{"id":16533,"date":"2021-10-13T16:51:02","date_gmt":"2021-10-13T20:51:02","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=16533"},"modified":"2021-10-19T10:21:11","modified_gmt":"2021-10-19T14:21:11","slug":"vol-2-criteo-expert-%e3%81%ab%e8%81%9e%e3%81%8f-%e3%80%8c%e3%83%aa%e3%82%bf%e3%82%b2%e3%81%8b%e3%82%89%e3%83%95%e3%83%ab%e3%83%95%e3%82%a1%e3%83%8d%e3%83%ab%e3%81%b8%ef%bd%9ecriteo%e9%81%8b%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/vol-2-criteo-expert-%e3%81%ab%e8%81%9e%e3%81%8f-%e3%80%8c%e3%83%aa%e3%82%bf%e3%82%b2%e3%81%8b%e3%82%89%e3%83%95%e3%83%ab%e3%83%95%e3%82%a1%e3%83%8d%e3%83%ab%e3%81%b8%ef%bd%9ecriteo%e9%81%8b%e7%94%a8\/","title":{"rendered":"Vol.2 Criteo Expert \u306b\u805e\u304f \u300c\u30ea\u30bf\u30b2\u304b\u3089\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3078\uff5eCriteo\u904b\u7528\u306e\u8ab2\u984c\u300d"},"content":{"rendered":"

\"\"<\/p>\n

Criteo\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u7cbe\u901a\u3057\u3001\u3059\u3050\u308c\u305f\u904b\u7528\u6210\u679c\u3092\u6319\u3052\u3066\u3044\u308bCriteo\u3000Expert\u306e\u7686\u3055\u3093\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3002\u7b2c\uff12\u5f3e\u306f\u3001\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u306eCriteo\u306e\u6d3b\u7528\u6cd5\u3068\u305d\u306e\u8ab2\u984c\u306b\u3064\u3044\u3066\u304a\u8a71\u3092\u4f3a\u3044\u307e\u3057\u305f\u3002<\/p>\n

Guest\uff1a
\nSepteni Japan\u682a\u5f0f\u4f1a\u793e\u3000\u3000\u4f59\u5ddd\u3000\u5927\u4ecb\u3000\u69d8
\n\u30bd\u30a6\u30eb\u30c9\u30a2\u30a6\u30c8\u682a\u5f0f\u4f1a\u793e\u3000\u5c0f\u91ce\u3000\u53cb\u5609\u3000\u69d8
\n\u682a\u5f0f\u4f1a\u793e\u30d5\u30a3\u30fc\u30c9\u30d5\u30a9\u30fc\u30b9\u3000\u5317\u5cf6\u3000\u821e\u3000\u69d8<\/p>\n

\u805e\u304d\u624b\uff1a Criteo Chief Industry Strategist \u4e2d\u6751\u7950\u4ecb<\/p>\n

\u4e2d\u6751\uff1a<\/strong>\u7686\u3055\u3093\u306b\u306f\u3082\u3046\u9577\u5e74Criteo\u3092\u304a\u4f7f\u3044\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u5c11\u3057\u524d\u307e\u3067Criteo\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306f\u30ea\u30bf\u30b2\u304c\u30e1\u30a4\u30f3\u3067\u3057\u305f\u3002\u6700\u8fd1\u306b\u306a\u3063\u3066\u30ea\u30bf\u30b2\u4ee5\u5916\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u63c3\u3044\u3001\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u304a\u4f7f\u3044\u3044\u305f\u3060\u3051\u308b\u4f53\u5236\u3068\u306a\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u304a\u5ba2\u69d8\u306e\u53cd\u5fdc\u306f\u3044\u304b\u304c\u3067\u3059\u304b\uff1f<\/p>\n

