{"id":14577,"date":"2020-12-18T13:25:38","date_gmt":"2020-12-18T17:25:38","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=14577"},"modified":"2021-01-13T12:37:11","modified_gmt":"2021-01-13T16:37:11","slug":"%e4%bb%8a%e5%b9%b4%e3%81%ae%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%80%81%e5%a3%b2%e3%82%8c%e3%81%a6%e3%81%84%e3%82%8b%e3%81%ae%e3%81%af%e4%bd%95%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e4%bb%8a%e5%b9%b4%e3%81%ae%e3%83%9b%e3%83%aa%e3%83%87%e3%83%bc%e3%82%b7%e3%83%bc%e3%82%ba%e3%83%b3%e3%80%81%e5%a3%b2%e3%82%8c%e3%81%a6%e3%81%84%e3%82%8b%e3%81%ae%e3%81%af%e4%bd%95%ef%bc%9f\/","title":{"rendered":"\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3001\u58f2\u308c\u3066\u3044\u308b\u306e\u306f\u4f55\uff1f"},"content":{"rendered":"<p>\u6fc0\u52d5\u3068\u5909\u9769\u306e\u5e74\u3060\u3063\u305f2020\u5e74\u3002\u5e74\u672b\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u3082\u4e88\u6e2c\u3057\u3065\u3089\u3044\u72b6\u6cc1\u306b\u3042\u308a\u307e\u3059\u3002Criteo\u3067\u306f\u3053\u306e\u4e0d\u78ba\u5b9f\u306a\u72b6\u6cc1\u4e0b\u3067\u3082\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u3079\u304f\u3001\u4e16\u754c20\u304b\u56fd\u3067600\u4ee5\u4e0a\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u3064\u3044\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u58f2\u308a\u4e0a\u3052\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u4e16\u754c\u306e\u6d88\u8cbb\u80052\u4e07\u4eba\u4ee5\u4e0a\u3092\u5bfe\u8c61\u306b\u3057\u305f\u8abf\u67fb\u3082\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u6628\u5e74\u8cfc\u5165\u306e\u591a\u304b\u3063\u305f\u5546\u54c1\u306b\u52a0\u3048\u30012020\u5e74\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u3001\u3053\u308c\u304b\u3089\u5e74\u672b\u306b\u304b\u3051\u3066\u4eba\u3005\u304c\u8cfc\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u5546\u54c1\u306b\u3064\u3044\u3066\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>2019<\/strong><strong>\u5e74\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b7\u30fc\u30ba\u30f3\u306e\u30d4\u30fc\u30af\u306b\u3088\u304f\u58f2\u308c\u305f\u5546\u54c1<\/strong><\/h3>\n<p>2020\u5e74\u306f\u7570\u4f8b\u306a\u5e74\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u76ee\u5b89\u3068\u3059\u308b\u305f\u3081\u306b\u3001\u6628\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u7c21\u5358\u306b\u632f\u308a\u8fd4\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002Criteo\u3067\u306f\u3053\u308c\u307e\u3067\u96c6\u7a4d\u3057\u3066\u304d\u305f\u30c7\u30fc\u30bf\u3092\u516c\u958b\u3057\u3001\u7686\u69d8\u304c\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u304b\u3089\u5f97\u3089\u308c\u308b\u6709\u76ca\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7b56\u5b9a\u306b\u5f79\u7acb\u3066\u3089\u308c\u308b\u3088\u3046\u3001\u300c<a href=\"https:\/\/www.criteo.com\/blog\/criteo-holiday-product-finder\/\">Criteo Holiday Product Finder<\/a>\u300d\u3092\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306f\u3001\u305d\u306e\u4e2d\u304b\u3089\u4eba\u6c17\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u3044\u304f\u3064\u304b\u53d6\u308a\u4e0a\u3052\u3066\u3001\u6628\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u6700\u3082\u3088\u304f\u58f2\u308c\u305f\u5546\u54c1\u3092\u307f\u3066\u3044\u304f\u3053\u3068\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u304a\u3082\u3061\u3083\uff06\u30b2\u30fc\u30e0<\/strong><\/h3>\n<p>2019\u5e7412\u6708\