{"id":15454,"date":"2021-05-31T11:58:50","date_gmt":"2021-05-31T15:58:50","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=15454"},"modified":"2022-05-19T17:34:42","modified_gmt":"2022-05-19T21:34:42","slug":"%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%82%ac%e3%82%a4%e3%83%89%ef%bc%9a%e5%8b%95%e7%94%bb%e3%82%92%e4%bd%bf%e3%81%a3%e3%81%a6%e6%a5%ad%e7%b8%be%e3%82%92","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e5%8b%95%e7%94%bb%e5%ba%83%e5%91%8a%e3%82%ac%e3%82%a4%e3%83%89%ef%bc%9a%e5%8b%95%e7%94%bb%e3%82%92%e4%bd%bf%e3%81%a3%e3%81%a6%e6%a5%ad%e7%b8%be%e3%82%92\/","title":{"rendered":"\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a\u30ac\u30a4\u30c9\uff1a\u52d5\u753b\u3092\u4f7f\u3063\u3066\u696d\u7e3e\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"<p>\u307b\u3093\u306e\u6570\u5e74\u524d\u307e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u306f\u300c\u3042\u3063\u305f\u3089\u3044\u3044\u306a\u300d\u3068\u601d\u3046\u7a0b\u5ea6\u306e\u3082\u306e\u3067\u3001\u52d5\u753b\u8996\u8074\u306e\u307b\u3068\u3093\u3069\u306f\u5f93\u6765\u306e\u30ea\u30cb\u30a2\u30c6\u30ec\u30d3\u3067\u884c\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u4eca\u3084\u3001\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u306f\u4eba\u3005\u306e\u65e5\u5e38\u751f\u6d3b\u306e\u4e00\u90e8\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4eba\u3005\u306f\u643a\u5e2f\u96fb\u8a71\u3092\u306f\u3058\u3081\u3001\u30ce\u30fc\u30c8PC\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u3001\u3055\u3089\u306b\u00a0<a href=\"https:\/\/www.criteo.com\/jp\/blog\/ctv\uff06ott\u5411\u3051\u52d5\u753b\u5e83\u544a\u30ac\u30a4\u30c9\/\">\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u3084\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30c7\u30d0\u30a4\u30b9<\/a>\u3067\u9031\u306b\u4f55\u6642\u9593\u3082\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8996\u8074\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u304c\u4e16\u754c\u4e2d\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u95a2\u5fc3\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Limelight\u306e\u300cState of Online Video 2020\u300d\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u30011\u9031\u9593\u3042\u305f\u308a\u306e\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u6d88\u8cbb\u306e\u5e73\u5747\u306f\u30012016\u5e74\u304b\u30892020\u5e74\u306b\u304b\u3051\u306685%\u3082\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u30662020\u5e74\u306f\u9031\u306b8\u6642\u9593\u8fd1\u304f\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u3092\u8996\u8074\u3057\u3066\u3044\u307e\u3057\u305f\u3002<sup><a href=\"#footnotes1\">1<\/a><\/sup><\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u5897\u3048\u7d9a\u3051\u308b\u52d5\u753b\u8996\u8074\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u80cc\u666f\u306b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u6d88\u8cbb\u8005\u304c\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u5834\u6240\u3067\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3059\u3079\u304f\u3001\u52d5\u753b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u6295\u8cc7\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Criteo\u306f\u3053\u306e\u307b\u3069\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u30a4\u30ae\u30ea\u30b9\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u30a4\u30bf\u30ea\u30a2\u3001\u30b9\u30da\u30a4\u30f3\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30a4\u30f3\u30c9\u3092\u542b\u3081\u3001\u4e16\u754c\u306e1,000\u4eba\u4ee5\u4e0a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u4e0a\u7d1a\u8cac\u4efb\u8005\u3092\u5bfe\u8c61\u306b\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u5f7c\u3089\u306e\u534a\u6570\u304c2020\u5e74\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e20\uff05\u4ee5\u4e0a\u3092\u6709\u6599\u52d5\u753b\u5e83\u544a\u306b\u6295\u4e0b\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u5f7c\u3089\u306e3\u5206\u306e1\u4ee5\u4e0a\uff0834\uff05\uff09\u304c\u30012021\u5e74\u306b\u6709\u6599\u52d5\u753b\u5e83\u544a\u306e\u4e88\u7b97\u304c\u5897\u3048\u308b\u3060\u308d\u3046\