\u5317\u5cf6\uff1a<\/strong>Criteo\u306f\u30ea\u30bf\u30b2\u3067\u5b9f\u7e3e\u304c\u3042\u308b\u306e\u3067\u3001\u65b0\u898f\u306b\u5bfe\u3057\u3066\u914d\u4fe1\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u306b\u306a\u3063\u3066\u3044\u308b\u304a\u5ba2\u69d8\u306b\u3082\u53d7\u3051\u5165\u308c\u3066\u3044\u305f\u3060\u3051\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u306d\u3002\u500b\u4eba\u7684\u306b\u306fCriteo Consideration\u306eCPC\u306f\u3059\u3054\u304f\u5b89\u4fa1\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u306e\u4e00\u65b9\u3067CCA\uff08Criteo Customer\u3000Acquisition\uff09\u306f\u3001\u4eca\u306e\u3068\u3053\u308d\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4ef6\u6570\u304c\u306a\u3044\u3068\u4e0a\u624b\u304f\u52d5\u304b\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u306e\u304c\u3001\u5c11\u3057\u6b6f\u304c\u3086\u3044\u3067\u3059\u306d\u3002\u3067\u3082\u3001\u65b0\u898f\u306e\u3068\u3053\u308d\u3060\u3051\u3067\u306a\u304f\u5168\u4f53\u3092\uff11\u3064\u306e\u30d5\u30ed\u30fc\u3067\u898b\u308b\u3068\u3001Criteo\u306f\u3061\u3083\u3093\u3068\u30e6\u30fc\u30b6\u30fc\u3092\u9023\u308c\u3066\u304f\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u308b\u306e\u3067\u3001CCA\u5358\u4f53\u3067\u306f\u306a\u304f\uff11\u3064\u306e\u5a92\u4f53\u3068\u3057\u3066\u5168\u4f53\u3092\u898b\u3066Criteo\u3092\u8a55\u4fa1\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u3088\u3046\u306b\u304a\u5ba2\u69d8\u306b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u4e2d\u6751\uff1a<\/strong>CCA\u306b\u3064\u3044\u3066\u306f\u3001\u30ea\u30bf\u30b2\u306eCPA\u3068\u540c\u3058\u6307\u6a19\u3067\u6bd4\u8f03\u3055\u308c\u304c\u3061\u306a\u305f\u3081\u304b\u3001\u4ed6\u306e\u65b9\u304b\u3089\u3082\u540c\u69d8\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3044\u305f\u3060\u3044\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4eca\u5f8c\u3001\u30a8\u30f3\u30b8\u30f3\u306e\u6539\u5584\u306b\u53d6\u308a\u7d44\u3093\u3067\u3001\u7686\u69d8\u306e\u3054\u671f\u5f85\u306b\u6cbf\u3048\u308b\u3088\u3046\u306b\u52aa\u3081\u305f\u3044\u3068\u601d\u3063\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n