u521d\u65ec\u3001\u30d5\u30e9\u30f3\u30b9\u3067\u306f\u304a\u3082\u3061\u3083\u95a2\u9023\u306e\u5546\u54c1\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570\u304c\u30012019\u5e749\u6708\u306e\u6700\u521d\u306e4\u9031\u9593\u3068\u6bd4\u8f03\u3057\u30662,403%\u3082\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u7c73\u56fd\u3067\u306f\u30d1\u30ba\u30eb\u306e\u58f2\u4e0a\u304c\u6700\u3082\u597d\u8abf\u3067\u30012019\u5e7412\u6708\u521d\u65ec\u306e\u30d4\u30fc\u30af\u6642\u306b\u306f1,300\u30dd\u30a4\u30f3\u30c8\u5897\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u4ed6\u306b\u3082\u3001\u79d1\u5b66\u5b9f\u9a13\u30ad\u30c3\u30c8\u3084\u904a\u5177\u3001\u30d6\u30ed\u30c3\u30af\u306e\u304a\u3082\u3061\u3083\u306a\u3069\u3082\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u65e5\u672c\u3067\u306f\u3001\u307e\u307e\u3054\u3068\u7528\u306e\u304a\u3082\u3061\u3083\u306e\u58f2\u4e0a\u304c12\u6708\u4e2d\u65ec\u306b454%\u3082\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14578\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/France-toy-gifting-trends-festive-season-2019.png\" alt=\"\" width=\"1656\" height=\"804\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/France-toy-gifting-trends-festive-season-2019.png 1656w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/France-toy-gifting-trends-festive-season-2019-300x146.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/France-toy-gifting-trends-festive-season-2019-1024x497.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/France-toy-gifting-trends-festive-season-2019-768x373.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/France-toy-gifting-trends-festive-season-2019-1536x746.png 1536w\" sizes=\"auto, (max-width: 1656px) 100vw, 1656px\" \/><\/p>\n<h3><strong>\u98df\u54c1\uff0f<\/strong><strong>CPG<\/strong><\/h3>\n<p>\u7c73\u56fd\u3067\u306f\u98df\u54c1\u30ae\u30d5\u30c8\u30bb\u30c3\u30c8\u306e\u58f2\u4e0a\u304c12\u6708\u306b\u6025\u5897\u3057\u3001\u30d4\u30fc\u30af\u6642\u306b\u306f\u57fa\u6e96\u5024\uff082019\u5e749\u67081\uff5e28\u65e5\uff09\u304b\u30892,000\u30dd\u30a4\u30f3\u30c8\u4e0a\u6607\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u51ac\u306b\u4eba\u6c17\u306e\u98f2\u307f\u3082\u306e\u3067\u3042\u308b\u30b3\u30b3\u30a2\u306e\u58f2\u4e0a\u3082\u5927\u304d\u304f\u4f38\u3073\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u5927\u897f\u6d0b\u306e\u53cd\u5bfe\u5074\u306b\u4f4d\u7f6e\u3059\u308b\u82f1\u56fd\u3067\u306f\u300112\u6708\u521d\u65ec\u306b\u713c\u304d\u83d3\u5b50\u304c\u4f38\u3073\u3001\u57fa\u6e96\u5024\u306e\u7d04400%\u5897\u3092\u898b\u305b\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u306b\u304a\u3044\u3066\u306f\u8089\u30fb\u9b5a\u4ecb\u985e\u30fb\u5375\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u304c\u30d4\u30fc\u30af\u6642\u306b\u57fa\u6e96\u6708\u3067\u3042\u308b9\u6708\u306e4\u500d\u3068\u306a\u308a\u300112\u6708\u521d\u65ec\u306b331%\u5897\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14580\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-food-and-cpg-gifting-trends-holiday-season-2019.png\" alt=\"\" width=\"1659\" height=\"802\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-food-and-cpg-gifting-trends-holiday-season-2019.png 1659w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-food-and-cpg-gifting-trends-holiday-season-2019-300x145.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-food-and-cpg-gifting-trends-holiday-season-2019-1024x495.