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"#footnotes2\">2<\/a><\/sup><\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\uff08OLV\uff09\u5e83\u544a\u306f\u3001\u5e83\u7bc4\u56f2\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5229\u7528\u3055\u308c\u308b\u9b45\u529b\u7684\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u304c\u3001\u65b0\u6a5f\u80fd\u3084\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u5bfe\u5fdc\u306e\u6e2c\u5b9a\u6a5f\u80fd\u3092\u6301\u3064\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u3082\u53d7\u3051\u5165\u308c\u3089\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u300c\u30c7\u30b8\u30bf\u30eb\u75b2\u308c\u300d\u306b\u3088\u3063\u3066\u6d88\u8cbb\u8005\u304c\u96c6\u4e2d\u529b\u3092\u6301\u7d9a\u3067\u304d\u308b\u6642\u9593\u304c\u3055\u3089\u306b\u77ed\u304f\u306a\u308b\u4e2d\u3067\u3001\u52d5\u753b\u5e83\u544a\u306f\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u30c7\u30d0\u30a4\u30b9\u3067\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u559a\u8d77\u3057\u3001\u5f7c\u3089\u306e\u80cc\u4e2d\u3092\u62bc\u3057\u3066\u8cfc\u5165\u3078\u3068\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u52b9\u679c\u7684\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306b\u5fc5\u8981\u3068\u306a\u308b5\u3064\u306e\u30eb\u30fc\u30eb\u3068\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u306b\u9069\u3057\u305f\u52d5\u753b\u5e83\u544a\u306e\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/jp\/success-stories\/lamps-plus\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18842 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Lamps-Plus-Video-Adv-CTA-min.png\" alt=\"\" width=\"1000\" height=\"251\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Lamps-Plus-Video-Adv-CTA-min.png 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Lamps-Plus-Video-Adv-CTA-min-300x75.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Lamps-Plus-Video-Adv-CTA-min-768x193.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Lamps-Plus-Video-Adv-CTA-min-630x158.png 630w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h3><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e<\/strong><strong>5<\/strong><strong>\u3064\u306e\u30eb\u30fc\u30eb<\/strong><strong> 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href=\"https:\/\/www.criteo.com\/jp\/blog\/\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\uff1f\/\">\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2<\/a>\u306f<a href=\"https:\/\/www.criteo.com\/jp\/blog\/what-is-commerce-data\/\">\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf<\/a>\u3068\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u878d\u5408\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u65b0\u305f\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308a\u3001\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3067\u5f7c\u3089\u3092\u7684\u78ba\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u304c\u30b3\u30de\u30fc\u30b9\u306e\u6210\u679c\uff08\u58f2\u4e0a\u3001\u53ce\u76ca\u3001\u30ea\u30fc\u30c9\u7372\u5f97\uff09\u3092\u52a0\u901f\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p>\u52d5\u753b\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u4ee3\u7406\u5e97\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u767a\u898b\u3057\u3001\u521d\u56de\u8cfc\u5165\u306b\u8a98\u5c0e\u3059\u308b\u305f\u3081\u306e\u52d5\u753b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u8a8d\u77e5<\/li>\n<li>\u691c\u8a0e<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/li>\n<\/ol>\n<p>\u540c\u6642\u306b\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u3088\u308b\u65b0\u3057\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u51fa\u4f1a\u3044\u3084\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3001\u3055\u3089\u306b\u306f\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u306e\u8ee2\u63db\u3092\u4fc3\u3059\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u691c\u8a0e<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/li>\n<li>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3059\u3079\u3066\u540c\u3058\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u901