{"id":16277,"date":"2021-09-28T12:24:23","date_gmt":"2021-09-28T16:24:23","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=16277"},"modified":"2026-01-05T11:52:35","modified_gmt":"2026-01-05T15:52:35","slug":"digital-advertising-guide-2021","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/digital-advertising-guide-2021\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ac\u30a4\u30c9 2021\uff1a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u898b\u76f4\u3059"},"content":{"rendered":"<p>2022\u5e74\u307e\u3067\u306bChrome\u3067\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u6bb5\u968e\u7684\u306b\u5ec3\u6b62\u3059\u308b\u3068\u306eGoogle\u306e\u767a\u8868\u3092\u53d7\u3051\u3001\u5e83\u544a\u696d\u754c\u5168\u4f53\u304c\u8ee2\u63db\u671f\u3092\u8fce\u3048\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u3088\u3046\u306a\u5909\u5316\u306f\u696d\u754c\u306b\u3068\u3063\u3066\u521d\u3081\u3066\u306e\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306b\u95a2\u3059\u308b\u4e00\u9023\u306e\u898f\u5236\u3084\u5236\u9650\u306e\u4e2d\u3067\u306f\u6700\u65b0\u306e\u30c6\u30fc\u30de\u3067\u3042\u308a\u3001\u300c\u30af\u30c3\u30ad\u30fc\u30a2\u30dd\u30ab\u30ea\u30d7\u30b9\u300d\u3084\u300cID\u9769\u547d\u300d\u3068\u3082\u8a00\u308f\u308c\u308b\u3053\u306e\u72b6\u6cc1\u306b\u3088\u3063\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u6fc0\u3057\u3044\u5909\u5316\u306e\u6ce2\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u5909\u5316\u306f\u6d88\u8cbb\u8005\u306b\u500b\u4eba\u30c7\u30fc\u30bf\u4f7f\u7528\u306b\u95a2\u3059\u308b\u900f\u660e\u6027\u3084\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u6d88\u8cbb\u8005\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u5f37\u5316\u3060\u3051\u3067\u306a\u304f\u3001\u9ad8\u3044\u95a2\u9023\u6027\u3082\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>DISQO\u306eAd Relevance Survey\uff08\u5e83\u544a\u95a2\u9023\u6027\u8abf\u67fb\uff09\u3067\u3082\u3001\u56de\u7b54\u8005\u306e82%\u304c\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u6c42\u3081\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<sup>1<\/sup>\u3057\u304b\u3057\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u5ec3\u6b62\u5f8c\u3001\u3069\u306e\u3088\u3046\u306b\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308c\u3070\u3088\u3044\u306e\u304b\u3001\u5e83\u544a\u4e3b\u306f\u601d\u3044\u60a9\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u672a\u6765\u306e\u5e83\u544a\u306e<\/strong><strong>3<\/strong><strong>\u3064\u306e\u30b7\u30ca\u30ea\u30aa<\/strong><\/h3>\n<p>Google\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u5b8c\u5168\u306b\u5ec3\u6b62\u3059\u308b\u306e\u306f\u30012022\u5e74\u4ee5\u964d\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u73fe\u6642\u70b9\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16294\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/09\/JP-identity-revolution-timeline-min.png\" alt=\"\" width=\"1000\" height=\"859\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/09\/JP-identity-revolution-timeline-min.png 1000w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/09\/JP-identity-revolution-timeline-min-300x258.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/09\/JP-identity-revolution-timeline-min-768x660.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/09\/JP-identity-revolution-timeline-min-630x541.png 630w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd1\u3044\u5c06\u6765\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u4f7f\u308f\u306a\u3044\u5e83\u544a\u3078\u306e\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>cookie\u5ec3\u6b62\u5f8c\u3001\u6d88\u8cbb\u8005\u3078\u306e\u30ea\u30fc\u30c1\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4fc3\u9032\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12368\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/03\/Build-a-better-website.