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-food-and-cpg-gifting-trends-holiday-season-2019-768x371.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-food-and-cpg-gifting-trends-holiday-season-2019-1536x743.png 1536w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/><\/p>\n<h3><strong>\u5065\u5eb7\uff06\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u95a2\u9023<\/strong><\/h3>\n<p>\u6628\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u7c73\u56fd\u3067\u4eba\u6c17\u3060\u3063\u305f\u306e\u306f\u3001\u30de\u30c3\u30b5\u30fc\u30b8\u30fb\u30ea\u30e9\u30af\u30bc\u30fc\u30b7\u30e7\u30f3\u95a2\u9023\u306e\u30ae\u30d5\u30c8\u3067\u300112\u6708\u521d\u65ec\u306e\u58f2\u4e0a\u306f790%\u306e\u5897\u52a0\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u5316\u7ca7\u54c1\u3068\u30d0\u30b9\u30fb\u30dc\u30c7\u30a3\u7528\u306e\u30ae\u30d5\u30c8\u30bb\u30c3\u30c8\u3082\u4eba\u6c17\u306e\u5546\u54c1\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u30d0\u30b9\u30fb\u30dc\u30c7\u30a3\u7528\u306e\u30ae\u30d5\u30c8\u306f\u6771\u5357\u30a2\u30b8\u30a2\u3084\u30c9\u30a4\u30c4\u3067\u3082\u4eba\u6c17\u3067\u3001EMEA\u5730\u57df\u306b\u304a\u3044\u3066\u306f\u9999\u6c34\u306e\u58f2\u4e0a\u3082\u597d\u8abf\u3067\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14582\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/SEA-health-beauty-gifting-trends-festive-season-2019.png\" alt=\"\" width=\"1659\" height=\"803\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/SEA-health-beauty-gifting-trends-festive-season-2019.png 1659w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/SEA-health-beauty-gifting-trends-festive-season-2019-300x145.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/SEA-health-beauty-gifting-trends-festive-season-2019-1024x496.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/SEA-health-beauty-gifting-trends-festive-season-2019-768x372.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/SEA-health-beauty-gifting-trends-festive-season-2019-1536x743.png 1536w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/><\/p>\n<h3><a href=\"https:\/\/www2.criteo.com\/jp\/Black-Friday-Japan-2020\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14464 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001.jpeg\" alt=\"\" width=\"1019\" height=\"255\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001.jpeg 1019w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001-300x75.jpeg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001-768x192.jpeg 768w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/a><\/h3>\n<h3><strong>2020<\/strong><strong>\u5e74\u306e\u73fe\u6642\u70b9\u306e\u30c8\u30ec\u30f3\u30c9<\/strong><\/h3>\n<p><a href=\"http:\/\/www.criteo.com\/jp\/blog\/amazon%e3%83%97%e3%83%a9%e3%82%a4%e3%83%a0%e3%83%87%e3%83%bc%e3%81%ae%e4%b8%8d%e6%8c%af%e3%81%ab%e3%82%88%e3%82%8a%e3%80%81%e9%ab%98%e3%81%be%e3%82%8b%e3%83%96%e3%83%a9%e3%83%83%e3%82%af%e3%83%95\/\">\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u59cb\u307e\u308a<\/a>\u3068\u3068\u3082\u306b\u3001\u9855\u8457\u306b\u58f2\u308a\u4e0a\u3052\u3092\u4f38\u3070\u3057\u59cb\u3081\u3066\u3044\u308b\u5546\u54c1\u304c\u3042\u308a\u307e\u3059\u3002\u4e2d\u306b\u306f\u6628\u5e74\u3068\u540c\u69d8\u306e\u50be\u5411\u3092\u793a\u3059\u5546\u54c1\u3082\u3042\u308a\u307e\u3059\u304c\u3001<a