\u5c0f\u91ce\uff1a<\/strong>\u5f0a\u793e\u3082\u4eca\u306e\u3068\u3053\u308d\u30ea\u30bf\u30b2\u3067\u306f\u306a\u304f\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u8003\u3048\u308b\u3068\u3001\u307e\u3060\u4e0a\u624b\u304f\u6d3b\u7528\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u306e\u304c\u6b63\u76f4\u306a\u3068\u3053\u308d\u3067\u3059\u3002\u7279\u306b\u5f0a\u793e\u306e\u5834\u5408\u306f\u5730\u65b9\u306e\u4e2d\u5c0f\u4f01\u696d\u306e\u304a\u5ba2\u69d8\u304c\u591a\u304f\u3001\u300c\u5730\u57df\u3092\u9650\u5b9a\u3057\u3066\u914d\u4fe1\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u3054\u8981\u671b\u304c\u5f37\u3044\u306e\u3067\u3059\u304c\u3001Criteo\u306e\u30ed\u30a2\u30fc\u30d5\u30a1\u30cd\u30eb\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u306f\u6700\u8fd1\u307e\u3067\u5730\u57df\u3092\u9650\u5b9a\u3057\u305f\u914d\u4fe1\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u306e\u3067\u3001\u4e0a\u624b\u304f\u52d5\u3051\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u4eca\u306f\u5730\u57df\u9650\u5b9a\u306e\u914d\u4fe1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3001\u3082\u3063\u3068\u3046\u307e\u304f\u904b\u7528\u3067\u304d\u308b\u306f\u305a\u306a\u3093\u3067\u3059\u304c\u3001\u307e\u3060\u653b\u7565\u3067\u304d\u3066\u3044\u306a\u3044\u90e8\u5206\u304c\u5927\u304d\u3044\u3067\u3059\u3002\u7372\u5f97\u5358\u4fa1\u306f\u826f\u304f\u3066\u3082\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u8db3\u308a\u306a\u304b\u3063\u305f\u308a\u3001\u5148\u65b9\u8a08\u6e2c\u5024\uff08\u5b9f\u969b\u306b\u6765\u5e97\u3057\u305f\u304b\u3069\u3046\u304b\u3001\u306a\u3069\uff09\u3067\u898b\u305f\u3068\u304d\u306b\u6307\u6a19\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u3066\u914d\u4fe1\u304c\u7d9a\u304b\u306a\u304b\u3063\u305f\u308a\u30fb\u30fb\u30fb\u3001\u3068\u3044\u3046\u8ab2\u984c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u4e2d\u6751\uff1a<\/strong>Criteo\u306b\u306f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u3082\u3064\u30ea\u30c6\u30fc\u30eb\u306e\u304a\u5ba2\u69d8\u3082\u591a\u3044\u306e\u3067\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30a4\u30f3\u30d7\u30c3\u30c8\u3067\u304d\u306a\u3044\u304b\u3068\u3044\u3063\u305f\u304a\u58f0\u3092\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u306d\u3002\u4e0d\u52d5\u7523\u3068\u304b\u81ea\u52d5\u8eca\u306f\u30cd\u30c3\u30c8\u3067\u898b\u3066\u3001\u5b9f\u5e97\u8217\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u30b1\u30fc\u30b9\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u304b\u3089\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u30a8\u30f3\u30b8\u30f3\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3067\u304d\u306a\u3044\u304b\u3068\u3044\u3046\u3054\u610f\u898b\u3082\u3042\u308a\u3001Criteo\u3068\u3057\u3066\u3082\u4eca\u5f8c\u306e\u8ab2\u984c\u3068\u3057\u3066\u3068\u3089\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5c0f\u91ce\uff1a<\/strong>\u500b\u4eba\u7684\u306b\u306f\u3001\u3044\u308d\u3044\u308d\u306a\u5236\u9650\u304c\u3042\u308a\u3064\u3064\u3082\u3001\u3046\u307e\u304f\u4f7f\u3044\u3053\u306a\u305b\u3070\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5f97\u3089\u308c\u308b\u306e\u304cCriteo\u306e\u9b45\u529b\u3060\u3068\u3082\u601d\u3063\u3066\u3044\u307e\u3059\u3051\u3069\u306d\u3002\u3058\u3083\u3058\u3083\u99ac\u3092\u4e57\u308a\u3053\u306a\u3059\u611f\u304c\u3042\u3063\u3066\uff08\u7b11\uff09\u3002<\/p>\n