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb<\/strong><\/h3>\n<p><strong>\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff1a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u306e\u53d7\u4fe1\u3092\u30aa\u30d7\u30c8\u30a4\u30f3\u3057\u305f\u65e2\u77e5\u306e\u8a2a\u554f\u8005\u3068\u9867\u5ba2<\/strong><\/p>\n<p>\u3059\u3067\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u60c5\u5831\uff08\u4e00\u822c\u7684\u306b\u306f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\uff09\u304c\u3042\u308b\u305f\u3081\u3001\u5f7c\u3089\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u53d6\u5f15\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u4e00\u5bfe\u4e00\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306e\u5ec3\u6b62\u5f8c\u3082\u3001\u73fe\u5728\u3068\u540c\u3058\u304f\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u69cb\u7bc9\u306f\u30aa\u30d7\u30c8\u30a4\u30f3\u6e08\u307f\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u307e\u3059\u3002\u5c06\u6765\u7684\u306b\u306f\u6d88\u8cbb\u8005\u304c\u81ea\u8eab\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u76f8\u624b\u3092\u9078\u3079\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u4eca\u306e\u3046\u3061\u306b\u6d88\u8cbb\u8005\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u559a\u8d77\u3067\u304d\u308b\u3088\u3046\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3042\u308b\u5e83\u544a\u3092\u4f5c\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u5229\u7528\u3067\u304d\u308b\u9593\u306b\u3001\u6d88\u8cbb\u8005\u304c\u63d0\u4f9b\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u5f7c\u3089\u304c\u30aa\u30d7\u30c8\u30a4\u30f3\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u6709\u610f\u7fa9\u306a\u5e83\u544a\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u3087\u3046\u3002\u30aa\u30d7\u30c8\u30a4\u30f3\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u5c06\u6765\u306e\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3082\u5897\u3048\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16304\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/09\/JP-cookies-couch-min-1.png\" alt=\"\" width=\"466\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/09\/JP-cookies-couch-min-1.png 746w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/09\/JP-cookies-couch-min-1-280x300.png 280w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2021\/09\/JP-cookies-couch-min-1-587x630.png 587w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u30b3\u30db\u30fc\u30c8<\/strong><\/h3>\n<p><strong>\u30b3\u30db\u30fc\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff1a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3<\/strong><strong>cookie<\/strong><strong>\u5ec3\u6b62\u5f8c\u306e<\/strong><strong>Chrome<\/strong><strong>\u3067\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3059\u308b<\/strong><strong>Google<\/strong><strong>\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong><strong>\u00a0<\/strong><\/p>\n<p>\u30b3\u30db\u30fc\u30c8\u3068\u306f\u3001\u6d88\u8cbb\u8005\u306e\u95b2\u89a7\u5c65\u6b74\u3092\u3082\u3068\u306b\u5224\u65ad\u3055\u308c\u308b\u8208\u5473\u30fb\u95a2\u5fc3\u5225\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u3053\u3068\u3067\u3059\u3002\u500b\u5225ID\u306e\u4ee3\u308f\u308a\u306b\u5171\u901a\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001\u500b\u4eba\u3092\u7279\u5b9a\u3067\u304d\u306a\u3044\u898f\u6a21\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u4e00\u5bfe\u4e00\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\uff08\u305f\u3068\u3048\u3070\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u8fd1\u95b2\u89a7\u3057\u305f\u30aa\u30ec\u30f3\u30b8\u8272\u306eTrek Roscoe 8\uff09\u3067\u306f\u306a\u304f\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5bfe\u8c61\u306b\u3057\u305f\u5e83\u544a\uff08\u30de\u30a6\u30f3\u30c6\u30f3\u30d0\u30a4\u30af\u306a\u3069\uff09\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Google\u3084\u5e83\u544a\u696d\u754c\u306e\u95a2\u4fc2\u8005\u306fChrome\u3067\u306e\u30b3\u30db\u30fc\u30c8\u5e83\u544a\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306b\u306a\u308b\u306e\u304b\u3001\u307e\u3060\u691c\u8a0e\u4e2d\u3067\u3059\u304c\u3001\u5e83\u544a\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306f\u53f3\u306e4\u3064\u306e\u5206\u91ce\u306b\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h5><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16285\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_1.png\" alt=\"\" width=\"50\" height