href=\"http:\/\/www.criteo.com\/jp\/blog\/%e3%80%8c%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%8e%e3%83%bc%e3%83%9e%e3%83%ab%e3%80%8d%e3%82%92%e5%bd%a2%e3%81%a5%e3%81%8f%e3%82%8b10%e3%81%ae%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95\/\">\u30cb\u30e5\u30fc\u30ce\u30fc\u30de\u30eb<\/a>\u306e\u4e2d\u3067\u65b0\u305f\u306a\u5546\u54c1\u3082\u53f0\u982d\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u3058\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u4eca\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u304a\u3082\u3061\u3083\uff06\u30b2\u30fc\u30e0<\/strong><\/h3>\n<p>\u7c73\u56fd\u3067\u306f<a href=\"http:\/\/www.criteo.com\/jp\/blog\/%e6%96%b0%e5%9e%8b%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9%e6%b5%81%e8%a1%8c%e4%b8%8b%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%81%8a%e3%82%82%e3%81%a1%e3%82%83%e3%81%ae%e3%83%88\/\">\u30d1\u30ba\u30eb\u306b\u4ee3\u308f\u3063\u3066\u30d3\u30f3\u30b4<\/a>\u306e\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u304a\u308a\u30019\u6708\u4ee5\u964d\u306f2\u500d\u4ee5\u4e0a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30c9\u30a4\u30c4\u3067\u306f\u30d1\u30ba\u30eb\u304c\u307e\u3060\u512a\u52e2\u3067\u3001\u57fa\u6e96\u671f\u9593\u4e2d\u306b276\uff05\u3082\u306e\u5897\u52a0\u3092\u898b\u305b\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u65e5\u672c\u3067\u306f\u7d44\u307f\u7acb\u3066\u30d6\u30ed\u30c3\u30af\u306e\u58f2\u308a\u4e0a\u3052\u304c\u5927\u304d\u304f\u4f38\u3073\u3066\u304a\u308a\u300110\u6708\u4e0b\u65ec\u306b\u306f264%\u5897\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306f\u6771\u5357\u30a2\u30b8\u30a2\u3067\u30829\u67089\u65e5\u306b\u6700\u9ad8\u5024\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14585\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-toy-trends-holiday-season-2020.png\" alt=\"\" width=\"1660\" height=\"802\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-toy-trends-holiday-season-2020.png 1660w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-toy-trends-holiday-season-2020-300x145.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-toy-trends-holiday-season-2020-1024x495.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-toy-trends-holiday-season-2020-768x371.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-toy-trends-holiday-season-2020-1536x742.png 1536w\" sizes=\"auto, (max-width: 1660px) 100vw, 1660px\" \/><\/p>\n<h3><strong>\u98df\u54c1\uff0f<\/strong><strong>CPG<\/strong><\/h3>\n<p>\u7c73\u56fd\u3067\u306f\u4eca\u5e74\u3082\u98df\u54c1\u306e\u30ae\u30d5\u30c8\u30bb\u30c3\u30c8\u304c\u4eba\u6c17\u3067\u30019\u6708\u306e\u5e73\u5747\u3068\u6bd4\u8f03\u3057\u306610\u6708\u4e2d\u65ec\u306e\u58f2\u4e0a\u306f54%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30b8\u30e3\u30e0\u30fb\u30bc\u30ea\u30fc\u308210\u6708\u4e2d\u65ec\u306e\u30d4\u30fc\u30af\u306b\u306f62%\u5897\u3068\u306a\u308a\u3001\u6628\u5e74\u6bd4\u306748%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u6b27\u5dde\u3067\u4eba\u6c17\u306a\u306e\u306f\u30ad\u30e3\u30f3\u30c7\u30a3\u30fb\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3067\u300110\u6708\u4e2d\u65ec\u306b\u82f1\u56fd\u306759%\u3001\u30c9\u30a4\u30c4\u306778%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u6771\u5357\u30a2\u30b8\u30a2\u3067\u306f\u30019\u67089\u65e5\u306b\u30d1\u30b9\u30bf\u30fb\u9eba\u304c\u58f2\u4e0a\u3067\u30c8\u30c3\u30d7\u306b\u306a\u308a\u3001119%\u306e\u5897\u52a0\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u4ee5\u964d\u306f\u8089\u30fb\u9b5a\u4ecb\u985e\u30fb\u7389\u5b50\u304c\u4f38\u3073\u3001\u57fa\u6e96\u306e\u671f\u9593\u306b\u6bd4\u3079\u3066\u58f2\u308a\u4e0a\u3052\u304c\u500d\u5897\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14587\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/UK-food-trends-festive-season-2020.png\" alt=\"\" width=\"1662\" height=\"796\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/UK-food-trends-festive-season-2020.png 1662w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/UK-food-trends-festive-season-2020-300x144.