{"id":15368,"date":"2021-05-26T11:48:25","date_gmt":"2021-05-26T15:48:25","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=15368"},"modified":"2023-10-31T12:41:01","modified_gmt":"2023-10-31T16:41:01","slug":"2021%e5%b9%b4%e7%ac%ac1%e5%9b%9b%e5%8d%8a%e6%9c%9f%e4%bb%a5%e9%99%8d%e3%81%ae%e6%97%85%e8%a1%8c%e6%a5%ad%e7%95%8c%e3%81%af%e6%b0%91%e6%b3%8a%e3%80%81%e4%ba%a4%e6%b5%81%e3%81%ae%e5%86%8d%e9%96%8b","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/2021%e5%b9%b4%e7%ac%ac1%e5%9b%9b%e5%8d%8a%e6%9c%9f%e4%bb%a5%e9%99%8d%e3%81%ae%e6%97%85%e8%a1%8c%e6%a5%ad%e7%95%8c%e3%81%af%e6%b0%91%e6%b3%8a%e3%80%81%e4%ba%a4%e6%b5%81%e3%81%ae%e5%86%8d%e9%96%8b\/","title":{"rendered":"2021\u5e74\u7b2c1\u56db\u534a\u671f\u4ee5\u964d\u306e\u65c5\u884c\u696d\u754c\u306f\u6c11\u6cca\u3001\u4ea4\u6d41\u306e\u518d\u958b\u3001\u56de\u5fa9\u304c\u30c8\u30ec\u30f3\u30c9\u306e\u91cd\u8981\u8981\u7d20"},"content":{"rendered":"

Criteo\u304c\u65b0\u305f\u306b\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u4eca\u56de\u306e\u65c5\u884c\u696d\u754c\u30c7\u30fc\u30bf\u30d1\u30c3\u30af\u306e\u5206\u6790\u306f\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\uff08COVID-19\uff09\u306b\u3088\u3063\u3066\u5927\u304d\u306a\u6253\u6483\u3092\u53d7\u3051\u305f\u65c5\u884c\u696d\u754c\u306b\u3001\u65b0\u305f\u306a\u5e0c\u671b\u3092\u3082\u305f\u3089\u3059\u5185\u5bb9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u5206\u6790\u304b\u3089\u306f\u3001\u3059\u3067\u306b\u65c5\u884c\u696d\u754c\u306e\u56de\u5fa9\u306e\u5146\u3057\u304c\u898b\u3048\u59cb\u3081\u3066\u304a\u308a\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u3054\u3068\u3001\u305d\u3057\u3066\u56fd\u3054\u3068\u306b\u9032\u307f\u3064\u3064\u3042\u308b\u696d\u7e3e\u56de\u5fa9\u306e\u72b6\u6cc1\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

Criteo\u306e\u65c5\u884c\u696d\u754c\u30c7\u30fc\u30bf\u30d1\u30c3\u30af\u306f\u3001\u4e16\u754c20\u30ab\u56fd\u306e800\u793e\u3092\u8d85\u3048\u308b\u65c5\u884c\u696d\u8005\u306e\u30c7\u30fc\u30bf\u3068\u30019\u30ab\u56fd\u306e11,000\u4eba\u4ee5\u4e0a\u306e\u65c5\u884c\u8005\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u30012021\u5e74\u7b2c1\u56db\u534a\u671f\u306b\u304a\u3051\u308b\u4e16\u754c\u306e\u65c5\u884c\u696d\u754c\u306e\u52d5\u5411\u3001\u307e\u305f\u4eca\u5f8c\u306e\u65c5\u884c\u8005\u306e\u30c8\u30ec\u30f3\u30c9\u306e\u4e00\u90e8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u98db\u884c\u6a5f\u3092\u4f7f\u3063\u305f\u65c5\u884c\u9700\u8981\u306f\u4e16\u754c\u5168\u4f53\u3067\u4f4e\u8abf\u3067\u3042\u308b\u4e00\u65b9\u3001\u4e00\u90e8\u306e\u5730\u57df\u3067\u306f\u56de\u5fa9\u306e\u5146\u3057\u304c\u898b\u3089\u308c\u308b<\/strong><\/h3>\n