\u4f59\u5ddd\uff1a<\/strong>\u79c1\u3082\u300c\u3044\u308d\u3044\u308d\u5236\u9650\u306e\u3042\u308bCriteo\u300d\u3001\u597d\u304d\u3067\u3059\u3088\uff08\u7b11\uff09\u3002\u305f\u3060\u3001\u30ea\u30bf\u30b2\u3067\u306f\u305d\u308c\u3067\u3088\u304f\u3066\u3082\u3001\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u5411\u3051\u306b\u306a\u3063\u3066\u304f\u308b\u3068\u3084\u306f\u308a\u7d30\u304b\u3044\u8a2d\u5b9a\u3084\u8abf\u6574\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308b\u306e\u3067\u3001\u5c11\u306a\u304f\u3068\u3082\u4ed6\u306e\u5a92\u4f53\u3068\u540c\u3058\u304f\u3089\u3044\u306e\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u307b\u3046\u304c\u3001\u4e2d\u9577\u671f\u7684\u306b\u306fCriteo\u306b\u3068\u3063\u3066\u3082\u826f\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u73fe\u72b6\u306e\u8a71\u306b\u623b\u3059\u3068\u3001CCA\u306b\u3064\u3044\u3066\u306f\u5f0a\u793e\u3067\u3082\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3066\u304a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084CPA\u3082\u5b89\u5b9a\u3057\u3066\u3044\u3066\u3001\u4ed6\u306e\u5a92\u4f53\u3068\u6bd4\u8f03\u3057\u3066\u3082\u905c\u8272\u306f\u306a\u3044\u3068\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e00\u65b9\u3067\u3001\u914d\u4fe1\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u51fa\u3057\u3065\u3089\u3044\u70b9\u3084\u985e\u4f3c\u5ea6\u306e\u8abf\u6574\u304c\u3042\u307e\u308a\u304d\u304b\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u3001\u306a\u304b\u306a\u304b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5408\u308f\u306a\u3044\u30fb\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u51fa\u306a\u3044\u3068\u3044\u3046\u3068\u304d\u306e\u8abf\u6574\u5e45\u304c\u5c11\u306a\u3044\u306e\u3067\u3001\u305d\u306e\u307e\u307e\u505c\u6b62\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u3001\u305d\u308c\u306f\u3068\u3066\u3082\u3082\u3063\u305f\u3044\u306a\u3044\u306a\u3068\u601d\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305f\u3060\u3001\u30ea\u30bf\u30b2\u3060\u3051\u3060\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u7acb\u3061\u4e0a\u3052\u6642\u3068\u304b\u3001\u5148\u307b\u3069\u5c0f\u91ce\u3055\u3093\u304c\u304a\u3063\u3057\u3083\u3063\u3066\u3044\u305f\u3088\u3046\u306a\u6d41\u5165\u6570\u304c\u5c11\u306a\u3044\u3068\u3053\u308d\u3067\u306f\u3001\u3084\u306f\u308a\u4f38\u3073\u3065\u3089\u3044\u30b1\u30fc\u30b9\u3082\u3042\u3063\u305f\u306e\u3067\u3001\u6700\u8fd1Criteo\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u5145\u5b9f\u3057\u3066\u3001\u30ea\u30bf\u30b2\u3092\u4f38\u3070\u3059\u305f\u3081\u306bCCA\u306a\u3069\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u5148\u306b\u547c\u3093\u3067\u304f\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u3060\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002Consideration\u306b\u3064\u3044\u3066\u306f\u3001\u3055\u304d\u307b\u3069\u5317\u5cf6\u3055\u3093\u304c\u304a\u3063\u3057\u3083\u3063\u3066\u3044\u305f\u3088\u3046\u306b\u5b89\u4fa1\u306aCPC\u3067\u8a98\u5c0e\u3067\u304d\u308b\u70b9\u306f\u624b\u3054\u305f\u3048\u3092\u611f\u3058\u3066\u3044\u3066\u3001\u3084\u306f\u308aCTR\u304c\u9ad8\u3044\u3068\u3053\u308d\u304c\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u306e\u304b\u306a\u3068\u601d\u3046\u306e\u3067\u3001\u305d\u3053\u306f\u4eca\u5f8c\u3001\u975e\u5e38\u306b\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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\u2015 Vol.3 \u00a0\u300c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306e\u5ec3\u6b62\u306b\u3069\u3046\u53d6\u308a\u7d44\u3080\uff1f\u300d<\/a>\u3000\u306b\u7d9a\u304f<\/p>\n","protected":false},"excerpt":{"rendered":"

Criteo\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u7cbe\u901a\u3057\u3001\u3059\u3050\u308c\u305f\u904b\u7528\u6210\u679c\u3092\u6319\u3052\u3066\u3044\u308bCriteo\u3000Expert\u306e\u7686\u3055\u3093\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5 […]<\/p>\n","protected":false},"author":9,"featured_media":16602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495],"coauthors":[],"class_list":{"0":"post-16533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates"},"acf":{"stae_popup_enable":false,"hide_featured_image":true,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nVol.2 Criteo Expert \u306b\u805e\u304f \u300c\u30ea\u30bf\u30b2\u304b\u3089\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3078\uff5eCriteo\u904b\u7528\u306e\u8ab2\u984c\u300d | JP - Criteo.com<\/title>\n<meta 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