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/UK-food-trends-festive-season-2020-1024x490.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/UK-food-trends-festive-season-2020-768x368.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/UK-food-trends-festive-season-2020-1536x736.png 1536w\" sizes=\"auto, (max-width: 1662px) 100vw, 1662px\" \/><\/p>\n<h3><strong>\u5065\u5eb7\uff06\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u95a2\u9023<\/strong><\/h3>\n<p>\u7c73\u56fd\u306e\u30de\u30c3\u30b5\u30fc\u30b8\u95a2\u9023\u306e\u30ae\u30d5\u30c8\u306e\u58f2\u4e0a\u306f\u4eca\u306e\u3068\u3053\u308d\u4f4e\u8abf\u3067\u3059\u304c\u3001\u6628\u5e74\u6025\u5897\u3057\u305f\u306e\u306f\u30d6\u30e9\u30c3\u30af\u30d5\u30e9\u30a4\u30c7\u30fc\u4ee5\u964d\u3060\u3063\u305f\u306e\u3067\u3001\u4eca\u5f8c\u306e\u63a8\u79fb\u306b\u6ce8\u76ee\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u5546\u54c1\u306f\u96fb\u6c17\u30ab\u30df\u30bd\u30ea\u3068\u30cd\u30a4\u30eb\u30b1\u30a2\u5546\u54c1\u3067\u3001\u3053\u306e\u51ac\u306f\u6563\u9aea\u3084\u30cd\u30a4\u30eb\u30b1\u30a2\u3092\u81ea\u5b85\u3067\u884c\u3046\u6d88\u8cbb\u8005\u304c\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002\u6bce\u5e74\u4eba\u6c17\u306e\u30d0\u30b9\u30fb\u30dc\u30c7\u30a3\u7528\u306e\u30ae\u30d5\u30c8\u306f\u3001\u4eca\u5e74\u3082\u7c73\u56fd\u3001EMEA\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3067\u597d\u8abf\u3067\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3067\u306f9\u67089\u65e5\u306b124%\u5897\u3001\u30c9\u30a4\u30c4\u3067\u306f10\u6708\u4e2d\u65ec\u306b286%\u5897\u3001\u7c73\u56fd\u3067\u306f10\u670823\u65e5\u306b180%\u5897\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14589\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/Germany-health-beauty-gifting-trends-festive-season-2020.png\" alt=\"\" width=\"1659\" height=\"798\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/Germany-health-beauty-gifting-trends-festive-season-2020.png 1659w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/Germany-health-beauty-gifting-trends-festive-season-2020-300x144.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/Germany-health-beauty-gifting-trends-festive-season-2020-1024x493.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/Germany-health-beauty-gifting-trends-festive-season-2020-768x369.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/Germany-health-beauty-gifting-trends-festive-season-2020-1536x739.png 1536w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/><\/p>\n<h3><strong>\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067<\/strong><\/h3>\n<p>\u4e0a\u8a18\u3067\u7d39\u4ecb\u3057\u305f\u5546\u54c1\u306e\u5897\u52a0\u30fb\u5909\u9077\u306f\u4eca\u5f8c\u3082\u7d9a\u304d\u307e\u3059\u304c\u30011\u3064\u306f\u3063\u304d\u308a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u5168\u822c\u7684\u306b\u5897\u52a0\u50be\u5411\u306b\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002Criteo\u304c\u5b9f\u65bd\u3057\u305f<a