{"id":15616,"date":"2021-07-01T15:34:40","date_gmt":"2021-07-01T19:34:40","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=15616"},"modified":"2023-10-31T12:40:47","modified_gmt":"2023-10-31T16:40:47","slug":"%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/","title":{"rendered":"\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01Z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073"},"content":{"rendered":"<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u3067\u516c\u79c1\u3068\u3082\u306b\u5927\u304d\u304f\u5909\u308f\u3063\u305f\u3001\u79c1\u305f\u3061\u306e\u751f\u6d3b\u3002Z\u4e16\u4ee3\u3068\u547c\u3070\u308c\u308b\u82e5\u8005\u305f\u3061\u3082\u3001\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b3\u30ed\u30ca\u524d\u306e\u3088\u3046\u306b\u5927\u52e2\u3067\u96c6\u307e\u3063\u3066\u98f2\u307f\u4f1a\u3084\u30d1\u30fc\u30c6\u30a3\u3092\u30fb\u30fb\u30fb\u3068\u3044\u3046\u904a\u3073\u3082\u3001\u6d77\u5916\u65c5\u884c\u3082\u96e3\u3057\u3044\u4eca\u3001\u82e5\u8005\u305f\u3061\u306e\u904a\u3073\u3084\u65c5\u306f\u5927\u304d\u304f\u305d\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u5909\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u682a\u5f0f\u4f1a\u793eSHIBUYA109\u30a8\u30f3\u30bf\u30c6\u30a4\u30e1\u30f3\u30c8\u304c\u904b\u55b6\u3059\u308b\u82e5\u8005\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u6a5f\u95a2SHIBUYA109 lab.\u304c2021\u5e744\u6708\u306b15\u6b73\uff5e24\u6b73\u306e\u7537\u5973\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u300c\u30b3\u30ed\u30ca\u798d\u306eZ\u4e16\u4ee3\u306e\u65c5\u884c\u3084\u904a\u3073\u65b9\u306b\u5bfe\u3059\u308b\u610f\u8b58\u8abf\u67fb\u300d\u306e\u7d50\u679c\u3092\u53c2\u8003\u306b\u3001\u82e5\u8005\u305f\u3061\u306e\u610f\u8b58\u3068\u884c\u52d5\u306e\u5909\u5316\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u30b3\u30ed\u30ca\u3067\u7d04\uff18\u5272\u304c\u300c\u4ea4\u53cb\u95a2\u4fc2\u306b\u5909\u5316\u300d<\/strong><\/h3>\n<p>\u307e\u305a\u3001\u4ea4\u53cb\u95a2\u4fc2\u306e\u5909\u5316\u306b\u3064\u3044\u3066\u300c\u30b3\u30ed\u30ca\u798d\u3067\u904a\u3076\u53cb\u9054\u306b\u5909\u5316\u306f\u3042\u308a\u307e\u3057\u305f\u304b\uff1f\u300d\u3068\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u300c\u7279\u306b\u5909\u5316\u306f\u306a\u3044\u300d\u3068\u7b54\u3048\u305f\u4eba\u306f21.4%\u306b\u3068\u3069\u307e\u308a\u300180\uff05\u8fd1\u304f\u304c\u4f55\u3089\u304b\u306e\u5909\u5316\u304c\u3042\u3063\u305f\u3068\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u56de\u7b54\u3068\u3057\u3066\u6700\u3082\u591a\u304b\u3063\u305f\u306e\u306f\u300c\u5927\u4eba\u6570\u3067\u904a\u3076\u3053\u3068\u304c\u6e1b\u3063\u305f\u300d\u304c32.1%\u3001\u6b21\u3044\u3067\u300c\u672c\u5f53\u306b\u4ef2\u306e\u826f\u3044\u53cb\u9054\u3068\u904a\u3076\u3053\u3068\u304c\u5897\u3048\u305f\u300d\u304c27.2%\u3001\u300c\u5c11\u4eba\u6570\u3067\u904a\u3076\u3053\u3068\u304c\u5897\u3048\u305f\u300d\u304c26.1%\u3068\u7d9a\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15618\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-1.png\" alt=\"\" width=\"630\" height=\"292\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-1.png 630w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-1-300x139.png 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>\u7d9a\u3044\u3066\u3001\u307e\u305f\u30b3\u30ed\u30ca\u798d\u3067\u3069\u306e\u3088\u3046\u306b\u904a\u3093\u3067\u3044\u308b\u304b\u3092\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u5168\u4f53\u3067\u306f\u300c\u5bb6\u3067\u904a\u3076\u300d\u304c35.5\uff05\u3067\u6700\u3082\u591a\u304f\u3001\u300c\u5730\u5143\u3067\u904a\u3076\u300d35.3\uff05\u3001\u300c\u90ca\u5916\u306a\u3069\u90fd\u5fc3\u3092\u907f\u3051\u3066\u904a\u3076\u300d30.9\uff05\u3068\u3001\u904a\u3076\u5834\u6240\u306b\u3064\u3044\u3066\u3082\u5909\u5316\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15622\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-2.png\" alt=\"\" width=\"762\" height=\"356\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-2.png 