=\"50\" \/>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u69cb\u7bc9<\/strong><\/h5>\n<p>\u5e83\u544a\u4e3b\u306f\u3001\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u53ef\u80fd\u306a\u8208\u5473\u30fb\u95a2\u5fc3\u30b0\u30eb\u30fc\u30d7\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7406\u60f3\u7684\u306b\u306f\u3001\u540c\u3058\u3088\u3046\u306a\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3064\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5e83\u544a\u4e3b\u9593\u3067\u5171\u6709\u3057\u3001\u65b0\u305f\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16287\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_2.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\u6280\u8853\u7684\u306a\u8981\u7d20<\/strong><\/h5>\n<p>\u52d5\u753b\u306a\u3069\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5fc5\u8981\u3068\u3059\u308b\u6226\u8853\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3084\u30c7\u30fc\u30bf\u9001\u4fe1\u306e\u6700\u9069\u5316\u30fb\u898f\u5247\u9806\u5b88\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u300c\u30b2\u30fc\u30c8\u30ad\u30fc\u30d1\u30fc\u300d\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16289\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_3.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\u6e2c\u5b9a<\/strong><\/h5>\n<p>\u6a5f\u4f1a\u306e\u628a\u63e1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u306b\u3001\u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15082\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_4.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\u4e0d\u6b63\u884c\u70ba\u306e\u9632\u6b62<\/strong><\/h5>\n<p>Google\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u30d6\u30e9\u30a6\u30b6\u5185\u3067\u7ba1\u7406\u3059\u308b\u3088\u3046\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30a6\u30b6\u306e\u5b89\u5168\u6027\u306e\u4f4e\u3055\u3092\u8003\u3048\u308b\u3068\u3001\u3053\u308c\u306f\u30b7\u30b9\u30c6\u30e0\u306b\u30cf\u30c3\u30ad\u30f3\u30b0\u306e\u6a5f\u4f1a\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u307e\u305f\u3001Criteo\u306eSPARROW\u306e\u3088\u3046\u306b\u3001\u72ec\u7acb\u3057\u305f\u30b2\u30fc\u30c8\u30ad\u30fc\u30d1\u30fc\u3092\u4f7f\u3063\u3066\u30c7\u30fc\u30bf\u3084\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u7ba1\u7406\u3059\u308b\u3068\u3044\u3046\u63d0\u6848\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3044\u305a\u308c\u306b\u3057\u308d\u30cf\u30c3\u30ad\u30f3\u30b0\u306e\u9632\u6b62\u3084\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u78ba\u4fdd\u3059\u308b\u65b9\u7b56\u304c\u5fc5\u9808\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb<\/strong><\/h3>\n<p><strong>\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u518d\u3073\u6ce8\u76ee\u3092\u96c6\u3081\u308b<\/strong><strong>cookie<\/strong><strong>\u4e0d\u8981\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong><\/p>\n<p>\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u30de\u30c3\u30c1\u30f3\u30b0\u3055\u305b\u308b\u624b\u6cd5\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30de\u30e9\u30bd\u30f3\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u89e3\u8aac\u3059\u308b\u30da\u30fc\u30b8\u306b\u30b9\u30cb\u30fc\u30ab\u30fc\u306e\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u95b2\u89a7\u4e2d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3057\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u5e83\u544a\u4e3b\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u8a2a\u554f\u8005\u306e\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3092\u6df1\u304f\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u6700\u9069\u306a\u5834\u6240\u306b\u6700\u9069\u306a\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5e78\u3044\u306a\u3053\u3068\u306b\u3001\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u3084\u6a5f\u68b0\u5b66\u7fd2\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u5404\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u6587\u8108\uff09\u3084\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff08\u611f\u60c5\uff09\u3092\u89e3\u6790\u3059\u308b\u80fd\u529b\u306f\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u753b\u50cf\u3084\u52d5\u753b\u3082\u30