{"id":18439,"date":"2022-03-03T14:55:07","date_gmt":"2022-03-03T18:55:07","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=18439"},"modified":"2022-03-28T23:51:05","modified_gmt":"2022-03-29T03:51:05","slug":"nielsen-research-report-on-online-mall-usage","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/nielsen-research-report-on-online-mall-usage\/","title":{"rendered":"Nielsen\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u72b6\u6cc1\u3092\u767a\u8868 \uff5e3\u670811\u65e5Criteo\u00d7Nielsen\u5171\u540c\u30a6\u30a7\u30d3\u30ca\u30fc\u958b\u50ac\u3082\uff01"},"content":{"rendered":"

\u8996\u8074\u8005\u6570No.1\u306f\u697d\u5929\u5e02\u5834<\/strong><\/h3>\n

2022\u5e742\u670825\u65e5\u3001\u30cb\u30fc\u30eb\u30bb\u30f3 \u30c7\u30b8\u30bf\u30eb\u682a\u5f0f\u4f1a\u793e\u306f\u300c\u30cb\u30fc\u30eb\u30bb\u30f3 \u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u8996\u8074\u7387\uff08Nielsen Digital Content Ratings\uff09\u300d\u306eMonthly Total\u30ec\u30dd\u30fc\u30c8\u3092\u3082\u3068\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30fc\u30eb\u5229\u7528\u72b6\u6cc1\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u30cb\u30fc\u30eb\u30bb\u30f3\u306e\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u8996\u8074\u7387\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5a92\u4f53\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3001PC\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u3001\u304a\u3088\u3073OTT\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u6a2a\u65ad\u3057\u3066\u8a08\u6e2c\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u5168\u4f53\u306e\u8996\u8074\u8005\u306e\u300c\u30e1\u30c7\u30a3\u30a2\u63a5\u89e6\u3068\u6d88\u8cbb\u91cf\u300d\u3092\u5305\u62ec\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n

2021\u5e7412\u6708\u306eMonthly Total\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30fc\u30eb\u3067\u3001PC\u3068\u30e2\u30d0\u30a4\u30eb\u306e\u91cd\u8907\u3092\u9664\u3044\u305f\u300c\u30c8\u30fc\u30bf\u30eb\u30c7\u30b8\u30bf\u30eb\u300d\u3067\u6700\u3082\u8996\u8074\u8005\u6570\uff08\uff12\u6b73\u4ee5\u4e0a\uff09\u304c\u591a\u304b\u3063\u305f\u306e\u306f\u3001\u7d045104\u4e07\u4eba\u304c\u5229\u7528\u3057\u305f\u697d\u5929\u5e02\u5834\uff08Rakuten Ichiba Shopping\uff09\u3067\u3001\u6b21\u3044\u3067Amazon\uff084,729\u4e07\u4eba\uff09\u3001Yahoo!\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\uff082,288\u4e07\u4eba\uff09\u3067\u3057\u305f\u3002<\/p>\n

\"\"\u51fa\u5178\uff1aNielsen\u3000\u30cb\u30e5\u30fc\u30b9\u30ea\u30ea\u30fc\u30b9<\/a><\/p>\n

\u5229\u7528\u56de\u6570\u304c\u591a\u3044\u306e\u306f\u3001\u610f\u5916\u306b\u3082\u300c55\u6b73\u4ee5\u4e0a\u300d<\/strong><\/h3>\n

\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30fc\u30eb\u306b\u304a\u3051\u308b\u8996\u8074\u8005\u6570\u30c8\u30c3\u30d7\u306b\u8f1d\u3044\u305f\u697d\u5929\u5e02\u5834\u306eGRP\uff08\u5ef6\u3079\u8996\u8074\u7387\uff09\u3092\u5e74\u4ee3\u5225\u306b\u898b\u3066\u307f\u308b\u3068\u3001\u300c35-49\u6b73\u300d\u304c\u6700\u3082\u9ad8\u304f3,757%\u3001\u6b21\u3044\u3067\u300c50\u6b73\u4ee5\u4e0a\u300d\u30672,487%\u3067\u3057\u305f\u3002<\/p>\n

\u4e00\u65b9\u3001\u6708\u5e73\u5747\u5229\u7528\u56de\u6570\u3092\u89b3\u3066\u307f\u308b\u3068\u3001\u300c50\u6b73\u4ee5\u4e0a\u300d\u304c66\u56de\u3068\u6700\u3082\u983b\u7e41\u306b\u697d\u5929\u5e02\u5834\u3092\u5229\u7528\u3057\u3066\u304a\u308a\u3001\u6b21\u3044\u3067\u300c35-49\u6b73\u300d\u304c60\u56de\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u3044\u3046\u3068\u3001\u82e5\u5e74\u5c64\u304c\u7a4d\u6975\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u304c\u5b9a\u7740\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u5b9f\u969b\u306f35\u6b73\u4ee5\u4e0a\u306e\u307b\u3046\u304c34\u6b73\u4ee5\u4e0b\u3088\u308a\u3082\u5229\u7528\u8005\u6570\u304c\u591a\u304f\u3001\u304b\u3064\u983b\u7e41\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u610f\u5916\u306a\u5b9f\u614b\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3067\u306f\u3001\u30b3\u30ed\u30ca\u798d\u3092\u6a5f\u306b\u3001\u4e00\u6c17\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5229\u7528\u8005\u304c\u5897\u3048\u305f\u3053\u30b7\u30cb\u30a2\u5c64\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30fc\u30eb\u5229\u7528\u72b6\u6cc1\u306f\u3001\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