762w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-2-300x140.png 300w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<p>\u4ee5\u4e0a\u306e\u7d50\u679c\u304b\u3089\u3001\u30b3\u30ed\u30ca\u798d\u3067Z\u4e16\u4ee3\u305f\u3061\u306f\u5927\u4eba\u6570\u3067\u7fbd\u76ee\u3092\u5916\u3057\u305f\u308a\u305b\u305a\u3001\u300c\u81ea\u5b85\u3082\u3057\u304f\u306f\u8fd1\u6240\u3067\u3001\u5c11\u4eba\u6570\u306e\u4ef2\u306e\u826f\u3044\u53cb\u9054\u3068\u904a\u3093\u3067\u3044\u308b\u300d\u3053\u3068\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3><strong>\u7537\u5b50\u306e\u65b9\u304c\u4e88\u7b97\u591a\u3057\uff01\u7537\u5b50\u306f\u65e5\u5e38\u306e\u5ef6\u9577\u3001\u5973\u5b50\u306f\u975e\u65e5\u5e38\u3092\u697d\u3057\u3080\u65c5\u3078<\/strong><\/h3>\n<p>\u7d9a\u3044\u3066\u65c5\u884c\u306b\u95a2\u3059\u308b\u610f\u8b58\u306e\u5909\u5316\u306b\u3064\u3044\u3066\u3001\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u540c\u8abf\u67fb\u3067\u300c\u30b3\u30ed\u30ca\u524d\u3068\u30b3\u30ed\u30ca\u798d\u3001\u305d\u308c\u305e\u308c\u5e74\u9593\u3069\u306e\u304f\u3089\u3044\u65c5\u884c\u306b\u884c\u3063\u305f\u306e\u304b\u300d\u3092\u5c0b\u306d\u305f\u3068\u3053\u308d\u3001\u30b3\u30ed\u30ca\u524d\u306f\u5e73\u57472.17\u56de\u3060\u3063\u305f\u306e\u306b\u5bfe\u3057\u3001\u30b3\u30ed\u30ca\u798d\u3067\u306f\u5e740.96\u56de\u3068\u5927\u304d\u304f\u6e1b\u5c11\u3002\u4e00\u65b9\u3001\u300c\u30b3\u30ed\u30ca\u304c\u7d42\u308f\u3063\u305f\u3089\u3001\u5e74\u9593\u3069\u306e\u304f\u3089\u3044\u65c5\u884c\u306b\u884c\u304d\u305f\u3044\u304b\uff1f\u300d\u3068\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u56de\u7b54\u306e\u5e73\u5747\u306f2.8\u56de\u3001\u300c\uff15\u56de\u4ee5\u4e0a\u751f\u304d\u305f\u3044\u300d\u3068\u7b54\u3048\u305f\u4eba\u304c\u5168\u4f53\u306e22.5%\u306b\u3082\u4e0a\u308a\u3001\u65c5\u884c\u3078\u306e\u610f\u6b32\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15621\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-3.png\" alt=\"\" width=\"1018\" height=\"445\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-3.png 1018w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-3-300x131.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-3-768x336.png 768w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\" \/><\/p>\n<p>\u306a\u304a\u3001\u76f4\u8fd1\u306e\u65c5\u884c\u3067\u304b\u304b\u3063\u305f\u8cbb\u7528\u306b\u3064\u3044\u3066\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u7537\u5b50\u306f\u5e73\u5747\uff14\u4e075730\u5186\u3001\u5973\u5b50\u306f\uff13\u4e079695\u5186\u3068\u3001\u610f\u5916\u306b\u3082\u7537\u5b50\u304c\u5973\u5b50\u3092\u4e0a\u56de\u308b\u7d50\u679c\u306b\u3002\u5973\u5b50\u306f\u552f\u4e00\u300c\u5bbf\u6cca\u300d\u306e\u9805\u76ee\u306e\u307f\u3001\u7537\u5b50\u306e\u5e73\u5747\u3092\u4e0a\u56de\u3063\u3066\u304a\u308a\u3001\u5973\u5b50\u306e\u65b9\u304c\u7537\u5b50\u3088\u308a\u3082\u30db\u30c6\u30eb\u3084\u65c5\u9928\u306b\u3053\u3060\u308f\u308b\u50be\u5411\u304c\u9ad8\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15620\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-4.png\" alt=\"\" width=\"622\" height=\"458\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-4.png 622w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-4-300x221.png 