{"id":14718,"date":"2020-12-19T12:09:08","date_gmt":"2020-12-19T16:09:08","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=14718"},"modified":"2021-01-19T12:16:56","modified_gmt":"2021-01-19T16:16:56","slug":"%e5%86%ac%e3%81%ae%e8%a3%bd%e5%93%81%e3%83%aa%e3%83%aa%e3%83%bc%e3%82%b9-q4-2020","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e5%86%ac%e3%81%ae%e8%a3%bd%e5%93%81%e3%83%aa%e3%83%aa%e3%83%bc%e3%82%b9-q4-2020\/","title":{"rendered":"\u51ac\u306e\u88fd\u54c1\u30ea\u30ea\u30fc\u30b9\uff1a\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u9069\u5fdc\u578b\u5e83\u544a\u3001\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069"},"content":{"rendered":"

2020\u5e74\u3092\u7de0\u3081\u304f\u304f\u308b\u306b\u3042\u305f\u308a\u3001\u4f8b\u5e74\u3068\u306f\u5168\u304f\u7570\u306a\u3063\u305f\u3053\u306e1\u5e74\u3092\u632f\u308a\u8fd4\u3063\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u304c\u4e88\u60f3\u4ee5\u4e0a\u306b\u52a0\u901f\u3057\u3001E\u30b3\u30de\u30fc\u30b9\u306f\u308f\u305a\u304b\u6570\u30ab\u6708\u306e\u3046\u3061\u306b\u6570\u5e74\u5206\u3082\u306e\u6025\u6210\u9577\u3092\u9042\u3052\u307e\u3057\u305f\u3002<\/p>\n

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\u3053\u3046\u3057\u305f\u4e8b\u60c5\u304b\u3089\u3001\u4eca\u56de\u3001Criteo\u304c\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u6700\u65b0\u88fd\u54c1\u306f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u5f37\u3044\u3060\u3051\u3067\u306a\u304f\u4fe1\u983c\u6027\u306b\u3082\u512a\u308c\u305f\u5e83\u544a\u4f53\u9a13\u306e\u69cb\u7bc9\u306e\u30b5\u30dd\u30fc\u30c8\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u65e9\u901f\u3001\u65b0\u88fd\u54c1\u306e\u6a5f\u80fd\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u7406\u60f3\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u69cb\u7bc9<\/strong><\/h3>\n

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\"Criteo<\/p>\n

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\u307e\u305a\u306f\u3001”Website Traffic “\u3092\u76ee\u7684\u3068\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u304b\u3089\u300cCustom Audience\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u306a\u304a\u3001Custom Audience\u306f\u73fe\u5728\u3001\u7c73\u56fd\u3001\u82f1\u56fd\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3067\u30d9\u30fc\u30bf\u7248\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u9069\u5fdc\u578b\u5e83\u544a\u306e\u4f5c\u6210<\/strong> \u2014<\/strong> \u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u306f\u4e0d\u8981<\/strong><\/h3>\n

Criteo\u306e\u65b0\u3057\u3044\u300c\u9069\u5fdc\u578b\u5e83\u544a\uff08Adaptive Ads\uff09\u300d\u6a5f\u80fd\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u6d3b\u7528\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3055\u305b\u307e\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30a2\u30bb\u30c3\u30c8\u306f\u5c11\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u30a2\u30bb\u30c3\u30c8\u306e\u307f\u3067\u4f5c\u6210\u304c\u53ef\u80fd\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u306b\u5408\u308f\u305b\u3066\u3001\u30b5\u30a4\u30ba\u304c\u81ea\u52d5\u7684\u306b\u8abf\u6574\u3055\u308c\u307e\u3059\u3002\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u306f\u3001\u3082\u306f\u3084\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\"Criteo<\/p>\n

SFM & Design Institutede\u3067\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8cac\u4efb\u8005\u3092\u52d9\u3081\u308bYasmina Belhadi\u6c0f\u306f\u3001\u300c\u30b9\u30bf\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3068\u6bd4\u3079\u3001\u3053\u306e\u9069\u5fdc\u578b\u5e83\u544a\u306e\u9806\u5fdc\u6027\u306f\u5f53\u793e\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c6\u30a3\u30f3\u30b0\uff08\u65b0\u898f\u9867\u5ba2\u7372\u5f97\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u7406\u60f3\u7684\u3067\u3059\u300d\u3068\u8a55\u3057\u3001\u300c\u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u30c6\u30ad\u30b9\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u30b9\u30e9\u30a4\u30c9\u30b7\u30e7\u30fc\u578b\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u6a5f\u80fd\u3092\u4f7f\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u5f53\u793e\u306e\u5f37\u307f\u3092\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b\u70b9\u304c\u6c17\u306b\u5165\u3063\u3066\u3044\u307e\u3059\u300d\u3068\u8a9e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

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\u65b0\u6a5f\u80fd\u3092\u8a66\u3057\u3066\u307f\u305f\u3044\u65b9\u306f\u3001Criteo\u306e\u62c5\u5f53\u8005\u307e\u3067\u304a\u6c17\u8efd\u306b\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306fCriteo\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u30ae\u30e3\u30e9\u30ea\u30fc<\/a>\u3067\u3082\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n

