{"id":15405,"date":"2021-05-24T09:47:11","date_gmt":"2021-05-24T13:47:11","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=15405"},"modified":"2021-05-25T11:57:59","modified_gmt":"2021-05-25T15:57:59","slug":"%e5%8b%95%e7%94%bb-%e3%80%8c%e6%b3%a8%e7%9b%ae%e3%81%ae%e3%82%b5%e3%83%97%e3%83%a9%e3%82%a4%e3%83%91%e3%83%bc%e3%83%88%e3%83%8a%e3%83%bc%e3%80%8d%e3%82%b7%e3%83%aa%e3%83%bc%e3%82%ba%ef%bc%9a-ibm-wat","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e5%8b%95%e7%94%bb-%e3%80%8c%e6%b3%a8%e7%9b%ae%e3%81%ae%e3%82%b5%e3%83%97%e3%83%a9%e3%82%a4%e3%83%91%e3%83%bc%e3%83%88%e3%83%8a%e3%83%bc%e3%80%8d%e3%82%b7%e3%83%aa%e3%83%bc%e3%82%ba%ef%bc%9a-ibm-wat\/","title":{"rendered":"[\u52d5\u753b] \u300c\u6ce8\u76ee\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u30b7\u30ea\u30fc\u30ba\uff1a IBM Watson Advertising"},"content":{"rendered":"<p>IBM Watson Advertising\u306f\u3001\u30a2\u30c9\u30c6\u30af\u696d\u754c\u304d\u3063\u3066\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u30c1\u30fc\u30e0\u3068\u3057\u3066\u3001\u9ad8\u54c1\u8cea\u304b\u3064\u591a\u69d8\u306a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5e83\u544a\u4e3b\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u30c1\u30fc\u30e0\u3067\u306f\u3001\u30b3\u30b9\u30c8\u91cd\u8996\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c9\u30ea\u30d6\u30f3\u306e\u5e83\u544a\u4e3b\u3084\u3001\u512a\u5148\u53d6\u5f15\u306b\u3088\u3063\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u306e\u81ea\u52d5\u5316\u3092\u76ee\u6307\u3059\u5e83\u544a\u4e3b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u76ee\u7684\u9054\u6210\u3092\u652f\u63f4\u3059\u308b\u614b\u52e2\u3092\u6574\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u300c\u6ce8\u76ee\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u52d5\u753b\u30b7\u30ea\u30fc\u30ba\u306e\u6700\u65b0\u30a8\u30d4\u30bd\u30fc\u30c9\u3067\u306f\u3001IBM Watson Advertising\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u62c5\u5f53\u8cac\u4efb\u8005\u3067\u3042\u308bAmanda Dean\u6c0f\u304c\u3001\u5e83\u544a\u4e3b\u306b\u3088\u308b\u30b9\u30de\u30fc\u30c8\u306a\u610f\u601d\u6c7a\u5b9a\u3084\u5e83\u544a\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u6700\u5927\u5316\u3092\u652f\u63f4\u3059\u308b\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/splof6ic47.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_splof6ic47 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\">\n<p><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/splof6ic47\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<p><span style=\"font-size: 1rem;\">IBM\u304c\u63d0\u4f9b\u3059\u308b\u5929\u6c17\u4e88\u5831\u30b5\u30a4\u30c8\uff0f\u30a2\u30d7\u30ea\u300cThe Weather Channel\u300d\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u304c\u78ba\u4fdd\u3055\u308c\u305f\u74b0\u5883\u5185\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u30ea\u30fc\u30c1\u306e\u7bc4\u56f2\u306f\u7c73\u56fd\u5185\u3060\u3051\u3067\u30821\u51042,500\u4e07\u4eba\u306e\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u3001\u4e16\u754c\u5168\u4f53\u3067\u306f2\u51045,000\u4e07\u4eba\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002Weather.com\u3068WUnderground.com\u306f\u3001\u76ee\u7684\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30ea\u30fc\u30c1\u3068\u6210\u679c\u306e\u5275\u51fa\u3092\u52a0\u901f\u3059\u308b\u3001\u4fe1\u983c\u6027\u306b\u512a\u308c\u305f\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002 IBM Watson Advertising\u304c\u63d0\u4f9b\u3059\u308b\u6700\u5148\u7aef\u306eAI\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u306f<\/span><a style=\"font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/www.ibm.com\/watson-advertising\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ibm.com\/watson-advertising<\/a><span style=\"font-size: 1rem;\">\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002.<\/span><\/p>\n<p>IBM Watson Advertising\u306eWeather Targeting\u3067\u306f\u3001\u5929\u6c17\u304c\u4eba\u9593\u306e\u611f\u60c5\u3084\u884c\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u529b\u306b<a href=\"https:\/\/www.ibm.com\/watson\" target=\"_blank\" rel=\"noopener\">IBM\u306eAI\u6a5f\u80fd<\/a>\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30e2\u30c7\u30ea\u30f3\u30b0\u3068\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u6c17\u8c61\u60c5\u5831\u3068\u5730\u7406\u60c5\u5831\u3001\u3055\u3089\u306b\u5065\u5eb7\u72b6\u614b\u3084\u5546\u54c1\u306e\u58f2\u4e0a\u72b6\u6cc1\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306a\u3069\u306e\u8907\u5408\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u3092\u7d50\u3073\u3064\u3051\u3066\u3001\u5b9f\u7528\u7684\u304b\u3064\u52b9\u679c\u304c\u5b9f\u8a3c\u6e08\u307f\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3082\u306f\u3084\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3<\/p>\n<p>IBM Watson Advertising\u3068\u306e\u9023\u643a\u3084\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u3092\u3054\u5e0c\u671b\u306eCriteo\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u304a\u5ba2\u69d8\u306f\u3001\u62c5\u5f53\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u307e\u3067\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM Watson Advertising\u306f\u3001\u30a2\u30c9\u30c6\u30af\u696d\u754c\u304d\u3063\u3066\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u30c1\u30fc\u30e0\u3068\u3057\u3066\u3001\u9ad8\u54c1\u8cea [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-15405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[\u52d5\u753b] \u300c\u6ce8\u76ee\u306e\u30b5\u30d7\u30e9\u30a4\u30d1\u30fc\u30c8\u30ca\u30fc\u300d\u30b7\u30ea\u30fc\u30ba\uff1a IBM Watson Advertising | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"In this latest edition of the \u201cSupply Spotlight\u201d video series, Amanda Dean, Head of Programmatic Partnerships 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