{"id":14748,"date":"2021-02-18T14:44:05","date_gmt":"2021-02-18T18:44:05","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=14748"},"modified":"2021-02-19T06:40:45","modified_gmt":"2021-02-19T10:40:45","slug":"2021%e5%b9%b4%e3%81%ae%e9%a3%9f%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%e3%80%81%e3%82%ad%e3%83%bc%e3%83%af%e3%83%bc%e3%83%89%e3%81%af%e3%80%8c%e3%82%a2%e3%82%b8%e3%82%a2%e3%80%8d%e3%80%8c%e9%9d%92","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/2021%e5%b9%b4%e3%81%ae%e9%a3%9f%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89%e3%80%81%e3%82%ad%e3%83%bc%e3%83%af%e3%83%bc%e3%83%89%e3%81%af%e3%80%8c%e3%82%a2%e3%82%b8%e3%82%a2%e3%80%8d%e3%80%8c%e9%9d%92\/","title":{"rendered":"2021\u5e74\u306e\u98df\u30c8\u30ec\u30f3\u30c9\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u300c\u30a2\u30b8\u30a2\u300d\u300c\u9752\u300d\u300c\u3064\u304f\u308a\u304a\u304d\u300d"},"content":{"rendered":"

\u300c\u30db\u30c3\u30c8\u30d7\u30ec\u30fc\u30c8\u300d\u3001\u300c\u30aa\u30fc\u30c8\u30df\u30fc\u30eb\u300d\u306e\u691c\u7d22\u6570\u304c\u6025\u5897\u3057\u305f2020\u5e74<\/strong><\/h3>\n

\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u3067\u3001\u751f\u6d3b\u69d8\u5f0f\u304c\u5927\u304d\u304f\u5909\u308f\u3063\u305f2020\u5e74\u3002\u79c1\u305f\u3061\u306e\u98df\u4e8b\u306e\u98a8\u666f\u3082\u3001\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3057\u305f\u3002\u5728\u5b85\u30ef\u30fc\u30af\u3084\u5728\u5b85\u5b66\u7fd2\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u3082\u3042\u3063\u3066\u3001\u5916\u98df\u3084\u5927\u52e2\u3067\u306e\u4f1a\u98df\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u6fc0\u6e1b\u3001\u81ea\u5b85\u3067\u98df\u4e8b\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u305f\u4eba\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5bb6\u65cf\u6c34\u5165\u3089\u305a\u3067\u98df\u4e8b\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u305f\u306e\u3092\u559c\u3076\u4eba\u304c\u3044\u308b\u4e00\u65b9\u3001\u6599\u7406\u306e\u4f5c\u308a\u624b\u306b\u3068\u3063\u3066\u306f\u3001\u98df\u4e8b\u4f5c\u308a\u306e\u8ca0\u62c5\u304c\u5897\u3048\u305f1\u5e74\u3067\u3082\u3042\u308a\u307e\u3057\u305f\u3002\u7279\u306b\u5728\u5b85\u30ef\u30fc\u30af\u30fb\u5b66\u7fd2\u4e2d\u306e\u5bb6\u65cf\u306e\u305f\u3081\u306b\u98df\u4e8b\u3092\u5275\u308b\u983b\u5ea6\u304c\u5897\u3048\u305f\u3053\u3068\u3092\u8ca0\u62c5\u306b\u611f\u3058\u308b\u4eba\u3082\u591a\u304f\u3001\u4eba\u6c17\u30ec\u30b7\u30d4\u691c\u7d22\u30b5\u30a4\u30c8\u300c\u30af\u30c3\u30af\u30d1\u30c3\u30c9\u300d\u304c\u304a\u3053\u306a\u3063\u305f\u8abf\u67fb\u3067\u306f\u7d048\u5272\u304c\u300c\u6599\u7406\u306e\u8ca0\u62c5\u5897\u3092\u5b9f\u611f\u3057\u3066\u3044\u308b\u300d\u3068\u56de\u7b54\u3001\u540c\u8abf\u67fb\u306b\u306f\u300c\u663c\u3054\u306f\u3093\u306e\u6e96\u5099\u300d\u3084\u300c\u732e\u7acb\u3092\u6c7a\u3081\u308b\u300d\u306e\u304c\u7279\u306b\u8ca0\u62c5\u3060\u3063\u305f\u3068\u3044\u3046\u58f0\u304c\u7279\u306b\u591a\u304f\u5bc4\u305b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n

