{"id":14853,"date":"2021-02-02T17:31:15","date_gmt":"2021-02-02T21:31:15","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=14853"},"modified":"2021-02-02T17:31:15","modified_gmt":"2021-02-02T21:31:15","slug":"2021%e5%b9%b4%e3%80%81%e3%82%b3%e3%83%ad%e3%83%8a%e7%a6%8d%e3%81%ae%e3%83%90%e3%83%ac%e3%83%b3%e3%82%bf%e3%82%a4%e3%83%b3%e3%81%af%e3%81%a9%e3%81%86%e3%81%aa%e3%82%8b%ef%bc%9f%ef%bd%9e%e3%82%aa","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/2021%e5%b9%b4%e3%80%81%e3%82%b3%e3%83%ad%e3%83%8a%e7%a6%8d%e3%81%ae%e3%83%90%e3%83%ac%e3%83%b3%e3%82%bf%e3%82%a4%e3%83%b3%e3%81%af%e3%81%a9%e3%81%86%e3%81%aa%e3%82%8b%ef%bc%9f%ef%bd%9e%e3%82%aa\/","title":{"rendered":"2021\u5e74\u3001\u30b3\u30ed\u30ca\u798d\u306e\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u306f\u3069\u3046\u306a\u308b\uff1f\uff5e\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30c1\u30e7\u30b3\u3092\u8cb7\u3046\u4eba\u304c3\u500d\u5897\uff01"},"content":{"rendered":"<p>\u30b3\u30ed\u30ca\u798d\u306e\u4e2d\u3067\u59cb\u307e\u3063\u305f2021\u5e74\u306e1\u6708\u3082\u534a\u3070\u3092\u904e\u304e\u3001\u305d\u308d\u305d\u308d\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u30c7\u30fc\u306e\u8a71\u984c\u3092\u76ee\u306b\u3059\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u3002\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u3068\u8a00\u3048\u3070\u3001\u30c7\u30d1\u5730\u4e0b\u306e\u30b9\u30a4\u30fc\u30c4\u58f2\u308a\u5834\u306e\u8cd1\u308f\u3044\u304c\u98a8\u7269\u8a69\u3067\u3059\u304c\u3001\u30b3\u30ed\u30ca\u798d\u306e\u3001\u7279\u306b\u7dca\u6025\u4e8b\u614b\u5ba3\u8a00\u767a\u4ee4\u4e2d\u306e\u5730\u57df\u3067\u306f\u3001\u4f8b\u5e74\u307b\u3069\u306e\u76db\u308a\u4e0a\u304c\u308a\u306f\u671f\u5f85\u3067\u304d\u306a\u3044\u3088\u3046\u3067\u3059\u3002\u305d\u3082\u305d\u3082\u3001\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306e\u666e\u53ca\u3067\u30aa\u30d5\u30a3\u30b9\u306b\u51fa\u52e4\u3059\u308b\u4eba\u304c\u6fc0\u6e1b\u3059\u308b\u4e2d\u3001\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u4e3b\u5f79\u3060\u3063\u305f\u300c\u7fa9\u7406\u30c1\u30e7\u30b3\u300d\u306e\u9700\u8981\u3082\u6fc0\u6e1b\u3059\u308b\u306e\u3067\u306f\u30fb\u30fb\u30fb\u3068\u3044\u3046\u58f0\u3082\u805e\u304b\u308c\u307e\u3059\u3002<\/p>\n<p>\u56fd\u5185\u6700\u5927\u7d1a\u30aa\u30c8\u30ca\u5973\u5b50\u5411\u3051\u30e1\u30c7\u30a3\u30a2\u30a2\u30d7\u30ea\u300cLOCARI\u300d\u3092\u904b\u55b6\u3059\u308b\u682a\u5f0f\u4f1a\u793eWondershake\u304c2021\u5e741\u6708\u3001\u5168\u56fd\u306e\u7537\u5973\u3092\u5bfe\u8c61\u306b\u304a\u3053\u306a\u3063\u305f\u8abf\u67fb\u3067\u3082\u3001\u56de\u7b54\u8005\u306e68%\u304c\u300c\u4eca\u5e74\u306e\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u306f\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u3092\u53d7\u3051\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14855\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/jp-val-day-2021-chart-1.png\" alt=\"\" width=\"768\" height=\"327\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/jp-val-day-2021-chart-1.