COVID-19\u306e\u611f\u67d3\u62e1\u5927\u304b\u3089\u3059\u3067\u306b1\u5e74\u4ee5\u4e0a\u304c\u7d4c\u904e\u3057\u307e\u3057\u305f\u304c\u3001Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u98db\u884c\u6a5f\u3092\u4f7f\u3063\u305f\u65c5\u884c\u306e\u4e88\u7d04\u306f\u4f9d\u7136\u3068\u3057\u30662019\u5e7412\u6708\u306e\u5e73\u5747\u3088\u308a36%\u4f4e\u3044\u6c34\u6e96\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306f48%\u4f4e\u3044\u6c34\u6e96\u3060\u3063\u305f1\u6708\u304b\u3089\u898b\u308b\u3068\u300112\u30dd\u30a4\u30f3\u30c8\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u56de\u5fa9\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u98db\u884c\u6a5f\u3092\u4f7f\u3063\u305f\u65c5\u884c\u306e\u696d\u7e3e\u306f\u3001\u6b27\u5dde\u30fb\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u3088\u308a\u3082\u5357\u5317\u30a2\u30e1\u30ea\u30ab\u3068\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306e\u65b9\u304c\u56de\u5fa9\u306e\u30da\u30fc\u30b9\u304c\u901f\u304f\u3001\u3053\u308c\u306f\u6b27\u5dde\u5168\u4f53\u306e\u591a\u304f\u306e\u90fd\u5e02\u3067\u3044\u307e\u3060\u306b\u30ed\u30c3\u30af\u30c0\u30a6\u30f3\u304c\u89e3\u9664\u3055\u308c\u3066\u3044\u306a\u3044\u72b6\u6cc1\u3092\u53cd\u6620\u3057\u305f\u3082\u306e\u3060\u3068\u8a00\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u56fd\u5185\u4fbf\u306e\u65b9\u304c\u56fd\u969b\u4fbf\u3088\u308a\u3082\u901f\u3044\u30da\u30fc\u30b9\u3067\u696d\u7e3e\u304c\u56de\u5fa9\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u56de\u5fa9\u3092\u727d\u5f15\u3059\u308b\u6c11\u6cca<\/strong><\/h3>\n

\u6c11\u6cca\u306e\u9700\u8981\u306f\u3001\u7b2c1\u56db\u534a\u671f\u3092\u901a\u3058\u3066\u4e16\u754c\u7684\u306b\u5b89\u5b9a\u3057\u305f\u9ad8\u307e\u308a\u3092\u898b\u305b\u3066\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30c7\u30a3\u30b9\u30bf\u30f3\u30b9\u306e\u78ba\u4fdd\u3084\u9577\u671f\u6ede\u5728\u304c\u3057\u3084\u3059\u3044\u70b9\u306f\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u306e\u65c5\u884c\u3084\u300c\u30ef\u30fc\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3067\u306e\u6c11\u6cca\u5229\u7528\u3092\u691c\u8a0e\u3059\u308b\u65c5\u884c\u8005\u306e\u9700\u8981\u3092\u4eca\u5f8c\u3082\u559a\u8d77\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u7c73\u56fd\u3067\u306f\u30014\u6708\u306e\u4e88\u7d04\u306f\u308f\u305a\u304b\u306b\u6e1b\u5c11\u3057\u305f\u3082\u306e\u306e\u30013\u6708\u306f\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u4ee5\u524d\u306e\u6c34\u6e96\u3092\u4e0a\u56de\u308b\u7d50\u679c\u3067\u3057\u305f\u3002\u6b27\u5dde\u3067\u306f\u3001\u76f4\u8fd1\u306e\u30ed\u30c3\u30af\u30c0\u30a6\u30f3\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u6c11\u6cca\u5229\u7528\u306f\u56de\u5fa9\u306b\u5411\u304b\u3063\u3066\u304a\u308a\u30012021\u5e744\u6708\u534a\u3070\u306b\u306f\u30012019\u5e7412\u6708\u3068\u6bd4\u8f03\u3057\u306622%\u306e\u5897\u52a0\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u306f\u6a2a\u3070\u3044\u50be\u5411\u304c\u7d9a\u3044\u3066\u304a\u308a\u3001\u4eca\u306a\u304a\u4f4e\u3044\u6307\u6a19\u5024\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

<\/h3>\n

\u65c5\u884c\u8005\u306f\u3001\u5bb6\u65cf\u3084\u53cb\u4eba\u306b\u306a\u308b\u3079\u304f\u65e9\u304f\u4f1a\u3044\u306b\u884c\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b<\/strong><\/h3>\n

\u4eca\u56de\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u304b\u3089\u3001\u65c5\u884c\u8005\u306fCOVID-19\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u3001\u5bb6\u65cf\u3084\u53cb\u4eba\u306b\u4f1a\u3046\u305f\u3081\u77ed\u671f\u9593\u306e\u65c5\u884c\u306e\u4e88\u7d04\u3092\u59cb\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u4e16\u754c\u306e\u56de\u7b54\u8005\u306e69%\u304c\u3001\u4eca\u5f8c6\u30ab\u6708\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u306a\u65c5\u884c\u306b\u3064\u3044\u3066\u3001\u30ec\u30b8\u30e3\u30fc\u3084\u4f11\u6687\u3067\u306f\u306a\u304f\u3001\u5bb6\u65cf\u3084\u53cb\u4eba\u306e\u8a2a\u554f\u3092\u76ee\u7684\u3068\u3057\u3066\u65c5\u884c\u3092\u4e88\u5b9a\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u30025\u4eba\u306b1\u4eba\u4ee5\u4e0a\u304c1\u30ab\u6708\u4ee5\u5185\u306b\u5bb6\u65cf\u3084\u53cb\u4eba\u3092\u8a2a\u306d\u308b\u4e88\u5b9a\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u6b21\u306e\u65c5\u884c\u306f\u56fd\u5185\u65c5\u884c\u306b<\/strong><\/h3>\n