\u305d\u3057\u3066\u6599\u7406\u3084\u5f8c\u7247\u4ed8\u3051\u306e\u8ca0\u62c5\u3092\u5c11\u3057\u3067\u3082\u6e1b\u3089\u3057\u305f\u3044\u3068\u3044\u3046\u30cb\u30fc\u30ba\u3092\u53d7\u3051\u3066\u4eba\u6c17\u3092\u535a\u3057\u305f\u306e\u304c\u3001\u8abf\u7406\u3082\u5f8c\u7247\u4ed8\u3051\u3082\u7c21\u5358\u3067\u3001\u5bb6\u65cf\u5168\u54e1\u3067\u697d\u3057\u3081\u308b\u300c\u30db\u30c3\u30c8\u30d7\u30ec\u30fc\u30c8\u6599\u7406\u300d\u3067\u3057\u305f\u3002\u30af\u30c3\u30af\u30d1\u30c3\u30c9\u3067\u3082\u81e8\u6642\u4f11\u6821\u304c\u6c7a\u307e\u3063\u305f2020\u5e743\u6708\u4ee5\u964d\u3001\u300c\u30db\u30c3\u30c8\u30d7\u30ec\u30fc\u30c8\u300d\u306e\u691c\u7d22\u6570\u304c\u6025\u4e0a\u6607\u3001\u30d4\u30fc\u30af\u6642\u306e5\u6708\u306b\u306f2\u6708\u306b\u6bd4\u3079\u30662.8\u500d\u5897\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u307e\u305f\u3001\u5728\u5b85\u6642\u9593\u304c\u9577\u3044\u6642\u671f\u3060\u304b\u3089\u3053\u305d\u3067\u304d\u308b\u51dd\u3063\u305f\u6599\u7406\u3084\u304a\u83d3\u5b50\u4f5c\u308a\u3092\u697d\u3057\u3080\u4eba\u3082\u591a\u304f\u3001\u4e00\u6642\u306f\u304a\u83d3\u5b50\u4f5c\u308a\u306b\u4f7f\u3046\u5c0f\u9ea6\u7c89\u3084\u30db\u30c3\u30c8\u30b1\u30fc\u30ad\u30df\u30c3\u30af\u30b9\u304c\u54c1\u8584\u72b6\u614b\u306b\u3002\u305d\u306e\u4e00\u65b9\u3067\u904b\u52d5\u4e0d\u8db3\u3068\u98df\u3079\u904e\u304e\u306b\u3088\u308b\u300c\u30b3\u30ed\u30ca\u592a\u308a\u300d\u306b\u60a9\u3080\u4eba\u3082\u6025\u5897\u3002\u30d8\u30eb\u30b7\u30fc\u306a\u4e0a\u306b\u304a\u83d3\u5b50\u4f5c\u308a\u306b\u3082\u4f7f\u3048\u308b\u300c\u30aa\u30fc\u30c8\u30df\u30fc\u30eb\u300d\u306e\u691c\u7d22\u6570\u3082\u5927\u304d\u306a\u4f38\u3073\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n

2021\u5e74\u306e\u98df\u30c8\u30ec\u30f3\u30c9\u306f\uff1f<\/strong><\/h3>\n

\u305d\u3057\u3066\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u611f\u67d3\u62e1\u5927\u306b\u53ce\u675f\u304c\u3064\u304b\u306a\u3044\u307e\u307e\u8fce\u3048\u305f2021\u5e74\u3002\u7279\u306b\u4e00\u90fd\u4e09\u770c\u3067\u306f\u65b0\u5e74\u65e9\u3005\u306b2\u5ea6\u76ee\u306e\u7dca\u6025\u4e8b\u614b\u5ba3\u8a00\u304c\u51fa\u3055\u308c\u3001\u98f2\u98df\u5e97\u306b\u306f\u5348\u5f8c8\u6642\u307e\u3067\u306e\u6642\u77ed\u55b6\u696d\u304c\u8981\u8acb\u3055\u308c\u305f\u3053\u3068\u3082\u3042\u3063\u3066\u5916\u98df\u306e\u6a5f\u4f1a\u306f\u307e\u3059\u307e\u3059\u6e1b\u5c11\u3002\u6628\u5e74\u306b\u5f15\u304d\u7d9a\u304d\u3001\u81ea\u5b85\u3067\u98df\u4e8b\u3092\u3059\u308b\u983b\u5ea6\u304c\u591a\u3044\u50be\u5411\u304c\u7d9a\u304d\u305d\u3046\u3067\u3059\u3002\u305d\u3093\u306a2021\u5e74\u3001\u65e5\u672c\u4eba\u306e\u98df\u751f\u6d3b\u306b\u306f\u3069\u3093\u306a\u30c8\u30ec\u30f3\u30c9\u304c\u8d77\u3053\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u3053\u304b\u3089\u306f\u3001\u30af\u30c3\u30af\u30d1\u30c3\u30c9\u306e\u300c\u98df\u306e\u30c8\u30ec\u30f3\u30c9\u4e88\u6e2c2021\u300d\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