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/jp-val-day-2021-chart-1-300x128.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\u51fa\u5178\uff1a<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000052.000019904.html\" target=\"_blank\" rel=\"noopener noreferrer\">Wondershake\u3000\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/a><\/p>\n<p>\u5177\u4f53\u7684\u306b\u3069\u3093\u306a\u5f71\u97ff\u304c\u3042\u308b\u3068\u601d\u3046\u304b\u3092\u304d\u3044\u305f\u3068\u3053\u308d\u3001\u6b21\u306e\u3088\u3046\u306a\u56de\u7b54\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u7fa9\u7406\u30c1\u30e7\u30b3\u306f\u8cb7\u3044\u306b\u884c\u304f\u30ea\u30b9\u30af\u3082\u3001\u3082\u3089\u3046\u5074\u3082\u8cb0\u3046\u30ea\u30b9\u30af\u304c\u3042\u308b\u304b\u3089\u6e1b\u308b\u3068\u601d\u3046\u3002<\/li>\n<li>\u611f\u67d3\u306a\u3069\u306e\u7406\u7531\u304b\u3089\u624b\u4f5c\u308a\u304c\u6e1b\u308b\u3002<\/li>\n<li>\u624b\u4f5c\u308a\u306f\u63a7\u3048\u3066\u3001\u3061\u3087\u3063\u3068\u9ad8\u7d1a\u306a\u5e02\u8ca9\u54c1\u304c\u58f2\u308c\u308b\u3068\u601d\u3046\u3002<\/li>\n<li>\u30b9\u30c6\u30a4\u30db\u30fc\u30e0\u3084\u5728\u5b85\u52e4\u52d9\u304c\u5897\u3048\u3066\u53bb\u5e74\u306b\u6bd4\u3079\u3066\u624b\u4f5c\u308a\u3092\u3059\u308b\u4eba\u304c\u5897\u3048\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001\u4eca\u5e74\u306e\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u3068\u53bb\u5e74\uff082020\u5e74\uff09\u306e\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u56de\u7b54\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u90f5\u9001\u3067\u9001\u308b\u3002<\/li>\n<li>\u624b\u4f5c\u308a\u306f\u3057\u306a\u3044\u3057\u6e21\u3059\u4eba\u6570\u3082\u5c11\u306a\u304f\u3057\u3066\u3001\u8cfc\u5165\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u3057\u307e\u3059\u3002<\/li>\n<li>\u4eba\u306b\u4f1a\u308f\u306a\u3044\u306e\u3067\u3042\u3052\u308b\u6570\u304c\u6e1b\u308b\u3002<\/li>\n<li>\u6bce\u5e74\u5b50\u4f9b\u9054\u304c\u53cb\u9054\u3068\u624b\u4f5c\u308a\u30c1\u30e7\u30b3\u3092\u4ea4\u63db\u3057\u3066\u3044\u308b\u304c\u3001\u4eca\u5e74\u306f\u624b\u4f5c\u308a\u30c1\u30e7\u30b3\u306f\u5bb6\u65cf\u3067\u6d88\u8cbb\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/li>\n<li>\u500b\u5305\u88c5\u306b\u3055\u308c\u3066\u308b\u3082\u306e\u3092\u9078\u3076\u3002<\/li>\n<li>\u540c\u50da\u3078\u306e\u30c1\u30e7\u30b3\u306e\u7528\u610f\u306f\u3057\u306a\u3044\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/li>\n<li>\u30c6\u30ec\u30ef\u30fc\u30af\u306b\u306a\u308a\u3001\u4f1a\u793e\u3067\u3042\u3052\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308b\u306e\u304c\u826f\u3044\u3002<\/li>\n<li>\u9078\u3076\u969b\u306b\u614e\u91cd\u306b\u306a\u308b\u306e\u3067\u30cd\u30c3\u30c8\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u6642\u9593\u3092\u304b\u3051\u3001\u6c7a\u3081\u6253\u3061\u306b\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/li>\n<\/