\u5e83\u544a\u914d\u4fe1\u6226\u7565\u306e\u6700\u9069\u5316<\/strong><\/h3>\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306b\u6700\u3082\u9069\u3057\u305f\u5e83\u544a\u914d\u4fe1\u6226\u7565<\/a>\u3092\u9078\u629e\u3057\u3066\u3001\u6d88\u8cbb\u8005\u3078\u306e\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u65b0\u3057\u3044\u914d\u4fe1\u6226\u7565\u3067\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u9806\u5e8f\u3092\u6307\u5b9a\u3059\u308b\u300c\u30b7\u30fc\u30b1\u30f3\u30b7\u30e3\u30eb\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u300d\u3084\u300c\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u300d\u306e\u691c\u8a3c\u3092\u884c\u3048\u307e\u3059\u3002<\/p>\n

\"\"\u00a0<\/span>\"\" \"sequential<\/p>\n

\u3053\u308c\u3089\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u540c\u3058\u5e83\u544a\u3092\u4f55\u5ea6\u3082\u76ee\u306b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u8d77\u3053\u308b\u300c\u5e83\u544a\u75b2\u308c\u300d\u9632\u6b62\u306b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3068\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u5f37\u5316<\/strong><\/h3>\n

Criteo\u3067\u306f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u304c\u62c5\u4fdd\u3055\u308c\u305f\u4fe1\u983c\u3042\u308b\u5e83\u544a\u4f53\u9a13\u306e\u63d0\u4f9b\u300d\u3092\u6700\u512a\u5148\u8ab2\u984c\u306e1\u3064\u306b\u63b2\u3052\u3066\u3044\u307e\u3059\u3002Criteo \u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8 \u30bb\u30f3\u30bf\u30fc\u306b\u65b0\u305f\u306b\u8ffd\u52a0\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb<\/a>\u6a5f\u80fd\u3092\u4f7f\u3046\u3068\u3001\u5fa1\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u57fa\u6e96\u3092\u6e80\u305f\u3059\u74b0\u5883\u3067\u5e83\u544a\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

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\"brand<\/p>\n

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Criteo\u3068\u5171\u6709\u3057\u305f\u5fa1\u793e\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3001\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002Criteo \u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8 \u30bb\u30f3\u30bf\u30fc\u306e\u300c\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u30e2\u30b8\u30e5\u30fc\u30eb\u3067\u300c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u9078\u629e\u3057\u3001\u5fa1\u793e\u72ec\u81ea\u306e\u30e2\u30c7\u30eb\u3067\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u6307\u6a19\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u300c\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc30\u65e5\u4ee5\u5185\u300d\u3068\u306f\u5225\u306b\u300130\u65e5\u5206\u306e\u30dd\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

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\u307e\u305f\u3001Criteo\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u5f37\u5316\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u8907\u6570\u306e\u30d5\u30a3\u30fc\u30c9\u304b\u3089\u306e\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u7ba1\u7406\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u30fc\u6a29\u9650\u3082\u8ffd\u52a0\u3057\u3066\u3001\u30c1\u30fc\u30e0\u7ba1\u7406\u6a5f\u80fd\u3092\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u5f37\u56fa\u306a\u3082\u306e\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6700\u65b0\u306e\u60c5\u5831\u306f\u3001Criteo \u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8 \u30bb\u30f3\u30bf\u30fc<\/a>\u3067\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n

\u4eca\u5f8c\u306e\u5c55\u671b<\/strong><\/h3>\n

2021\u5e74\u3082\u5f15\u304d\u7d9a\u304d\u3001Criteo\u306f\u5fa1\u793e\u306e\u6f5c\u5728\u9867\u5ba2\u3092\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u3068\u6210\u9577\u3055\u305b\u308b\u3079\u304f\u3001\u52b9\u7387\u7684\u304b\u3064\u30a4\u30f3\u30d1\u30af\u30c8\u3042\u308b\u5e83\u544a\u4f53\u9a13\u3092\u901a\u3058\u3066\u3001\u5fa1\u793e\u306e\u5e83\u544a\u904b\u7528\u3092\u5168\u529b\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n

\u5e83\u544a\u4f53\u9a13\u3078\u306e\u3088\u308a\u6df1\u3044\u7406\u89e3\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u6c42\u3081\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u5e83\u544a\u4e3b\u3001\u6d88\u8cbb\u8005\u306e\u7686\u3055\u3093\u306e\u3054\u8981\u671b\u306b\u304a\u5fdc\u3048\u3059\u308b\u305f\u3081\u3001Criteo\u306f\u4eca\u5e74\u3082\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306e\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u307f\u307e\u3059\u3002<\/p>\n

\u7b2c1\u56db\u534a\u671f\u306b\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a\u306e\u6700\u65b0\u60c5\u5831\u306b\u3054\u671f\u5f85\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

2020\u5e74\u3092\u7de0\u3081\u304f\u304f\u308b\u306b\u3042\u305f\u308a\u3001\u4f8b\u5e74\u3068\u306f\u5168\u304f\u7570\u306a\u3063\u305f\u3053\u306e1\u5e74\u3092\u632f\u308a\u8fd4\u3063\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u304c\u4e88 […]<\/p>\n","protected":false},"author":9,"featured_media":14731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495],"coauthors":[],"class_list":{"0":"post-14718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nCriteo Winter 2020: Custom Audiences, Inventory Targeting, & More<\/title>\n<meta name=\"description\" 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