{"id":18160,"date":"2022-01-25T17:12:20","date_gmt":"2022-01-25T21:12:20","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=18160"},"modified":"2024-07-31T10:40:58","modified_gmt":"2024-07-31T14:40:58","slug":"internet-search-and-sns-are-the-main-source-of-information-on-dieting","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/internet-search-and-sns-are-the-main-source-of-information-on-dieting\/","title":{"rendered":"\uff14\u5272\u8d85\u304c\u300c\u6b63\u6708\u4f11\u307f\u3067\u592a\u3063\u305f\u300d\u3092\u5b9f\u611f\u3002 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style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18164\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-1.png\" alt=\"\" width=\"650\" height=\"253\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-1.png 650w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-1-300x117.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-1-630x245.png 630w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>2021\u5e74\u306b\u884c\u3063\u305f\u30c0\u30a4\u30a8\u30c3\u30c8\u65b9\u6cd5\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000024.000053673.html\" target=\"_blank\" 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style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18163\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-2.png\" alt=\"\" width=\"650\" height=\"255\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-2.png 650w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-2-300x118.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-2-630x247.png 630w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\u30c0\u30a4\u30a8\u30c3\u30c8\u306e\u60c5\u5831\u6e90\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000024.000053673.html\" target=\"_blank\" rel=\"noopener\">\u30b4\u30fc\u30d5\u30fc\u30c9\u682a\u5f0f\u4f1a\u793e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/a>\uff09<\/p>\n<h3><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3082\u4eba\u6c17\u3001\u5e02\u5834\u62e1\u5927\u7d9a\u304f<\/strong><\/h3>\n<p>\u300c\u904b\u52d5\u3057\u3066\u75e9\u305b\u305f\u3044\uff01\u300d\u3068\u3044\u3046\u30cb\u30fc\u30ba\u3068\u300c\u611f\u67d3\u304c\u4e0d\u5b89\u3067\u30b8\u30e0\u901a\u3044\u306f\u3057\u305f\u304f\u306a\u3044\u304c\u3001\u8ab0\u304b\u306b\u6559\u3048\u3066\u3082\u3089\u3044\u306a\u304c\u3089\u904b\u52d5\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3082\u3001\u30b3\u30ed\u30ca\u798d\u3092\u6a5f\u306b\u5e02\u5834\u898f\u6a21\u306e\u62e1\u5927\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u5e02\u5834\u8abf\u67fb\u4f1a\u793eReport Ocean\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\/\u4eee\u60f3\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u5e02\u5834\u898f\u6a21\u306f2019\u5e74\u306b6,046\u767e\u4e07\u30c9\u30eb\u3092\u9054\u6210\u30012020\u5e74\u304b\u30892027\u5e74\u306b\u304b\u3051\u306633.1\uff05\u306eCAGR\u3067\u6210\u9577\u3057\u30012027\u5e74\u307e\u3067\u306b59,231\u767e\u4e07\u30c9\u30eb\u306b\u9054\u3059\u308b\u3082\u306e\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u306b\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u6b21\u306e\uff13\u3064\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h5><strong>\u2460\u52d5\u753b\u8996\u8074<\/strong><\/h5>\n<p>\u4e00\u822c\u7684\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30b5\u30fc\u30d3\u30b9\u3068\u540c\u69d8\u3001\u6708\u984d\u3067\u52d5\u753b\u304c\u898b\u653e\u984c\u306b\u306a\u308b\u30b5\u30fc\u30d3\u30b9\u3002\u81ea\u5206\u306e\u4e88\u5b9a\u306b\u5408\u308f\u305b\u3066\u597d\u304d\u306a\u6642\u9593\u306b\u597d\u304d\u306a\u5834\u6240\u3067\u8996\u8074\u3057\u306a\u304c\u3089\u904b\u52d5\u3067\u304d\u308b\u306e\u304c\u30e1\u30ea\u30c3\u30c8\u3002<\/p>\n<h5><strong>\u2461\u30d1\u30fc\u30bd\u30ca\u30eb\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