\u6e21\u822a\u5236\u9650\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30c7\u30a3\u30b9\u30bf\u30f3\u30b9\u306e\u78ba\u4fdd\u3001\u885b\u751f\u5bfe\u7b56\u3001\u533b\u7642\u63d0\u4f9b\u306e\u72b6\u6cc1\u306a\u3069\u3078\u306e\u61f8\u5ff5\u304b\u3089\u3001\u65c5\u884c\u8005\u304c\u56fd\u5185\u306b\u3068\u3069\u307e\u308b\u50be\u5411\u304c\u7fcc\u5e74\u306b\u304b\u3051\u3066\u7d9a\u304f\u3068\u898b\u3089\u308c\u307e\u3059\u3002\u4e16\u754c\u306e\u56de\u7b54\u8005\u306e4\u5206\u306e3\u306f\u3001\u6d77\u5916\u65c5\u884c\u3067\u306f\u306a\u304f\u56fd\u5185\u65c5\u884c\u306e\u4e88\u7d04\u3092\u3059\u308b\u4e88\u5b9a\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u7c73\u56fd\u3067\u306f\u3001\u3053\u306e\u50be\u5411\u306f\u7279\u306b\u9ad8\u9f62\u8005\u4e16\u4ee3\u3067\u9855\u8457\u3068\u306a\u3063\u3066\u3044\u307e\u3059\uff08\u5168\u4f53\u304c84%\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u30d9\u30d3\u30fc\u30d6\u30fc\u30e0\u4e16\u4ee3\u3068\u30b5\u30a4\u30ec\u30f3\u30c8\u4e16\u4ee3\u306f92%\uff09Z\u4e16\u4ee3\u3068\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u65c5\u884c\u306b\u5bfe\u3057\u3066\u3088\u308a\u7a4d\u6975\u7684\u3067\u30014\u4eba\u306b1\u4eba\u306f\u7c73\u56fd\u5e02\u6c11\u306e\u5165\u56fd\u3092\u53d7\u3051\u5165\u308c\u3066\u3044\u308b\u30e1\u30ad\u30b7\u30b3\u306a\u3069\u306e\u56fd\u3078\u306e\u65c5\u884c\u3092\u4e88\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

COVID-19\u306e\u30ef\u30af\u30c1\u30f3\u63a5\u7a2e\u3092\u884c\u3063\u3066\u3001\u305d\u308c\u3092\u8a3c\u660e\u3059\u308b\u30d1\u30b9\u30dd\u30fc\u30c8\u304c\u4ea4\u4ed8\u3055\u308c\u305f\u5834\u5408\u3067\u3082\u3001\u4eca\u5f8c12\u30ab\u6708\u3067\u56fd\u5916\u65c5\u884c\u3092\u4e88\u5b9a\u3057\u3066\u3044\u308b\u7c73\u56fd\u306e\u65c5\u884c\u8005\u306f34%\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u590f\u306e\u7e41\u5fd9\u671f\u304c\u79cb\u306e\u672c\u683c\u7684\u306a\u56de\u5fa9\u306b\u3064\u306a\u304c\u308b<\/strong><\/h3>\n

\u30ef\u30af\u30c1\u30f3\u306e\u63a5\u7a2e\u7387\u304c\u5411\u4e0a\u3059\u308b\u4e2d\u3067\u5f93\u6765\u306e\u590f\u5b63\u4f11\u6687\/\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3092\u8fce\u3048\u308b\u3053\u3068\u304b\u3089\u3001\u65c5\u884c\u696d\u754c\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u5168\u4f53\u3067\u306e\u696d\u7e3e\u5411\u4e0a\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u3002Criteo\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u3053\u306e\u50be\u5411\u306f\u4eca\u79cb\u3082\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u3001\u6700\u521d\u306b\u56de\u5fa9\u3057\u305f\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u696d\u7e3e\u306f\u79cb\u306b\u306f\u3055\u3089\u306b\u5411\u4e0a\u3057\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u4ee5\u524d\u306e\u6c34\u6e96\u306b\u56de\u5fa9\u3001\u307e\u305f\u306f\u305d\u308c\u3092\u8d85\u3048\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n

2021\u5e742\u67081\u65e5\u304b\u30893\u670815\u65e5\u307e\u3067\u306e\u4e88\u7d04\u3067\u306f\u3001\u65c5\u884c\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u4e2d\u3067\u6700\u521d\u306b\u6c11\u6cca\u304c\u5b8c\u5168\u306a\u56de\u5fa9\u3092\u898b\u305b\u30012020\u5e74\u306e\u540c\u6642\u671f\u3068\u6bd4\u8f03\u3057\u3066\u79cb\u306e\u4e88\u7d04\u306f5%\u306e\u5897\u52a0\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

<\/h3>\n

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\"\"<\/p>\n

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