b9\u30ad\u30e3\u30f3\u3057\u3066\u89e3\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306bURL\u3067\u306e\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u3066\u3001\u5546\u54c1\u3078\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u30b7\u30b0\u30ca\u30eb\u3092\u5404\u30da\u30fc\u30b8\u306b\u8ffd\u52a0\u3067\u304d\u308b\u3088\u3046\u306b\u3082\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u5e83\u544a\u4e3b\u306f\u300c\u6587\u8108\u3068\u306e\u95a2\u9023\u6027\u300d\u3068\u300c\u81ea\u793e\u88fd\u54c1\u3068\u306e\u89aa\u548c\u6027\u300d\u306e\u4e21\u65b9\u3092\u6e80\u305f\u3059\u5e83\u544a\u304c\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u3055\u307e\u3056\u307e\u306a\u6280\u8853\u306b\u3088\u3063\u3066\u5e83\u544a\u306e\u95a2\u9023\u6027\u304c\u6539\u5584\u3055\u308c\u3001\u52d5\u753b\u3084CTV\u306a\u3069\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u3082\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u305f\u306a\u53ef\u80fd\u6027\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15084\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/The-2021-Digital-Advertising-Manual-Audiences-Contextual.png\" alt=\"Example of a contextual ad for handbags displayed with an article about handbags.\" width=\"515\" height=\"400\" \/><\/p>\n<h3><strong>\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u53d6\u308b\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3<\/strong><\/h3>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306fcookie\u4e0d\u8981\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u306e\u5e83\u544a\u6226\u7565\u306b\u5411\u3051\u3066\u65b0\u305f\u306a\u624b\u6cd5\u3092\u5c0e\u5165\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5fa1\u793e\u306e\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u4eca\u304b\u3089\u3067\u304d\u308b\u9650\u308a\u591a\u304f\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30cd\u30eb\u3084\u5f37\u529b\u306aID\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30a2\u30c9\u30c6\u30af\u30d9\u30f3\u30c0\u30fc\u3068\u306e\u9023\u643a\u3092\u6700\u512a\u5148\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306e\u5ec3\u6b62\u306b\u5099\u3048\u3001\u6b21\u306e4\u3064\u306e\u5909\u5316\u3092\u7d44\u7e54\u306b\u3082\u305f\u3089\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16285\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_1.png\" alt=\"\" width=\"50\" height=\"50\" \/><strong>cookie\u4e0d\u8981\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u691c\u8a3c<\/strong><\/b><\/h5>\n<p>\u4ee5\u4e0b\u306e\u6226\u7565\u306f\u3059\u3079\u3066\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306b\u4f9d\u5b58\u305b\u305a\u306b\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6226\u7565\u306e\u691c\u8a3c\u3092\u4eca\u3059\u3050\u958b\u59cb\u3057\u3066\u3001\u5fc5\u8981\u306a\u4e88\u7b97\u3084\u5404\u624b\u6cd5\u3067\u671f\u5f85\u3067\u304d\u308b\u30ea\u30fc\u30c1\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15086\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_Connected_TV-1.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b>\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff08CTV\u5e83\u544a\uff09OTT\u30b5\u30fc\u30d3\u30b9\u3084CTV\u30b5\u30fc\u30d3\u30b9\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u307e\u305f\u306f\u72ec\u81ea\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3059\u3002<\/li>\n<li><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15088\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_Contextual_Targeting.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b>\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u5fa1\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u3057\u305f\u30da\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002<\/li>\n<li><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15090\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_Retail_Media-1.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b>\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u5927\u624b\u5c0f\u58f2\u30b5\u30a4\u30c8\u306e<a href=\"https:\/\/www.criteo.com\/jp\/products\/retail-media-for-brands\/\">\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb<\/a>\u3092\u5229\u7528\u3059\u308b\u8cb7\u3044\u7269\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h5><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16287\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_2.