href=\"https:\/\/www.criteo.com\/blog\/holiday-shopping-statistics-2020\/\">\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u95a2\u3059\u308b\u8abf\u67fb<\/a>\u3067\u306f\u3001\u7c73\u56fd\u306e10\u4eba\u306b4\u4eba\u304c\u304a\u3082\u3061\u3083\u3084\u30b2\u30fc\u30e0\u3001\u30ab\u30eb\u30c1\u30e3\u30fc\u30b0\u30c3\u30ba\u3001\u5bb6\u96fb\u88fd\u54c1\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\uff0f\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u3068\u3044\u3063\u305f\u5546\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<sup>1<\/sup>\u540c\u69d8\u306e\u50be\u5411\u306f\u3001\u6b27\u5dde\u306e\u56de\u7b54\u8005\u306e30%<sup>2<\/sup>\u3001APAC\u306e\u56de\u7b54\u8005\u306e40%\u306b\u3082\u898b\u3089\u308c\u307e\u3059\u3002<sup>3<\/sup><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14591\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-online-v-offline-shopping.png\" alt=\"\" width=\"978\" height=\"716\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-online-v-offline-shopping.png 978w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-online-v-offline-shopping-300x220.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/12\/US-online-v-offline-shopping-768x562.png 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/p>\n<p>\u5b9f\u7528\u6027\u304c\u91cd\u8996\u3055\u308c\u308b\u4eca\u5e74\u306f\u3001\u4e16\u754c\u306e\u6d88\u8cbb\u8005\u306e3\u5206\u306e1\u304c\u98df\u6599\u54c1\u30fb\u96d1\u8ca8\u3068<a href=\"http:\/\/www.criteo.com\/jp\/blog\/%e5%a4%96%e5%87%ba%e8%87%aa%e7%b2%9b%e3%81%a7%e4%ba%ba%e3%80%85%e3%81%af%e4%bd%95%e3%82%92%e8%b2%b7%e3%81%86%e3%81%ae%e3%81%8b%ef%bc%9f%e5%9b%bd%e5%86%85%e5%a4%96%e3%81%ae%e5%b7%a3%e3%81%94\/\">\u5bb6\u5ead\u7528\u54c1<\/a>\u3078\u306e\u652f\u51fa\u3092\u5897\u3084\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u304a\u3082\u3061\u3083\uff06\u30b2\u30fc\u30e0\u3001\u30ab\u30eb\u30c1\u30e3\u30fc\u30b0\u30c3\u30ba\u3001\u5bb6\u96fb\u88fd\u54c1\u3001\u751f\u6d3b\u7528\u54c1\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3001\u300c\u6628\u5e74\u3088\u308a\u3082\u8cfc\u5165\u3092\u6e1b\u3089\u3059\u4e88\u5b9a\u300d\u3068\u7b54\u3048\u305f\u4eba\u304c\u3001\u300c\u5897\u3084\u3059\u4e88\u5b9a\u300d\u3068\u7b54\u3048\u305f\u4eba\u3088\u308a\u3082\u591a\u304f\u306a\u3063\u3066\u304a\u308a\u3001\u82e6\u6226\u3092\u5f37\u3044\u3089\u308c\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3082\u78ba\u8a8d\u3057\u3066\u3001\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30a4\u30f3\u30b5\u30a4\u30c8\u304b\u3089\u5fa1\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1fCriteo\u306e\u300cHoliday Product Finder\u300d\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u306f\u3001<a href=\"https:\/\/www.criteo.com\/blog\/criteo-holiday-product-finder\/\">\u3053\u3061\u3089<\/a>\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u30da\u30fc\u30b8\u306e\u4e0b\u90e8\u304b\u3089\u3082\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/jp\/Black-Friday-Japan-2020\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14464 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001.jpeg\" alt=\"\" width=\"1019\" height=\"255\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001.jpeg 1019w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/CTA-Black-Friday-Cyber-Monday-2020-JP-new.001-300x75.jpeg 300w, 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