{"id":14925,"date":"2021-03-06T10:52:42","date_gmt":"2021-03-06T14:52:42","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=14925"},"modified":"2022-09-12T04:13:05","modified_gmt":"2022-09-12T08:13:05","slug":"%e3%80%90%e9%96%8b%e5%82%ac%e5%be%a1%e7%a4%bc%e3%80%91criteo-agency-award-2021","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%80%90%e9%96%8b%e5%82%ac%e5%be%a1%e7%a4%bc%e3%80%91criteo-agency-award-2021\/","title":{"rendered":"\u3010\u958b\u50ac\u5fa1\u793c\u3011Criteo Agency Award 2021"},"content":{"rendered":"<p>Criteo\u3067\u306f\u30012021\u5e742\u67084\u65e5\u3001Criteo Certified Partners\u306b\u8a8d\u5b9a\u3055\u308c\u3066\u3044\u308b\u65e5\u672c\u56fd\u5185\u306e\u4ee3\u7406\u5e97\u69d8\u3092\u5bfe\u8c61\u306b\u3057\u305fCriteo Agency Award Ceremony 2021\u3092\u958b\u50ac\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u4eca\u5e74\u306f\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u4e88\u9632\u306e\u89b3\u70b9\u304b\u3089\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u958b\u50ac\u3068\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u591a\u304f\u306e\u7686\u69d8\u306b\u3054\u53c2\u52a0\u3044\u305f\u3060\u304d\u3001\u76db\u4f1a\u306e\u3046\u3061\u306b\u7d42\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u5834\u3092\u501f\u308a\u3066\u5fa1\u793c\u7533\u3057\u4e0a\u3052\u307e\u3059\u3068\u3068\u3082\u306b\u3001\u5f53\u65e5\u306e\u6982\u8981\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u3054\u5831\u544a\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14927\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-2.jpg\" alt=\"\" width=\"777\" height=\"437\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-2.jpg 782w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-2-300x169.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><\/p>\n<p>\u4f1a\u306e\u5192\u982d\u3067\u306f\u3001Criteo\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u30bb\u30fc\u30eb\u30b9\u90e8\u9580\u306e\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u52d9\u3081\u308b\u4e2d\u6751 \u7950\u4ecb\u304c\u3001\u958b\u4f1a\u306e\u3054\u6328\u62f6\u3068\u3057\u3066\u3001\u300c2020\u5e74\u306f\u30b3\u30ed\u30ca\u3067\u5927\u5909\u306a\u5e74\u3060\u3063\u305f\u304c\u3001\u305d\u3093\u306a\u4e2d\u306b\u3042\u3063\u3066\u3082\u7686\u69d8\u306e\u3054\u5354\u529b\u306e\u3082\u3068\u3001Criteo\u3067\u306f\u3044\u304f\u3064\u304b\u306e\u65b0\u898f\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u30ea\u30ea\u30fc\u30b9\u3067\u304d\u3001\u5f8c\u534a\u306f\u58f2\u308a\u4e0a\u3052\u3092\u5927\u304d\u304f\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u305f\u3002\u4eca\u5e74\u3082\u5f15\u304d\u7d9a\u304d\u65b0\u3057\u3044\u6311\u6226\u3092\u7d9a\u3051\u3001\u7686\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306e\u9054\u6210\u3092\u529b\u5f37\u304f\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u5b58\u5728\u3067\u3042\u308a\u7d9a\u3051\u305f\u3044\u300d\u3068\u6c7a\u610f\u3092\u8ff0\u3079\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>2020\u5e74\u306e\u632f\u308a\u8fd4\u308a\u3068\u65b0\u4ee3\u7406\u5e97\u5236\u5ea6\u306b\u3064\u3044\u3066<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14926\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-3.jpg\" alt=\"\" width=\"770\" height=\"434\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-3.jpg 742w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-3-300x169.jpg 