0<\/strong><\/h5>\n<p>\u30d1\u30fc\u30bd\u30ca\u30eb\u30c8\u30ec\u30fc\u30ca\u30fc\u3068\uff11\u5bfe\uff11\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30c3\u30b9\u30f3\u3092\u53d7\u3051\u306a\u304c\u3089\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u304c\u884c\u3048\u308b\u30b5\u30fc\u30d3\u30b9\u3002\u60a9\u307f\u306b\u5fdc\u3058\u3066\u81ea\u5206\u5c02\u7528\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30e1\u30cb\u30e5\u30fc\u3092\u7d44\u3093\u3067\u3082\u3089\u3048\u308b\u306e\u304c\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3002<\/p>\n<h5><strong>\u2462\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30c3\u30b9\u30f3<\/strong><\/h5>\n<p>ZOOM\u306a\u3069\u306e\u30d3\u30c7\u30aa\u901a\u8a71\u30b7\u30b9\u30c6\u30e0\u3092\u4ecb\u3057\u3066\u8b1b\u5e2b\u3068\u751f\u5f92\u304c1\u5bfe\u8907\u6570\u540d\u3067\u7e4b\u304c\u308a\u3001\u30ec\u30c3\u30b9\u30f3\u3092\u53d7\u3051\u308b\u30bf\u30a4\u30d7\u3002\u81ea\u5b85\u306b\u5c45\u306a\u304c\u3089\u306b\u3057\u3066\u6559\u5ba4\u306b\u901a\u3063\u3066\u3044\u308b\u304b\u306e\u3088\u3046\u306a\u4e00\u4f53\u611f\u304c\u5f97\u3089\u308c\u308b\u306e\u304c\u7279\u5fb4\u3002<\/p>\n<h3><strong>\u30c0\u30a4\u30a8\u30c3\u30c8\u7528\u98df\u54c1\u306e\u8cfc\u5165\u3082EC\u3067<\/strong><\/h3>\n<p>\u4e00\u65b9\u3001\u30c0\u30a4\u30a8\u30c3\u30c8\u4e2d\u306e\u98df\u4e8b\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3053\u6570\u5e74\u300c\u7cd6\u8cea\u5236\u9650\u300d\u3001\u300c\u4f4e\u30ab\u30ed\u30ea\u30fc\u3001\u9ad8\u305f\u3093\u3071\u304f\u300d\u304c\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3002\u5c02\u9580\u5bb6\u306f\u3001\u4e00\u6614\u524d\u306e\u3088\u3046\u306b\u3001\u6442\u53d6\u30ab\u30ed\u30ea\u30fc\u3092\u5927\u304d\u304f\u6e1b\u3089\u3057\u305f\u308a\u3001\u7279\u5b9a\u306e\u98df\u3079\u7269\uff08\u30ea\u30f3\u30b4\u3084\u30d0\u30ca\u30ca\uff09\u306e\u307f\u3092\u98df\u3079\u308b\u6975\u7aef\u306a\u30c0\u30a4\u30a8\u30c3\u30c8\u65b9\u6cd5\u306f\u5f71\u3092\u6f5c\u3081\u3001\u300c\u5358\u306b\u4f53\u91cd\u3092\u843d\u3068\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u5065\u5eb7\u7684\u306b\u75e9\u305b\u305f\u3044\u300d\u300c\u30d7\u30ed\u30dd\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u3060\u3051\u3067\u306a\u304f\u3001\u751f\u6d3b\u7fd2\u6163\u75c5\u5bfe\u7b56\u306e\u305f\u3081\u306b\u75e9\u305b\u305f\u3044\u300d\u3068\u3044\u3046\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3068\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u52b9\u7387\u3088\u304f\u305f\u3093\u3071\u304f\u8cea\u304c\u6442\u53d6\u3067\u304d\u308b\u30d7\u30ed\u30c6\u30a4\u30f3\u306f\u3001\u30c0\u30a4\u30a8\u30c3\u30c8\u306e\u307f\u306a\u3089\u305a\u7f8e\u5bb9\u52b9\u679c\u3092\u671f\u5f85\u3059\u308b\u5973\u6027\u306e\u9593\u3067\u3082\u4eba\u6c17\u304c\u6025\u4e0a\u6607\u3002\u8c46\u4e73\u3084\u30db\u30a8\u30a4\u3092\u4f7f\u3063\u305f\u30d8\u30eb\u30b7\u30fc\u306a\u30d7\u30ed\u30c6\u30a4\u30f3\u98df\u54c1\u304c\u7d9a\u3005\u3068\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18162\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-3.png\" alt=\"\" width=\"650\" height=\"312\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-3.png 650w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-3-300x144.