1. \u53f0\u6e7e\u8336<\/strong><\/h5>\n

\u30bf\u30d4\u30aa\u30ab\u3068\u4e00\u7dd2\u306b\u98f2\u307e\u308c\u3066\u3044\u305f\u53f0\u6e7e\u8336\u304c\u4eca\u5f8c\u306f\u5358\u72ec\uff08\u30bf\u30d4\u30aa\u30ab\u629c\u304d\uff09\u3067\u98f2\u307e\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u305d\u3046\u3002\u30b3\u30f3\u30d3\u30cb\u306a\u3069\u3067\u3082<\/p>\n

\u30da\u30c3\u30c8\u30dc\u30c8\u30eb\u5165\u308a\u306e\u53f0\u6e7e\u8336\u304c\u8ca9\u58f2\u3055\u308c\u59cb\u3081\u308b\u306a\u3069\u3001\u3058\u308f\u3058\u308f\u3068\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u53f0\u6e7e\u8336\u306f\u65e5\u672c\u8336\u3068\u9055\u3063\u3066\u82e6\u307f\u304c\u307b\u3068\u3093\u3069\u306a\u304f\u3001\u7518\u3044\u5f8c\u5473\u304c\u7279\u5fb4\u3002<\/p>\n

\u203b\u53f0\u6e7e\u8336\u306e\u30ec\u30b7\u30d4<\/a><\/p>\n

2. \u9752\u3044\u30b9\u30a4\u30fc\u30c4\u30fb\u6599\u7406<\/strong><\/h5>\n

2020\u5e74\u306b\u6d41\u884c\u3063\u305f\u89aa\u5b50\u3067\u306e\u304a\u3084\u3064\u4f5c\u308a\u3084\u300c\u30b5\u30a4\u30a8\u30f3\u30b9\u30b9\u30a4\u30fc\u30c4\u300d\uff08\u5316\u5b66\u53cd\u5fdc\u3092\u697d\u3057\u3081\u308b\u304a\u3084\u3064\u4f5c\u308a\uff09\u306e\u6d41\u308c\u3092\u53d7\u3051\u3001\u4eca\u5e74\u306f\u9752\u3044\u30b9\u30a4\u30fc\u30c4\u3084\u6599\u7406\u306b\u6ce8\u76ee\u304c\u96c6\u307e\u308a\u305d\u3046\u3002SNS\u3067\u306f\u3001\u30a2\u30b8\u30a2\u3067\u53e4\u304f\u304b\u3089\u98f2\u307e\u308c\u3066\u3044\u308b\u9752\u3044\u304a\u8336\u300c\u30d0\u30bf\u30d5\u30e9\u30a4\u30d4\u30fc\u300d\u3092\u4f7f\u3063\u305f\u9752\u3044\u30b9\u30a4\u30fc\u30c4\u304c\u300c\u6620\u3048\u308b\u300d\u3068\u8a71\u984c\u306b\u3002<\/p>\n

\u203b\u30d0\u30bf\u30d5\u30e9\u30a4\u30d4\u30fc\u306e\u30ec\u30b7\u30d4<\/a><\/p>\n

3. \u5927\u8c46\u30df\u30fc\u30c8<\/strong><\/h5>\n

\u30b3\u30ed\u30ca\u592a\u308a\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3082\u30d8\u30eb\u30b7\u30fc\u306a\u98df\u6750\u3092\u9078\u3076\u4eba\u304c\u5897\u3048\u305d\u3046\u3002\u7279\u306b\u8089\u3088\u308a\u3082\u4f4e\u30ab\u30ed\u30ea\u30fc\u3067\u8102\u8cea\u304c\u5c11\u306a\u3044\u5927\u8c46\u30df\u30fc\u30c8\u306f\u3001\u8981\u6ce8\u76ee\u98df\u6750\u3002\u30b3\u30f3\u30d3\u30cb\u3084\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u5e97\u3067\u3082\u5927\u8c46\u30df\u30fc\u30c8\u3092\u4f7f\u3063\u305f\u30e1\u30cb\u30e5\u30fc\u304c\u7d9a\u3005\u3068\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u30c0\u30a4\u30a8\u30c3\u30c8\u4e2d\u306e\u4eba\u3084\u30d8\u30eb\u30b7\u30fc\u5fd7\u5411\u306e\u4eba\u306e\u9593\u3067\u307e\u3059\u307e\u3059\u4eba\u6c17\u304c\u9ad8\u307e\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n