a\u3058\u3066\u540c\u6642\u306b\u5b9f\u65bd\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u4e2d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6b21\u306e\u6bb5\u968e\u3078\u3068\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u7406\u60f3\u7684\u3067\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u6700\u521d\u306e\u52d5\u753b\u8996\u8074\u304b\u3089\u30af\u30ea\u30c3\u30af\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u3001\u8996\u8074\u8005\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u304c\u307e\u3059\u307e\u3059\u30c7\u30b8\u30bf\u30eb\u5316\u3055\u308c\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u305d\u306e\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u306e\u5883\u754c\u7dda\u304c\u66d6\u6627\u306b\u306a\u308b\u306b\u3064\u308c\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u767a\u898b\u3057\u3066\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u81f3\u308b\u307e\u3067\u306e\u6642\u9593\u304c\u77ed\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6d3b\u767a\u306b\u5c55\u958b\u3059\u308c\u3070\u3001\u3059\u3079\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u5fa1\u793e\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u5370\u8c61\u304c\u6df1\u307e\u308a\u3001\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<h3><strong>\u30eb\u30fc\u30eb<\/strong><strong>2<\/strong><strong>\uff1a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u4e2d\u5fc3\u306b\u636e\u3048\u308b<\/strong><\/h3>\n<p>\u52d5\u753b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u69cb\u7bc9\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u76ee\u7684\u306b\u9069\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u9078\u5b9a\u3067\u3059\u3002\u305d\u306e\u5f8c\u3001\u30c1\u30e3\u30cd\u30eb\u3084\u30c7\u30d0\u30a4\u30b9\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u3063\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3069\u306e\u6bb5\u968e\u3092\u5bfe\u8c61\u306b\u3059\u308b\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href=\"https:\/\/www.criteo.com\/jp\/blog\/ctv\uff06ott\u5411\u3051\u52d5\u753b\u5e83\u544a\u30ac\u30a4\u30c9\/#ctv_ott_streaming_terms\">\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV<\/a>\u306a\u3069\uff09\u3084\u3001\u7279\u5b9a\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08<a href=\"https:\/\/www.criteo.com\/jp\/blog\/ctv\uff06ott\u5411\u3051\u52d5\u753b\u5e83\u544a\u30ac\u30a4\u30c9\/#ctv_ott_advertising_terms\">\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u3001\u30a2\u30a6\u30c8\u30b9\u30c8\u30ea\u30fc\u30e0<\/a>\u306a\u3069\uff09\u3067\u306f\u306a\u304f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u52d5\u753b\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u76f4\u63a5\u7684\u306a\u95a2\u4fc2\u3092\u901a\u3058\u305f\u5e45\u5e83\u3044\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306b\u52a0\u3048\u3001\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u3084\u30a2\u30a6\u30c8\u30b9\u30c8\u30ea\u30fc\u30e0\u3001\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u306e\u3059\u3079\u3066\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u52d5\u753b\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u30eb\u30fc\u30eb<\/strong><strong>4<\/strong><strong>\uff1a\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u62e1\u5f35\u3059\u308b<\/strong><\/h3>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u3092\u8e8a\u8e87\u3059\u308b\u7406\u7531\u306e1\u3064\u306b\u3001\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5236\u4f5c\u30b3\u30b9\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u9069\u5207\u306a\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3044\u308c\u3070\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f1\u3064\u306e\u52d5\u753b\u3092\u4f7f\u3063\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306b\u4f7f\u3048\u308b\u5e83\u544a\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u521d\u671f\u6bb5\u968e\u3067\u306f\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30c7\u30d0\u30a4\u30b9\u3084 <a