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2022\/01\/JP-diet-chart-3-630x302.png 630w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\u30c0\u30a4\u30a8\u30c3\u30c8\u4e2d\u306e\u98df\u3079\u7269\uff08\u98f2\u307f\u7269\uff09\u3092\u9078\u629e\u3057\u305f\u7406\u7531\uff08<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000024.000053673.html\">\u30b4\u30fc\u30d5\u30fc\u30c9\u682a\u5f0f\u4f1a\u793e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/a>\uff09<\/p>\n<p>\u307e\u305f\u3001\u540c\u3058\u304f\u30b4\u30fc\u30d5\u30fc\u30c9\u306e\u8abf\u67fb\u3067\u3001\u3053\u308c\u3089\u306e\u98df\u54c1\u306e\u8cfc\u5165\u5834\u6240\u306b\u3064\u3044\u3066\u805e\u3044\u305f\u3068\u3053\u308d\u3001\u6700\u3082\u591a\u304b\u3063\u305f\u306e\u306f\u30b9\u30fc\u30d1\u30fc\u306758%\u3001\u6b21\u3044\u3067\u30b3\u30f3\u30d3\u30cb18%\u3067\u3057\u305f\u304c\u3001\uff13\u756a\u76ee\u306b\u306f\u300c\u901a\u8ca9\u300d\uff0810%\uff09\u304c\u30e9\u30f3\u30af\u30a4\u30f3\u3002\u30b3\u30ed\u30ca\u798d\u306b\u3088\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u666e\u53ca\u30fb\u5b9a\u7740\u3092\u80cc\u666f\u306b\u3001\u30c0\u30a4\u30a8\u30c3\u30c8\u98df\u54c1\uff08\u98f2\u6599\uff09\u306b\u95a2\u3057\u3066\u3082\u3001EC\u30b5\u30a4\u30c8\u3067\u306e\u8cfc\u5165\u304c\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u4f3a\u3048\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u8abf\u67fb\u7d50\u679c\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u3001\u4eca\u3069\u304d\u306e\u30c0\u30a4\u30a8\u30c3\u30bf\u30fc\u305f\u3061\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u306f<\/p>\n<ul>\n<li>SNS\u3084\u30a6\u30a7\u30d6\u4e0a\u3067\u65e5\u5e38\u7684\u306b\u30c0\u30a4\u30a8\u30c3\u30c8\u60c5\u5831\u3092\u63a2\u3057\u3066\u3044\u308b<\/li>\n<li>\u5358\u306b\u4f53\u91cd\u3092\u843d\u3068\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u5065\u5eb7\u72b6\u614b\u5411\u4e0a\u30fb\u7dad\u6301\u306e\u305f\u3081\u306b\u75e9\u305b\u305f\u3044\u3068\u3044\u3046\u6c17\u6301\u3061\u304c\u5f37\u3044<\/li>\n<li>\u4f4e\u30ab\u30ed\u30ea\u30fc\u30fb\u9ad8\u305f\u3093\u3071\u304f\u30fb\u4f4e\u7cd6\u8cea\u306b\u3053\u3060\u308f\u3063\u3066\u98df\u3079\u7269\uff08\u98f2\u307f\u7269\uff09\u3092\u9078\u3093\u3067\u3044\u308b<\/li>\n<li>\u8fd1\u5834\u306e\u5e97\u8217\u3084EC\u3092\u6d3b\u7528\u3057\u3066\u3001\u4eba\u3068\u6975\u529b\u63a5\u3059\u308b\u3053\u3068\u306a\u304f\u30c0\u30a4\u30a8\u30c3\u30c8\u98df\u54c1\uff08\u98f2\u6599\uff09\u3092\u8cfc\u5165\u3059\u308b<\/li>\n<\/ul>\n<p>\u3068\u3044\u3063\u305f\u50be\u5411\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u306b\u306f\u3001\u3053\u3046\u3044\u3063\u305f\u50be\u5411\u3092\u8e0f\u307e\u3048\u3001SNS\u3084\u52d5\u753b\u914d\u4fe1\u3001\u30a6\u30a7\u30d6\u95b2\u89a7\u4e2d\u306e\u6d88\u8cbb\u8005\u306e\u30c0\u30a4\u30a8\u30c3\u30c8\u3078\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u9003\u3055\u305a\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u6c7a\u6e08\u3001\u9001\u6599\u7121\u6599\u3001\u8fd4\u54c1\u53ef\u80fd\u306a\u3069\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u5145\u5b9f\u3055\u305b\u3001\u8a8d\u77e5\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u4e0a\u8cea\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>Criteo\u306f\u3001\u30c0\u30a4\u30a8\u30c3\u30c8\u306e\u307f\u306a\u3089\u305a\u3001\u6d88\u8cbb\u8005\u306e\u3042\u3089\u3086\u308b\u8208\u5473\u30fb\u95a2\u5fc3\u4e8b\u9805\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u914d\u4fe1\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u6d88\u8cbb\u8005\u306e\u95b2\u89a7\u884c\u52d5\u3092\u3082\u3068\u306b\u3001 AI \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3066120\u4ee5\u4e0a\u306e\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u30b7\u30b0\u30ca\u30eb\u3092\u5206\u6790\u3001\u8cfc\u5165\u610f\u6b32\u304c\u9ad8\u307e\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3067\u304d\u308bCriteo\u3000\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u6700\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3084\u3059\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u8a08\u3089\u3044\u3001\u8208\u5473\u95a2\u5fc3\u3092\u63bb\u304d\u7acb\u3066\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3067\u6d88\u8cbb\u8005\u3092\u5fa1\u793e\u306e\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002Criteo 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