ul>\n<h3><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u4e88\u5b9a\u306e\u4eba\u304c3\u5272\u306b\u5897\u52a0<\/strong><\/h3>\n<p>\u307e\u305f\u3001\u540c\u8abf\u67fb\u3067\u4eca\u5e74\u306f\u3069\u3053\u3067\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3092\u8cb7\u3046\u4e88\u5b9a\u304b\u3092\u5c0b\u306d\u305f\u3068\u3053\u308d\u3001\u300c\u30c7\u30d1\u30fc\u30c8\u300d\u3068\u56de\u7b54\u3057\u305f\u4eba\u304c\u6700\u3082\u591a\u304f\u3001\u5168\u4f53\u306e40.8\uff05\u3092\u5360\u3081\u305f\u3082\u306e\u306e\u3001\u6628\u5e74\u30c7\u30d1\u30fc\u30c8\u3067\u8cfc\u5165\u3057\u305f\u3068\u56de\u7b54\u3057\u305f\u4eba\u306e\u5272\u5408\uff0856.4%\uff09\u3092\u5927\u304d\u304f\u4e0b\u56de\u308a\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u6628\u5e74\u306b\u6bd4\u3079\u3066\u5897\u3048\u305f\u306e\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u305f\u4eba\u306e\u5272\u5408\u3067\u3059\u3002\u6628\u5e74\u306e\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u306b\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u305f\u3068\u7b54\u3048\u305f\u4eba\u306f9.8\uff05\u3060\u3063\u305f\u306e\u306b\u5bfe\u3057\u3066\u3001\u4eca\u5e74\u306f\u7d043\u500d\u306b\u3042\u305f\u308b27.7\uff05\u306e\u4eba\u304c\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u4e88\u5b9a\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14854\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/jp-val-day-2021-chart-2.png\" alt=\"\" width=\"587\" height=\"416\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/jp-val-day-2021-chart-2.png 587w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/jp-val-day-2021-chart-2-300x213.png 300w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/>\u51fa\u5178\uff1a<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000052.000019904.html\" target=\"_blank\" rel=\"noopener noreferrer\">Wondershake\u3000\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/a><\/p>\n<p>\u8cb7\u3046\u5834\u6240\u3060\u3051\u3067\u306a\u304f\u3001\u30c1\u30e7\u30b3\u306b\u304b\u3051\u308b\u304a\u91d1\u306e\u4f7f\u3044\u65b9\u306b\u3082\u4eca\u5e74\u306a\u3089\u3067\u306f\u306e\u5909\u5316\u304c\u307f\u3089\u308c\u308b\u3088\u3046\u3067\u3059\u3002\u540c\u8abf\u67fb\u3067\u300c\u4eca\u5e74\u3068\u53bb\u5e74\u307e\u3067\u306e\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u306e\u304a\u91d1\u306e\u4f7f\u3044\u65b9\u306e\u9055\u3044\u300d\u306b\u3064\u3044\u3066\u5c0b\u306d\u305f\u3068\u3053\u308d\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u56de\u7b54\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u3044\u3064\u3082\u3088\u308a\u81ea\u5206\u7528\u306e\u30c1\u30e7\u30b3\u3092\u3054\u8912\u7f8e\u306b\u305f\u304f\u3055\u3093\u8cfc\u5165\u3059\u308b\u304b\u30e9\u30f3\u30af\u3042\u3052\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3067\u3059\u3002<\/li>\n<li>\u8272\u3005\u5236\u9650\u3082\u3042\u308a\u30b9\u30c8\u30ec\u30b9\u89e3\u6d88\u306e\u305f\u3081\u306b\u3001\u81ea\u5206\u7528\u306b\u3082\u6e96\u5099\