Nielsen\u306e\u767a\u8868\u306b\u3088\u308b\u3068\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30fc\u30eb\u8996\u8074\u8005\u6570Top 5\uff08\u697d\u5929\u5e02\u5834\u3001Amazon\u3001Yahoo\uff01\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001auPAY\u30de\u30fc\u30b1\u30c3\u30c8\u3001Omni\uff17\uff09\u306e\u5404\u30b5\u30fc\u30d3\u30b9\u306e\u300c50\u6b73\u4ee5\u4e0a\u306e\u6708\u9593\u5229\u7528\u8005\u6570\u300d\u306f\u3001\u697d\u5929\u5e02\u5834\u304c2,258\u4e07\u4eba\u3067\u6700\u3082\u591a\u304f\u3001\u6b21\u3044\u3067Amazon\u304c1,937\u4e07\u4eba\u3002\u4e00\u65b9\u3001\u540c\u4e16\u4ee3\u306e\u542b\u6709\u7387\u306b\u3064\u3044\u3066\u306f\u3001au PAY Market\u3068Omni7\u304c\u6700\u3082\u9ad8\u304f\u300154%\u3067\u3057\u305f\u3002\u3044\u305a\u308c\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3067\u308250\u6b73\u4ee5\u4e0a\u306e\u5229\u7528\u304c\u6d3b\u767a\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n

\"\"\u51fa\u5178\uff1aNielsen\u3000\u30cb\u30e5\u30fc\u30b9\u30ea\u30ea\u30fc\u30b9<\/a><\/p>\n

\u4eca\u56de\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30fc\u30eb\u5229\u7528\u72b6\u6cc1\u306b\u3064\u3044\u3066\u306e\u8abf\u67fb\u7d50\u679c\u3092\u53d7\u3051\u3066Nielsen\u3067\u306f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u691c\u8a0e\u610f\u5411\u306a\u3069\u306e\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u6307\u6a19\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30fc\u30eb\u5185\u3068\u3044\u3046\u5834\u6240\u304c\u3001\u4eca\u5f8c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u6d88\u8cbb\u8005\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5834\u6240\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30e2\u30fc\u30eb\u3067\u6d88\u8cbb\u8005\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u969b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5e74\u4ee3\u304c\u591a\u304f\u5229\u7528\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u5404\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3084\u7279\u5fb4\u3092\u53c2\u8003\u306b\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u300d\u3068\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

3\u670811\u65e5\u3001Criteo\u00d7Nielsen\u30a6\u30a7\u30d3\u30ca\u30fc\u5171\u50ac<\/strong><\/h3>\n

\u30b7\u30cb\u30a2\u5c64\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5229\u7528\u5897\u4ee5\u5916\u306b\u3082\u3001\u30b3\u30ed\u30ca\u798d\u306f\u79c1\u305f\u3061\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3055\u307e\u3056\u307e\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002\u305f\u3068\u3048\u3070\u3001\u30b3\u30ed\u30ca\u798d\u304c\u59cb\u307e\u3063\u305f\u3070\u304b\u308a\u306e\u3053\u308d\u3001\u6d88\u8cbb\u8005\u306e\u591a\u304f\u306f\u5916\u51fa\u81ea\u7c9b\u306e\u305f\u3081\u306b\u3001\u300c\u3084\u3080\u3092\u3048\u305a\u300d\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u65e5\u7528\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u6163\u308c\u305f\u4eca\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3068\u540c\u69d8\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u3001\u3088\u308a\u591a\u304f\u306e\u65b0\u3057\u3044\u5546\u54c1\u3068\u51fa\u4f1a\u3044\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306a\u3089\u3067\u306f\u306e\u4fbf\u5229\u3055\u3092\u4eab\u53d7\u3057\u306a\u304c\u3089\u9867\u5ba2\u4f53\u9a13\u3092\u697d\u3057\u3080\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6ce8\u6587\u3057\u3066\u5b9f\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308a\u300d\u300c\u5b9f\u5e97\u8217\u3067\u5546\u54c1\u3092\u78ba\u304b\u3081\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u300d\u306a\u3069\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u65b0\u3057\u3044\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u9700\u8981\u3082\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\u306b\u81e8\u6a5f\u5fdc\u5909\u306b\u5bfe\u5fdc\u3059\u308b\u4f53\u9a13\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u304c\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u3046\u3057\u305f\u4e2d\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u3092\u9ad8\u3081\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u7d9a\u3051\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

Criteo\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u6226\u7565\u3092\u8003\u3048\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u300c\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u305d\u3053\u304b\u30892022\u5e74\u306e\u8cb7\u3044\u7269\u306e\u3042\u308a\u65b9\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3059\u308b\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u6765\u308b\uff13\u670811\u65e5\uff08\u91d1\uff0915\u6642\uff5e\u3001Nielsen\u3068\u5171\u540c\u3067\u958b\u50ac\u3044\u305f\u3057\u307e\u3059\u3002\u5f53\u65e5\u306fNielsen\u30b7\u30cb\u30a2\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u9ad8\u6728\u53f2\u90ce\u6c0f\u3092\u30b2\u30b9\u30c8\u306b\u8fce\u3048\u3001\u4eca\u65e5\u306e\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8aad\u307f\u89e3\u304d\u307e\u3059\u3002\u7686\u69d8\u3001\u3069\u3046\u305e\u3075\u308b\u3063\u3066\u3054\u53c2\u52a0\u304f\u3060\u3055\u3044\u3002<\/p>\n

\uff1c\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u7d42\u4e86\u3057\u307e\u3057\u305f\uff1e<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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