300w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>\u7d9a\u3044\u3066\u3001Criteo\u306e\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u30bb\u30fc\u30eb\u30b9\u90e8\u9580\u306e\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u9d8f\u7530\u85ab\u304c\u767b\u58c7\u3057\u3001\u300c2020\u5e74\u306e\u632f\u308a\u8fd4\u308a\u3068\u65b0\u4ee3\u7406\u5e97\u5236\u5ea6\u300d\u306b\u3064\u3044\u3066\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u8981\u70b9\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<h5><strong>\uff11\uff092020\u5e74\u306e\u632f\u308a\u8fd4\u308a<\/strong><\/h5>\n<p>\u2460 \u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u9023\u643a\u306b\u3088\u3063\u3066\u30d7\u30ed\u30c0\u30af\u30c8\u5f37\u5316\u3092\u4fc3\u9032<\/p>\n<p>5\u6708\uff1a\u691c\u8a0e\u5c64\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3Yahoo! JAPAN\u5411\u3051\u691c\u8a0e\u958b\u59cb\u3001\u30cb\u30fc\u30eb\u30bb\u30f3\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u3092\u767a\u8868<\/p>\n<p>11\u6708\uff1aUnified ID\u958b\u767a\u306e\u53d6\u308a\u7d44\u307f\u3001Oracle Data Cloud\u3068\u306e\u9023\u643a\u3067\u30d6\u30e9\u30f3\u30c9\u30bb\u30a4\u30d5\u30c6\u30a3\u5f37\u5316\u3092\u767a\u8868<\/p>\n<p>\u2461 \u65b0\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6210\u9577<\/p>\n<p>2020\u5e74\u306b\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4ee5\u5916\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u5c0e\u5165\u6570\u304c1.6\u500d\u3001\u58f2\u308a\u4e0a\u3052\u306f1.4\u500d\uff08\u3044\u305a\u308c\u3082\u524d\u5e74\u6bd4\uff09\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n<h5><strong>\uff12\uff09\u4ee3\u7406\u5e97\u5411\u3051\u30b5\u30fc\u30d9\u30a4\u306e\u7d50\u679c\uff08\u629c\u7c8b\uff09<\/strong><\/h5>\n<ul>\n<li>Criteo\u306b\u5bfe\u3057\u3066\u3069\u306e\u7a0b\u5ea6\u6e80\u8db3\u3057\u3066\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u304b\uff1f\u2192\u5168\u4f53\u306e84%\u304c\u300c\u6e80\u8db3\u300d\u300c\u3084\u3084\u6e80\u8db3\u300d\u3068\u56de\u7b54\u3002<\/li>\n<li>Criteo\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u63d0\u6848\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u91cd\u8996\u3057\u3066\u3044\u308b\u3082\u306e\u306f\uff1f\u2192\u6700\u3082\u591a\u304b\u3063\u305f\u56de\u7b54\u306f\u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3002\u6b21\u3044\u3067\u300c\u8a2d\u5b9a\u306e\u67d4\u8edf\u6027\u3001\u591a\u69d8\u6027\u300d\u3001\u300c\u30b5\u30dd\u30fc\u30c8\u306e\u539a\u3055\u300d\u306e\u9806\u3068\u306a\u3063\u305f\u3002<\/li>\n<\/ul>\n<h5><strong>\uff13\uff09\u65b0\u8a8d\u5b9a\u4ee3\u7406\u5e97\u5236\u5ea6<\/strong><\/h5>\n<p>\u8a8d\u5b9a\u4ee3\u7406\u5e97\u5236\u5ea6\u306e\u540d\u79f0\u3092\u300c\u30b9\u30bf\u30fc\u30e9\u30f3\u30af\u300d\u304b\u3089\u300c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b9\u30c6\u30a4\u30bf\u30b9\u300d\u3078\u306e\u5909\u66f4\u3001\u57fa\u6e96\u58f2\u4e0a\u984d\u306e\u898b\u76f4\u3057\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<h5><strong>\uff14\uff09\u65b0\u30d1\u30fc\u30c8\u30ca\u30fc\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><\/h5>\n<ul>\n<li>Criteo Advertising Academy\uff1a2021\u5e74\u6625\u306b\u958b\u8a2d\u4e88\u5b9a\u3002\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u8a8d\u5b9a\u30c6\u30b9\u30c8\u306a\u3069\u3092\u62e1\u5145\u3057\u3001Criteo\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u8ca9\u58f2\u3092\u30b5\u30dd\u30fc\u30c8\u3002<\/li>\n<li>\u65b0\u305f\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u5236\u5ea6\u3068\u3057\u3066\u3001Criteo Tech Partner (Data Feed Partner\u3001Tag