u3057\u3088\u3046\u3068\u601d\u3063\u3066\u308b\u3002<\/li>\n<li>\u624b\u4f5c\u308a\u3067\u6e21\u305b\u306a\u3044\u304b\u3089\u8cb7\u3063\u3066\u9001\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u70ba\u3001\u9ad8\u304f\u306a\u308b\u3002<\/li>\n<li>\u3042\u3052\u308b\u4eba\u304c\u6e1b\u308b\u306e\u3067\u3001\u4f7f\u3046\u304a\u91d1\u3082\u6e1b\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/li>\n<li>\u30b3\u30ed\u30ca\u3067\u53ce\u5165\u304c\u5c11\u3057\u6e1b\u3063\u3066\u3044\u308b\u306e\u3067\u4fa1\u683c\u3092\u898b\u76f4\u305d\u3046\u304b\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u30c1\u30e7\u30b3\u3092\u8d08\u308b\u4eba\u304c\u5c11\u306a\u304f\u306a\u308b\u5206\u3001\uff11\u3064\u3042\u305f\u308a\u306e\u4e88\u7b97\u3092\u4e0a\u3052\u308b\u4e88\u5b9a\u306e\u4eba\u3001\u53ce\u5165\u304c\u6e1b\u3063\u305f\u5206\u30c1\u30e7\u30b3\u306b\u304b\u3051\u308b\u4e88\u7b97\u3092\u6e1b\u3089\u3059\u4e88\u5b9a\u306e\u4eba\u3001\u5916\u51fa\u81ea\u7c9b\u3067\u30b9\u30c8\u30ec\u30b9\u30d5\u30eb\u306a\u6bce\u65e5\u3092\u9001\u3063\u3066\u3044\u308b\u81ea\u5206\u3078\u306e\u3054\u8912\u7f8e\u306b\u3061\u3087\u3063\u3068\u4e0a\u8cea\u306a\u30c1\u30e7\u30b3\u3092\u8d08\u308b\u4e88\u5b9a\u306e\u4eba\u30fb\u30fb\u30fb\u3001\u305d\u308c\u305e\u308c\u65b9\u5411\u6027\u306e\u9055\u3044\u3084\u7a0b\u5ea6\u306e\u5dee\u306f\u3042\u308c\u3069\u3001\u307f\u306a\u5c11\u306a\u304b\u3089\u305a\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3067\u306f\u76f8\u901a\u305a\u308b\u3082\u306e\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<h3><strong>\u4eca\u5e74\u306e\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u3001\u30c8\u30ec\u30f3\u30c9\u306f\uff1f<\/strong><\/h3>\n<p>\u3067\u306f\u3001\u30b3\u30ed\u30ca\u798d\u306e2021\u5e74\u306e\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u30c7\u30fc\u3001\u4e3b\u5f79\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u306b\u306f\u3069\u3093\u306a\u30c8\u30ec\u30f3\u30c9\u304c\u898b\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u30ea\u30b5\u30fc\u30c1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u624b\u304c\u3051\u308b\u300c\u30cd\u30aa\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u304c\u30b7\u30e7\u30b3\u30e9\u30c6\u30a3\u30a8\u3092\u5bfe\u8c61\u306b\u300c2021\u5e74\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u306e\u30c8\u30ec\u30f3\u30c9\u300d\u3092\u30c6\u30fc\u30de\u306b\u884c\u3063\u305f\u30d2\u30a2\u30ea\u30f3\u30b0\u8abf\u67fb\u3067\u306f\u3001\u7d044\u5272\u306e\u30b7\u30e7\u30b3\u30e9\u30c6\u30a3\u30a8\u304c\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u7d20\u6750\u306e\u30ab\u30ab\u30aa\u300d\u3084\u300c\u8102\u8cea\u3084\u7cd6\u8cea\u3092\u304a\u3055\u3048\u305f\u30ed\u30fc\u30ab\u30ed\u30ea\u30fc\u306e\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u300d\u306a\u3069\u300c\u5065\u5eb7\u300d\u3092\u610f\u8b58\u3057\u305f\u56de\u7b54\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u00a0 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