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/p>\n<p>\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u306f\u3001\u300c\u5bbf\u6cca\u8cbb\u3001\u4ea4\u901a\u8cbb\u306f\u6975\u529b\u5b89\u304f\u6e08\u307e\u305b\u3066\u3001\u98df\u4e8b\u306b\u304a\u91d1\u3092\u304b\u3051\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u3002\u79fb\u52d5\u6642\u9593\u304c\u9577\u304f\u306a\u3063\u3066\u3082\u3001\u53cb\u9054\u3068\u306e\u601d\u3044\u51fa\u4f5c\u308a\u304c\u51fa\u6765\u3066\u697d\u3057\u3044\u3002\uff08\u7537\u5b50\u5927\u5b66\u751f\uff09\u300d\u3001\u300c\u65c5\u884c\u4e2d\u306f\u305f\u304f\u3055\u3093\u5199\u771f\u3084\u52d5\u753b\u3092\u64ae\u308a\u305f\u3044\u304b\u3089\u3001\u30db\u30c6\u30eb\u3082\u6620\u3048\u308b\u3068\u3053\u308d\u306b\u6cca\u307e\u308a\u305f\u3044\u3002SNS\u3067\u3069\u3046\u3044\u3046\u5199\u771f\u3084\u52d5\u753b\u304c\u64ae\u308c\u308b\u306e\u304b\u4e8b\u524d\u306b\u78ba\u8a8d\u3059\u308b\u3002\uff08\u5973\u5b50\u5927\u5b66\u751f\uff09\u300d\u306a\u3069\u304c\u805e\u304b\u308c\u305f\u3068\u306e\u3053\u3068\u3067\u3001\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u305fSHIBUYA109 lab.\u3067\u306f\u3001\u300c\u7537\u5b50\u306f\u65e5\u5e38\u306e\u5ef6\u9577\u3068\u3057\u3066\u65c5\u884c\u3092\u697d\u3057\u307f\u3001\u5973\u5b50\u306f\u975e\u65e5\u5e38\u611f\u3084\u7279\u5225\u611f\u3001\u305d\u3053\u3067\u3057\u304b\u64ae\u308c\u306a\u3044\u5199\u771f\u3084\u52d5\u753b\u3092\u65c5\u884c\u306e\u697d\u3057\u307f\u3068\u3057\u3066\u3044\u308b\u3088\u3046\u3060\u300d\u3068\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u65c5\u306e\u60c5\u5831\u53ce\u96c6\u65b9\u6cd5\u306b\u3064\u3044\u3066\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u300c\u65c5\u884c\u306eWEB\u30b5\u30a4\u30c8\u30fb\u307e\u3068\u3081\u30b5\u30a4\u30c8\u300d\u304c\u6700\u3082\u591a\u304f\u3001\u5168\u4f53\u306e38.5% \u3001\u3064\u3044\u3067\u300c\u53cb\u9054\u30fb\u5bb6\u65cf\u306a\u3069\u306e\u8a71\u300d33.0%\u3001\u300c\u30c6\u30ec\u30d3\u756a\u7d44\u300d31.8%\u3068\u3001\u7d9a\u304d\u307e\u3057\u305f\u3002\u4e0a\u4f4d\uff13\u4f4d\u306b\u306f\u5165\u3063\u3066\u3044\u307e\u305b\u3093\u304c\u3001SNS\u3092\u6d3b\u7528\u3059\u308b\u4eba\u3082\u591a\u304f\u3001\u7279\u306b\u300cInstagram\u306e\u304a\u3059\u3059\u3081\u30fb\u691c\u7d22\u6b04\u300d\u306f\u5168\u4f53\u3067\u306f25.5%\u3067\u3057\u305f\u304c\u3001\u5973\u5b50\u306f37.0%\u3068\u7537\u5b50\uff0814.0%\uff09\u306e\uff12\u500d\u4ee5\u4e0a\u3082\u5229\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15619\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-5-min.png\" alt=\"\" width=\"976\" height=\"506\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-5-min.png 976w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-5-min-300x156.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/gen-z-travel-5-min-768x398.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><\/p>\n<p>\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u306f\u3001\u300cTikTok\u3084Instagram\u3067\u6d41\u308c\u3066\u304f\u308b\u60c5\u5831\u3092\u898b\u3066\u3001\u884c\u304d\u305f\u3044\u3068\u3053\u308d\u3092\u4fdd\u5b58\u3057\u3066\u3044\u308b\u3002\uff08\u5973\u5b50\u5927\u5b66\u751f\uff09\u300d\u306a\u3069\u3001SNS\u3067\u65e5\u5e38\u7684\u306b\u65c5\u884c\u306b\u95a2\u3059\u308b\u60c5\u5831\u306b\u63a5\u89e6\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u58f0\u304c\u591a\u304f\u805e\u304b\u308c\u305f\u3068\u306e\u3053\u3068\u3067\u3001SHIBUYA109 lab.