Partner) \u5236\u5ea6\u3092\u65b0\u8a2d\u3002<\/li>\n<li>Criteo\u306b\u95a2\u3059\u308b\u512a\u308c\u305f\u77e5\u8b58\u3068\u7d4c\u9a13\u3092\u3082\u3063\u305f\u500b\u4eba\u3092Criteo\u304c\u72ec\u81ea\u306b\u5224\u65ad\u30fb\u8a8d\u5b9a\u3059\u308b\u300cCriteo Expert\u300d\u5236\u5ea6\u3092\u65b0\u8a2d\u3002<\/li>\n<\/ul>\n<p>\u9d8f\u7530\u306f\u3001\u300c2021\u5e74\u306fCriteo\u304c\u6771\u4eac\u652f\u793e\u3092\u8a2d\u7f6e\u3057\u3066\u304b\u3089\u4e3810\u5e74\u306e\u7bc0\u76ee\u306e\u5e74\u3068\u306a\u308a\u307e\u3059\u300210\u5e74\u9593\u3067\u3053\u3053\u307e\u3067\u6210\u9577\u3067\u304d\u305f\u306e\u306f\u4ee3\u7406\u5e97\u306e\u7686\u69d8\u306e\u304a\u304b\u3052\u3067\u3059\u30022021\u5e74\u306fCriteo\u30b0\u30ed\u30fc\u30d0\u30eb\u3068\u3057\u3066\u3082\u4ee3\u7406\u5e97\u306e\u7686\u69d8\u3068\u306e\u95a2\u4fc2\u5f37\u5316\u306b\u53d6\u308a\u7d44\u3093\u3067\u53c2\u308a\u307e\u3059\u306e\u3067\u3001\u5f15\u304d\u7d9a\u304d\u3054\u5354\u529b\u306e\u307b\u3069\u3001\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u7533\u3057\u4e0a\u3052\u307e\u3059\u300d\u3068\u8ff0\u3079\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u7de0\u3081\u304f\u304f\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>Criteo Certified Partners\u6388\u4e0e\u5f0f<\/strong><\/h3>\n<p>\u7d9a\u3044\u3066\u3001Criteo Certified Partners 2021\u4e0a\u534a\u671f\u306e\u6388\u4e0e\u5f0f\u304c\u884c\u308f\u308c\u3001\u512a\u79c0\u306a\u6210\u7e3e\u3092\u53ce\u3081\u3089\u308c\u305f\u4ee3\u7406\u5e97\u306e\u7686\u69d8\u3092\u767a\u8868\u3001\u30b9\u30c6\u30a4\u30bf\u30b9\u306b\u5fdc\u3058\u305f\u8cde\u304c\u6388\u4e0e\u3055\u308c\u307e\u3057\u305f\u3002\u306a\u304a\u3001\u6700\u9ad8\u8cde\u306b\u3042\u305f\u308bDiamond Agency\u306b\u306f\u682a\u5f0f\u4f1a\u793e\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u69d8\u304c\u9078\u3070\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u4eca\u56de\u65b0\u8a2d\u3055\u308c\u305f\u300cCriteo Expert\u300d\u306b\u306f\u3001Septeni Japan \u4f59\u5ddd\u69d8\u3001\u30bd\u30a6\u30eb\u30c9\u30a2\u30a6\u30c8 \u5c0f\u91ce\u69d8\u3001\u30d5\u30a3\u30fc\u30c9\u30d5\u30a9\u30fc\u30b9 \u5317\u5cf6\u69d8\u306e3\u540d\u3092\u9078\u51fa\u30fb\u8868\u5f70\u3055\u305b\u3066\u9802\u304d\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>\u30d7\u30ed\u30c0\u30af\u30c8\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u60c5\u5831<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14929\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-4.jpg\" alt=\"\" width=\"770\" height=\"432\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-4.jpg 831w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-4-300x169.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/02\/JP-Criteo-Agency-Award-2021-4-768x432.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>\u6b21\u306bCriteo\u306e\u8702\u9808\u8cc0 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Partner\u3067\u3042\u308b\u5c0f\u91ce\u826f\u4e00\u304c\u3001\u300c2021\u5e74\u306f\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306e\u5e55\u958b\u3051\u306e\u5e74\u3002Criteo\u306f\u65b0\u3057\u3044ID\u6280\u8853\u306e\u958b\u767a\u306a\u3069\u306e\u6311\u6226\u3092\u901a\u3058\u3066\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u306e\u65b0\u3057\u3044\u6642\u4ee3\u3068\u6b63\u9762\u304b\u3089\u5411\u304d\u5408\u3044\u3001\u65b0\u3057\u3044\u6642\u4ee3\u3092\u30b5\u30d0\u30a4\u30d6\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u3057\u3066Commerce Media 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