\uff09 \u00a0<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">\u4eca\u5e74\u306e\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306f19\u30ab\u56fd\u3067\u884c\u308f\u308c\u307e\u3057\u305f\u304c\u3001EMEA\uff08\u30e8\u30fc\u30ed\u30c3\u30d1\u30fb\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\uff09\u3001LATAM\uff08\u4e2d\u5357\u7c73\u3068\u30e1\u30ad\u30b7\u30b3\uff09\u3001APAC\uff08\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\uff09\u306e\u4e3b\u8981\u5e02\u5834\u306b\u304a\u3044\u3066\u306f\u7279\u306b\u76ee\u7acb\u3063\u305f\u58f2\u4e0a\u306e\u5897\u52a0\u306f\u898b\u3089\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u6771\u30e8\u30fc\u30ed\u30c3\u30d1\u3068\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3067\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u5909\u5316\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002<br \/>\n<\/span><\/p>\n<p><span data-contrast=\"auto\">\u6771\u30e8\u30fc\u30ed\u30c3\u30d1\u3067\u306f\u3001\u7c73\u56fd\u3068\u540c\u69d8\u306b48\u6642\u9593\u524d\u304b\u3089\u30cf\u30ed\u30fc\u52b9\u679c\u304c\u8868\u308c\u3001\u4eca\u5e74\u306e\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u4e2d\u306b\u306f\u58f2\u4e0a\u3052\u304c31%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<br \/>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14431 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Eastern-Europe-1024x655.png\" alt=\"\" width=\"640\" height=\"409\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Eastern-Europe-1024x655.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Eastern-Europe-300x192.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Eastern-Europe-768x491.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Eastern-Europe-1536x982.png 1536w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Eastern-Europe.png 2012w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3067\u306f\u3001\u58f2\u4e0a\u306f11%\u5897\u3068\u308f\u305a\u304b\u306b\u5897\u52a0\u3057\u305f\u3082\u306e\u306e\u300110\u67085\u65e5\u306e\u30ec\u30a4\u30d0\u30fc\u30c7\u30fc\u306e\u58f2\u4e0a\u9ad8\u306b\u5c4a\u304f\u307b\u3069\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14433 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Sales-Australia-e1603202509743.png\" alt=\"Amazon Prime Day 2020 sales for Australia\" width=\"765\" height=\"497\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Sales-Australia-e1603202509743.png 765w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/11\/Amazon-Prime-Day-2020-Sales-Australia-e1603202509743-300x195.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/p>\n<p>\u3067\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u3068\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u6b8b\u308a\u306e\u671f\u9593\u306f\u3069\u3046\u306a\u308b\u3067\u3057\u3087\u3046\u304b?<\/p>\n<h3><strong>2020\u5e74\u306e\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/strong><\/h3>\n<h5><b><span data-contrast=\"auto\">Amazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u58f2\u4e0a\u304c\u4f4e\u3081\u3060\u3063\u305f\u305f\u3081\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u306e\u58f2\u4e0a\u304c\u5897\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<br \/>\n<\/span><\/b><\/h5>\n<p>\u3053\u308c\u307e\u3067\u3082\u3001Amazon\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306b\u3088\u308b\u58f2\u4e0a\u306e\u6025\u4e0a\u6607\u306f\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u307b\u3069\u30a4\u30f3\u30d1\u30af\u30c8\u3042\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u7279\u306b\u4eca\u5e74\u306f\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u304c\u3042\u307e\u308a\u76db\u308a\u4e0a\u304c\u3089\u306a\u304b\u3063\u305f\u3053\u3068\u304b\u3089\u3001\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u4ee5\u964d\u306e\u58f2\u4e0a\u5897\u306b\u671f\u5f85\u304c\u96c6\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u4ee5\u964d\u306b\u4f55\u3092\u8cb7\u3046\u304b\u691c\u8a0e\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3063\u3066\u3001\u58f2\u4e0a\u5897\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<b><span data-contrast=\"auto\"><br \/>\n<\/span><\/b><\/p>\n<h5><b><span data-contrast=\"auto\"><b><span data-contrast=\"auto\">\u52dd\u5229\u306e\u79d8\u8a23\u306f\u3001\u5927\u898f\u6a21\u306a\u30bb\u30fc\u30eb\u30b9\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u4fbf\u4e57 \u00a0<\/span><\/b><\/span><\/b><\/h5>\n<p>\u4eca\u5e74\u306f\u58f2\u4e0a\u306e\u4f38\u3073\u304c\u6628\u5e74\u3088\u308a\u4f4e\u304b\u3063\u305f\u3082\u306e\u306e\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\u6559\u8a13\u306f\u540c\u3058\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306b\u3042\u308f\u305b\u3066\u72ec\u81ea\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u5c0f\u58f2\u696d\u8005\u306f\u5927\u5e45\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u306e\u3067\u3059\u3002\u3053\u308c\u306f\u4e2d\u56fd\u306e\u72ec\u8eab\u306e\u65e5\uff08Singles\u2019 Day\uff09\u3084\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306e\u30af\u30ea\u30c3\u30af\u30d5\u30ec\u30f3\u30b8\u30fc\uff08Click Frenzy\uff09\u306a\u3069\u3001\u4e16\u754c\u306e\u4ed6\u306e<a href=\"https:\/\/www.criteo.com\/blog\/the-season-of-opportunity-8-holidays-every-emea-marketer-should-know\/\" target=\"_blank\" rel=\"noopener 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