href=\"https:\/\/www.criteo.com\/jp\/blog\/ctv\uff06ott\u5411\u3051\u52d5\u753b\u5e83\u544a\u30ac\u30a4\u30c9\/\">OTT\uff08\u30aa\u30fc\u30d0\u30fc\u30b6\u30c8\u30c3\u30d7\uff09\u30b5\u30fc\u30d3\u30b9<\/a>\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u3001\u30a2\u30d7\u30ea\u5185\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5411\u4e0a\u7528\u306b30\u79d2\u306e\u52d5\u753b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u300115\u79d2\u306e\u77ed\u7e2e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7528\u610f\u3059\u308b\u3060\u3051\u3067\u5341\u5206\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u4ee5\u964d\u306e\u6bb5\u968e\u306b\u3064\u3044\u3066\u306f\u3001\u5fa1\u793e\u306e\u52d5\u753b\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u4e0b\u4f4d\u30d5\u30a1\u30cd\u30eb\u306e\u76ee\u7684\uff08\u691c\u8a0e\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306a\u3069\uff09\u306b\u5fdc\u3058\u305f\u52d5\u753b\u30af\u30ea\u30c3\u30d7\u3068\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><strong>\u30eb\u30fc\u30eb<\/strong><strong>5<\/strong><strong>\uff1a\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u3092\u6e2c\u5b9a\u3059\u308b<\/strong><\/h3>\n<p>\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u72ec\u81ea\u306eKPI\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u3092\u30d5\u30a1\u30cd\u30eb\u4e0b\u90e8\u3078\u3068\u8a98\u5c0e\u3057\u3001\u5fa1\u793e\u306e\u58f2\u4e0a\u3084\u53ce\u76ca\u3001ROI\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u304b\u3092\u8ffd\u8de1\u30fb\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u304b\u3089\u63d0\u4f9b\u3055\u308c\u308b\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3088\u308b\u6700\u521d\u306e\u52d5\u753b\u8996\u8074\u304b\u3089\u8cfc\u5165\u5b8c\u7d50\u306b\u81f3\u308b\u307e\u3067\u306e\u30d5\u30ed\u30fc\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3079\u304d\u3067\u3042\u308a\u3001\u3053\u308c\u3092\u3082\u3068\u306b\u3059\u308c\u3070\u3001\u5e83\u544a\u8cbb\u3068\u58f2\u308a\u4e0a\u3052\u3092\u76f4\u63a5\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u304cOTT\u30c7\u30d0\u30a4\u30b9\u3067\u914d\u4fe1\u3057\u3066\u3044\u308b\u756a\u7d44\u3092\u8996\u8074\u3057\u3066\u3044\u308b\u6642\u306b\u3001\u5fa1\u793e\u306e\u52d5\u753b\u5e83\u544a\u3092\u898b\u305f\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u9867\u5ba2\u304c\u5fa1\u793e\u306e\u691c\u8a0e\u6bb5\u968e\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e1\u4eba\u306b\u52a0\u308f\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6bb5\u968e\u5411\u3051\u306e\u5e83\u544a\u3092\u898b\u3066\u8cfc\u5165\u306b\u81f3\u3063\u305f\u5834\u5408\u3001\u305d\u306eOTT\u5411\u3051\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u8cfc\u5165\u306e\u304d\u3063\u304b\u3051\u306b\u306a\u3063\u305f\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4e2d\u3067\u914d\u4fe1\u3059\u308b<\/strong><strong>Criteo<\/strong><strong>\u306e\u52d5\u753b\u5e83\u544a\u306e\u4f8b<\/strong><\/h3>\n<p>\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3067\u914d\u4fe1\u3055\u308c\u308b\u52d5\u753b\u5e83\u544a\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4><strong style=\"color: inherit; font-family: inherit; font-size: 1.5rem;\">\u8a8d\u77e5\u5ea6\u5411\u4e0a<\/strong><\/h4>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15457 alignnone\" style=\"font-size: 1rem;\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/06\/2021-Digital-Advertising-Manual-Awareness-Ads-CTV.png\" alt=\"Connected TV awareness ad in a streaming platform.\" width=\"491\" height=\"358\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/06\/2021-Digital-Advertising-Manual-Awareness-Ads-CTV.png 491w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/06\/2021-Digital-Advertising-Manual-Awareness-Ads-CTV-300x219.png 300w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/h3>\n<p><strong>CTV<\/strong><strong>\uff08\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV<\/strong><strong>\uff09\u3068OTT<\/strong><strong>\u5e83\u544a<\/strong>\uff08<a