\u203b\u5927\u8c46\u30df\u30fc\u30c8\u306e\u30ec\u30b7\u30d4<\/a><\/p>\n

4. \u30cf\u30cb\u30fc\u30d0\u30bf\u30fc\u30c1\u30ad\u30f3<\/strong><\/h5>\n

\u97d3\u56fd\u30c9\u30e9\u30de\u3084\u6620\u753b\u306e\u5f71\u97ff\u3067\u3001\u4eca\u5e74\u3082\u97d3\u56fd\u767a\u306e\u30e1\u30cb\u30e5\u30fc\u306b\u4eba\u6c17\u304c\u96c6\u307e\u308a\u305d\u3046\u3002\u7279\u306b\u97d3\u56fd\u98a8\u30d5\u30e9\u30a4\u30c9\u30c1\u30ad\u30f3\u300c\u30cf\u30cb\u30fc\u30d0\u30bf\u30fc\u30c1\u30ad\u30f3\u300d\u306f\u3001\u30af\u30ea\u30b9\u30d4\u30fc\u306a\u30d5\u30e9\u30a4\u30c9\u30c1\u30ad\u30f3\u306b\u306f\u3061\u307f\u3064\u3092\u5408\u308f\u305b\u305f\u7656\u306e\u3042\u308b\u5473\u308f\u3044\u304c\u8a71\u984c\u306b\u3002\u52d5\u753b\u6620\u3048\u3057\u305d\u3046\u306a\u300c\u30d5\u30e9\u30a4\u30c9\u30dd\u30c6\u30c8\u30d4\u30b6\u300d\u3068\u3068\u3082\u306b\u8981\u6ce8\u76ee\u306e\u30e1\u30cb\u30e5\u30fc\u3067\u3059\u3002<\/p>\n

\u203b\u30cf\u30cb\u30fc\u30d0\u30bf\u30fc\u30c1\u30ad\u30f3\u306e\u30ec\u30b7\u30d4<\/a><\/p>\n

5. \u51b7\u51cd\u3064\u304f\u308a\u304a\u304d\u30c8\u30fc\u30b9\u30c8<\/strong><\/h5>\n

\u5fd9\u3057\u3044\u4eba\u305f\u3061\u306e\u9593\u3067\u5927\u30d6\u30fc\u30e0\u306b\u306a\u3063\u305f\u300c\u3064\u304f\u308a\u304a\u304d\u300d\u3002\u7279\u306b\u4eca\u5e74\u306f\u3001\u9014\u4e2d\u307e\u3067\u4f5c\u3063\u3066\u51b7\u51cd\u4fdd\u5b58\u3057\u3066\u304a\u304f\u300c\u51b7\u51cd\u3064\u304f\u308a\u304a\u304d\u30e1\u30cb\u30e5\u30fc\u300d\u306b\u4eba\u6c17\u304c\u9ad8\u307e\u308a\u305d\u3046\u3002\u98df\u30d1\u30f3\u306b\u30c1\u30fc\u30ba\u3084\u30cf\u30e0\u306a\u3069\u306e\u5177\u6750\u3092\u4e57\u305b\u305f\u72b6\u614b\u3067\u51b7\u51cd\u3057\u3066\u304a\u304d\u3001\u98df\u3079\u305f\u3044\u3068\u304d\u306b\u30c8\u30fc\u30b9\u30bf\u30fc\u3067\u713c\u304f\u3060\u3051\u3067\u30d4\u30b6\u30c8\u30fc\u30b9\u30c8\u304c\u697d\u3057\u3081\u308b\u300c\u51b7\u51cd\u3064\u304f\u308a\u304a\u304d\u30c8\u30fc\u30b9\u30c8\u300d\u306f\u5728\u5b85\u52e4\u52d9\u30fb\u5b66\u7fd2\u4e2d\u306e\u30e9\u30f3\u30c1\u3084\u8efd\u98df\u306b\u3082\u3074\u3063\u305f\u308a\u3067\u3059\u3002<\/p>\n

\u203b\u3064\u304f\u308a\u304a\u304d\u30c8\u30fc\u30b9\u30c8\u306e\u30ec\u30b7\u30d4<\/a><\/p>\n

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