\u300c\u5199\u771f\u3084\u52d5\u753b\u3092\u3082\u3068\u306b\u73fe\u5730\u306e\u96f0\u56f2\u6c17\u3092\u78ba\u8a8d\u3057\u3001\u65c5\u884c\u5148\u306e\u5019\u88dc\u3092\u666e\u6bb5\u304b\u3089\u30b9\u30c8\u30c3\u30af\u3057\u3066\u3044\u308b\u5b9f\u614b\u304c\u3042\u308b\u300d\u3068\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7d04\uff12\u5e74\u3082\u306e\u9593\u3001\u5916\u51fa\u81ea\u7c9b\u8981\u8acb\u3084\u7dca\u6025\u4e8b\u614b\u5236\u9650\u306e\u5f71\u97ff\u3067\u904a\u3073\u3082\u65c5\u884c\u3082\u6211\u6162\u3059\u308b\u65e5\u3005\u304c\u7d9a\u3044\u305fZ\u4e16\u4ee3\u3002\u4e2d\u306b\u306f\u5927\u5b66\u306e\u30b5\u30fc\u30af\u30eb\u5408\u5bbf\u3084\u5352\u696d\u65c5\u884c\u3092\u6211\u6162\u3057\u305f\u4eba\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u65c5\u884c\u306b\u300c\u884c\u304b\u306a\u304b\u3063\u305f\u300d\u306e\u3067\u306f\u306a\u304f\u300c\u884c\u3051\u306a\u304b\u3063\u305f\u300d\u5f7c\u3089\u306f\u3001\u30b3\u30ed\u30ca\u798d\u306e\u4e2d\u3067\u3082\u3001\u6b21\u306e\u304a\u3067\u304b\u3051\u5148\u30fb\u65c5\u5148\u306e\u306e\u60c5\u5831\u53ce\u96c6\u3092\u7740\u3005\u3068\u9032\u3081\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u51fa\u5178\uff1a<a href=\"https:\/\/prtimes.jp\/main\/html\/searchrlp\/company_id\/33586\" target=\"_blank\" rel=\"noopener\">\u682a\u5f0f\u4f1a\u793eSHIBUYA109\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3000\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u5f71\u97ff\u3067\u516c\u79c1\u3068\u3082\u306b\u5927\u304d\u304f\u5909\u308f\u3063\u305f\u3001\u79c1\u305f\u3061\u306e\u751f\u6d3b\u3002Z\u4e16\u4ee3\u3068\u547c\u3070\u308c\u308b\u82e5\u8005\u305f\u3061\u3082\u3001\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"coauthors":[610],"class_list":{"0":"post-15616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights","8":"criteo-industry-travel"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01Z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u3068\u3044\u3046\u904a\u3073\u3082\u3001\u6d77\u5916\u65c5\u884c\u3082\u96e3\u3057\u3044\u4eca\u3001\u82e5\u8005\u305f\u3061\u306e\u904a\u3073\u3084\u65c5\u306f\u5927\u304d\u304f\u305d\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u5909\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01Z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u3068\u3044\u3046\u904a\u3073\u3082\u3001\u6d77\u5916\u65c5\u884c\u3082\u96e3\u3057\u3044\u4eca\u3001\u82e5\u8005\u305f\u3061\u306e\u904a\u3073\u3084\u65c5\u306f\u5927\u304d\u304f\u305d\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u5909\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-01T19:34:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T16:40:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/jp-gen-z-travel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karen Mangonon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karen Mangonon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Karen Mangonon\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\"\n\t            },\n\t            \"headline\": \"\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01Z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073\",\n\t            \"datePublished\": \"2021-07-01T19:34:40+00:00\",\n\t            \"dateModified\": \"2023-10-31T16:40:47+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/\"\n\t            },\n\t            \"wordCount\": 20,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/jp-gen-z-travel.jpg\",\n\t            \"keywords\": [\n\t                \"COVID-19\",\n\t                \"Travel Trends\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\u30c8\u30ec\u30f3\u30c9\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/jp-gen-z-travel.jpg\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/jp-gen-z-travel.jpg\",\n\t            \"width\": 