href=\"https:\/\/www.criteo.com\/jp\/blog\/ctv\uff06ott\u5411\u3051\u52d5\u753b\u5e83\u544a\u30ac\u30a4\u30c9\/#ctv_ott_streaming_terms\">\u9055\u3044\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089<\/a>\uff09\u306f\u3001\u30b9\u30ad\u30c3\u30d7\u3067\u304d\u306a\u3044\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u52d5\u753b\u5e83\u544a\u3067\u300130\u79d2\u307e\u305f\u306f15\u79d2\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0CM\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u901a\u5e38\u3001\u3053\u308c\u3089\u306e\u5e83\u544a\u306f\u6d88\u8cbb\u8005\u304c\u89b3\u305f\u3044\u756a\u7d44\u306e\u524d\uff08\u30d7\u30ec\u30ed\u30fc\u30eb\uff09\u3084\u9014\u4e2d\uff08\u30df\u30c3\u30c9\u30ed\u30fc\u30eb\uff09\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u9ad8\u3044\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u7387\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<div style=\"width: 494px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-15454-1\" width=\"494\" height=\"494\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/02\/Video_Example-02.mp4?_=1\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/02\/Video_Example-02.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/02\/Video_Example-02.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15454-2\" width=\"640\" height=\"358\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/02\/Video_Example-01.mp4?_=2\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/02\/Video_Example-01.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/02\/Video_Example-01.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15454-3\" width=\"640\" height=\"640\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Video_Example_Evolve.mp4?_=3\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Video_Example_Evolve.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Video_Example_Evolve.mp4<\/a><\/video><\/div>\n<h3><\/h3>\n<p>CTV\u3084OTT\u74b0\u5883\u4ee5\u5916\u306e<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a<\/strong> \u306b\u306f\u3001\u30a6\u30a7\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5185\u3067\u914d\u4fe1\u3055\u308c\u308b\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u5e83\u544a\uff08\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\uff09\u3068\u30a2\u30a6\u30c8\u30b9\u30c8\u30ea\u30fc\u30e0\u5e83\u544a\uff08\u52d5\u753b\u30d7\u30ec\u30a4\u30e4\u30fc\u5916\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5e83\u544a\u306f\u30b9\u30ad\u30c3\u30d7\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u3082\u306e\u306e\u3001\u9b45\u529b\u7684\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u3001\u4eba\u6c17\u5546\u54c1\u3001\u7279\u5b9a\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u969b\u7acb\u305f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4><strong>\u691c\u8a0e\u00a0<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15459 alignnone\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/06\/Consideration-Ad-Example-Search.gif\" alt=\"Fashion video display ad with search bar.\" width=\"602\" height=\"500\" \/><\/p>\n<div style=\"width: 542px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15454-4\" width=\"542\" height=\"1080\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Consideration-Ad-Example-Scroll.mp4?_=4\" \/><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Consideration-Ad-Example-Scroll.mp4\">https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Consideration-Ad-Example-Scroll.mp4<\/a><\/video><\/div>\n<h3><\/h3>\n<p>\u691c\u8a0e\u6bb5\u968e\u5411\u3051\u306e<strong>\u52d5\u753b\u5e83\u544a<\/strong>\u3067\u306f\u3001\u52d5\u753b\u3068\u5546\u54c1\u3092\u52b9\u679c\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u3001\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u3092\u6df1\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u6a5f\u80fd\u3001\u691c\u7d22\u30d5\u30a3\u30fc\u30eb\u30c9\u3001\u30e1\u30fc\u30eb\u767b\u9332\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u6a5f\u80fd\u3092\u542b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u691c\u8a0e\u6bb5\u968e\u5411\u3051\u306e\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u3001\u8a8d\u77e5\u6bb5\u968e\u5411\u3051\u306e\u52d5\u753b\u5e83\u544a\u3092\u3059\u3067\u306b\u8996\u8074\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u4e00\u8cab\u6027\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u3001\u5f7c\u3089\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3068\u540c\u6642\u306b\u3001\u5fa1\u793e\u306e\u65e2\u5b58\u9867\u5ba2\u306b\u4e00\u5c64\u5e45\u5e83\u3044\u7bc4\u56f2\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u51fa\u4f1a\u3044\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15461 alignnone\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/06\/2021-Digital-Advertising-Manual-Conversion-Ads-VideoProductRecs\u200b.gif\" alt=\"Video and dynamic product recommendation ad for a clothing brand.