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/b><strong>\u6d88\u8cbb\u8005\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\u7387\u306e\u8a55\u4fa1<\/strong><\/h5>\n<p>\u30af\u30c3\u30ad\u30fc\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\uff0f\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u7387\u306e\u76e3\u8996\u3092\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u304c\u5c06\u6765\u306e\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\u7387\u306e\u6307\u6a19\u3068\u306a\u308a\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6e1b\u5c11\u3092\u57cb\u3081\u5408\u308f\u305b\u3001\u30b3\u30db\u30fc\u30c8\u5e83\u544a\u3068\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u5e83\u544a\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u4e0a\u3067\u5f79\u7acb\u3064\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u540c\u6642\u306b\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u62e1\u5927\u3092\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u9069\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u9023\u643a\u3057\u3066\u3044\u308b\u304b\u3082\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h5><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16289\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_3.png\" alt=\"\" width=\"50\" height=\"50\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15082\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/05\/Digital_Advertising_Manual_Icons_4.png\" alt=\"\" width=\"50\" height=\"50\" \/>\u65b0\u3057\u3044OKR\u306e\u8a2d\u5b9a<\/b><\/h5>\n<p>CLV\u3084ROAS\u3068\u3044\u3063\u305f\u901a\u5e38\u306e\u6e2c\u5b9a\u6307\u6a19\u306b\u52a0\u3048\u3001cookie\u5ec3\u6b62\u5f8c\u306e\u5e83\u544a\u6d3b\u52d5\u306b\u5099\u3048\u308b\u305f\u3081\u306e\u65b0\u3057\u3044OKR\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u306e\u4f8b\u3092\u6319\u3052\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9<\/strong>GDPR\u306e\u9032\u5316\u3084EU\u5185\u3067\u751f\u3058\u305f\u5909\u5316\u306b\u3088\u3063\u3066\u3001\u72b6\u6cc1\u306f\u307e\u3059\u307e\u3059\u8907\u96d1\u5316\u3057\u3066\u3044\u307e\u3059\uff08\u30d6\u30ec\u30b0\u30b8\u30c3\u30c8\u306a\u3069\uff09\u3002\u6628\u5e74\u306fCCPA\uff08\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\uff09\u304c\u65bd\u884c\u3055\u308c\u30012023\u5e74\u306b\u306f\u305d\u306e\u6539\u6b63\u6cd5\u6848\u3067\u3042\u308bCPRA\uff08\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6a29\u6cd5\uff09\u304c\u65bd\u884c\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u304c\u3053\u308c\u3089\u306e\u898f\u5236\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/strong>\u53ef\u80fd\u306a\u9650\u308a\u591a\u304f\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u78ba\u4fdd\u3067\u304d\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6ce8\u529b\u3057\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5897\u3084\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002Merkle\u306e\u300c2021 Customer Engagement 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Relevance Survey\u3001DISQO\u3001\u7c73\u56fd\u30012020\u5e745\u6708\u3001\u56de\u7b54\u8005\u6570\uff1a999\u4eba<br \/>\n<sup>2<\/sup>General Data Protection Regulation (GDPR) Survey\u3001Deloitte\u3001\u4e16\u754c\u3001\u56de\u7b54\u8005\u6570\uff1a1,650\u4eba<br \/>\n<sup>3<\/sup>2021 Customer Engagement Report\u3001Merkle\u3001\u7c73\u56fd\u304a\u3088\u3073\u82f1\u56fd\u3001\u56de\u7b54\u8005\u6570\uff1a800\u4eba<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022\u5e74\u307e\u3067\u306bChrome\u3067\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u6bb5\u968e\u7684\u306b\u5ec3\u6b62\u3059\u308b\u3068\u306eGoogle\u306e\u767a\u8868\u3092\u53d7\u3051\u3001\u5e83\u544a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[610],"class_list":{"0":"post-16277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"use_custom_cta":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ac\u30a4\u30c9 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