640,\n\t            \"height\": 426,\n\t            \"caption\": \"Photo by Tr\u1ea7n Long from Pexels\"\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01Z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95\",\n\t            \"name\": \"Karen Mangonon\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g\",\n\t                \"caption\": \"Karen Mangonon\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01Z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073 | JP - Criteo.com","description":"\u3068\u3044\u3046\u904a\u3073\u3082\u3001\u6d77\u5916\u65c5\u884c\u3082\u96e3\u3057\u3044\u4eca\u3001\u82e5\u8005\u305f\u3061\u306e\u904a\u3073\u3084\u65c5\u306f\u5927\u304d\u304f\u305d\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u5909\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01Z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073 | JP - Criteo.com","og_description":"\u3068\u3044\u3046\u904a\u3073\u3082\u3001\u6d77\u5916\u65c5\u884c\u3082\u96e3\u3057\u3044\u4eca\u3001\u82e5\u8005\u305f\u3061\u306e\u904a\u3073\u3084\u65c5\u306f\u5927\u304d\u304f\u305d\u306e\u30b9\u30bf\u30a4\u30eb\u3092\u5909\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073\/","og_site_name":"JP - Criteo.com","article_published_time":"2021-07-01T19:34:40+00:00","article_modified_time":"2023-10-31T16:40:47+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/jp-gen-z-travel.jpg","type":"image\/jpeg"}],"author":"Karen Mangonon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karen Mangonon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/"},"author":{"name":"Karen Mangonon","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95"},"headline":"\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01Z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073","datePublished":"2021-07-01T19:34:40+00:00","dateModified":"2023-10-31T16:40:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/"},"wordCount":20,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/jp-gen-z-travel.jpg","keywords":["COVID-19","Travel Trends"],"articleSection":["\u30c8\u30ec\u30f3\u30c9\u3068\u30a4\u30f3\u30b5\u30a4\u30c8"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/jp-gen-z-travel.jpg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/07\/jp-gen-z-travel.jpg","width":640,"height":426,"caption":"Photo by Tr\u1ea7n Long from Pexels"},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%81%a7%e5%a4%89%e3%82%8f%e3%81%a3%e3%81%9f%ef%bc%81z%e4%b8%96%e4%bb%a3%e3%81%ae%e6%97%85%e3%81%a8%e9%81%8a%e3%81%b3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30b3\u30ed\u30ca\u3067\u5909\u308f\u3063\u305f\uff01Z\u4e16\u4ee3\u306e\u65c5\u3068\u904a\u3073"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/b01f469c01d59bfe2d7c7518df0cea95","name":"Karen Mangonon","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/c83f1582a1626edaf9e1b721f954e18b","url":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d45610ace3fdb8c82213910e6ae20e186f551c396ff58ad3f559d78b1c8cd8b?s=96&d=mm&r=g","caption":"Karen Mangonon"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/15616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=15616"}],"version-history":[{"count":2,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/15616\/revisions"}],"predecessor-version":[{"id":15624,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/15616\/revisions\/15624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/15617"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=15616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=15616"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=15616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}