\" width=\"300\" height=\"600\" \/><\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6bb5\u968e\u5411\u3051\u306e<strong>\u52d5\u753b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/strong> \u306f\u3001\u52d5\u753b\u30a2\u30bb\u30c3\u30c8\u3092\u7528\u3044\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3067\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3059\u308b\u3068\u540c\u6642\u306b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3068\u8ca9\u58f2\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5e83\u544a\u306f\u3001\u5fa1\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6700\u8fd1\u95b2\u89a7\u3057\u305f\u65b0\u898f\u30fb\u65e2\u5b58\u3044\u305a\u308c\u306e\u9867\u5ba2\u306b\u3082\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u5c06\u6765\u3078\u306e\u5099\u3048\u3068\u3057\u3066\u4eca\u5e74\u6295\u8cc7\u3059\u3079\u304d\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e1\u3064\u3067\u3059\u3002\u672a\u6765\u306b\u5099\u3048\u308b\u306e\u306b\u5f79\u7acb\u3064\u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u6226\u7565\u3092\u3001Criteo\u306e\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc2022\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www2.criteo.com\/jp\/Shopper-Story-2022-jp\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18840 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Shopper-Story-2022-Japan-CTA-min.png\" alt=\"\" width=\"1000\" height=\"248\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Shopper-Story-2022-Japan-CTA-min.png 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Shopper-Story-2022-Japan-CTA-min-300x74.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Shopper-Story-2022-Japan-CTA-min-768x190.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/05\/JP-Shopper-Story-2022-Japan-CTA-min-630x156.png 630w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><sup><a id=\"footnotes1\"><\/a>1<\/sup><a href=\"https:\/\/www.limelight.com\/resources\/market-research\/state-of-online-video-2020\/\" target=\"_blank\" rel=\"noopener\">Limelight\u306e\u300cState of Online Video 2020\u300d\u3001\u4e16\u754c\u3001\u56de\u7b54\u8005\u6570\uff1a5,000\u4eba\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9031\u306b1\u6642\u9593\u4ee5\u4e0a\u8996\u8074\u3057\u305f\u6d88\u8cbb\u8005\u306b\u3088\u308b\u56de\u7b54\u3002<\/a><\/p>\n<p><sup><a id=\"footnotes2\"><\/a>2<\/sup><a href=\"https:\/\/www.criteo.com\/blog\/top-digital-marketing-channels-2021\/\" target=\"_blank\" rel=\"noopener\">Criteo\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u300cCOVID-19\u304c\u3082\u305f\u3089\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a4\u30f3\u30b0\u3078\u306e\u5f71\u97ff\u300d\u3001\u4e16\u754c\u30012020\u5e7410\u6708\u3001\u56de\u7b54\u8005\u6570\uff1a1,039\u4eba<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u307b\u3093\u306e\u6570\u5e74\u524d\u307e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u306f\u300c\u3042\u3063\u305f\u3089\u3044\u3044\u306a\u300d\u3068\u601d\u3046\u7a0b\u5ea6\u306e\u3082\u306e\u3067\u3001\u52d5\u753b\u8996\u8074\u306e\u307b\u3068\u3093\u3069\u306f\u5f93\u6765\u306e\u30ea\u30cb\u30a2\u30c6\u30ec\u30d3\u3067 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-15454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u5e83\u544a\u30ac\u30a4\u30c9\uff1a\u52d5\u753b\u3092\u4f7f\u3063\u3066\u696d\u7e3e\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8 | JP - Criteo.com<\/title>\n<meta name=\"description\" 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